Roblox
soft demand (-30.5% this quarter) — Roblox doesn't clear our bar today.
Flapen Score
Is Roblox profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Roblox is a £147K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Roblox: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.5% over the last 90 days and 3.9% of searches end in a purchase.
£147K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 31 products
Top Roblox products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Temolie Roblox Pjs for Boys Short Sleeve T-shirt Pants Nightwear Set Girls 3D Gaming Character Sleepwear Kids Pajamas 2Pcs140 Blue
- Price
- £14.83
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 5y ago
T Shirts for Kids Boys Girls Short Sleeve Top Tees 2-13 Years Old (Black 11-12 Years)
- Price
- £12.72
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 5y ago
ALAMing Boy Unspeakable Hoodie Long Sleeve Top Tee Games Family Cotton Pullover (black 6-7years)
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 6y ago
Temolie Roblox Hoodie Boys Sweatshirt YouTuber Teen PS4 Game Character Tops Girls Casual Pullover Long Sleeve T-shirt 4-13Y(navy 170)
- Price
- £15.14
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 5y ago
Yovova Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
- Price
- £14.62
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago
Trending
90-day click momentum
ZJGJFZ Boys Girls Pullover Hoodies Kids YouTuber Hoodie Ages 2-13 YearsPurple-01-160cm
- Price
- £13.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Temolie Roblox Pjs for Boys Short Sleeve T-shirt Pants Nightwear Set Girls 3D Gaming Character Sleepwear Kids Pajamas 2Pcs150 Blue
- Price
- £14.66
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 5y ago
Yovova Boys 67 Meme Shirt and Shorts Set Kids Gaming Short Sleeve Top and Shorts Six Seven Home Clothes for Kids 4-12 Years
- Price
- £15.11
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2mo ago
Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago
Yovova Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
- Price
- £14.58
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago
Newest
by launch dateYovova Boys 67 Meme Shirt and Shorts Set Kids Gaming Short Sleeve Top and Shorts Six Seven Home Clothes for Kids 4-12 Years
- Price
- £15.11
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2mo ago
ZJGJFZ Boys Girls Pullover Hoodies Kids YouTuber Hoodie Ages 2-13 YearsPurple-01-160cm
- Price
- £13.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
- Price
- £14.33
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 10mo ago
Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
- Price
- £14.37
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 10mo ago
Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
- Price
- £13.62
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
49%
Top 20: 86%
Open market
15%
- Temolie30%
- SharkBebe17%
- Yovova12%
- shumintaojin11%
- NTGFU10%
- ALAMing6%
- Open — no brand owns it (8 brands, 15%)
Roblox demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 31.3×
Top Roblox search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- roblox gifts225K/yr
- roblox gifts for boys28K/yr
- roblox merch10K/yr
- roblox merchandise14K/yr
- roblox gifts for girls6K/yr
What reviews say buyers love and hate about Roblox
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“fits well and loved”
“You can tell they are well made”
“Good gift”
“Comfy”
“Tonnes of fun. despite the unfounded cheating accusations”
What buyers complain about
67% of reviews“Zip broke”
“Dont last 5 minutes”
“Its broken”
“It's a little loose”
“Not worth the money”
Roblox return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Roblox questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
