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Rose Gold Earrings

Fail

Shoppers spend only $48K a year here, so Rose Gold Earrings is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£48K/yr179K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
47%top-5 click share · 20 brands · 30 sellers

Flapen Score

Rose Gold Earrings against its category

The dotted line is the Fashion average. Past it, Rose Gold Earrings is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Gold Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Gold Earrings 179K times last year and spent an estimated £48K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
2.7%
Market size, estimated
£48Ka year
Peak month
December2.0× the quietest month
Top search term
rose gold earrings95K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £3.99 to £29.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.96 that is £0 to £996 a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£3.99–£29.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£996
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,309 within Jewellery. It carries 914 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#1,309in Jewellery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
914per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rose Gold Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

30

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

37%

  • MILACOLATO31%
  • Philip Jones10%
  • Finrezio7%
  • MUMREUES6%
  • Artskin5%
  • HUABOLA CALYN4%

Demand

Rose Gold Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Rose Gold Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose gold earrings95K/yr
  • rose gold24K/yr
  • rose gold hoop earrings10K/yr
  • rose gold earrings women15K/yr
  • rose gold stud earrings7K/yr
  • rose gold drop earrings7K/yr
  • rose gold studs6K/yr
  • rose gold hoops5K/yr
  • rose gold studs earrings for women4K/yr
  • rose gold hoops earrings for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Gold Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall57%−0.11

Bigger than I expected

They are small

double the size

Color14%−0.10

they turned black after a few weeks

Advertised Vs Actual Product7%−0.01

Not what it looks like

and dont look anything like the picture an absolute con

Material Quality7%−0.05

cheap material

Love

Comfort-Overall17%+1.32

So comfortable

Very comfy to wear

Comfy to slept in

Value For Money16%+1.66

Great value

an excellent price

Cute and affordable

Size-Overall15%−0.11

Perfect size look great

they are a good size not too big

It fits both daily and night out

Quality-Overall11%+0.61

Great quality

really good quality

Great quality and looked lovely on

Color10%−0.10

Very pretty and dainty

Really nice, lovely colour Rose Gold,really pleased with them

Lovely rose gold colour

Return

1.5% Return rate 77% Fixable by listing

Size-Overall51%▄█▇▇▆▆

Bigger than I expected

They are small

double the size

Color17%▆▁█▇▁▂

they turned black after a few weeks

Functionality-Overall6%▁▁▄▁▆█
Advertised Vs Actual Product5%▁▁▁▅▁█

Not what it looks like

and dont look anything like the picture an absolute con

Metal Authenticity5%▁▁▁▁█▃

FAQ

Common Rose Gold Earrings questions

Answered from the same tracked data.