rocky project hail mary
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible11.5avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.96–£75.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good£13.26avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£24K£24K/yr · 68K searches
According to Flapen's Amazon United Kingdom niche tracking, rocky project hail mary is a £24K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rocky project hail mary market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £20K–£27K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #1,480
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 96%
- Out of stock
- 12.6%
- Avg brand age
- 22 months
- Avg seller age
- 218 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
21
Sellers
26
Top-5 brand share
56%
Top 20: 99%
Top-5 click share
51%
Top 20: 93%
Open market
38%
- AstraFable17%
- Mzzsveuy12%
- JIASHA11%
- Project Hail Mary8%
- Generic8%
- Hlayshing6%
Demand
Weekly Amazon search volume, last 11 weeks — +28.6% search growth over the last 90 days.Top rocky project hail mary search terms
- rocky project hail mary41K/yr
- project hail mary rocky15K/yr
- rocky plush6K/yr
- rocky plush project hail mary3K/yr
- project hail mary rocky plush3K/yr
Top rocky project hail mary products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Project Hail Mary Rocky Plush 8 Inch Alien Stuffed Animal Movie Character Plushie Soft Gift for Fans and Adults Birthday
AstraFable£12.843.3★33 rev
Project Hail Mary Plush 8in Alien Plush Toy Movie-Inspired Stuffed Animal Rocky Plushie Soft Sci-Fi Companion Plush (1pc)
Mzzsveuy£14.073.4★15 rev
Project Hail Mary Plush 8in Alien Plush Toy Movie-Inspired Stuffed Animal Rocky Plushie Soft Sci-Fi Companion Plush for Kids & Adults
JIASHA£9.332.8★6 rev
Project Hail Mary Plush Movie-Inspired Stuffed Animal Rocky Plushie Stuffed Plush for Film Fans Collectible Plushies Gifts for Bedroom Accessories Soft Sci-Fi Companion Plushie for Kids & Adults
Hlayshing£9.414.2★6 rev
Project Hail Mary Inspired Gift Project Hail Mary Crossbody Bag Project Hail Mary Reader Gift For Book Nerds (YOUSLEEPBag)
Generic£9.900.0★0 rev
Newest
by launch date
Umiquansome Rocky Project Hail Mary Merch Keychain Novelty Plush & Acrylic Figure Keyring Bag Charm Book Movie Fan Collectible Pendant Key Chain Gift for Sci-Fi Lovers A01
Umiquansome£4.961 rev
Project Hail Mary Plush Movie-Inspired Stuffed Animal Rocky Plushie 8in Alien Plush Toy Collectible Plushies Gifts for Bedroom Accessories Soft Animal Companion Plush for Kids Adults & Sci-Fi Fans
CHANCCI£8.741 rev
Project H-il M-ry Enamel Pin Movie-Inspired Funny Lapel Project H-il M-ry Ro-ky Brooch Badges Merch Alien Project H-il M-ry Pins Merchandise Uk for Clothes Hat Bag Backpack (4Pcs)
AUOQZ£9.654 rev
21cm Alien Mary Plush Hail Ultra-Soft Creative Stuffed Companion Plushie For Adults and Fans
FUFUFA£8.837 rev
Project Hail Mary Plush 11.81in The Alien Rocky Plushies Collectible Stuffed Animals for Movie Fans (Green)
Vutlace£12.944 rev
Trending
90-day click momentum
Project H-il M-ry R-cky Plush 8 Inch Movie-Inspired Stuffed R-cky Animal Collector Figure Merch Soft Alien Project H-il M-ry The R-cky Plushs Doll Merchandise Gifts for Fans
AUOQZ£11.952.7★
Project Hail Mary Plush 8in Alien Plush Toy Movie-Inspired Stuffed Animal Rocky Plushie Soft Sci-Fi Companion Plush for Kids & Adults (Rocky)
Generic£8.260.0★
Project Hail Mary Plush 11.81in The Alien Rocky Plushies Collectible Stuffed Animals for Movie Fans (Green)
Vutlace£12.942.7★
Project Hail Mary Plush 8in Alien Plush Toy Movie-Inspired Stuffed Animal Rocky Plushie Soft Sci-Fi Companion Plush for Kids & Adults
JIASHA£9.332.8★
21cm Alien Mary Plush Hail Ultra-Soft Creative Stuffed Companion Plushie For Adults and Fans
FUFUFA£8.834.0★
What buyers say about rocky project hail mary
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully Made”
“Lego Fun”
“Good size, looks accurate to the real rocky so thats a plus”
“Absolutely Love the Design”
“As described”
“Has some nice play features to spin the module and deploy and retract the probe Makes a nice display model and gift for fans of the book/ film”
“Soft, well-made”
“it still makes a nice collectible for anyone who enjoyed the film”
“both in terms of comfort. material nice to wear”
“Excellent value for money”
What buyers complain about
“Looks nothing like the photo”
“Awful quality”
“overpriced for what you actually get sadly”
“Definitely not the size it says it is”
“Poor quality stitching”
“Cheap material, disappointing”
“Low quality print, bad shape and doesn't even feel like it's fully even stuffed”
“The movement mechanism manages to be incredibly simple yet fiendishly impressive”
“Difficult to assemble”
“doesn't stand up”
Top return reasons
Common questions
- Is rocky project hail mary profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 26 tracked products. 2 of 25 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the rocky project hail mary niche?
- 21 brands and 26 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in rocky project hail mary?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the rocky project hail mary niche?
- Listings span £4.96–£75.47; the average listing price is £13.26 (sweet spot $15–$100). The average incumbent carries 12 reviews — the moat a new listing must climb.