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Red Stockings

Fail

Demand is soft, at -50.5% this quarter, so Red Stockings is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£31K/yr65K searches / yr
90-day growth
-50.5%search demand this quarter
Competition
36%top-5 click share · 17 brands · 18 sellers

Flapen Score

Red Stockings against its category

The dotted line is the Fashion average. Past it, Red Stockings is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Stockings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Stockings 65K times last year and spent an estimated £31K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
7.3%
Market size, estimated
£31Ka year
Peak month
December6.0× the quietest month
Top search term
red stockings35K searches a year

02 · Price

A sale here is worth £6.52.

Listings sell for £6.52 on average, from £3.21 to £12.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.52 that is £0 to £652 a year per listing.

Average price
£6.52under the $15 to $100 sweet spot
Price range
£3.21–£12.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£652
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #59 within Socks & Tights. It carries 366 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#59in Socks & Tights
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
366per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Red Stockings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£933£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

36%

Top 20: 81%

Open market

11%

  • RSLOVE53%
  • Lovehoney15%
  • EVELIFE7%
  • Ann Summers6%
  • LUSLOVE4%
  • Aomig4%
  • Open — no brand owns it (11 brands, 11%)

Demand

Red Stockings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Red Stockings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red stockings35K/yr
  • red stockings for women12K/yr
  • red fishnet stockings9K/yr
  • red hold up stockings6K/yr
  • red stocking4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Stockings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+0.62

A bit tight

Tiny sizes

The lacey top was really small

Durability11%+0.99

they could be more durable

one pair did snag a little

Stitch/Finish/Polish10%−0.24

Poor stitching

then stitching came loose ladderd after 10 minutes would not recommend this product although their other products are perfect would avoid this one in future

Strength10%−0.25

zero qulity strairt away ripped

Quality-Overall5%+0.48

Poor quality

Love

Value For Money17%+1.09

good value for money

Good value stocking

Good Value

Quality-Overall14%+0.48

The quality feels good for 30 denier

Amazing quality

Always great items

Comfort-Overall12%+0.16

They are comfortable

comfortable for long wear

Very comfortable to wear

Soft Feel9%

They are so soft, look fantastic and so easy to slip on and off

They feel soft against the skin

Very soft and comfortable

Size-Overall8%+0.62

Good fit

One size that actually fits

honestly, thats pretty normal for sheer tights

Return

1.9% Return rate 78% Fixable by listing

Size-Overall48%▅▄▃▄▂█

A bit tight

Tiny sizes

The lacey top was really small

Color19%▁▆█▂▃▁

Not a nice shade of red

Gap/Hole5%▁▂▁▁█▁
Quality-Overall4%▁▁█▅▁▁

Poor quality

Shape/Style2%█▂▁▁▁▁

FAQ

Common Red Stockings questions

Answered from the same tracked data.