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Rockstar Fancy Dress

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -52.0% this quarter, so Rockstar Fancy Dress is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£157K/yr325K searches / yr
90-day growth
-52.0%search demand this quarter
Competition
32%top-5 click share · 45 brands · 69 sellers

Flapen Score

Rockstar Fancy Dress against its category

The dotted line is the Fashion average. Past it, Rockstar Fancy Dress is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rockstar Fancy Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rockstar Fancy Dress 325K times last year and spent an estimated £157K. The top 5 brands take 33% of clicks. Demand peaks in Feb–Sep–Oct–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
-52.0%
Conversion, latest week
5.2%
Market size, estimated
£157Ka year
Peak month
February26.6× the quietest month
Top search term
rockstar fancy dress kids70K searches a year

02 · Price

A sale here is worth £9.21.

Listings sell for £9.21 on average, from £4.68 to £29.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.21 that is £2K to £5K a year per listing.

Average price
£9.21under the $15 to $100 sweet spot
Price range
£4.68–£29.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1,035 within Novelty & Special Use Clothing. It carries 146 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
87%
Out of stock, average day
14.8%
Average rank
#1,035in Novelty & Special Use Clothing
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
146per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Rockstar Fancy Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

69

Top-5 brand share

33%

Top 20: 80%

Top-5 click share

32%

Top 20: 74%

Open market

62%

  • FASBET10%
  • Generic7%
  • Nirvana6%
  • AXERHK5%
  • Tholire5%
  • ZhongShuang5%

Demand

Rockstar Fancy Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct, Nov · busiest ÷ quietest = 26.6×

Search terms

Top Rockstar Fancy Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rockstar fancy dress kids70K/yr
  • rock star fancy dress kids51K/yr
  • kids rockstar costume56K/yr
  • girls rockstar costume14K/yr
  • rockstar fancy dress23K/yr
  • rock star accessories for kids12K/yr
  • kids rock star costume10K/yr
  • kids rockstar accessories13K/yr
  • rock star10K/yr
  • rockstar accessories kids11K/yr

Reviews and returns

What reviews say buyers love and hate about Rockstar Fancy Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.11

Sizing is not kid friendly

much to big

The guitar was smaller that expected

Quality-Overall27%−0.21

More expensive quality and price

NOT QUALITY

Very poor quality

Inflation/Deflation10%−0.15

Guitar would not blow up properly was going down as blew the guitar up the valve was not very good at all had no time to close it my daughter was upset as she wasn't able take to school for number rockstar day as couldn't stop it deflating

Guitar wouldnt inflate for long

Inflatables deflate after seconds

Value For Money8%+1.69

Bit overpriced though considering you need to buy a separate top

Rubbish waste of money

Material Quality3%+0.10

Bandana and scarf made of very thin cheap material

Love

Value For Money28%+1.69

Good value for money

Great value

Good for the price

Quality-Overall23%−0.21

Good quality

Excellent quality, arrived quickly little one loves them

Good product overall

Size-Overall16%−0.11

Great fit

the size fits perfectly

she loved it fitted lovely

Advertised Vs Actual Product13%+1.00

Great, as described

Just like the photo

Exactly what we wanted

Developmental Needs4%+0.74

Great for a child

Return

1.3% Return rate 58% Fixable by listing

Size-Overall53%▆▆▆▅█▇

Sizing is not kid friendly

much to big

The guitar was smaller that expected

Quality-Overall22%▅▄▆█▃▅

More expensive quality and price

NOT QUALITY

Very poor quality

Inflation/Deflation7%▃▇▃█▁▇

Guitar would not blow up properly was going down as blew the guitar up the valve was not very good at all had no time to close it my daughter was upset as she wasn't able take to school for number rockstar day as couldn't stop it deflating

Guitar wouldnt inflate for long

Inflatables deflate after seconds

Defective Material/Parts4%▄▃▅▁█▃
Durability2%▁█▁▁▁▁

tattoo sleeve came apart at the seams quite easily

FAQ

Common Rockstar Fancy Dress questions

Answered from the same tracked data.