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Rocky Horror Picture Show

Fail

Shoppers spend an estimated $20K a year here, so Rocky Horror Picture Show is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£20K/yr80K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
79%top-5 click share · 8 brands · 33 sellers

Flapen Score

Rocky Horror Picture Show against its category

The dotted line is the Fashion average. Past it, Rocky Horror Picture Show is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rocky Horror Picture Show market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rocky Horror Picture Show 80K times last year and spent an estimated £20K. The top 5 brands take 93% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
1.7%
Market size, estimated
£20Ka year
Top search term
rocky horror37K searches a year

02 · Price

A sale here is worth £15.25.

Listings sell for £15.25 on average, from £8.34 to £24.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.25 that is £0 to £2K a year per listing.

Average price
£15.25inside the $15 to $100 sweet spot
Price range
£8.34–£24.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,872 within Luggage & Travel Gear. It carries 38 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
58%
Out of stock, average day
8.0%
Average rank
#1,872in Luggage & Travel Gear
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
38per listing
Listings tracked
12

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rocky Horror Picture Show products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

33

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

4%

  • TruffleShuffle55%
  • MYSOMY24%
  • AKTAP7%
  • University Games5%
  • Funko2%
  • AATOP2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Rocky Horror Picture Show search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 5.0× · 8 of 12 months tracked

Search terms

Top Rocky Horror Picture Show search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rocky horror37K/yr
  • rocky horror picture show36K/yr
  • rocky horror show7K/yr

Reviews and returns

What reviews say buyers love and hate about Rocky Horror Picture Show

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
1.3%of orders come back
“generous sizing”
A buyer, on “Size-Overall”29% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Rocky Horror Picture Show questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data