Rick and Morty
FailThe top 5 brands take 100% of clicks, so Rick and Morty is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £8K/yr540K searches / yr
- 90-day growth
- +336.6%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 21 sellers
Flapen Score
Rick and Morty against its category
The dotted line is the Fashion average. Past it, Rick and Morty is stronger. Inside it, weaker.
Market
The Rick and Morty market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rick and Morty 540K times last year and spent an estimated £8K. All 4 brands take every click. Demand peaks in Jun–Jul–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +336.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 540K
- Growth, 90 days vs prior 90
- +336.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £8Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- rick and morty473K searches a year
02 · Price
A sale here is worth £12.88.
Listings sell for £12.88 on average, from £9.14 to £17.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.88 that is £1K to £3K a year per listing.
- Average price
- £12.88under the $15 to $100 sweet spot
- Price range
- £9.14–£17.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #384 within Nightwear. It carries 398 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 10.4%
- Average rank
- #384in Nightwear
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 398per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Rick and Morty products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RiRick and Morty Mens Calf Socks for Men & Teens UK Size 6.5-10.5 Pack of 5 Soft Breathable Casual Sports Socks Gifts for Men (6.5/10.5 UK Green/Black)
- Price
- £11.60
- Rating
- 4.6/5
- Reviews
- 1,863
- Age
- 4y ago

RICK AND MORTY Mens Short Pyjama Set (X-Large) Black
- Price
- £17.31
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago

Get Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)
- Price
- £14.32
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 1y ago

Rick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift
- Price
- £9.14
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 5mo ago

RICK AND MORTY Mens Pyjamas Novelty Lounge Pants Mens Gifts (L Multicolor)
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 418
- Age
- 4y ago
Trending
estimated 90-day click momentum
Get Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)
- Price
- £14.32
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 1y ago

RICK AND MORTY Mens Short Pyjama Set (X-Large) Black
- Price
- £17.31
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago

Rick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift
- Price
- £9.14
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 5mo ago

RICK AND MORTY Mens Pyjamas Novelty Lounge Pants Mens Gifts (L Multicolor)
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 418
- Age
- 4y ago

RiRick and Morty Mens Calf Socks for Men & Teens UK Size 6.5-10.5 Pack of 5 Soft Breathable Casual Sports Socks Gifts for Men (6.5/10.5 UK Green/Black)
- Price
- £11.60
- Rating
- 4.6/5
- Reviews
- 1,863
- Age
- 4y ago
Newest
by launch date
Rick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift
- Price
- £9.14
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 5mo ago

RICK AND MORTY Mens Short Pyjama Set (X-Large) Black
- Price
- £17.31
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago

RICK AND MORTY Mens Short Pyjama Set (Large) Black
- Price
- £16.62
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago

Get Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)
- Price
- £14.32
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 1y ago

Pyramid International RICK AND MORTY MUG & SOCK SET - Fun Rick and Morty Design Includes Matching Cozy Socks Durable and Microwave Safe Awesome Choice for Binge-Watching Sessions
- Price
- £9.20
- Rating
- 4.8/5
- Reviews
- 370
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
21
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- RICK AND MORTY86%
- Get Trend5%
- HOX5%
- Pyramid International4%
Demand
Rick and Morty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Rick and Morty search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rick and morty473K/yr
- pickle rick20K/yr
- rick and morty gifts47K/yr
Reviews and returns
What reviews say buyers love and hate about Rick and Morty
We read the reviews and the return reasons for every product selling here.
“Not nearly as good as the photos”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rick and Morty questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









