rick and morty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+336.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great398avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.88avg listing price — sweet spot $15–$100
Price range
Okay£9.14–£17.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£8K£8K/yr · 540K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rick and morty is a £8K/yr Amazon United Kingdom market (540K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rick and morty market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #384
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 50%
- Out of stock
- 10.4%
- Avg brand age
- 40 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- RICK AND MORTY86%
- Get Trend5%
- HOX5%
- Pyramid International4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +336.6% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.8×
Top rick and morty search terms
- rick and morty473K/yr
- pickle rick20K/yr
- rick and morty gifts47K/yr
Top rick and morty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RiRick and Morty Mens Calf Socks for Men & Teens UK Size 6.5-10.5 Pack of 5 Soft Breathable Casual Sports Socks Gifts for Men (6.5/10.5 UK Green/Black)
RICK AND MORTY£11.604.6★1,863 rev
RICK AND MORTY Mens Short Pyjama Set (X-Large) Black
RICK AND MORTY£17.314.9★16 rev
Get Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)
Get Trend£14.324.7★81 rev
Rick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift
HOX£9.142.0★2 rev
RICK AND MORTY Mens Pyjamas Novelty Lounge Pants Mens Gifts (L Multicolor)
RICK AND MORTY£12.494.7★418 rev
Newest
by launch dateRick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift
HOX£9.142 rev
RICK AND MORTY Mens Short Pyjama Set (X-Large) Black
RICK AND MORTY£17.3116 rev
RICK AND MORTY Mens Short Pyjama Set (Large) Black
RICK AND MORTY£16.6216 rev
Get Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)
Get Trend£14.3281 rev
Pyramid International RICK AND MORTY MUG & SOCK SET - Fun Rick and Morty Design Includes Matching Cozy Socks Durable and Microwave Safe Awesome Choice for Binge-Watching Sessions
Pyramid International£9.20370 rev
Trending
90-day click momentumGet Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)
Get Trend£14.324.7★
RICK AND MORTY Mens Short Pyjama Set (X-Large) Black
RICK AND MORTY£17.314.9★
Rick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift
HOX£9.142.0★
RICK AND MORTY Mens Pyjamas Novelty Lounge Pants Mens Gifts (L Multicolor)
RICK AND MORTY£12.494.7★
RiRick and Morty Mens Calf Socks for Men & Teens UK Size 6.5-10.5 Pack of 5 Soft Breathable Casual Sports Socks Gifts for Men (6.5/10.5 UK Green/Black)
RICK AND MORTY£11.604.6★
What buyers say about rick and morty
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Comfy”
“Nice material”
“Good size fit”
“they are way WAY brighter than they look from the photos”
What buyers complain about
“Not nearly as good as the photos”
“The images are much MUCH blurrier”
Top return reasons
Common questions
- Is rick and morty profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +336.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the rick and morty niche?
- 4 brands and 21 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rick and morty?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for rick and morty peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the rick and morty niche?
- Listings span £9.14–£17.31; the average listing price is £12.88 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.