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Rubble Paw Patrol

Fail

Demand is soft, at -56.4% this quarter, so Rubble Paw Patrol is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£71K/yr151K searches / yr
90-day growth
-56.4%search demand this quarter
Competition
44%top-5 click share · 5 brands · 82 sellers

Flapen Score

Rubble Paw Patrol against its category

The dotted line is the Fashion average. Past it, Rubble Paw Patrol is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubble Paw Patrol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubble Paw Patrol 151K times last year and spent an estimated £71K. All 5 brands take every click. Demand peaks in Feb–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-56.4%
Conversion, latest week
4.0%
Market size, estimated
£71Ka year
Peak month
November5.2× the quietest month
Top search term
rubble and crew45K searches a year

02 · Price

A sale here is worth £11.73.

Listings sell for £11.73 on average, from £4.73 to £36.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.73 that is £1K to £3K a year per listing.

Average price
£11.73under the $15 to $100 sweet spot
Price range
£4.73–£36.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #395 within Boys. It carries 823 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
83%
Out of stock, average day
2.2%
Average rank
#395in Boys
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
823per listing
Listings tracked
40

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rubble Paw Patrol products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

82

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 81%

Open market

0%

  • Paw Patrol64%
  • Rubble & Crew32%
  • TY2%
  • GUND1%
  • Ravensburger1%
  • Open — no brand owns it (0%)

Demand

Rubble Paw Patrol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Rubble Paw Patrol search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rubble and crew45K/yr
  • rubble paw patrol23K/yr
  • paw patrol rubble18K/yr
  • rubble17K/yr
  • rubble and crew toys33K/yr
  • paw patrol rubble and crew6K/yr
  • rubble paw patrol toy4K/yr
  • rubble and crew figures4K/yr

Reviews and returns

What reviews say buyers love and hate about Rubble Paw Patrol

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
25%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Size actually bigger then I thought”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rubble Paw Patrol questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data