roblox
Skip itSoft demand (-30.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great234.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.41avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£147K£147K/yr · 283K searches
Price range
Bad£4.31–£17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, roblox is a £147K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
roblox market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £80K–£107K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 84%
- Out of stock
- 3.7%
- Avg brand age
- 28 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
49%
Top 20: 86%
Open market
15%
- Temolie30%
- SharkBebe17%
- Yovova12%
- shumintaojin11%
- NTGFU10%
- ALAMing6%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 31.3×
Top roblox search terms
- roblox gifts225K/yr
- roblox gifts for boys28K/yr
- roblox merch10K/yr
- roblox merchandise14K/yr
- roblox gifts for girls6K/yr
Top roblox products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Temolie Roblox Pjs for Boys Short Sleeve T-shirt Pants Nightwear Set Girls 3D Gaming Character Sleepwear Kids Pajamas 2Pcs140 Blue
Temolie£14.834.4★235 rev
T Shirts for Kids Boys Girls Short Sleeve Top Tees 2-13 Years Old (Black 11-12 Years)
SharkBebe£12.724.6★266 rev
ALAMing Boy Unspeakable Hoodie Long Sleeve Top Tee Games Family Cotton Pullover (black 6-7years)
ALAMing£10.794.5★2,062 rev
Temolie Roblox Hoodie Boys Sweatshirt YouTuber Teen PS4 Game Character Tops Girls Casual Pullover Long Sleeve T-shirt 4-13Y(navy 170)
Temolie£15.144.5★38 rev
Yovova Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
Yovova£14.624.5★31 rev
Newest
by launch date
Yovova Boys 67 Meme Shirt and Shorts Set Kids Gaming Short Sleeve Top and Shorts Six Seven Home Clothes for Kids 4-12 Years
Yovova£15.112 rev
ZJGJFZ Boys Girls Pullover Hoodies Kids YouTuber Hoodie Ages 2-13 YearsPurple-01-160cm
ZJGJFZ£13.861 rev
Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
NTGFU£14.3320 rev
Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
NTGFU£14.3720 rev
Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel
NTGFU£13.6220 rev
Trending
90-day click momentumZJGJFZ Boys Girls Pullover Hoodies Kids YouTuber Hoodie Ages 2-13 YearsPurple-01-160cm
ZJGJFZ£13.865.0★
Temolie Roblox Pjs for Boys Short Sleeve T-shirt Pants Nightwear Set Girls 3D Gaming Character Sleepwear Kids Pajamas 2Pcs150 Blue
Temolie£14.664.4★
Yovova Boys 67 Meme Shirt and Shorts Set Kids Gaming Short Sleeve Top and Shorts Six Seven Home Clothes for Kids 4-12 Years
Yovova£15.114.0★
Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
Yovova£14.814.5★
Yovova Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years
Yovova£14.584.5★
What buyers say about roblox
What buyers praise and complain about, mined from review topics.What buyers love
“fits well and loved”
“You can tell they are well made”
“Good gift”
“Comfy”
“Tonnes of fun. despite the unfounded cheating accusations”
“fun cartoon designs”
“Size was really good and washes well”
“Great, lots of room sturdy and holds water bottles on each side”
“The fabric is soft, breathable and comfortable, making it perfect for bedtime or relaxed evenings at home”
“Easy to wash”
What buyers complain about
“Zip broke”
“Dont last 5 minutes”
“Its broken”
“It's a little loose”
“Not worth the money”
“Badly sewn”
Top return reasons
Common questions
- Is roblox profitable to sell on Amazon United Kingdom?
- The niche generates £147K/yr across 31 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the roblox niche?
- 14 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in roblox?
- Top complaints mined from reviews: Zipper Quality, Durability, Defective Material/Parts. The return rate is 0.7%.
- When does demand for roblox peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 31.3× the quietest.
- What does it cost to enter the roblox niche?
- Listings span £4.31–£17.46; the average listing price is £13.41 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.