Rugby Boots
soft demand (-59.2% this quarter) — Rugby Boots doesn't clear our bar today.
Flapen Score
Is Rugby Boots profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rugby Boots is a £70K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.
Rugby Boots: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -59.2% over the last 90 days and 0.7% of searches end in a purchase.
£70K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 81 products
Top Rugby Boots products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 9.5
- Price
- £35.98
- Rating
- 4.6/5
- Reviews
- 739
- Age
- 3y ago
Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 15
- Price
- £37.79
- Rating
- 4.6/5
- Reviews
- 739
- Age
- 3y ago
Canterbury Junior Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 4
- Price
- £30.94
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 4y ago
Canterbury Adult Unisex Speed Raze Soft Ground Rugby Boots | Faster Acceleration | Lightweight Precision Soft Ground Rugby Boots Black/White 10
- Price
- £36.36
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 3y ago
Optimum Razor Mens Rugby Boots Lightweight 8 Stud Design Crafted for Elite Traction & Power to Drive Through the Scrum Performance Ready for Soft Ground (SG) Grass Pitches - Black/Red Size 8
- Price
- £30.72
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 8y ago
Trending
90-day click momentum
LEOCI Mens Football Boots Womens Rugby ShoesTrainers Artificial Firm Ground Outdoor Comfort Soccer Cleats
- Price
- £17.01
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago
Optimum Razor Mens Rugby Boots Lightweight 8 Stud Design Crafted for Elite Traction & Power to Drive Through the Scrum Performance Ready for Soft Ground (SG) Grass Pitches - Black/Blue Size 9
- Price
- £31.09
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 9y ago
LACEEZE lace Band Football Boot Lace Cover Black
- Price
- £9.94
- Rating
- 4.5/5
- Reviews
- 4,535
- Age
- 7y ago
Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 15
- Price
- £37.79
- Rating
- 4.6/5
- Reviews
- 739
- Age
- 3y ago
Optimum Razor Kids Rugby Boots Lightweight 8 Stud Design Crafted for Elite Traction & Power to Drive Through the Scrum Performance Ready for Soft Ground (SG) Grass Pitches - Black/Silver Size 1
- Price
- £30.30
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 8y ago
Newest
by launch dateLEOCI Mens Football Boots Womens Rugby ShoesTrainers Artificial Firm Ground Outdoor Comfort Soccer Cleats
- Price
- £17.01
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago
adidas Unisex Predator Club Firm Ground/Multi Ground Football Boots Core Black/Grey Four/Lucid Red 10 UK
- Price
- £21.54
- Rating
- 4.4/5
- Reviews
- 1,460
- Age
- 1y ago
Canterbury Unisex Adult CCC Speed Falcon Team Boots Black 10
- Price
- £49.31
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago
Canterbury Unisex Adult CCC Phoenix 2.0 Team Boots Red 9
- Price
- £45.65
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago
Canterbury Unisex Adult CCC Speed Falcon Team Boots Red 7
- Price
- £42.32
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
11 falling
Sellers
45
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
29%
Top 20: 59%
Open market
3%
- Canterbury56%
- Optimum20%
- LEOCI8%
- adidas6%
- EPIMENO4%
- LACEEZE4%
- Open — no brand owns it (5 brands, 3%)
Rugby Boots demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.8×
Top Rugby Boots search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rugby boots160K/yr
- canterbury rugby boots34K/yr
- firm ground rugby boots5K/yr
- mens rugby boots18K/yr
- kids rugby boots19K/yr
- adidas rugby boots11K/yr
- rugby boots size 616K/yr
- womens rugby boots7K/yr
- boys rugby boots11K/yr
- rugby boots size 114K/yr
What reviews say buyers love and hate about Rugby Boots
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“She says they are better then her expensive Addidas boots”
“Great fit”
“I purchased these at such a cheap price less than £25”
“Very comfortable”
“My daughter also says she feels like it gives her they extra support is well around her feet”
What buyers complain about
83% of reviews“Odd one snapped”
“Really poor quality the boots have cracked”
“It just looks tacky now”
“not strong enough”
“doesnt actually stay on the laces”
Rugby Boots return rate & reasons
Why buyers send it back, as a share of all return requests.
6.0%
Return rate
87%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rugby Boots questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
