Ridge Wallet
FailBuyers convert on only 1.2% of searches, so Ridge Wallet is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £112K/yr246K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 52%top-5 click share · 11 brands · 22 sellers
Flapen Score
Ridge Wallet against its category
The dotted line is the Fashion average. Past it, Ridge Wallet is stronger. Inside it, weaker.
Market
The Ridge Wallet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ridge Wallet 246K times last year and spent an estimated £112K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £112Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- ridge wallet185K searches a year
02 · Price
A sale here is worth £39.17.
Listings sell for £39.17 on average, from £7.46 to £96.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £39.17 that is £0 to £4K a year per listing.
- Average price
- £39.17inside the $15 to $100 sweet spot
- Price range
- £7.46–£96.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #120 within Luggage & Travel Gear. It carries 5,398 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #120in Luggage & Travel Gear
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,398per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Ridge Wallet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ridge Wallet for Men - Slim Minimalist Compact Wallet RFID Protected Front Pocket Wallets for Men Integrated Cash Strap Card Holder (Royal Black)
- Price
- £58.20
- Rating
- 4.3/5
- Reviews
- 3,825
- Age
- 2y ago

YESIIW Credit Card Holders Wallets for Men RFID Blocking Leather Minimalist Smart Pop Up Trifold Wallet with Magnetic Coin Pocket Button Closure Holds Up to 9 Cards 2 ID Window(Carbon Fiber)
- Price
- £19.70
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 2y ago

Carbon Fiber Wallet RealPlus RFID Blocking Card Holder for Men Minimalist Money Clip-Gifts for Men Fathers Boyfriends Birthday
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 4,975
- Age
- 5y ago

Ridge Wallet for Men - Slim Minimalist Compact Wallet RFID Protected Front Pocket Wallets for Men Integrated Cash Strap Card Holder (Navy)
- Price
- £56.47
- Rating
- 4.3/5
- Reviews
- 3,825
- Age
- 2y ago

Ridge Wallets for Men Compatible with Magsafe - Slim Minimalist Compact Wallet RFID Protected Front Pocket Wallets for Men Integrated Cash Strap Card Holder (Alpine Navy)
- Price
- £68.08
- Rating
- 4.3/5
- Reviews
- 3,825
- Age
- 1y ago
Trending
90-day click momentum
Columbia Unisex Silver Ridge 4 Ball Cap Baseball Cap Ancient Fossil O/S
- Price
- £14.22
- Rating
- 4.8/5
- Reviews
- 1,270
- Age
- 1y ago

LXMY Mens Card Holder Wallet RFID Blocking Credit Card Holder Pop Up Minimalist Slim Metal Wallet with Backplate & Cash Band Suitable Gifts for Men
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 429
- Age
- 1y ago

YESIIW Credit Card Holders Wallets for Men RFID Blocking Leather Minimalist Smart Pop Up Trifold Wallet with Magnetic Coin Pocket Button Closure Holds Up to 9 Cards 2 ID Window(Carbon Fiber)
- Price
- £19.70
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 2y ago

Ridge Wallets for Men Compatible with Magsafe - Slim Minimalist Compact Wallet RFID Protected Front Pocket Wallets for Men Integrated Cash Strap Card Holder (Alpine Navy)
- Price
- £68.08
- Rating
- 4.3/5
- Reviews
- 3,825
- Age
- 1y ago

The Ridge Minimalist Slim Wallet for Men - RFID Blocking Front Pocket Credit Card Holder - Aluminum Metal Small Mens Wallets with Cash Strap (Hex Ridge Gunmetal)
- Price
- £58.86
- Rating
- 4.4/5
- Reviews
- 290
- Age
- 2y ago
Newest
by launch date
Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago

SHIELDON for MagSafe Wallet Genuine Leather Magnetic Wallet Black
- Price
- £21.71
- Rating
- 4.4/5
- Reviews
- 1,080
- Age
- 1y ago

LXMY Mens Card Holder Wallet RFID Blocking Credit Card Holder Pop Up Minimalist Slim Metal Wallet with Backplate & Cash Band Suitable Gifts for Men
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 429
- Age
- 1y ago

Ridge Wallets for Men Compatible with Magsafe - Slim Minimalist Compact Wallet RFID Protected Front Pocket Wallets for Men Integrated Cash Strap Card Holder (Burnt Titanium)
- Price
- £82.03
- Rating
- 4.3/5
- Reviews
- 3,825
- Age
- 1y ago

Ridge Wallets for Men Compatible with Magsafe - Slim Minimalist Compact Wallet RFID Protected Front Pocket Wallets for Men Integrated Cash Strap Card Holder (Matte Olive)
- Price
- £69.24
- Rating
- 4.3/5
- Reviews
- 3,825
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
22
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
52%
Top 20: 99%
Open market
9%
- The Ridge56%
- RHINO CO.12%
- YESIIW8%
- RealPlus7%
- LXMY4%
- Stealth Wallet4%
- Open — no brand owns it (5 brands, 9%)
Demand
Ridge Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Ridge Wallet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ridge wallet185K/yr
- ridge20K/yr
- ridge wallets for men23K/yr
- the ridge wallet6K/yr
- ridge wallet magsafe4K/yr
- the ridge4K/yr
- ridge wallet uk3K/yr
Reviews and returns
What reviews say buyers love and hate about Ridge Wallet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Has broken very easily
Broke after 2 week
Falling apart
there quality control is horrible
Poor Quality
not very well made
just a bit clunky
The cash clip is a bit fiddly to get used to
Very hard to get cards out
it doesnt fit them all
smaller than I expected
almost too tight
Its bulky
okay for the money it is alot more heavier which is why I gave 3stars
But it is quite bulky
Love
The build quality feels solid
AMAZING QUALITY
Good quality wallet
Worth the money
Good value
Great value for money
As described
exactly as advertised
Does the job
fits all my cards in
fit in your pocket comfortably
fits perfectly in my pocket
Easy to use
Easy access
easier to carry around
Return
1.9% Return rate 41% Fixable by listing
it doesnt fit them all
smaller than I expected
almost too tight
there quality control is horrible
Poor Quality
not very well made
in my opinion it doesnt do the job
Doesn't sort the cards out
just doesn't work
just a bit clunky
The cash clip is a bit fiddly to get used to
Very hard to get cards out
Its bulky
okay for the money it is alot more heavier which is why I gave 3stars
But it is quite bulky
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ridge Wallet questions
Answered from the same tracked data.









