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Rubble Paw Patrol

Fail

Demand is soft, at -56.4% this quarter, so Rubble Paw Patrol is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£71K/yr151K searches / yr
90-day growth
-56.4%search demand this quarter
Competition
44%top-5 click share · 5 brands · 82 sellers

Flapen Score

Rubble Paw Patrol against its category

The dotted line is the Fashion average. Past it, Rubble Paw Patrol is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubble Paw Patrol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubble Paw Patrol 151K times last year and spent an estimated £71K. All 5 brands take every click. Demand peaks in Feb–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-56.4%
Conversion, latest week
4.0%
Market size, estimated
£71Ka year
Peak month
November5.2× the quietest month
Top search term
rubble and crew45K searches a year

02 · Price

A sale here is worth £11.73.

Listings sell for £11.73 on average, from £4.73 to £36.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.73 that is £1K to £3K a year per listing.

Average price
£11.73under the $15 to $100 sweet spot
Price range
£4.73–£36.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #395 within Boys. It carries 823 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
83%
Out of stock, average day
2.2%
Average rank
#395in Boys
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
823per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rubble Paw Patrol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

0%

  • Paw Patrol64%
  • Rubble & Crew32%
  • TY2%
  • GUND1%
  • Ravensburger1%
  • Open — no brand owns it (0%)

Demand

Rubble Paw Patrol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Rubble Paw Patrol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubble and crew45K/yr
  • rubble paw patrol23K/yr
  • paw patrol rubble18K/yr
  • rubble17K/yr
  • rubble and crew toys33K/yr
  • paw patrol rubble and crew6K/yr
  • rubble paw patrol toy4K/yr
  • rubble and crew figures4K/yr

Reviews and returns

What reviews say buyers love and hate about Rubble Paw Patrol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.78

Size actually bigger then I thought

they are a little small I purchased a size up which Im glad I did

It was bigger than I thought

Shape/Style13%−0.06

difficult to shape

lose shape after a few washes

Durability10%−0.01

It lasted one use

Weight Heavy10%−0.05

Not weighted at all

Very disappointed with the weight

Value For Money10%−0.02

why so expensive

Love

Value For Money20%−0.02

Value of money

Good Value

Excellent value for money

Quality-Overall19%+1.45

Great quality for the price arrived quickly

Excellent quality

Good quality toy

Fun/Entertainment Experience18%+0.80

Fantastic toy

fun for kid

Kids loved it

Gifting Purpose9%+0.93

Great gift for kids

He loves the gift

Great gift

Strength8%−0.03

Strong and tough

Sturdy vehicle

Sturdy toy

Return

0.8% Return rate 42% Fixable by listing

Size-Overall39%▄▄█▅▆▅

Size actually bigger then I thought

they are a little small I purchased a size up which Im glad I did

It was bigger than I thought

Defective Material/Parts16%▇▄▁▄█▅
Quality-Overall13%▇▅▃█▁▄
Gifting Purpose11%▁█▁▁▁▁
Value For Money9%▅▃▁▁▁█

why so expensive

FAQ

Common Rubble Paw Patrol questions

Answered from the same tracked data.