How competitive is the Rick and Morty niche on Amazon United Kingdom?

4 brands and 21 sellers compete in Rick and Morty on Amazon United Kingdom. The top 5 Rick and Morty products take 88% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Rick and Morty?

Rick and Morty buyers on Amazon United Kingdom complain most about Quality-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Rick and Morty niche?

Rick and Morty sells for £12.88 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £9.14–£17.31. The average incumbent carries 398 reviews — the moat a new listing must climb.

Rick and Morty

brand-locked demand (top 5 brands take 100% of clicks) — Rick and Morty doesn't clear our bar today.

Signals Trending

Flapen Score

Skip it

This niche Category average

Is Rick and Morty profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rick and Morty is a £8K/yr Amazon United Kingdom market (540K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 41/100.

Rick and Morty: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +336.6% over the last 90 days and 0.1% of searches end in a purchase.

£8K

revenue / yr

Units sold / yr4K

Search volume / yr+336.6%540K

Conversion rate0.1%

Avg price£12.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 21

Top-5 product click share88%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Top Rick and Morty products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

RiRick and Morty Mens Calf Socks for Men & Teens UK Size 6.5-10.5 Pack of 5 Soft Breathable Casual Sports Socks Gifts for Men (6.5/10.5 UK Green/Black)

Price: £11.60
Rating: 4.6/5
Reviews: 1,863
Age: 4y ago

RICK AND MORTY Mens Short Pyjama Set (X-Large) Black

Price: £17.31
Rating: 4.9/5
Reviews: 16
Age: 10mo ago

Get Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)

Price: £14.32
Rating: 4.7/5
Reviews: 81
Age: 1y ago

Rick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift

Price: £9.14
Rating: 2.0/5
Reviews: 2
Age: 5mo ago

RICK AND MORTY Mens Pyjamas Novelty Lounge Pants Mens Gifts (L Multicolor)

Price: £12.49
Rating: 4.7/5
Reviews: 418
Age: 4y ago

Newest

by launch date

Rick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift

Price: £9.14
Rating: 2.0/5
Reviews: 2
Age: 5mo ago

RICK AND MORTY Mens Short Pyjama Set (X-Large) Black

Price: £17.31
Rating: 4.9/5
Reviews: 16
Age: 10mo ago

RICK AND MORTY Mens Short Pyjama Set (Large) Black

Price: £16.62
Rating: 4.9/5
Reviews: 16
Age: 10mo ago

Get Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)

Price: £14.32
Rating: 4.7/5
Reviews: 81
Age: 1y ago

Pyramid International RICK AND MORTY MUG & SOCK SET - Fun Rick and Morty Design Includes Matching Cozy Socks Durable and Microwave Safe Awesome Choice for Binge-Watching Sessions

Price: £9.20
Rating: 4.8/5
Reviews: 370
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

RICK AND MORTY86%
Get Trend5%
HOX5%
Pyramid International4%

Rick and Morty demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume540KCVR0.1%Products8Brands4Top 5 Brands100%OOS Rate10.4%Rating4.4★Reviews398Avg BSR#384

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.8×

Top Rick and Morty search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rick and morty473K/yr +405.2%0.0% conv.
pickle rick20K/yr -3.7%0.1% conv.
rick and morty gifts47K/yr -75.5%0.4% conv.

What reviews say buyers love and hate about Rick and Morty

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall50%

“Good quality”

Comfort-Overall25%

“Comfy”

Material Quality6%

“Nice material”

Size-Overall6%

“Good size fit”

Brightness/Shine/Glow4%

“they are way WAY brighter than they look from the photos”

What buyers complain about

89% of reviews

Quality-Overall78%

“Not nearly as good as the photos”

Advertised Vs Actual Product11%

“The images are much MUCH blurrier”

Rick and Morty return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

83%

2Quality-Overall

17%

Common Rick and Morty questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rick and Morty 41/100 on Amazon United Kingdom — Skip it. The niche generates £8K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +336.6% over the last 90 days.