Rugby
weak search conversion (0.4%) — Rugby doesn't clear our bar today.
Flapen Score
Is Rugby profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rugby is a £31K/yr Amazon United Kingdom market (471K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Rugby: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.2% over the last 90 days and 0.4% of searches end in a purchase.
£31K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Rugby products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rhino Cyclone Rugby Ball Hot Pink (5)
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 1,940
- Age
- 5y ago
YLYDMY Funny Gifts for Men Do Not Disturb Im Watching Rugby Novelty Funny Socks for Men Women Rugby Lovers Gifts Gift for Men Women Game Lovers Casual Socks
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 1y ago
LACEEZE lace Band Football Boot Lace Cover Black
- Price
- £9.94
- Rating
- 4.5/5
- Reviews
- 4,535
- Age
- 7y ago
Canterbury Mens Tactic Rugby Shorts | Internal Drawstring & Pockets | Gym/Training Short Leisure Shorts Navy L
- Price
- £17.41
- Rating
- 4.6/5
- Reviews
- 525
- Age
- 8y ago
Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts
- Price
- £16.56
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago
Trending
90-day click momentum
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
- Price
- £24.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
- Price
- £24.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Rhino Cyclone Rugby Ball Hot Pink (5)
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 1,940
- Age
- 5y ago
Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts Black M
- Price
- £16.15
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago
LION SPORTSWEAR Compression Shorts for Football & Sports Multi-Purpose Base Layer for Men & Kids Ideal for Gym Training & Running - Red | Medium Adults
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago
Newest
by launch dateOz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
- Price
- £24.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
LION SPORTSWEAR Compression Shorts for Football & Sports Multi-Purpose Base Layer for Men & Kids Ideal for Gym Training & Running - Red | Medium Adults
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago
YLYDMY Funny Gifts for Men Do Not Disturb Im Watching Rugby Novelty Funny Socks for Men Women Rugby Lovers Gifts Gift for Men Women Game Lovers Casual Socks
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 1y ago
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
- Price
- £24.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts
- Price
- £16.56
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
32
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
5%
- Rhino38%
- YLYDMY25%
- Canterbury15%
- LACEEZE9%
- Oz OverBoots6%
- LION SPORTSWEAR3%
- Open — no brand owns it (2 brands, 5%)
Rugby demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
What reviews say buyers love and hate about Rugby
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Good quality rugby ball”
“Good grip”
“Very durable as this bag gets tossed about”
“As described”
“My daughter also says she feels like it gives her they extra support is well around her feet”
What buyers complain about
89% of reviews“Misleading”
“they have changed the hard wearing twill material to horrible nylon type fabric”
“Split already”
“Smaller than small”
“Don't think the price is fair due to it breaking so easily”
Rugby return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rugby questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
