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Red Scarf

Fail

Demand is soft, at -40.2% this quarter, so Red Scarf is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£51K/yr121K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
50%top-5 click share · 20 brands · 53 sellers

Flapen Score

Red Scarf against its category

The dotted line is the Fashion average. Past it, Red Scarf is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Scarf 121K times last year and spent an estimated £51K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
6.3%
Market size, estimated
£51Ka year
Peak month
December6.6× the quietest month
Top search term
red scarf67K searches a year

02 · Price

A sale here is worth £6.64.

Listings sell for £6.64 on average, from £3.04 to £17.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.64 that is £664 to £2K a year per listing.

Average price
£6.64under the $15 to $100 sweet spot
Price range
£3.04–£17.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£664–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #186 within Accessories. It carries 1,390 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#186in Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,390per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Red Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

53

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

33%

  • WESTEND CHOICE29%
  • Mirror Fashion9%
  • Basic Sense8%
  • EASE LEAP8%
  • World of Shawls7%
  • FAIRYGATE7%

Demand

Red Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Red Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red scarf67K/yr
  • red silk scarf13K/yr
  • red scarf for women uk28K/yr
  • red chiffon scarf6K/yr
  • red scarf men5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Scarf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product21%−0.21

This scarf doesnt look much like the product page photos when you see it in real life

Not as long as it looks in picture

Not chiffon as stated

Color17%+0.80

i would not even say colour is accurate to the picture

Be aware that the red scarfs colour comes off onto other garments

Strength13%−0.11

Flimsy not as expected

Thin13%+0.24

Quite thin

Value For Money10%+1.58

Looks expensive

waste of money

Love

Color25%+0.80

Beautiful color

Very pretty, nice colour, exactly as described

Lovely on colour beautiful

Quality-Overall17%+0.43

Lovely scarf, great quality

Excellent quality

As expected, good quality and very useful for my purpose

Value For Money16%+1.58

Good price

It is excellent value for money

Excellent value for money

Advertised Vs Actual Product9%−0.21

As described

As described and pictured

exactly as described

Weight Light7%+0.72

Lightweight scarf so packs easy for holiday etc

Nice dressy lightweight scarf

Lightweight

Return

2.4% Return rate 67% Fixable by listing

Color39%▇▅▅▆██

i would not even say colour is accurate to the picture

Be aware that the red scarfs colour comes off onto other garments

Size-Overall20%▅▇█▅▆▆
Quality-Overall8%▅▇▆█▁▃

Its very cheap

Material Quality6%█▅▆█▄▃

Fabric is chiffon

of a different material completely

Length6%█▇█▄▁▃

FAQ

Common Red Scarf questions

Answered from the same tracked data.