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Room on the Broom Costume

soft demand (-98.3% this quarter) — Room on the Broom Costume doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 3Growth 0Conversion 14Competition 63Returns 98Price range 67Avg price 73Brand share 12Review moat 99Quality gap 40
This niche Category average

Is Room on the Broom Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Room on the Broom Costume is a £12K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Oct. Verdict: Skip it — 38/100.

Room on the Broom Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -98.3% over the last 90 days and 1.1% of searches end in a purchase.

£12K

revenue / yr

Units sold / yr2K
Search volume / yr-98.3%73K
Conversion rate1.1%
Avg price£14.80

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 9
Top-5 product click share47%
Open market5%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement65%
New entrants (1y)8· 0 succeeded
Avg rating4.5★
Avg reviews20

Top Room on the Broom Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£591£1K£2K£2K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

7 rising

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

2%

  • Room on the Broom47%
  • Blues Group31%
  • I LOVE FANCY DRESS6%
  • Creerluces6%
  • Smiffys5%
  • Magic Light3%
  • Open — no brand owns it (1 brand, 2%)

Room on the Broom Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR1.1%Products20Brands7Top 5 Brands95%OOS Rate11.1%Rating4.5★Reviews20Avg BSR#1,507
20K15KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 128.8×

Top Room on the Broom Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • room on the broom costume53K/yr
  • room on the broom costume kids7K/yr
  • room on a broom costume4K/yr
  • room on the broom costume adult10K/yr

What reviews say buyers love and hate about Room on the Broom Costume

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall32%

Perfectly made pyjamas

Value For Money23%

Very good for the price

Size-Overall14%

it fits my granddaughter perfectly

Advertised Vs Actual Product9%

As shown, as described

Material Quality9%

Great material

What buyers complain about

70% of reviews
Quality-Overall20%

Poor quality the wand was a paper straw with foam stuck on

Size-Overall20%

Hat size not the best

Length10%

Short in length

Durability10%

will last one minute

Color10%

I put it in a short, cool wash and it lost some colour and the dark red looked faded and old

Room on the Broom Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
73%
2Quality-Overall
10%
3Value For Money
4%
4Waist Fit
2%
5Length
2%

Common Room on the Broom Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Room on the Broom Costume 38/100 on Amazon United Kingdom — Skip it. The niche generates £12K/yr across 20 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -98.3% over the last 90 days.
Search demand for Room on the Broom Costume on Amazon United Kingdom peaks in Feb–Mar–Oct, where the busiest month runs 128.8× the quietest.