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Rugby

Fail

Buyers convert on only 0.4% of searches, so Rugby is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£31K/yr471K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
79%top-5 click share · 8 brands · 32 sellers

Flapen Score

Rugby against its category

The dotted line is the Fashion average. Past it, Rugby is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugby market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rugby 471K times last year and spent an estimated £31K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
471K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
0.4%
Market size, estimated
£31Ka year
Peak month
November6.6× the quietest month
Top search term
rugby426K searches a year

02 · Price

A sale here is worth £15.28.

Listings sell for £15.28 on average, from £5.12 to £38.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.28 that is £2K to £4K a year per listing.

Average price
£15.28inside the $15 to $100 sweet spot
Price range
£5.12–£38.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #201 within Activewear. It carries 748 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
0.8%
Average rank
#201in Activewear
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
748per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Rugby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

32

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Rhino38%
  • YLYDMY25%
  • Canterbury15%
  • LACEEZE9%
  • Oz OverBoots6%
  • LION SPORTSWEAR3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Rugby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Reviews and returns

What reviews say buyers love and hate about Rugby

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product20%−0.05

Misleading

Description misleading

Incredibly misleading

Material Quality14%−0.09

they have changed the hard wearing twill material to horrible nylon type fabric

Just be aware that the material is not as stated

Durability13%+0.06

Split already

Didnt last long

I thought it would be more durable. its not

Size-Overall13%−0.04

Smaller than small

Tiny

Tiny ball, ordered expecting a standard size

Value For Money10%−0.06

Don't think the price is fair due to it breaking so easily

Not good value for money as similarly priced to full size rugby balls

Love

Quality-Overall37%+2.34

Good quality rugby ball

Very good quality

Great product

Grip11%+1.01

Good grip

Durability11%+0.06

Very durable as this bag gets tossed about

Advertised Vs Actual Product11%−0.05

As described

Heel Support11%+1.01

My daughter also says she feels like it gives her they extra support is well around her feet

Return

1.4% Return rate 78% Fixable by listing

Size-Overall67%██▇▇▇▅

Smaller than small

Tiny

Tiny ball, ordered expecting a standard size

Material Quality14%▃▁▁▁▄█

they have changed the hard wearing twill material to horrible nylon type fabric

Just be aware that the material is not as stated

Advertised Vs Actual Product6%▅▃▃█▁▂

Misleading

Description misleading

Incredibly misleading

Inflation/Deflation3%▁▂█▁▇▄

Did not inflate

Durability3%▁▄▆█▁▁

Split already

Didnt last long

I thought it would be more durable. its not

FAQ

Common Rugby questions

Answered from the same tracked data.