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Roblox

Fail

Demand is soft, at -30.5% this quarter, so Roblox is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£147K/yr283K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
49%top-5 click share · 14 brands · 23 sellers

Flapen Score

Roblox against its category

The dotted line is the Fashion average. Past it, Roblox is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roblox market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roblox 283K times last year and spent an estimated £147K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
3.9%
Market size, estimated
£147Ka year
Peak month
December31.3× the quietest month
Top search term
roblox gifts225K searches a year

02 · Price

A sale here is worth £13.41.

Listings sell for £13.41 on average, from £4.31 to £17.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.41 that is £1K to £3K a year per listing.

Average price
£13.41under the $15 to $100 sweet spot
Price range
£4.31–£17.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #237 within Boys. It carries 235 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
90%
Out of stock, average day
3.7%
Average rank
#237in Boys
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
235per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Roblox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

15%

  • Temolie30%
  • SharkBebe17%
  • Yovova12%
  • shumintaojin11%
  • NTGFU10%
  • ALAMing6%
  • Open — no brand owns it (8 brands, 15%)

Demand

Roblox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 31.3×

Search terms

Top Roblox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roblox gifts225K/yr
  • roblox gifts for boys28K/yr
  • roblox merch10K/yr
  • roblox merchandise14K/yr
  • roblox gifts for girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Roblox

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Zipper Quality20%−0.12

Zip broke

Durability17%−0.11

Dont last 5 minutes

Only had at a week when the strap broke off

Defective Material/Parts10%−0.06

Its broken

Size-Overall7%+2.27

It's a little loose

slightly big on him now

Value For Money7%−0.03

Not worth the money

Love

Size-Overall27%+2.27

fits well and loved

Great fitting pyjamas my grandson loves them

The fit is true to size

Quality-Overall18%+0.83

You can tell they are well made

Good quality

Brilliant quality too

Gifting Purpose13%0.00

Good gift

Great kids present for Xmas

Xmas present

Comfort-Overall8%+0.54

Comfy

Overall, it is simple, comfy, and full of character

Fun/Entertainment Experience7%+0.46

Tonnes of fun. despite the unfounded cheating accusations

Return

0.7% Return rate 53% Fixable by listing

Size-Overall49%▇▆▇█▇▁

It's a little loose

slightly big on him now

Quality-Overall13%▁▆██▁▁
Material Quality11%▆█▃▅▁▅
Gifting Purpose5%▁▁▁▁▁█
Thin5%▁▁▅▁▁█

FAQ

Common Roblox questions

Answered from the same tracked data.