Rugby
FailBuyers convert on only 0.4% of searches, so Rugby is a Fail.
- Flapen Score
- 31 / 100Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 4831
- Market size
- £31K/yr471K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 79%top-5 click share · 8 brands · 32 sellers
Flapen Score
Rugby against its category
The dotted line is the Fashion average. Past it, Rugby is stronger. Inside it, weaker.
Market
The Rugby market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rugby 471K times last year and spent an estimated £31K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 471K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £31Ka year
- Peak month
- November6.6× the quietest month
- Top search term
- rugby426K searches a year
02 · Price
A sale here is worth £15.28.
Listings sell for £15.28 on average, from £5.12 to £38.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.28 that is £2K to £4K a year per listing.
- Average price
- £15.28inside the $15 to $100 sweet spot
- Price range
- £5.12–£38.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #201 within Activewear. It carries 748 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 0.8%
- Average rank
- #201in Activewear
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 748per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Rugby products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rhino Cyclone Rugby Ball Hot Pink (5)
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 1,940
- Age
- 5y ago

YLYDMY Funny Gifts for Men Do Not Disturb Im Watching Rugby Novelty Funny Socks for Men Women Rugby Lovers Gifts Gift for Men Women Game Lovers Casual Socks
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 1y ago

LACEEZE lace Band Football Boot Lace Cover Black
- Price
- £9.94
- Rating
- 4.5/5
- Reviews
- 4,535
- Age
- 7y ago

Canterbury Mens Tactic Rugby Shorts | Internal Drawstring & Pockets | Gym/Training Short Leisure Shorts Navy L
- Price
- £17.41
- Rating
- 4.6/5
- Reviews
- 525
- Age
- 8y ago

Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts
- Price
- £16.56
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago
Trending
90-day click momentum
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
- Price
- £24.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
- Price
- £24.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Rhino Cyclone Rugby Ball Hot Pink (5)
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 1,940
- Age
- 5y ago

Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts Black M
- Price
- £16.15
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago

LION SPORTSWEAR Compression Shorts for Football & Sports Multi-Purpose Base Layer for Men & Kids Ideal for Gym Training & Running - Red | Medium Adults
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago
Newest
by launch date
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
- Price
- £24.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

LION SPORTSWEAR Compression Shorts for Football & Sports Multi-Purpose Base Layer for Men & Kids Ideal for Gym Training & Running - Red | Medium Adults
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago

YLYDMY Funny Gifts for Men Do Not Disturb Im Watching Rugby Novelty Funny Socks for Men Women Rugby Lovers Gifts Gift for Men Women Game Lovers Casual Socks
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 1y ago

Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
- Price
- £24.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts
- Price
- £16.56
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
32
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
5%
- Rhino38%
- YLYDMY25%
- Canterbury15%
- LACEEZE9%
- Oz OverBoots6%
- LION SPORTSWEAR3%
- Open — no brand owns it (2 brands, 5%)
Demand
Rugby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Reviews and returns
What reviews say buyers love and hate about Rugby
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Misleading
Description misleading
Incredibly misleading
they have changed the hard wearing twill material to horrible nylon type fabric
Just be aware that the material is not as stated
Split already
Didnt last long
I thought it would be more durable. its not
Smaller than small
Tiny
Tiny ball, ordered expecting a standard size
Don't think the price is fair due to it breaking so easily
Not good value for money as similarly priced to full size rugby balls
Love
Good quality rugby ball
Very good quality
Great product
Good grip
Very durable as this bag gets tossed about
As described
My daughter also says she feels like it gives her they extra support is well around her feet
Return
1.4% Return rate 78% Fixable by listing
Smaller than small
Tiny
Tiny ball, ordered expecting a standard size
they have changed the hard wearing twill material to horrible nylon type fabric
Just be aware that the material is not as stated
Misleading
Description misleading
Incredibly misleading
Did not inflate
Split already
Didnt last long
I thought it would be more durable. its not
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rugby questions
Answered from the same tracked data.









