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Rose Gold Necklace for Women

Fail

Shoppers spend only $47K a year here, so Rose Gold Necklace for Women is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£47K/yr125K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
78%top-5 click share · 9 brands · 17 sellers

Flapen Score

Rose Gold Necklace for Women against its category

The dotted line is the Fashion average. Past it, Rose Gold Necklace for Women is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Gold Necklace for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Gold Necklace for Women 125K times last year and spent an estimated £47K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
1.5%
Market size, estimated
£47Ka year
Peak month
December3.9× the quietest month
Top search term
gold necklace for women35K searches a year

02 · Price

A sale here is worth £25.06.

Listings sell for £25.06 on average, from £8.49 to £111.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.06 that is £0 to £3K a year per listing.

Average price
£25.06inside the $15 to $100 sweet spot
Price range
£8.49–£111.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #739 within Jewellery. It carries 2,263 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
1.6%
Average rank
#739in Jewellery
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,263per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rose Gold Necklace for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • Old English Jewellers69%
  • Elli6%
  • KEZEF5%
  • Ted Baker4%
  • U74%
  • Tewiky4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Rose Gold Necklace for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Rose Gold Necklace for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold necklace for women35K/yr
  • womens gold necklace21K/yr
  • rose gold necklace for women17K/yr
  • ted baker necklaces for women19K/yr
  • womens necklace gold15K/yr
  • ted baker bangle6K/yr
  • sterling silver pendants3K/yr
  • warren james necklace3K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Gold Necklace for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.17

Broke just after the return date

Had it less than a month and has broken

Value For Money17%+0.58

more expensive than it costs

Not worth the money

Strength17%−0.19

Feels cheap & flimsy

Chain/Key Quality17%+1.01

Hello im really not happy the chain I ordered has a manufacturing defect

Size-Overall17%−0.18

Really small

Product really small

Love

Chain/Key Quality26%+1.01

Nice chain

Sturdy chain

This is a beautiful delicate chain which arrived in a lovely little box

Quality-Overall18%+0.30

Great quality and lasted a few months so far of constantly wearing

Good product

Good quality, came in a nice bag, shame it was not a box

Value For Money12%+0.58

Amazing value

Worth the money

Great value

Design-Overall8%+0.71

The quality and design

Lovely presentation

Brightness/Shine/Glow8%+0.71

Its very nice and dainty, bright in colour and she was very happy with it as it holds a couple of pendants

Full of sparkle and expensive look weight and feel

Return

2.3% Return rate 65% Fixable by listing

Size-Overall42%█▇▅▇▆▄

Really small

Product really small

Metal Authenticity8%▁▁█▃▃▄
Chain/Key Quality8%▄▁▁▂▄█

Hello im really not happy the chain I ordered has a manufacturing defect

Fastener Quality6%█▁▅▅▁▄
Quality-Overall5%▁▁▄▄█▃

Poorly made

FAQ

Common Rose Gold Necklace for Women questions

Answered from the same tracked data.