rugby
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£15.28avg listing price — sweet spot $15–$100
Price range
Good£5.12–£38.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good748avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 471K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, rugby is a £31K/yr Amazon United Kingdom market (471K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rugby market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £38K–£46K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 77%
- Out of stock
- 0.8%
- Avg brand age
- 46 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
32
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
5%
- Rhino38%
- YLYDMY25%
- Canterbury15%
- LACEEZE9%
- Oz OverBoots6%
- LION SPORTSWEAR3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Top rugby products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rhino Cyclone Rugby Ball Hot Pink (5)
Rhino£8.304.6★1,940 rev
YLYDMY Funny Gifts for Men Do Not Disturb Im Watching Rugby Novelty Funny Socks for Men Women Rugby Lovers Gifts Gift for Men Women Game Lovers Casual Socks
YLYDMY£5.124.4★335 rev
LACEEZE lace Band Football Boot Lace Cover Black
LACEEZE£9.944.5★4,535 rev
Canterbury Mens Tactic Rugby Shorts | Internal Drawstring & Pockets | Gym/Training Short Leisure Shorts Navy L
Canterbury£17.414.6★525 rev
Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts
Canterbury£16.564.3★151 rev
Newest
by launch date
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
Oz OverBoots£24.991 rev
LION SPORTSWEAR Compression Shorts for Football & Sports Multi-Purpose Base Layer for Men & Kids Ideal for Gym Training & Running - Red | Medium Adults
LION SPORTSWEAR£12.02117 rev
YLYDMY Funny Gifts for Men Do Not Disturb Im Watching Rugby Novelty Funny Socks for Men Women Rugby Lovers Gifts Gift for Men Women Game Lovers Casual Socks
YLYDMY£5.12335 rev
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
Oz OverBoots£24.771 rev
Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts
Canterbury£16.56151 rev
Trending
90-day click momentumOz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black
Oz OverBoots£24.995.0★
Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink
Oz OverBoots£24.775.0★
Rhino Cyclone Rugby Ball Hot Pink (5)
Rhino£8.304.6★
Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts Black M
Canterbury£16.154.3★
LION SPORTSWEAR Compression Shorts for Football & Sports Multi-Purpose Base Layer for Men & Kids Ideal for Gym Training & Running - Red | Medium Adults
LION SPORTSWEAR£12.024.6★
What buyers say about rugby
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality rugby ball”
“Good grip”
“Very durable as this bag gets tossed about”
“As described”
“My daughter also says she feels like it gives her they extra support is well around her feet”
“Perfect fit and quality my son trains every week in then”
“Kids love it to practice kicking”
What buyers complain about
“Misleading”
“they have changed the hard wearing twill material to horrible nylon type fabric”
“Split already”
“Smaller than small”
“Don't think the price is fair due to it breaking so easily”
“Good design just didn't hold up well”
“doesnt actually stay on the laces”
“Did not inflate”
“not strong enough”
“execution is poor”
Top return reasons
Common questions
- Is rugby profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (31/100).
- How competitive is the rugby niche?
- 8 brands and 32 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in rugby?
- Top complaints mined from reviews: Advertised Vs Actual Product, Material Quality, Durability. The return rate is 1.4%.
- When does demand for rugby peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- What does it cost to enter the rugby niche?
- Listings span £5.12–£38.22; the average listing price is £15.28 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.