Retractable Keyring
MaybeReturns run at only 0.5% of orders. But prices span $3.06–$12.44, mostly outside the sweet spot, so Retractable Keyring is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £290K/yr760K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 42%top-5 click share · 26 brands · 36 sellers
Flapen Score
Retractable Keyring against its category
The dotted line is the Fashion average. Past it, Retractable Keyring is stronger. Inside it, weaker.
Market
The Retractable Keyring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Retractable Keyring 760K times last year and spent an estimated £290K. The top 5 brands take 55% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 760K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.
- Searches, last 12 months
- 760K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £290Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- retractable keychain194K searches a year
02 · Price
A sale here is worth £5.88.
Listings sell for £5.88 on average, from £3.06 to £12.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £5.88 that is £6K to £7K a year per listing.
- Average price
- £5.88under the $15 to $100 sweet spot
- Price range
- £3.06–£12.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #98 within Luggage & Travel Gear. It carries 2,506 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #98in Luggage & Travel Gear
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,506per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Retractable Keyring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Teskyer 3 Pack Retractable Keyring Retractable Lanyard Retractable Badge Holder for Key Ring ID Card
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 2y ago
MNGARISTA Retractable Keychain Heavy Duty Carabiner Badge Holder Clips Tactical ID Badge Reel with 80cm Retractable Steel Cord for Key Ring ID Card 226 Grams-2 Pack
- Price
- £12.32
- Rating
- 4.4/5
- Reviews
- 24,597
- Age
- 4y ago
Vicloon Retractable Badge Reels 3 Pcs Reel Clips Extendable Key Chain Key
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 20,634
- Age
- 4y ago
Daryunk 2PCS Retractable Keychain Heavy Duty Badge Reel with 23.6 Steel Cord Retractable Keyring for Outdoor for Key Ring ID Card Badge Holder - Black
- Price
- £4.77
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 1y ago
4 Pcs Heavy Duty Retractable Keychain Heavy Duty Retractable Lanyard
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
Trending
90-day click momentum
EdcX Paracord Nylon Tactical Lanyard spiral cable elastic key pendant made of Paracord 4 types of fastening to choose from
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4y ago
Acual Retractable Keychain 2 Pack Heavy Duty Badge Reel with 83cm Steel Cord Retractable Badge Holder with Carabiner Key Ring for Keys ID Card Work Office
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 7mo ago
2 Pack Retractable Keychain Badge Holders with 31.5 Steel Cord Black
- Price
- £6.30
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 11mo ago
Daryunk 2PCS Retractable Keychain Heavy Duty Badge Reel with 23.6 Steel Cord Retractable Keyring for Outdoor for Key Ring ID Card Badge Holder - Black
- Price
- £4.77
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 1y ago
4 Pcs Heavy Duty Retractable Keychain Heavy Duty Retractable Lanyard
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
Newest
by launch dateAcual Retractable Keychain 2 Pack Heavy Duty Badge Reel with 83cm Steel Cord Retractable Badge Holder with Carabiner Key Ring for Keys ID Card Work Office
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 7mo ago
2 Pack Retractable Keychain Badge Holders with 31.5 Steel Cord Black
- Price
- £6.30
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 11mo ago
4 Pcs Heavy Duty Retractable Keychain Heavy Duty Retractable Lanyard
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
2 Pack Heavy Duty Retractable Badge Reel with ID Card Holder Black
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 1y ago
WOLMIK Retractable Badge Reel for ID Card Holder Pack of 4 Retractable Key Chain Extendable Key Ring for ID Badge Holder Card Holder Key Cards
- Price
- £3.15
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
36
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
42%
Top 20: 82%
Open market
40%
- Teskyer19%
- Vicloon15%
- MNGARISTA10%
- Uniclife6%
- Daryunk5%
- Zxglxinyao5%
Demand
Retractable Keyring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Retractable Keyring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- retractable keychain194K/yr
- retractable lanyard116K/yr
- lanyard retractable90K/yr
- badge reel75K/yr
- retractable badge holder39K/yr
- id card holder retractable31K/yr
- retractable lanyard clip19K/yr
- id badge holder retractable24K/yr
- retractable id badge holder16K/yr
- retractable keyring21K/yr
Reviews and returns
What reviews say buyers love and hate about Retractable Keyring
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke in just a few weeks
Broke easily
Broke First Day
Low Quality
Cheap poor quality will break after use
Low quality cheaply made junk
It started to struggle a little sometimes with retracting
wouldnt retract
The retraction element stopped working
Flimsy
The plastic used throughout feels incredibly flimsy
Don't buy these are not heavy duty
too long
Too big
Small
Love
Decent quality for the money
Excellent product
the build quality feels solid
Solid construction
the clips are strong
Very strong
Great Value
Great buy
Good value for money
As advertised
As described
work just as they should
Good quality durable product
has not broken like they tend to do
Extremely durable
Return
0.5% Return rate 50% Fixable by listing
too long
Too big
Small
It's advertised as heavy duty, but it definitely isn't
Is it Heavy Duty
Too heavy
Low Quality
Cheap poor quality will break after use
Low quality cheaply made junk
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retractable Keyring questions
Answered from the same tracked data.