rex toy story
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great386.44avg incumbent reviews — the moat a new listing must climb
Growth
Great+66.5%90-day search growth — must beat 0% to launch
Price range
Good£8.60–£30.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.47avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£43K£43K/yr · 61K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rex toy story is a £43K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rex toy story market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- £34K–£40K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 12.1%
- Avg brand age
- 41 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Disney57%
- Disney Store21%
- Mattel20%
- UKToyworld2%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +66.5% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.3×
Top rex toy story search terms
- rex toy story38K/yr
- toy story rex18K/yr
- toy story dinosaur5K/yr
Top rex toy story products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Toy Story Rex Dinosaur T-Rex Pyjamas Boys Pjs Shorts Top Kids 5-6 Years Green
Disney£9.765.0★2 rev
Disney Store Official Rex Interactive Talking Action Figure Pixars Toy Story 34cm/13 T-Rex Toy Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
Disney Store£30.604.4★2,772 rev
Mattel Disney and Pixar Toy Story 5 Rex Action Figure
Mattel£8.604.8★669 rev
Disney Toy Story Rex Dinosaur T-Rex Pyjamas Boys Pjs Shorts Top Kids 2-3 Years Green
Disney£10.005.0★2 rev
Disney Toy Story 3 Pack Cotton T-Shirts Short Sleeve Tops Kids Boy Multipack Woody Buzz Lightyear Rex 4-5 Years
Disney£14.674.1★6 rev
Newest
by launch date
Disney Toy Story Rex Boys Green Backpack | Zip-Up School Bag with Character Face Design | Front Zip Pocket & Mesh Side Pocket | Padded Shoulder Straps for Comfort Merch
Disney£12.488 rev
UKToyworld Rex Plush Toy 10 inch Toy Story 5 Soft Toy Green Dinosaur
UKToyworld£14.667 rev
Disney Toy Story Rex Dinosaur T-Rex Pyjamas Boys Pjs Shorts Top Kids 5-6 Years Green
Disney£9.762 rev
Disney Toy Story Rex Dinosaur T-Rex Pyjamas Boys Pjs Shorts Top Kids 2-3 Years Green
Disney£10.002 rev
Disney Toy Story Rex Dinosaur T-Rex Pyjamas Boys Pjs Shorts Top Kids 4-5 Years Green
Disney£10.232 rev
Trending
90-day click momentumUKToyworld Rex Plush Toy 10 inch Toy Story 5 Soft Toy Green Dinosaur
UKToyworld£14.664.8★
Disney Toy Story Rex Dinosaur T-Rex Pyjamas Boys Pjs Shorts Top Kids 4-5 Years Green
Disney£10.235.0★
Disney Toy Story Rex Boys Green Backpack | Zip-Up School Bag with Character Face Design | Front Zip Pocket & Mesh Side Pocket | Padded Shoulder Straps for Comfort Merch
Disney£12.483.3★
Disney Toy Story Rex Dinosaur T-Rex Pyjamas Boys Pjs Shorts Top Kids 2-3 Years Green
Disney£10.005.0★
Disney Toy Story Rex Dinosaur T-Rex Pyjamas Boys Pjs Shorts Top Kids 5-6 Years Green
Disney£9.765.0★
What buyers say about rex toy story
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing toy”
“Its strong”
“good quality”
“Lovely present”
“The little one absolutely loves Rex he presses button”
“Great grandson loves it is quite big”
“Exactly as described”
What buyers complain about
“Too little”
“A kid cant break them there strong”
Top return reasons
Common questions
- Is rex toy story profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 9 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +66.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the rex toy story niche?
- 4 brands and 29 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rex toy story?
- Top complaints mined from reviews: Size-Overall, Strength. The return rate is 0.6%.
- When does demand for rex toy story peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the rex toy story niche?
- Listings span £8.60–£30.60; the average listing price is £13.47 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.