Rugby
FailBuyers convert on only 0.4% of searches, so Rugby is a Fail.
- Flapen Score
- 31 / 100Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 4831
- Market size
- £31K/yr471K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 79%top-5 click share · 8 brands · 32 sellers
Flapen Score
Rugby against its category
The dotted line is the Fashion average. Past it, Rugby is stronger. Inside it, weaker.
Market
The Rugby market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rugby 471K times last year and spent an estimated £31K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 471K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £31Ka year
- Peak month
- November6.6× the quietest month
- Top search term
- rugby426K searches a year
02 · Price
A sale here is worth £15.28.
Listings sell for £15.28 on average, from £5.12 to £38.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.28 that is £2K to £4K a year per listing.
- Average price
- £15.28inside the $15 to $100 sweet spot
- Price range
- £5.12–£38.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #201 within Activewear. It carries 748 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 0.8%
- Average rank
- #201in Activewear
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 748per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Rugby products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rhino Cyclone Rugby Ball Hot Pink (5)
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 1,940
- Age
- 5y ago

YLYDMY Funny Gifts for Men Do Not Disturb Im Watching Rugby Novelty Funny Socks for Men Women Rugby Lovers Gifts Gift for Men Women Game Lovers Casual Socks
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 1y ago

LACEEZE lace Band Football Boot Lace Cover Black
- Price
- £9.94
- Rating
- 4.5/5
- Reviews
- 4,535
- Age
- 7y ago

Canterbury Mens Tactic Rugby Shorts | Internal Drawstring & Pockets | Gym/Training Short Leisure Shorts Navy L
- Price
- £17.41
- Rating
- 4.6/5
- Reviews
- 525
- Age
- 8y ago

Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts
- Price
- £16.56
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago
Trending
estimated 90-day click momentum
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
- Price
- £24.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
- Price
- £24.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Rhino Cyclone Rugby Ball Hot Pink (5)
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 1,940
- Age
- 5y ago

Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts Black M
- Price
- £16.15
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago

LION SPORTSWEAR Compression Shorts for Football & Sports Multi-Purpose Base Layer for Men & Kids Ideal for Gym Training & Running - Red | Medium Adults
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago
Newest
by launch date
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
- Price
- £24.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

LION SPORTSWEAR Compression Shorts for Football & Sports Multi-Purpose Base Layer for Men & Kids Ideal for Gym Training & Running - Red | Medium Adults
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago

YLYDMY Funny Gifts for Men Do Not Disturb Im Watching Rugby Novelty Funny Socks for Men Women Rugby Lovers Gifts Gift for Men Women Game Lovers Casual Socks
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 1y ago

Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
- Price
- £24.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts
- Price
- £16.56
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
32
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
5%
- Rhino38%
- YLYDMY25%
- Canterbury15%
- LACEEZE9%
- Oz OverBoots6%
- LION SPORTSWEAR3%
- Open — no brand owns it (2 brands, 5%)
Demand
Rugby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Reviews and returns
What reviews say buyers love and hate about Rugby
We read the reviews and the return reasons for every product selling here.
“Misleading”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rugby questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









