Is rfid blocking card profitable to sell on Amazon United Kingdom?

The niche generates £233K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (44/100).

How competitive is the rfid blocking card niche?

18 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in rfid blocking card?

Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Thickness. The return rate is 0.3%.

When does demand for rfid blocking card peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 8.9× the quietest.

What does it cost to enter the rfid blocking card niche?

Listings span £2.60–£16.16; the average listing price is £6.27 (sweet spot $15–$100). The average incumbent carries 5,983 reviews — the moat a new listing must climb.

rfid blocking card

Skip it

Prices mostly outside the sweet spot ($2.60–$16.16) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£233K

£233K/yr · 431K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,982.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.27

avg listing price — sweet spot $15–$100

Growth

Bad-29.7%

90-day search growth — must beat 0% to launch

Price range

Bad£2.60–£16.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, rfid blocking card is a £233K/yr Amazon United Kingdom market (431K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

rfid blocking card market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: £188K–£251K; units × avg price
Conversion rate: 8.6%
Avg BSR: #137
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.2%
Avg brand age: 36 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

19%

AKIELO34%
Shield Wall13%
KF-Premium11%
SAITECH IT10%
HIKERS7%
WHonor7%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -29.7% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.9×

Open Trend

Top rfid blocking card search terms

rfid blocking card150K/yr -21.3%5.9% conv.
credit card protector66K/yr -29.7%5.1% conv.
rfid card25K/yr -20.3%4.2% conv.
card protector28K/yr -31.6%2.6% conv.
bank card protector23K/yr -6.2%5.1% conv.
rfid cards13K/yr -4.8%2.9% conv.
force field max card protector55K/yr -77.3%2.1% conv.
card blocker for contactless cards10K/yr -16.7%6.5% conv.
rfid blocker11K/yr -19.7%2.2% conv.
card blocker8K/yr -31.7%4.9% conv.

All search terms

Top rfid blocking card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AKIELO Blackout RFID Blocking Card (2 Pack) Ultra Thin Anti Theft Credit Card Protector Ultimate Bank Card Blocker for Contactless Cards and Wallet Protection (Black Edition - 2 Pack)

AKIELO£7.264.6★7,298 rev

BLOCKER PRO - Triple Blocking Advanced Protection RFID & NFC Blocking Card - Anti-theft protection for Bank cards Debit cards & Credit cards plus ID cards and Passports (2 pack) (Coral Orange)

Shield Wall£5.924.7★74 rev

KF-Premium RFID Blocking Cards (2 Pack) Ultra Thin Debit & Credit Card Protector for Men & Women Contactless NFC Card Blocker Passport Wallet Defender Prevents Fraud & Identity Theft (Gold)

KF-Premium£8.724.5★1,080 rev

AKIELO Blackout RFID Blocking Card (2 Pack) Ultra Thin Anti Theft Credit Card Protector Ultimate Bank Armoured Card Protection for Wallet Protection (Black & Blush Edition - 2 Pack)

AKIELO£7.034.6★7,298 rev

WHonor RFID Blocking Card 4 Pack Credit/Debit Card Protector Anti-Theft Contactless NFC Blocker Ultra Thin Wallet Shield for All Cards

WHonor£5.804.6★4,479 rev

Newest

by launch date

LIBAIDZ 1 Pcs RFID Blocking Card RFID Card Holder Credit Card Protector Sleeves Bank ID Card Protector for Anti-Theft Contactless Wallet Protection Women Men(Black)

LIBAIDZ£2.60432 rev

5mo ago

BLOCKER PRO - Triple Blocking Advanced Protection RFID & NFC Blocking Card - Anti-theft protection for Bank cards Debit cards & Credit cards plus ID cards and Passports (2 pack) (Coral Orange)

Shield Wall£5.9274 rev

5mo ago

FitDA Colorful RFID Card Holder 12 Pcs RFID Blocking Sleeves Credit Card Bank Card Protector Card Protector Sleeves Card Holder Identity Card Protectors Credit for Women Men

FitDA£2.9919 rev

6mo ago

Artomnivera RFID Blocking Card Credit Card Protection Blocking Card Anti-Theft NFC Blocker Contactless Ultra Thin Credit Card Protector Slim NFC Blocker for Wallets Card Blocker

Artomnivera£3.7930 rev

11mo ago

AKIELO Blackout RFID Blocking Card (4 Pack) Ultra Thin Anti Theft Credit Card Protector Ultimate Bank Card Blocker for Contactless Cards and Wallet Protection (Black & Blush Edition - 4 Pack)

AKIELO£9.737,298 rev

1y ago

What buyers say about rfid blocking card

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Excellent value”

Advertised Vs Actual Product20%

“Just as advertised”

Size-Overall16%

“fits fine”

Quality-Overall13%

“Excellent Product”

Ease Of Use7%

“Easy to use”

Color3%

“The colours are really quite bright”

Design-Overall3%

“Look sturdy nice design good price”

Functionality-Overall2%

“does the job”

Durability1%

“they do last a long time”

Security1%

“Great buy keeps cards safe”

What buyers complain about

Functionality-Overall29%

“Blocked cards”

Ease Of Use11%

“So I can't use it, it's umberessing”

Thickness9%

“Ok. Not as thin as l thought they were going to be”

Quality-Overall7%

“Cheap and cheerful”

Strength5%

“Although they appear to be flimsy”

Size-Overall4%

“Just a little too big”

Locking Mechanism3%

“Blocking cards”

Value For Money3%

“Waste of time and money”

Material Quality3%

“Plastic cards”

Advertised Vs Actual Product3%

“Bit misleading as product page does not state this”

Top return reasons

Functionality-Overall31%

Advertised Vs Actual Product15%

Size-Overall13%

Quality-Overall8%

Pockets/Compartments8%

Weight Heavy5%

Material Quality5%

Scratch Resistance3%

Smell3%

Ethical Trade/Fair Trade3%

Common questions

Is rfid blocking card profitable to sell on Amazon United Kingdom?: The niche generates £233K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (44/100).
How competitive is the rfid blocking card niche?: 18 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in rfid blocking card?: Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Thickness. The return rate is 0.3%.
When does demand for rfid blocking card peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 8.9× the quietest.
What does it cost to enter the rfid blocking card niche?: Listings span £2.60–£16.16; the average listing price is £6.27 (sweet spot $15–$100). The average incumbent carries 5,983 reviews — the moat a new listing must climb.