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Rose Gold Necklace for Women

Fail

Shoppers spend an estimated $47K a year here, so Rose Gold Necklace for Women is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£47K/yr125K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
78%top-5 click share · 9 brands · 17 sellers

Flapen Score

Rose Gold Necklace for Women against its category

The dotted line is the Fashion average. Past it, Rose Gold Necklace for Women is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Gold Necklace for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Gold Necklace for Women 125K times last year and spent an estimated £47K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
1.5%
Market size, estimated
£47Ka year
Peak month
December3.9× the quietest month
Top search term
gold necklace for women35K searches a year

02 · Price

A sale here is worth £25.06.

Listings sell for £25.06 on average, from £8.49 to £111.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.06 that is £0 to £3K a year per listing.

Average price
£25.06inside the $15 to $100 sweet spot
Price range
£8.49–£111.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #739 within Jewellery. It carries 2,263 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
1.6%
Average rank
#739in Jewellery
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,263per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rose Gold Necklace for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

8%

  • Old English Jewellers69%
  • Elli6%
  • KEZEF5%
  • Ted Baker4%
  • U74%
  • Tewiky4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Rose Gold Necklace for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Rose Gold Necklace for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gold necklace for women35K/yr
  • womens gold necklace21K/yr
  • rose gold necklace for women17K/yr
  • ted baker necklaces for women19K/yr
  • womens necklace gold15K/yr
  • ted baker bangle6K/yr
  • sterling silver pendants3K/yr
  • warren james necklace3K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Gold Necklace for Women

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Chain/Key Quality”
17%of negative reviews mention “Durability”
2.3%of orders come back
“Broke just after the return date”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rose Gold Necklace for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data