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Rex Toy Story

Fail

The top 5 brands take 100% of clicks, so Rex Toy Story is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£43K/yr61K searches / yr
90-day growth
+66.5%search demand this quarter
Competition
88%top-5 click share · 4 brands · 29 sellers

Flapen Score

Rex Toy Story against its category

The dotted line is the Fashion average. Past it, Rex Toy Story is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rex Toy Story market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rex Toy Story 61K times last year and spent an estimated £43K. All 4 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+66.5%
Conversion, latest week
5.3%
Market size, estimated
£43Ka year
Peak month
December3.3× the quietest month
Top search term
rex toy story38K searches a year

02 · Price

A sale here is worth £13.47.

Listings sell for £13.47 on average, from £8.60 to £30.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £13.47 that is £3K to £7K a year per listing.

Average price
£13.47under the $15 to $100 sweet spot
Price range
£8.60–£30.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #172 within Boys. It carries 386 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
12.1%
Average rank
#172in Boys
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
386per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Rex Toy Story products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Disney57%
  • Disney Store21%
  • Mattel20%
  • UKToyworld2%

Demand

Rex Toy Story search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Rex Toy Story search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rex toy story38K/yr
  • toy story rex18K/yr
  • toy story dinosaur5K/yr

Reviews and returns

What reviews say buyers love and hate about Rex Toy Story

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.72

Too little

Not happy about the size of it thought it be bigger for the price of it

Strength33%+1.75

A kid cant break them there strong

Love

Fun/Entertainment Experience36%+1.75

Amazing toy

Interactive toy additional fun

Grandson loves toy story

Strength21%+1.75

Its strong

A big hit for a Christmas present; really robust and ideal for my 3 year old

Quality-Overall14%+0.58

good quality

Good product

Gifting Purpose7%+0.28

Lovely present

Touch/Button Controls7%+0.28

The little one absolutely loves Rex he presses button

Return

0.6% Return rate 66% Fixable by listing

Size-Overall64%▇▇▅██▅

Too little

Not happy about the size of it thought it be bigger for the price of it

Gifting Purpose9%▁▄▁▅▁█
Quality-Overall9%▁▇█▁▁▁
Touch/Button Controls5%▁▁█▃▁▁
Defective Material/Parts4%█▁▁▁▁▅

FAQ

Common Rex Toy Story questions

Answered from the same tracked data.