Is room on the broom costume profitable to sell on Amazon United Kingdom?

The niche generates £12K/yr across 20 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -98.3%. Flapen's verdict: Skip it (38/100).

How competitive is the room on the broom costume niche?

7 brands and 9 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in room on the broom costume?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Length. The return rate is 0.4%.

When does demand for room on the broom costume peak?

Demand peaks in Feb–Mar–Oct; the busiest month runs 128.8× the quietest.

What does it cost to enter the room on the broom costume niche?

Listings span £10.61–£24.11; the average listing price is £14.80 (sweet spot $15–$100). The average incumbent carries 20 reviews — the moat a new listing must climb.

room on the broom costume

Skip it

Soft demand (-98.3% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible19.8

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Good£14.80

avg listing price — sweet spot $15–$100

Price range

Good£10.61–£24.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£12K

£12K/yr · 73K searches

Growth

Bad-98.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, room on the broom costume is a £12K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Oct. Verdict: Skip it — 38/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

room on the broom costume market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £22K–£30K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,507
Page quality: 0%
Prime: 40%
Sponsored: 65%
Out of stock: 11.1%
Avg brand age: 37 months
Avg seller age: 218 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

Room on the Broom47%
Blues Group31%
I LOVE FANCY DRESS6%
Creerluces6%
Smiffys5%
Magic Light3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -98.3% search growth over the last 90 days.

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 128.8×

Open Trend

Top room on the broom costume search terms

room on the broom costume53K/yr -98.1%1.4% conv.
room on the broom costume kids7K/yr -98.2%1.7% conv.
room on a broom costume4K/yr -97.7%3.9% conv.
room on the broom costume adult10K/yr -99.5%2.3% conv.

All search terms

Top room on the broom costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blues Group Officially Licensed Room On The Broom Premium Girls Kids Costume | World Book Day Halloween and Dress-Up | Ages 38 | (4-6 Years)

Blues Group£20.964.6★22 rev

Room on the Broom Girls Tshirt | Cotton T Shirt | Witch Girls T-Shirt | Kids Clothes | Blue 3-4 Years

Room on the Broom£10.644.8★17 rev

Room on the Broom Pyjamas | Girls Pyjamas | Long Sleeve Girls Pyjama Sets | Purple 5-6 Years

Room on the Broom£11.004.6★28 rev

Room on the Broom Pyjamas | Girls Pyjamas | Long Sleeve Girls Pyjama Sets | Purple 4-5 Years

Room on the Broom£10.984.6★28 rev

Room on the Broom Girls Tshirt | Cotton T Shirt | Witch Girls T-Shirt | Kids Clothes | Blue 4-5 Years

Room on the Broom£10.874.8★17 rev

Newest

by launch date

Adults Kind Witch Costume Set with Hat Broomstick Wand and Plait Storybook Inspired Magic Costume Accessories for Teachers Book Week World Book Day Halloween and Dress Up Parties

I LOVE FANCY DRESS£14.812 rev

4mo ago

Kids Storybook Witch Costume Set with Broomstick Witch Hat Polka Dot Skirt Ginger Plait Hair & Magic Wand for World Book Day and Dress Up Play for Children

I LOVE FANCY DRESS£13.988 rev

5mo ago

Creerluces Witch Costume for Girls World Book Day Costume Cape Nose Prop Hat Magic Wand Brown Braid Purple Tutu Skirt for Girls Witch Costume Set Halloween World Book Day School Parade

Creerluces£12.297 rev

7mo ago

Blues Group Officially Licensed Room On The Broom Premium Girls Kids Costume | World Book Day Halloween and Dress-Up | Ages 38 | (4-6 Years)

Blues Group£20.9622 rev

8mo ago

Blues Group Officially Licensed Room On The Broom Premium Girls Kids Costume | World Book Day Halloween and Dress-Up | Ages 38 | (6-8 Years)

Blues Group£20.8022 rev

8mo ago

What buyers say about room on the broom costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Perfectly made pyjamas”

Value For Money23%

“Very good for the price”

Size-Overall14%

“it fits my granddaughter perfectly”

Advertised Vs Actual Product9%

“As shown, as described”

Material Quality9%

“Great material”

Adjustability/Rotatability/Reclining5%

“the broom handle is adjustable which is good for big and little kids”

What buyers complain about

Quality-Overall20%

“Poor quality the wand was a paper straw with foam stuck on”

Size-Overall20%

“Hat size not the best”

Length10%

“Short in length”

Durability10%

“will last one minute”

Color10%

“I put it in a short, cool wash and it lost some colour and the dark red looked faded and old”

Top return reasons

Size-Overall73%

Quality-Overall10%

Value For Money4%

Waist Fit2%

Length2%

Material Quality2%

Shape/Style2%

Advertised Vs Actual Product2%

Ease Of Use2%

Smell1%

Common questions

Is room on the broom costume profitable to sell on Amazon United Kingdom?: The niche generates £12K/yr across 20 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -98.3%. Flapen's verdict: Skip it (38/100).
How competitive is the room on the broom costume niche?: 7 brands and 9 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in room on the broom costume?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Length. The return rate is 0.4%.
When does demand for room on the broom costume peak?: Demand peaks in Feb–Mar–Oct; the busiest month runs 128.8× the quietest.
What does it cost to enter the room on the broom costume niche?: Listings span £10.61–£24.11; the average listing price is £14.80 (sweet spot $15–$100). The average incumbent carries 20 reviews — the moat a new listing must climb.