Roblox Toys
MaybeReturns run at only 0.6% of orders. But demand is soft, at -24.2% this quarter, so Roblox Toys is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 2,461 Fashion niches · +10 vs the category median of 4858
- Market size
- £308K/yr770K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 33%top-5 click share · 25 brands · 55 sellers
Flapen Score
Roblox Toys against its category
The dotted line is the Fashion average. Past it, Roblox Toys is stronger. Inside it, weaker.
Market
The Roblox Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roblox Toys 770K times last year and spent an estimated £308K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £308K a year.
- Searches, last 12 months
- 770K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £308Ka year
- Peak month
- December5.0× the quietest month
- Top search term
- roblox toys379K searches a year
02 · Price
A sale here is worth £13.40.
Listings sell for £13.40 on average, from £4.31 to £29.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.40 that is £1K to £3K a year per listing.
- Average price
- £13.40under the $15 to $100 sweet spot
- Price range
- £4.31–£29.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #357 within Boys. It carries 193 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 91%
- Out of stock, average day
- 12.0%
- Average rank
- #357in Boys
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 193per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 1 of last year's 24 launches as successful.
24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Roblox Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
T Shirts for Kids Boys Girls Short Sleeve Top Tees 2-13 Years Old (Black 11-12 Years)
- Price
- £12.72
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 5y ago

Temolie Roblox Pjs for Boys Short Sleeve T-shirt Pants Nightwear Set Girls 3D Gaming Character Sleepwear Kids Pajamas 2Pcs140 Blue
- Price
- £14.83
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 5y ago

Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
- Price
- £13.62
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 10mo ago

NTGFU ROX Backpack Kindergarten Girls Boys Kids School Bag for Aged 3-12 Years 36cm x 24cm x 11cm Toddler Back pack Childrens Back pack the Best School Bag for Kids.
- Price
- £14.19
- Rating
- 3.9/5
- Reviews
- 75
- Age
- 1y ago

Top Trumps The Independent and Unofficial Guide to Roblox Special Card Games 30 of the biggest games including Sharkbite Jailbreak and Brookhaven Gamer Gift and Toy for Boys and Girls Ages 6 plus
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 730
- Age
- 4y ago
Trending
90-day click momentum
Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago

10PCS 99 Nights In The Forest Figures 99 nights in the forest toys Monster Action Figure Game Character Dolls Funny Toy Model Set Creative Gifts for Collectors Fans Boys Girls for Festival
- Price
- £7.22
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Yovova Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
- Price
- £14.58
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago

Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
- Price
- £13.62
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 10mo ago

7 Pcs Roblox Toy Figures Virtual World Character Models with Detailed Design Roblox Toys Durable ABS Action Toys for Creative Play Desk Display and Storytelling Scenarios for Collectors
- Price
- £10.37
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Newest
by launch date
10PCS 99 Nights In The Forest Figures 99 nights in the forest toys Monster Action Figure Game Character Dolls Funny Toy Model Set Creative Gifts for Collectors Fans Boys Girls for Festival
- Price
- £7.22
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

7 Pcs Roblox Toy Figures Virtual World Character Models with Detailed Design Roblox Toys Durable ABS Action Toys for Creative Play Desk Display and Storytelling Scenarios for Collectors
- Price
- £10.37
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Robl 6 Pcs Action Figures Figures Cake Toppers Toys Figure Cute Model Toy Set Cake Decorations Party Decorations Birthday Kid for Boys Girls Children
- Price
- £9.91
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

24PCS 99 Nights in the Forest Action Figures 3 Inch Funny Monster Toy Set Featuring Deer kidsplay action figures Brainrot Toys Owl Ram Characters Collectible Game Themed Desk Decor Gift for Kids
- Price
- £9.60
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 7mo ago

GraceDuck 20-Piece Rotatable Magnetic Action Figures with Magnetic Building Blocks Set - STEM Educational Toys for Kids Ideal Christmas Birthday Gift for Boys & Girls Ages 3+
- Price
- £25.26
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
55
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
33%
Top 20: 68%
Open market
35%
- NTGFU22%
- SharkBebe14%
- Temolie12%
- shumintaojin7%
- Yovova6%
- Top Trumps4%
Demand
Roblox Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Roblox Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roblox toys379K/yr
- roblox gifts225K/yr
- roblox figures48K/yr
- roblox toys for boys28K/yr
- roblox toy19K/yr
- roblox gifts for boys28K/yr
- roblox merch10K/yr
- roblox action figures5K/yr
- roblox merchandise14K/yr
- roblox characters4K/yr
Reviews and returns
What reviews say buyers love and hate about Roblox Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite expensive for what they are
Seems expensive for what it is
Not worth the money
It's a little loose
The box is very small
Slightly smaller than I expected
constantly break
Dont last 5 minutes
Only had at a week when the strap broke off
Zip broke
Mr. D. They're half-magnetic, made of cheap plastic and constantly break
only the hands are slightly magnetic
Love
it was a gift
Good gift
Xmas present
hours of fun for him as he enjoys the game
Fun
Really fun set
quality arrived quickly Great little figures
You can tell they are well made
Good quality
great fit
Great fitting pyjamas my grandson loves them
The fit is true to size
As described
product came as expected
Return
0.6% Return rate 49% Fixable by listing
It's a little loose
The box is very small
Slightly smaller than I expected
honestly terrible for how misleading it is
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roblox Toys questions
Answered from the same tracked data.









