Is roblox toys profitable to sell on Amazon United Kingdom?

The niche generates £308K/yr across 53 tracked products. 1 of 24 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the roblox toys niche?

25 brands and 55 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in roblox toys?

Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.6%.

When does demand for roblox toys peak?

Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the roblox toys niche?

Listings span £4.31–£29.50; the average listing price is £13.40 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.

roblox toys

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great193.04

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Avg price

Good£13.40

avg listing price — sweet spot $15–$100

Price range

Good£4.31–£29.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£308K

£308K/yr · 770K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, roblox toys is a £308K/yr Amazon United Kingdom market (770K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

roblox toys market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: £201K–£268K; units × avg price
Conversion rate: 3.0%
Avg BSR: #357
Page quality: 0%
Prime: 91%
Sponsored: 79%
Out of stock: 12.0%
Avg brand age: 28 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

33%

Top 20: 68%

Open market

35%

NTGFU22%
SharkBebe14%
Temolie12%
shumintaojin7%
Yovova6%
Top Trumps4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top roblox toys search terms

roblox toys379K/yr -23.1%1.1% conv.
roblox gifts225K/yr -31.1%1.0% conv.
roblox figures48K/yr -7.4%1.4% conv.
roblox toys for boys28K/yr -9.8%1.4% conv.
roblox toy19K/yr -21.6%0.8% conv.
roblox gifts for boys28K/yr -22.5%0.6% conv.
roblox merch10K/yr -19.9%0.2% conv.
roblox action figures5K/yr +14.5%0.9% conv.
roblox merchandise14K/yr -50.6%0.5% conv.
roblox characters4K/yr -10.9%1.1% conv.

All search terms

Top roblox toys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

T Shirts for Kids Boys Girls Short Sleeve Top Tees 2-13 Years Old (Black 11-12 Years)

SharkBebe£12.724.6★266 rev

Temolie Roblox Pjs for Boys Short Sleeve T-shirt Pants Nightwear Set Girls 3D Gaming Character Sleepwear Kids Pajamas 2Pcs140 Blue

Temolie£14.834.4★235 rev

Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel

NTGFU£13.623.7★20 rev

NTGFU ROX Backpack Kindergarten Girls Boys Kids School Bag for Aged 3-12 Years 36cm x 24cm x 11cm Toddler Back pack Childrens Back pack the Best School Bag for Kids.

NTGFU£14.193.9★75 rev

Top Trumps The Independent and Unofficial Guide to Roblox Special Card Games 30 of the biggest games including Sharkbite Jailbreak and Brookhaven Gamer Gift and Toy for Boys and Girls Ages 6 plus

Top Trumps£4.314.6★730 rev

Newest

by launch date

10PCS 99 Nights In The Forest Figures 99 nights in the forest toys Monster Action Figure Game Character Dolls Funny Toy Model Set Creative Gifts for Collectors Fans Boys Girls for Festival

Hlayshing£7.223 rev

3mo ago

7 Pcs Roblox Toy Figures Virtual World Character Models with Detailed Design Roblox Toys Durable ABS Action Toys for Creative Play Desk Display and Storytelling Scenarios for Collectors

Laicaii£10.372 rev

5mo ago

Robl 6 Pcs Action Figures Figures Cake Toppers Toys Figure Cute Model Toy Set Cake Decorations Party Decorations Birthday Kid for Boys Girls Children

Heartsking£9.914 rev

6mo ago

24PCS 99 Nights in the Forest Action Figures 3 Inch Funny Monster Toy Set Featuring Deer kidsplay action figures Brainrot Toys Owl Ram Characters Collectible Game Themed Desk Decor Gift for Kids

lunule£9.6016 rev

7mo ago

GraceDuck 20-Piece Rotatable Magnetic Action Figures with Magnetic Building Blocks Set - STEM Educational Toys for Kids Ideal Christmas Birthday Gift for Boys & Girls Ages 3+

GraceDuck£25.2629 rev

7mo ago

What buyers say about roblox toys

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose26%

“it was a gift”

Fun/Entertainment Experience19%

“hours of fun for him as he enjoys the game”

Quality-Overall14%

“quality arrived quickly Great little figures”

Size-Overall10%

“great fit”

Advertised Vs Actual Product7%

“As described”

Comfort-Overall6%

“Comfortable”

Magnetic Strength/Adsorption3%

“Very well made and decorated, all limbs articulate, the magnetic aspect is great and fits in well with all other magnetic blocks of this type”

Soft Feel2%

“soft”

Design-Overall2%

“fun cartoon designs”

Strength1%

“Great, lots of room sturdy and holds water bottles on each side”

What buyers complain about

Value For Money29%

“Quite expensive for what they are”

Size-Overall12%

“It's a little loose”

Durability12%

“constantly break”

Zipper Quality9%

“Zip broke”

Magnetic Strength/Adsorption8%

“Mr. D. They're half-magnetic, made of cheap plastic and constantly break”

Defective Material/Parts5%

“Its broken”

Stitch/Finish/Polish3%

“Badly sewn”

Advertised Vs Actual Product3%

“honestly terrible for how misleading it is”

Top return reasons

Size-Overall38%

Quality-Overall15%

Gifting Purpose9%

Advertised Vs Actual Product8%

Material Quality7%

Defective Material/Parts6%

Length3%

Value For Money3%

Design-Overall3%