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Red Tie

Fail

Products sell for $5.61 on average, outside the sweet spot, so Red Tie is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£122K/yr199K searches / yr
90-day growth
+63.0%search demand this quarter
Competition
62%top-5 click share · 14 brands · 16 sellers

Flapen Score

Red Tie against its category

The dotted line is the Fashion average. Past it, Red Tie is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Tie 199K times last year and spent an estimated £122K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+63.0%
Conversion, latest week
10.9%
Market size, estimated
£122Ka year
Peak month
October4.0× the quietest month
Top search term
red tie134K searches a year

02 · Price

A sale here is worth £5.61.

Listings sell for £5.61 on average, from £2.46 to £24.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £5.61 that is £7K to £8K a year per listing.

Average price
£5.61under the $15 to $100 sweet spot
Price range
£2.46–£24.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #105 within Accessories. It carries 3,168 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#105in Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,168per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Red Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

10%

  • HISDERN40%
  • URAQT16%
  • JEMYGINS15%
  • BFGLLY9%
  • FNA FASHIONS5%
  • RBOCOTT4%
  • Open — no brand owns it (8 brands, 10%)

Demand

Red Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.0×

Search terms

Top Red Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red tie134K/yr
  • red tie for men38K/yr
  • mens red tie11K/yr
  • red ties7K/yr
  • red ties for men uk4K/yr
  • red ties for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.13

Cheap and quality to match

Not good quality

The quality is very poor

Size-Overall13%−0.01

Little long as to be expected with an adults tie

Color13%+1.04

Not RED as we know it

Not really red

So don't buy if you want a proper red

Material Quality8%−0.06

very thin and low quality material

Thickness8%−0.04

very thin and low quality material

Love

Quality-Overall24%−0.13

this was very good quality quick delivery

Good quality

looks okay for quality

Value For Money15%−0.06

worth the price

perfect for the price

Worth every penny for a good product

Material Quality9%−0.06

good material and smart

Good quality material looked very effective against the black suit

Color9%+1.04

Perfect red colour

Colour matched perfectly

nice shade of red

Advertised Vs Actual Product9%+1.33

As described

Looks the same as photo,good quality

Just as described

Return

3.4% Return rate 78% Fixable by listing

Color67%▇▇███▇

Not RED as we know it

Not really red

So don't buy if you want a proper red

Thickness5%▁▁▁▁▁█

very thin and low quality material

Quality-Overall5%▁▃█▁▄▃

Cheap and quality to match

Not good quality

The quality is very poor

Size-Overall4%█▅▇▅▅▁

Little long as to be expected with an adults tie

Length4%▁▁▁█▄▄

FAQ

Common Red Tie questions

Answered from the same tracked data.