Retractable Keyring
Retractable Keyring shows low returns (0.5%), but prices mostly outside the sweet spot ($3.06–$12.44) keeps it on the watch list.
Flapen Score
Is Retractable Keyring profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Retractable Keyring is a £290K/yr Amazon United Kingdom market (760K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 55/100.
Retractable Keyring: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.0% over the last 90 days and 6.5% of searches end in a purchase.
£290K
revenue / yr
Who owns the niche?
The top 5 brands hold 55% of demand, so 45% of the market is open.
45%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 39 products
Top Retractable Keyring products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Teskyer 3 Pack Retractable Keyring Retractable Lanyard Retractable Badge Holder for Key Ring ID Card
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 2y ago
MNGARISTA Retractable Keychain Heavy Duty Carabiner Badge Holder Clips Tactical ID Badge Reel with 80cm Retractable Steel Cord for Key Ring ID Card 226 Grams-2 Pack
- Price
- £12.32
- Rating
- 4.4/5
- Reviews
- 24,597
- Age
- 4y ago
Vicloon Retractable Badge Reels 3 Pcs Reel Clips Extendable Key Chain Key
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 20,634
- Age
- 4y ago
Daryunk 2PCS Retractable Keychain Heavy Duty Badge Reel with 23.6 Steel Cord Retractable Keyring for Outdoor for Key Ring ID Card Badge Holder - Black
- Price
- £4.77
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 1y ago
4 Pcs Heavy Duty Retractable Keychain Heavy Duty Retractable Lanyard
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
Trending
90-day click momentum
EdcX Paracord Nylon Tactical Lanyard spiral cable elastic key pendant made of Paracord 4 types of fastening to choose from
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4y ago
Acual Retractable Keychain 2 Pack Heavy Duty Badge Reel with 83cm Steel Cord Retractable Badge Holder with Carabiner Key Ring for Keys ID Card Work Office
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 7mo ago
2 Pack Retractable Keychain Badge Holders with 31.5 Steel Cord Black
- Price
- £6.30
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 11mo ago
Daryunk 2PCS Retractable Keychain Heavy Duty Badge Reel with 23.6 Steel Cord Retractable Keyring for Outdoor for Key Ring ID Card Badge Holder - Black
- Price
- £4.77
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 1y ago
4 Pcs Heavy Duty Retractable Keychain Heavy Duty Retractable Lanyard
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
Newest
by launch dateAcual Retractable Keychain 2 Pack Heavy Duty Badge Reel with 83cm Steel Cord Retractable Badge Holder with Carabiner Key Ring for Keys ID Card Work Office
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 7mo ago
2 Pack Retractable Keychain Badge Holders with 31.5 Steel Cord Black
- Price
- £6.30
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 11mo ago
4 Pcs Heavy Duty Retractable Keychain Heavy Duty Retractable Lanyard
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
2 Pack Heavy Duty Retractable Badge Reel with ID Card Holder Black
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 1y ago
WOLMIK Retractable Badge Reel for ID Card Holder Pack of 4 Retractable Key Chain Extendable Key Ring for ID Badge Holder Card Holder Key Cards
- Price
- £3.15
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
36
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
42%
Top 20: 82%
Open market
40%
- Teskyer19%
- Vicloon15%
- MNGARISTA10%
- Uniclife6%
- Daryunk5%
- Zxglxinyao5%
Retractable Keyring demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.9×
Top Retractable Keyring search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- retractable keychain194K/yr
- retractable lanyard116K/yr
- lanyard retractable90K/yr
- badge reel75K/yr
- retractable badge holder39K/yr
- id card holder retractable31K/yr
- retractable lanyard clip19K/yr
- id badge holder retractable24K/yr
- retractable id badge holder16K/yr
- retractable keyring21K/yr
What reviews say buyers love and hate about Retractable Keyring
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Decent quality for the money”
“Solid construction”
“Great Value”
“As advertised”
“Good quality durable product”
What buyers complain about
82% of reviews“Broke in just a few weeks”
“Low Quality”
“It started to struggle a little sometimes with retracting”
“Flimsy”
“too long”
Retractable Keyring return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Retractable Keyring questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
