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Roblox Toys

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -24.2% this quarter, so Roblox Toys is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£308K/yr770K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
33%top-5 click share · 25 brands · 55 sellers

Flapen Score

Roblox Toys against its category

The dotted line is the Fashion average. Past it, Roblox Toys is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roblox Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roblox Toys 770K times last year and spent an estimated £308K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £308K a year.

Searches, last 12 months
770K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
3.0%
Market size, estimated
£308Ka year
Peak month
December5.0× the quietest month
Top search term
roblox toys379K searches a year

02 · Price

A sale here is worth £13.40.

Listings sell for £13.40 on average, from £4.31 to £29.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.40 that is £1K to £3K a year per listing.

Average price
£13.40under the $15 to $100 sweet spot
Price range
£4.31–£29.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #357 within Boys. It carries 193 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
91%
Out of stock, average day
12.0%
Average rank
#357in Boys
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
193per listing
Listings tracked
53

04 · Newcomers

Amazon counts 1 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Roblox Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

55

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

33%

Top 20: 68%

Open market

35%

  • NTGFU22%
  • SharkBebe14%
  • Temolie12%
  • shumintaojin7%
  • Yovova6%
  • Top Trumps4%

Demand

Roblox Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Roblox Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roblox toys379K/yr
  • roblox gifts225K/yr
  • roblox figures48K/yr
  • roblox toys for boys28K/yr
  • roblox toy19K/yr
  • roblox gifts for boys28K/yr
  • roblox merch10K/yr
  • roblox action figures5K/yr
  • roblox merchandise14K/yr
  • roblox characters4K/yr

Reviews and returns

What reviews say buyers love and hate about Roblox Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.12

Quite expensive for what they are

Seems expensive for what it is

Not worth the money

Size-Overall12%+0.39

It's a little loose

The box is very small

Slightly smaller than I expected

Durability12%−0.08

constantly break

Dont last 5 minutes

Only had at a week when the strap broke off

Zipper Quality9%−0.06

Zip broke

Magnetic Strength/Adsorption8%−0.03

Mr. D. They're half-magnetic, made of cheap plastic and constantly break

only the hands are slightly magnetic

Love

Gifting Purpose26%+2.05

it was a gift

Good gift

Xmas present

Fun/Entertainment Experience19%+1.02

hours of fun for him as he enjoys the game

Fun

Really fun set

Quality-Overall14%−0.02

quality arrived quickly Great little figures

You can tell they are well made

Good quality

Size-Overall10%+0.39

great fit

Great fitting pyjamas my grandson loves them

The fit is true to size

Advertised Vs Actual Product7%+0.55

As described

product came as expected

Return

0.6% Return rate 49% Fixable by listing

Size-Overall38%█▆▆▇▇▅

It's a little loose

The box is very small

Slightly smaller than I expected

Quality-Overall15%▃▄██▃▃
Gifting Purpose9%▁▆▁▄▁█
Advertised Vs Actual Product8%▁▁▄▁█▆

honestly terrible for how misleading it is

Material Quality7%█▇▃▃▁▃

FAQ

Common Roblox Toys questions

Answered from the same tracked data.