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Rubble Paw Patrol

soft demand (-56.4% this quarter) — Rubble Paw Patrol doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 18Growth 0Conversion 50Competition 68Returns 96Price range 67Avg price 48Brand share 0Review moat 67Quality gap 20
This niche Category average

Is Rubble Paw Patrol profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rubble Paw Patrol is a £71K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Rubble Paw Patrol: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -56.4% over the last 90 days and 4.0% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr10K
Search volume / yr-56.4%151K
Conversion rate4.0%
Avg price£11.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 82
Top-5 product click share44%
Open market0%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement53%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews823

Top Rubble Paw Patrol products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

0%

  • Paw Patrol64%
  • Rubble & Crew32%
  • TY2%
  • GUND1%
  • Ravensburger1%
  • Open — no brand owns it (0%)

Rubble Paw Patrol demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume151KCVR4.0%Products40Brands5Top 5 Brands100%OOS Rate2.2%Rating4.7★Reviews823Avg BSR#395
8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Top Rubble Paw Patrol search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rubble and crew45K/yr
  • rubble paw patrol23K/yr
  • paw patrol rubble18K/yr
  • rubble17K/yr
  • rubble and crew toys33K/yr
  • paw patrol rubble and crew6K/yr
  • rubble paw patrol toy4K/yr
  • rubble and crew figures4K/yr

What reviews say buyers love and hate about Rubble Paw Patrol

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Value For Money20%

Value of money

Quality-Overall19%

Great quality for the price arrived quickly

Fun/Entertainment Experience18%

Fantastic toy

Gifting Purpose9%

Great gift for kids

Strength8%

Strong and tough

What buyers complain about

77% of reviews
Size-Overall25%

Size actually bigger then I thought

Shape/Style13%

difficult to shape

Durability10%

It lasted one use

Weight Heavy10%

Not weighted at all

Value For Money10%

why so expensive

Rubble Paw Patrol return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Defective Material/Parts
16%
3Quality-Overall
13%
4Gifting Purpose
11%
5Value For Money
9%

Common Rubble Paw Patrol questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rubble Paw Patrol 39/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 40 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -56.4% over the last 90 days.
Search demand for Rubble Paw Patrol on Amazon United Kingdom peaks in Feb–Sep–Oct–Nov–Dec, where the busiest month runs 5.2× the quietest.