Roblox
FailDemand is soft, at -30.5% this quarter, so Roblox is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £147K/yr283K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 23 sellers
Flapen Score
Roblox against its category
The dotted line is the Fashion average. Past it, Roblox is stronger. Inside it, weaker.
Market
The Roblox market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roblox 283K times last year and spent an estimated £147K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £147Ka year
- Peak month
- December31.3× the quietest month
- Top search term
- roblox gifts225K searches a year
02 · Price
A sale here is worth £13.41.
Listings sell for £13.41 on average, from £4.31 to £17.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.41 that is £1K to £3K a year per listing.
- Average price
- £13.41under the $15 to $100 sweet spot
- Price range
- £4.31–£17.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #237 within Boys. It carries 235 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 90%
- Out of stock, average day
- 3.7%
- Average rank
- #237in Boys
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 235per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Roblox products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Temolie Roblox Pjs for Boys Short Sleeve T-shirt Pants Nightwear Set Girls 3D Gaming Character Sleepwear Kids Pajamas 2Pcs140 Blue
- Price
- £14.83
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 5y ago

T Shirts for Kids Boys Girls Short Sleeve Top Tees 2-13 Years Old (Black 11-12 Years)
- Price
- £12.72
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 5y ago

ALAMing Boy Unspeakable Hoodie Long Sleeve Top Tee Games Family Cotton Pullover (black 6-7years)
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 6y ago

Temolie Roblox Hoodie Boys Sweatshirt YouTuber Teen PS4 Game Character Tops Girls Casual Pullover Long Sleeve T-shirt 4-13Y(navy 170)
- Price
- £15.14
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 5y ago

Yovova Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
- Price
- £14.62
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago
Trending
90-day click momentum
ZJGJFZ Boys Girls Pullover Hoodies Kids YouTuber Hoodie Ages 2-13 YearsPurple-01-160cm
- Price
- £13.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Temolie Roblox Pjs for Boys Short Sleeve T-shirt Pants Nightwear Set Girls 3D Gaming Character Sleepwear Kids Pajamas 2Pcs150 Blue
- Price
- £14.66
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 5y ago

Yovova Boys 67 Meme Shirt and Shorts Set Kids Gaming Short Sleeve Top and Shorts Six Seven Home Clothes for Kids 4-12 Years
- Price
- £15.11
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2mo ago

Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago

Yovova Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
- Price
- £14.58
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago
Newest
by launch date
Yovova Boys 67 Meme Shirt and Shorts Set Kids Gaming Short Sleeve Top and Shorts Six Seven Home Clothes for Kids 4-12 Years
- Price
- £15.11
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2mo ago

ZJGJFZ Boys Girls Pullover Hoodies Kids YouTuber Hoodie Ages 2-13 YearsPurple-01-160cm
- Price
- £13.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
- Price
- £14.33
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 10mo ago

Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
- Price
- £14.37
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 10mo ago

Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
- Price
- £13.62
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
49%
Top 20: 86%
Open market
15%
- Temolie30%
- SharkBebe17%
- Yovova12%
- shumintaojin11%
- NTGFU10%
- ALAMing6%
- Open — no brand owns it (8 brands, 15%)
Demand
Roblox search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 31.3×
Search terms
Top Roblox search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roblox gifts225K/yr
- roblox gifts for boys28K/yr
- roblox merch10K/yr
- roblox merchandise14K/yr
- roblox gifts for girls6K/yr
Reviews and returns
What reviews say buyers love and hate about Roblox
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Zip broke
Dont last 5 minutes
Only had at a week when the strap broke off
Its broken
It's a little loose
slightly big on him now
Not worth the money
Love
fits well and loved
Great fitting pyjamas my grandson loves them
The fit is true to size
You can tell they are well made
Good quality
Brilliant quality too
Good gift
Great kids present for Xmas
Xmas present
Comfy
Overall, it is simple, comfy, and full of character
Tonnes of fun. despite the unfounded cheating accusations
Return
0.7% Return rate 53% Fixable by listing
It's a little loose
slightly big on him now
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roblox questions
Answered from the same tracked data.









