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Room on the Broom Costume

Fail

Demand is soft, at -98.3% this quarter, so Room on the Broom Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£12K/yr73K searches / yr
90-day growth
-98.3%search demand this quarter
Competition
47%top-5 click share · 7 brands · 9 sellers

Flapen Score

Room on the Broom Costume against its category

The dotted line is the Fashion average. Past it, Room on the Broom Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Room on the Broom Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Room on the Broom Costume 73K times last year and spent an estimated £12K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -98.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-98.3%
Conversion, latest week
1.1%
Market size, estimated
£12Ka year
Peak month
March128.8× the quietest month
Top search term
room on the broom costume53K searches a year

02 · Price

A sale here is worth £14.80.

Listings sell for £14.80 on average, from £10.61 to £24.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.80 that is £0 to £1K a year per listing.

Average price
£14.80under the $15 to $100 sweet spot
Price range
£10.61–£24.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,507 within Girls. It carries 20 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
40%
Out of stock, average day
11.1%
Average rank
#1,507in Girls
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
20per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Room on the Broom Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£591£1K£2K£2K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

7 rising

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

2%

  • Room on the Broom47%
  • Blues Group31%
  • I LOVE FANCY DRESS6%
  • Creerluces6%
  • Smiffys5%
  • Magic Light3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Room on the Broom Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 128.8×

Search terms

Top Room on the Broom Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • room on the broom costume53K/yr
  • room on the broom costume kids7K/yr
  • room on a broom costume4K/yr
  • room on the broom costume adult10K/yr

Reviews and returns

What reviews say buyers love and hate about Room on the Broom Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+1.16

Poor quality the wand was a paper straw with foam stuck on

Not great, poorly quality

Expected better quality for the price paid

Size-Overall20%+0.37

Hat size not the best

Bow very small

Length10%−0.01

Short in length

the length is shorter than expected

Durability10%−0.11

will last one minute

Color10%−0.11

I put it in a short, cool wash and it lost some colour and the dark red looked faded and old

Love

Quality-Overall32%+1.16

Perfectly made pyjamas

Lovely quality

most of the items acceptable standard

Value For Money23%+0.37

Very good for the price

Good Product in decent price

Brilliant well worth the price

Size-Overall14%+0.37

it fits my granddaughter perfectly

The main outfit is great sizing for my 6 year old with room to grow

fit her perfect

Advertised Vs Actual Product9%+2.13

As shown, as described

Material Quality9%+0.88

Great material

Nice material

Return

0.4% Return rate 79% Fixable by listing

Size-Overall73%▁█▇▄▁▁

Hat size not the best

Bow very small

Quality-Overall10%▁▂▃█▁▁

Poor quality the wand was a paper straw with foam stuck on

Not great, poorly quality

Expected better quality for the price paid

Value For Money4%▁▁▁▆█▁
Waist Fit2%▁▁█▁▁▁
Length2%▁▁▁▁█▁

Short in length

the length is shorter than expected

FAQ

Common Room on the Broom Costume questions

Answered from the same tracked data.