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Rfid

Fail

Prices span $2.60–$13.96, mostly outside the sweet spot, so Rfid is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£60K/yr95K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
54%top-5 click share · 21 brands · 27 sellers

Flapen Score

Rfid against its category

The dotted line is the Fashion average. Past it, Rfid is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rfid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rfid 95K times last year and spent an estimated £60K. The top 5 brands take 61% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
9.3%
Market size, estimated
£60Ka year
Peak month
September5.5× the quietest month
Top search term
credit card protector66K searches a year

02 · Price

A sale here is worth £6.75.

Listings sell for £6.75 on average, from £2.60 to £13.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.75 that is £675 to £2K a year per listing.

Average price
£6.75under the $15 to $100 sweet spot
Price range
£2.60–£13.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£675–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #110 within Luggage & Travel Gear. It carries 5,717 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#110in Luggage & Travel Gear
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,717per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Rfid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

27

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

54%

Top 20: 97%

Open market

34%

  • AKIELO24%
  • KF-Premium17%
  • Shield Wall8%
  • Vicloon6%
  • OW-Travel6%
  • BRELIE5%

Demand

Rfid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.5×

Search terms

Top Rfid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • credit card protector66K/yr
  • bank card protector23K/yr
  • rfid card sleeve5K/yr

Reviews and returns

What reviews say buyers love and hate about Rfid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.11

Blocked cards

Doesn't work

but mine didn't work

Quality-Overall11%+1.23

Looks too cheap

nowhere nearly as good as claimed

Garbage, terrible quality, dont waste your money

Ease Of Use10%−0.02

So I can't use it, it's umberessing

not the easiest thing to test

Sometimes a bit difficult to get card out

Thickness7%−0.04

Too chunky

Ok. Not as thin as l thought they were going to be

they are slim

Value For Money6%+1.49

Money down the drain

Waste of time and money

Love

Advertised Vs Actual Product18%−0.02

Just as advertised

Just what I needed

As described

Value For Money18%+1.49

Good value for money

Good value for money

Good Value

Quality-Overall18%+1.23

Good quality wallet

the cards themselves feel good quality

Brilliant quality

Size-Overall16%+0.99

Fits the cards

fits fine

Convenient size

Ease Of Use5%−0.02

Easy to use

Easy access

easy to find

Return

0.6% Return rate 46% Fixable by listing

Size-Overall31%▆█▆█▄▇

Just a little too big

So small

Too big,

Quality-Overall16%▁▆▆███

Looks too cheap

nowhere nearly as good as claimed

Garbage, terrible quality, dont waste your money

Functionality-Overall11%▅▄█▄▇▆

Blocked cards

Doesn't work

but mine didn't work

Advertised Vs Actual Product7%▇█▄▇▃▂
Material Quality4%▃▁▁█▅▂

FAQ

Common Rfid questions

Answered from the same tracked data.