Regatta Waterproof Jacket Womens
FailBuyers convert on only 0.6% of searches, so Regatta Waterproof Jacket Womens is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £93K/yr560K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 20%top-5 click share · 20 brands · 50 sellers
Flapen Score
Regatta Waterproof Jacket Womens against its category
The dotted line is the Fashion average. Past it, Regatta Waterproof Jacket Womens is stronger. Inside it, weaker.
Market
The Regatta Waterproof Jacket Womens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Regatta Waterproof Jacket Womens 560K times last year and spent an estimated £93K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 560K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £93Ka year
- Peak month
- September4.9× the quietest month
- Top search term
- regatta waterproof jacket womens187K searches a year
02 · Price
A sale here is worth £26.25.
Listings sell for £26.25 on average, from £8.06 to £66.65. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £26.25 that is £0 to £3K a year per listing.
- Average price
- £26.25inside the $15 to $100 sweet spot
- Price range
- £8.06–£66.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 7.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #50 within Sport Specific Clothing. It carries 1,888 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 89%
- Out of stock, average day
- 4.5%
- Average rank
- #50in Sport Specific Clothing
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,888per listing
- Listings tracked
- 106
04 · Newcomers
Amazon counts 1 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Regatta Waterproof Jacket Womens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Regatta Womens Pack It III Waterproof Shell Jacket Black 10 UK
- Price
- £15.48
- Rating
- 4.3/5
- Reviews
- 7,545
- Age
- 8y ago
Regatta Womens Daysha Outdoor Active Jackets Waterproof Shell Breathable & Durable - Perfect for Walking Hiking & Camping
- Price
- £20.45
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago
Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 14
- Price
- £17.90
- Rating
- 4.5/5
- Reviews
- 10,108
- Age
- 8y ago
Regatta Womens Pack-It III Jacket Waterproof Pack Away Hiking Walking Coat 28 Black
- Price
- £14.52
- Rating
- 4.3/5
- Reviews
- 7,545
- Age
- 8y ago
Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 16
- Price
- £17.74
- Rating
- 4.5/5
- Reviews
- 10,108
- Age
- 9y ago
Trending
90-day click momentum
Regatta Womens Bayletta Soft Shell Jacket Water Repellent Walking Hiking Coat
- Price
- £26.37
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 6mo ago
Regatta Womens Natalina Waterproof Jacket
- Price
- £33.73
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago
Regatta x Orla Kiely Womens Longer Length Waterproof Jacket
- Price
- £46.00
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 6mo ago
Regatta Womens Romine II Waterproof Parka Jacket with Isotex 10 000 fabric perfect for Walking & Outdoors
- Price
- £38.39
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 2y ago
Tyhengta Women Rain Jacket Waterproof Outdoor Raincoat Lightweight Hooded Jacket Packable Windproof Walking Jackets with Zip Pocket Black XL
- Price
- £22.82
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 1y ago
Newest
by launch dateRegatta Womens Natalina Waterproof Jacket
- Price
- £33.73
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago
Regatta x Orla Kiely Womens Longer Length Waterproof Jacket
- Price
- £46.00
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 6mo ago
Regatta Womens Bayletta Soft Shell Jacket Water Repellent Walking Hiking Coat
- Price
- £26.37
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 6mo ago
Tyhengta Women Rain Jacket Waterproof Outdoor Raincoat Lightweight Hooded Jacket Packable Windproof Walking Jackets with Zip Pocket Black XL
- Price
- £22.82
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 1y ago
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
- Price
- £12.58
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
50
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
20%
Top 20: 48%
Open market
14%
- Regatta39%
- 33,000ft21%
- Trespass16%
- Outdoor Ventures4%
- Tyhengta3%
- Lancry2%
- Open — no brand owns it (14 brands, 14%)
Demand
Regatta Waterproof Jacket Womens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.9×
Search terms
Top Regatta Waterproof Jacket Womens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- regatta waterproof jacket womens187K/yr
- trespass waterproof jacket womens85K/yr
- womens outdoor waterproof jackets43K/yr
- windbreaker jacket women20K/yr
- womens waterproof coat86K/yr
- light weight waterproof jacket women7K/yr
- light waterproof jacket women9K/yr
- ladies waterproof coat42K/yr
- plus size raincoat14K/yr
- regatta women15K/yr
Reviews and returns
What reviews say buyers love and hate about Regatta Waterproof Jacket Womens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sizing inaccurate
still quite big
Small in size
NOT WATERPROOF
no waterproofing at all
it lost its water resistance very quickly
Poor quality
not very well made
Feels cheap quality
not thick
The material feels thin
Very thin rips easily
Hole in lining
It's as if the lining is too small for the outer layer making it curl up at the back
Lining is thicker than another branded product
Love
The fit is comfortable
Fits well
True to size
Great value
Good value
Excellent value for money
Well made and affordable
The product itself is really good as described
Excellent quality
Definitely waterproof
Great Waterproof
Great waterproof
Keeps me very warm and cosy
warm coat
Super warm
Return
7.5% Return rate 83% Fixable by listing
Sizing inaccurate
still quite big
Small in size
Poor quality
not very well made
Feels cheap quality
Thin
Causing a fold in material
would have expected slightly more robust material for the price
NOT WATERPROOF
no waterproofing at all
it lost its water resistance very quickly
Keep looking
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FAQ
Common Regatta Waterproof Jacket Womens questions
Answered from the same tracked data.