Rugby Boots
FailDemand is soft, at -59.2% this quarter, so Rugby Boots is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £70K/yr334K searches / yr
- 90-day growth
- -59.2%search demand this quarter
- Competition
- 29%top-5 click share · 11 brands · 45 sellers
Flapen Score
Rugby Boots against its category
The dotted line is the Fashion average. Past it, Rugby Boots is stronger. Inside it, weaker.
Market
The Rugby Boots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rugby Boots 334K times last year and spent an estimated £70K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 334K
- Growth, 90 days vs prior 90
- -59.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £70Ka year
- Peak month
- September10.8× the quietest month
- Top search term
- rugby boots160K searches a year
02 · Price
A sale here is worth £30.54.
Listings sell for £30.54 on average, from £9.94 to £59.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £30.54 that is £0 to £3K a year per listing.
- Average price
- £30.54inside the $15 to $100 sweet spot
- Price range
- £9.94–£59.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 6.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #27 within Boys. It carries 484 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 99%
- Out of stock, average day
- 4.7%
- Average rank
- #27in Boys
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 484per listing
- Listings tracked
- 81
04 · Newcomers
Amazon counts 1 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Rugby Boots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 9.5
- Price
- £35.98
- Rating
- 4.6/5
- Reviews
- 739
- Age
- 3y ago

Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 15
- Price
- £37.79
- Rating
- 4.6/5
- Reviews
- 739
- Age
- 3y ago

Canterbury Junior Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 4
- Price
- £30.94
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 4y ago

Canterbury Adult Unisex Speed Raze Soft Ground Rugby Boots | Faster Acceleration | Lightweight Precision Soft Ground Rugby Boots Black/White 10
- Price
- £36.36
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 3y ago

Optimum Razor Mens Rugby Boots Lightweight 8 Stud Design Crafted for Elite Traction & Power to Drive Through the Scrum Performance Ready for Soft Ground (SG) Grass Pitches - Black/Red Size 8
- Price
- £30.72
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 8y ago
Trending
90-day click momentum
LEOCI Mens Football Boots Womens Rugby ShoesTrainers Artificial Firm Ground Outdoor Comfort Soccer Cleats
- Price
- £17.01
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago

Optimum Razor Mens Rugby Boots Lightweight 8 Stud Design Crafted for Elite Traction & Power to Drive Through the Scrum Performance Ready for Soft Ground (SG) Grass Pitches - Black/Blue Size 9
- Price
- £31.09
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 9y ago

LACEEZE lace Band Football Boot Lace Cover Black
- Price
- £9.94
- Rating
- 4.5/5
- Reviews
- 4,535
- Age
- 7y ago

Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 15
- Price
- £37.79
- Rating
- 4.6/5
- Reviews
- 739
- Age
- 3y ago

Optimum Razor Kids Rugby Boots Lightweight 8 Stud Design Crafted for Elite Traction & Power to Drive Through the Scrum Performance Ready for Soft Ground (SG) Grass Pitches - Black/Silver Size 1
- Price
- £30.30
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 8y ago
Newest
by launch date
LEOCI Mens Football Boots Womens Rugby ShoesTrainers Artificial Firm Ground Outdoor Comfort Soccer Cleats
- Price
- £17.01
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago

adidas Unisex Predator Club Firm Ground/Multi Ground Football Boots Core Black/Grey Four/Lucid Red 10 UK
- Price
- £21.54
- Rating
- 4.4/5
- Reviews
- 1,460
- Age
- 1y ago

Canterbury Unisex Adult CCC Speed Falcon Team Boots Black 10
- Price
- £49.31
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago

Canterbury Unisex Adult CCC Phoenix 2.0 Team Boots Red 9
- Price
- £45.65
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago

Canterbury Unisex Adult CCC Speed Falcon Team Boots Red 7
- Price
- £42.32
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
45
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
29%
Top 20: 59%
Open market
3%
- Canterbury56%
- Optimum20%
- LEOCI8%
- adidas6%
- EPIMENO4%
- LACEEZE4%
- Open — no brand owns it (5 brands, 3%)
Demand
Rugby Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.8×
Search terms
Top Rugby Boots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rugby boots160K/yr
- canterbury rugby boots34K/yr
- firm ground rugby boots5K/yr
- mens rugby boots18K/yr
- kids rugby boots19K/yr
- adidas rugby boots11K/yr
- rugby boots size 616K/yr
- womens rugby boots7K/yr
- boys rugby boots11K/yr
- rugby boots size 114K/yr
Reviews and returns
What reviews say buyers love and hate about Rugby Boots
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Odd one snapped
they have ripped
Lasted two weeks before breaking
Really poor quality the boots have cracked
Bad quality
Rubbish
It just looks tacky now
not strong enough
doesnt actually stay on the laces
I still have to tape over them
Love
She says they are better then her expensive Addidas boots
Good quality
great product
Great fit
Perfect for my RS15s
sized as advertised
I purchased these at such a cheap price less than £25
Good value for money
Good value for the money
Very comfortable
Comfy even for a heavy user
Great value and comfortable
My daughter also says she feels like it gives her they extra support is well around her feet
Return
6.0% Return rate 87% Fixable by listing
Not fit for purpose
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rugby Boots questions
Answered from the same tracked data.









