Is rfid profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (44/100).

How competitive is the rfid niche?

21 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in rfid?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Ease Of Use. The return rate is 0.6%.

When does demand for rfid peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.5× the quietest.

What does it cost to enter the rfid niche?

Listings span £2.60–£13.96; the average listing price is £6.75 (sweet spot $15–$100). The average incumbent carries 5,717 reviews — the moat a new listing must climb.

rfid

Skip it

Prices mostly outside the sweet spot ($2.60–$13.96) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,716.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.75

avg listing price — sweet spot $15–$100

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Market size

Bad£60K

£60K/yr · 95K searches

Price range

Bad£2.60–£13.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, rfid is a £60K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

rfid market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £41K–£54K; units × avg price
Conversion rate: 9.3%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 4.3%
Avg brand age: 35 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

54%

Top 20: 97%

Open market

34%

AKIELO24%
KF-Premium17%
Shield Wall8%
Vicloon6%
OW-Travel6%
BRELIE5%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — -18.2% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.5×

Open Trend

Top rfid search terms

credit card protector66K/yr -29.7%5.4% conv.
bank card protector23K/yr -6.2%6.1% conv.
rfid card sleeve5K/yr +11.5%3.7% conv.

All search terms

Top rfid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KF-Premium RFID Blocking Cards (2 Pack) Ultra Thin Debit & Credit Card Protector for Men & Women Contactless NFC Card Blocker Passport Wallet Defender Prevents Fraud & Identity Theft (Gold)

KF-Premium£8.724.5★1,080 rev

AKIELO Blackout RFID Blocking Card (2 Pack) Ultra Thin Anti Theft Credit Card Protector Ultimate Bank Card Blocker for Contactless Cards and Wallet Protection (Black Edition - 2 Pack)

AKIELO£7.264.6★7,298 rev

AKIELO Blackout RFID Blocking Card (2 Pack) Ultra Thin Anti Theft Credit Card Protector Ultimate Bank Armoured Card Protection for Wallet Protection (Black & Blush Edition - 2 Pack)

AKIELO£7.034.6★7,298 rev

BLOCKER PRO - Triple Blocking Advanced Protection RFID & NFC Blocking Card - Anti-theft protection for Bank cards Debit cards & Credit cards plus ID cards and Passports (2 pack) (Coral Orange)

Shield Wall£5.924.7★74 rev

Vicloon Metal Card Holder Wallet Ultra Thin Stainless Steel Metal Wallets RFID Blocking Credit Card Wallet Holder for Men & Women Best Card Protector (Silver)

Vicloon£4.364.5★13,394 rev

Newest

by launch date

LIBAIDZ 1 Pcs RFID Blocking Card RFID Card Holder Credit Card Protector Sleeves Bank ID Card Protector for Anti-Theft Contactless Wallet Protection Women Men(Black)

LIBAIDZ£2.60432 rev

5mo ago

BLOCKER PRO - Triple Blocking Advanced Protection RFID & NFC Blocking Card - Anti-theft protection for Bank cards Debit cards & Credit cards plus ID cards and Passports (2 pack) (Coral Orange)

Shield Wall£5.9274 rev

5mo ago

FitDA Colorful RFID Card Holder 12 Pcs RFID Blocking Sleeves Credit Card Bank Card Protector Card Protector Sleeves Card Holder Identity Card Protectors Credit for Women Men

FitDA£2.9919 rev

6mo ago

Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)

Vatan£9.84403 rev

11mo ago

Pence & Moon Collective 9 Pcs Credit Card Protector RFID Blocking Card Colorful RFID Card Holder Identity Card Protectors Credit Card Holder for Women Men

Pence & Moon Collective£3.0153 rev

1y ago

What buyers say about rfid

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product18%

“Just as advertised”

Value For Money18%

“Good value for money”

Quality-Overall18%

“Good quality wallet”

Size-Overall16%

“Fits the cards”

Ease Of Use5%

“Easy to use”

Design-Overall4%

“well designed”

Color4%

“The colours are really quite bright”

Strength2%

“Sturdy little case, worth buying”

Functionality-Overall2%

“does the job”

Pockets/Compartments2%

“Fits comfortably in any pocket”

What buyers complain about

Functionality-Overall14%

“Blocked cards”

Quality-Overall11%

“Looks too cheap”

Ease Of Use10%

“So I can't use it, it's umberessing”

Thickness7%

“Too chunky”

Value For Money6%

“Money down the drain”

Strength4%

“Although they appear to be flimsy”

Size-Overall4%

“Just a little too big”

Leather Quality3%

“Not leather”

Locking Mechanism3%

“Blocking cards”

Durability3%

“it fell apart”

Top return reasons

Size-Overall31%

Quality-Overall16%

Functionality-Overall11%

Advertised Vs Actual Product7%

Material Quality4%

Weight Heavy4%

Ease Of Use3%

Defective Material/Parts3%