rugby boots
Skip itSoft demand (-59.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£30.54avg listing price — sweet spot $15–$100
Price range
Great£9.94–£59.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Review moat
Great484.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad£70K£70K/yr · 334K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, rugby boots is a £70K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rugby boots market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £76K–£92K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 79%
- Out of stock
- 4.7%
- Avg brand age
- 40 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
45
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
29%
Top 20: 59%
Open market
3%
- Canterbury56%
- Optimum20%
- LEOCI8%
- adidas6%
- EPIMENO4%
- LACEEZE4%
- Open — no brand owns it (5 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -59.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.8×
Top rugby boots search terms
- rugby boots160K/yr
- canterbury rugby boots34K/yr
- firm ground rugby boots5K/yr
- mens rugby boots18K/yr
- kids rugby boots19K/yr
- adidas rugby boots11K/yr
- rugby boots size 616K/yr
- womens rugby boots7K/yr
- boys rugby boots11K/yr
- rugby boots size 114K/yr
Top rugby boots products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 9.5
Canterbury£35.984.6★739 rev
Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 15
Canterbury£37.794.6★739 rev
Canterbury Junior Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 4
Canterbury£30.944.7★246 rev
Canterbury Adult Unisex Speed Raze Soft Ground Rugby Boots | Faster Acceleration | Lightweight Precision Soft Ground Rugby Boots Black/White 10
Canterbury£36.364.4★154 rev
Optimum Razor Mens Rugby Boots Lightweight 8 Stud Design Crafted for Elite Traction & Power to Drive Through the Scrum Performance Ready for Soft Ground (SG) Grass Pitches - Black/Red Size 8
Optimum£30.724.3★628 rev
Newest
by launch date
LEOCI Mens Football Boots Womens Rugby ShoesTrainers Artificial Firm Ground Outdoor Comfort Soccer Cleats
LEOCI£17.017 rev
adidas Unisex Predator Club Firm Ground/Multi Ground Football Boots Core Black/Grey Four/Lucid Red 10 UK
adidas£21.541,460 rev
Canterbury Unisex Adult CCC Speed Falcon Team Boots Black 10
Canterbury£49.3156 rev
Canterbury Unisex Adult CCC Phoenix 2.0 Team Boots Red 9
Canterbury£45.6550 rev
Canterbury Unisex Adult CCC Speed Falcon Team Boots Red 7
Canterbury£42.3250 rev
Trending
90-day click momentumLEOCI Mens Football Boots Womens Rugby ShoesTrainers Artificial Firm Ground Outdoor Comfort Soccer Cleats
LEOCI£17.014.6★
Optimum Razor Mens Rugby Boots Lightweight 8 Stud Design Crafted for Elite Traction & Power to Drive Through the Scrum Performance Ready for Soft Ground (SG) Grass Pitches - Black/Blue Size 9
Optimum£31.094.3★
LACEEZE lace Band Football Boot Lace Cover Black
LACEEZE£9.944.5★
Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 15
Canterbury£37.794.6★
Optimum Razor Kids Rugby Boots Lightweight 8 Stud Design Crafted for Elite Traction & Power to Drive Through the Scrum Performance Ready for Soft Ground (SG) Grass Pitches - Black/Silver Size 1
Optimum£30.304.5★
What buyers say about rugby boots
What buyers praise and complain about, mined from review topics.What buyers love
“She says they are better then her expensive Addidas boots”
“Great fit”
“I purchased these at such a cheap price less than £25”
“Very comfortable”
“My daughter also says she feels like it gives her they extra support is well around her feet”
“Clean up easy”
What buyers complain about
“Odd one snapped”
“Really poor quality the boots have cracked”
“It just looks tacky now”
“not strong enough”
“doesnt actually stay on the laces”
“Very uncomfortable and the quality is very poor”
“Defo need to be made from stronger material”
“execution is poor”
“Not fit for purpose”
“design limits its utility”
Top return reasons
Common questions
- Is rugby boots profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 81 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -59.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the rugby boots niche?
- 11 brands and 45 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in rugby boots?
- Top complaints mined from reviews: Durability, Quality-Overall, Shape/Style. The return rate is 6.0% — above our launch gate.
- When does demand for rugby boots peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 10.8× the quietest.
- What does it cost to enter the rugby boots niche?
- Listings span £9.94–£59.18; the average listing price is £30.54 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.