rubble paw patrol
Skip itSoft demand (-56.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good822.58avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.73–£36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.73avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£71K£71K/yr · 151K searches
Growth
Bad-56.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rubble paw patrol is a £71K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rubble paw patrol market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £94K–£117K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #395
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 53%
- Out of stock
- 2.2%
- Avg brand age
- 37 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
0%
- Paw Patrol64%
- Rubble & Crew32%
- TY2%
- GUND1%
- Ravensburger1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -56.4% search growth over the last 90 days.Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top rubble paw patrol search terms
- rubble and crew45K/yr
- rubble paw patrol23K/yr
- paw patrol rubble18K/yr
- rubble17K/yr
- rubble and crew toys33K/yr
- paw patrol rubble and crew6K/yr
- rubble paw patrol toy4K/yr
- rubble and crew figures4K/yr
Top rubble paw patrol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paw Patrol Pyjamas | Rubble And Crew Boys Short Pyjamas | Summer Pjs For Boys | Blue 3-4 Years
Paw Patrol£11.524.7★132 rev
Paw Patrol Pyjamas | Rubble And Crew Boys Short Pyjamas | Summer Pjs For Boys | Blue 18-24 Months
Paw Patrol£11.604.7★132 rev
Paw Patrol Rubbles Bulldozer Toy Truck with Collectible Action Figure
Paw Patrol£7.224.8★4,028 rev
Paw Patrol Rubble Onesie for Boys & Girls | Kids All in One Sleepsuit Pyjamas in Brown & Yellow | Unisex Nightwear Jumpsuit Embroidered Hood with 3D Ears | TV Series Character Merchandise Gift
Paw Patrol£17.824.6★136 rev
Rubble and Crew Growlin Grub Food Truck Playset Action Figure Play Kitchen Accessories and Kinetic Build-It Play Sand Kids Toys for Boys and Girls 3+
Rubble & Crew£18.814.7★154 rev
Newest
by launch date
Paw Patrol: Search & Rescue Rubble Rescue Bulldozer Vehicle with 2 Figures Police Car Toy with Pull-Back Action Kids Toys for Boys and Girls Ages 3+
Paw Patrol£10.29159 rev
Rubble & Crew Chargers Mega Power Crane Toy Truck with Charger Figure and 2 Detachable Tools PAW Patrol Kids Toys for Boys and Girls Ages 3 and Up.
Rubble & Crew£11.80143 rev
Rubble & Crew Rubbles Ultimate Tool Bulldozer Vehicle Toy Truck with Action Figure PAW Patrol Kids Toys for Boys and Girls Ages 3 and Up.
Rubble & Crew£7.92114 rev
Paw Patrol Boys Short Pyjamas Set Rubble Character Summer Nightwear with T-Shirt and Shorts 100% Cotton Kids PJs Ages 18 Months to 6 Years (4-5) Yellow
Paw Patrol£8.8728 rev
TY Rubble Paw Patrol Soft Plush Toy for Kids Cuddly Teddy Collectible Stuffed Toy Beanie Babies Range Regular
TY£7.041,156 rev
Trending
90-day click momentumPaw Patrol Pyjamas | Rubble And Crew Boys Short Pyjamas | Summer Pjs For Boys | Blue 3-4 Years
Paw Patrol£11.524.7★
Paw Patrol Boys Chase Marshall Rubble Briefs Pack of 5 Multicoloured Age 3 to 4 Years
Paw Patrol£13.084.6★
Paw Patrol Dressing Gown And Pyjamas For Kids | Chase Rubble and Marshall Hooded Dressing Gown And Pyjamas For Boys | Blue 7-8 Years
Paw Patrol£21.964.7★
Paw Patrol Rubble Onesie for Boys & Girls | Kids All in One Sleepsuit Pyjamas in Brown & Yellow | Unisex Nightwear Jumpsuit Embroidered Hood with 3D Ears | TV Series Character Merchandise Gift
Paw Patrol£17.614.6★
Paw Patrol Rubble Onesie for Boys & Girls | Kids All in One Sleepsuit Pyjamas in Brown & Yellow | Unisex Nightwear Jumpsuit Embroidered Hood with 3D Ears | TV Series Character Merchandise Gift
Paw Patrol£17.824.6★
What buyers say about rubble paw patrol
What buyers praise and complain about, mined from review topics.What buyers love
“Value of money”
“Great quality for the price arrived quickly”
“Fantastic toy”
“Great gift for kids”
“Strong and tough”
“exactly as described”
“Good fit”
“still not broken”
“Another addition to our growing collection”
“Sturdy toys for sand play”
What buyers complain about
“Size actually bigger then I thought”
“difficult to shape”
“It lasted one use”
“Not weighted at all”
“why so expensive”
“Bit fiddly and kentic sand not easiest for little ones to play with and use”
“The sand is very hard”
Top return reasons
Common questions
- Is rubble paw patrol profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 40 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -56.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the rubble paw patrol niche?
- 5 brands and 82 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rubble paw patrol?
- Top complaints mined from reviews: Size-Overall, Shape/Style, Durability. The return rate is 0.8%.
- When does demand for rubble paw patrol peak?
- Demand peaks in Feb–Sep–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the rubble paw patrol niche?
- Listings span £4.73–£36.29; the average listing price is £11.73 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.