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Rugby Boot Bag

Fail

Demand is soft, at -65.4% this quarter, so Rugby Boot Bag is a Fail.

Flapen Score
29
29 / 100
Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 48
Market size
£27K/yr44K searches / yr
90-day growth
-65.4%search demand this quarter
Competition
87%top-5 click share · 8 brands · 36 sellers

Flapen Score

Rugby Boot Bag against its category

The dotted line is the Fashion average. Past it, Rugby Boot Bag is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugby Boot Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rugby Boot Bag 44K times last year and spent an estimated £27K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-65.4%
Conversion, latest week
5.8%
Market size, estimated
£27Ka year
Peak month
December12.1× the quietest month
Top search term
rugby boot bag29K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £5.94 to £14.54. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.86 that is £1K to £3K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£5.94–£14.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Luggage & Travel Gear. It carries 288 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#16in Luggage & Travel Gear
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Rugby Boot Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

4%

  • Canterbury36%
  • adidas34%
  • Hy-Pro17%
  • 55 Sport5%
  • Always Looking Good2%
  • GERAWOO2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Rugby Boot Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.1×

Search terms

Top Rugby Boot Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugby boot bag29K/yr
  • boot bag rugby12K/yr
  • canterbury boot bag3K/yr

Reviews and returns

What reviews say buyers love and hate about Rugby Boot Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.26

ridiculous size

Tight fit

Not big enough for adults

Zipper Quality6%−0.10

Hard to zip up

then both zips broke

didnt like the fact the zip is at the bottom

Quality-Overall5%

Quality Issue

Not too excited on the quality. Being adidas, I was expecting this to be just that, high end quality, but I feel let down

Advertised Vs Actual Product3%−0.01

These bags are not as described

Material Quality3%+0.58

not on the quality or material

appears to be made from fairly thin materials

the material is thinner than Id hoped

Love

Size-Overall19%−0.26

it fits my pair of boots comfortably

Good size

Boots fit well

Quality-Overall18%

Good quality

Excellent product and great quality and was delivered quickly

The bag itself is of really good quality

Material Quality7%+0.58

The material feels durable

the material feels strong

The material feels sturdy

Value For Money6%+0.64

Great value for money

Great price and product

it's reasonable to say it offers good value for money

Design-Overall6%−0.02

The design is clean

Good design

white design is timeless

Return

0.6% Return rate 83% Fixable by listing

Size-Overall72%█▆▆▇▅▄

ridiculous size

Tight fit

Not big enough for adults

Gap/Hole4%▁▁▁▁▁█
Quality-Overall4%▁█▆▁▁▁

Quality Issue

Not too excited on the quality. Being adidas, I was expecting this to be just that, high end quality, but I feel let down

Feet Fit2%▁▁▁▁█▁
Gifting Purpose2%▁▁▁▁▁█

FAQ

Common Rugby Boot Bag questions

Answered from the same tracked data.