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Regatta Waterproof Jacket Womens

Fail

Buyers convert on only 0.6% of searches, so Regatta Waterproof Jacket Womens is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£93K/yr560K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
20%top-5 click share · 20 brands · 50 sellers

Flapen Score

Regatta Waterproof Jacket Womens against its category

The dotted line is the Fashion average. Past it, Regatta Waterproof Jacket Womens is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Regatta Waterproof Jacket Womens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Regatta Waterproof Jacket Womens 560K times last year and spent an estimated £93K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
560K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
0.6%
Market size, estimated
£93Ka year
Peak month
September4.9× the quietest month
Top search term
regatta waterproof jacket womens187K searches a year

02 · Price

A sale here is worth £26.25.

Listings sell for £26.25 on average, from £8.06 to £66.65. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £26.25 that is £0 to £3K a year per listing.

Average price
£26.25inside the $15 to $100 sweet spot
Price range
£8.06–£66.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
7.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #50 within Sport Specific Clothing. It carries 1,888 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
4.5%
Average rank
#50in Sport Specific Clothing
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,888per listing
Listings tracked
106

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Regatta Waterproof Jacket Womens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

50

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

20%

Top 20: 48%

Open market

14%

  • Regatta39%
  • 33,000ft21%
  • Trespass16%
  • Outdoor Ventures4%
  • Tyhengta3%
  • Lancry2%
  • Open — no brand owns it (14 brands, 14%)

Demand

Regatta Waterproof Jacket Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.9×

Search terms

Top Regatta Waterproof Jacket Womens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • regatta waterproof jacket womens187K/yr
  • trespass waterproof jacket womens85K/yr
  • womens outdoor waterproof jackets43K/yr
  • windbreaker jacket women20K/yr
  • womens waterproof coat86K/yr
  • light weight waterproof jacket women7K/yr
  • light waterproof jacket women9K/yr
  • ladies waterproof coat42K/yr
  • plus size raincoat14K/yr
  • regatta women15K/yr

Reviews and returns

What reviews say buyers love and hate about Regatta Waterproof Jacket Womens

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
7.5%of orders come back
“Sizing inaccurate”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Regatta Waterproof Jacket Womens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data