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Rocky Project Hail Mary

Maybe

The products selling today average only 3.5★. But shoppers spend only $24K a year here, so Rocky Project Hail Mary is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£24K/yr68K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
51%top-5 click share · 21 brands · 26 sellers

Flapen Score

Rocky Project Hail Mary against its category

The dotted line is the Fashion average. Past it, Rocky Project Hail Mary is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rocky Project Hail Mary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rocky Project Hail Mary 68K times last year and spent an estimated £24K. The top 5 brands take 56% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
2.7%
Market size, estimated
£24Ka year
Top search term
rocky project hail mary41K searches a year

02 · Price

A sale here is worth £13.26.

Listings sell for £13.26 on average, from £4.96 to £75.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.26 that is £0 to £1K a year per listing.

Average price
£13.26under the $15 to $100 sweet spot
Price range
£4.96–£75.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #1,480 within Novelty & Special Use Clothing. It carries 12 reviews at 3.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
77%
Out of stock, average day
12.6%
Average rank
#1,480in Novelty & Special Use Clothing
Average rating
3.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
12per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Rocky Project Hail Mary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

21

Sellers

26

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

51%

Top 20: 93%

Open market

38%

  • AstraFable17%
  • Mzzsveuy12%
  • JIASHA11%
  • Project Hail Mary8%
  • Generic8%
  • Hlayshing6%

Demand

Rocky Project Hail Mary search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Prime Day '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Rocky Project Hail Mary search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rocky project hail mary41K/yr
  • project hail mary rocky15K/yr
  • rocky plush6K/yr
  • rocky plush project hail mary3K/yr
  • project hail mary rocky plush3K/yr

Reviews and returns

What reviews say buyers love and hate about Rocky Project Hail Mary

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product27%−0.48

Looks nothing like the photo

Not as advertised

Not as described

Quality-Overall23%−0.13

Awful quality

It's cheaply made

it looks like the Low Quality one

Value For Money11%−0.01

overpriced for what you actually get sadly

Not sure why its so expensive

Bit overpriced

Size-Overall7%+0.53

Definitely not the size it says it is

Smaller than imagined

just a bit smaller compared to the shop version

Stitch/Finish/Polish6%−0.12

Poor quality stitching

Poorly stitched too

Questionable stitching

Love

Quality-Overall23%−0.13

Beautifully Made

Good quality

Its quality is good enough for an affordable toy

Fun/Entertainment Experience11%+1.11

Lego Fun

Happy with the toy

Encourages storytelling and imaginative play, making it an excellent companion for both kids and adults alike

Size-Overall10%+0.53

Good size, looks accurate to the real rocky so thats a plus

it was quite fitted compared to other small sizes I get in other stores

Perfect for wee bairns or big ones

Design-Overall9%+0.85

Absolutely Love the Design

Great build

Amazing looking

Advertised Vs Actual Product5%−0.48

As described

Just what I wanted

Return

0.0% Return rate 35% Fixable by listing

Quality-Overall28%▁▁▁█▄▅

Awful quality

It's cheaply made

it looks like the Low Quality one

Advertised Vs Actual Product28%▁▁▁▃██

Looks nothing like the photo

Not as advertised

Not as described

Stitch/Finish/Polish9%▁▁▁▁▆█

Poor quality stitching

Poorly stitched too

Questionable stitching

Gifting Purpose6%▁▁▁▇▇█
Value For Money6%▁▁█▂▃▂

overpriced for what you actually get sadly

Not sure why its so expensive

Bit overpriced

FAQ

Common Rocky Project Hail Mary questions

Answered from the same tracked data.