Red Scarf
FailDemand is soft, at -40.2% this quarter, so Red Scarf is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £51K/yr121K searches / yr
- 90-day growth
- -40.2%search demand this quarter
- Competition
- 50%top-5 click share · 20 brands · 53 sellers
Flapen Score
Red Scarf against its category
The dotted line is the Fashion average. Past it, Red Scarf is stronger. Inside it, weaker.
Market
The Red Scarf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Scarf 121K times last year and spent an estimated £51K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -40.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £51Ka year
- Peak month
- December6.6× the quietest month
- Top search term
- red scarf67K searches a year
02 · Price
A sale here is worth £6.64.
Listings sell for £6.64 on average, from £3.04 to £17.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.64 that is £664 to £2K a year per listing.
- Average price
- £6.64under the $15 to $100 sweet spot
- Price range
- £3.04–£17.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £664–£2K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #186 within Accessories. It carries 1,390 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #186in Accessories
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,390per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Red Scarf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WESTEND CHOICE Ladies Chiffon Scarves Women Plain Neck Scarf Soft Headwrap Girls Headscarf Sheer Wrap womens scarves & wraps 150x45 cm (Red)
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 2,741
- Age
- 3y ago

Mirror Fashion Plain Chiffon Scarf Lovely Colours (Red)
- Price
- £5.93
- Rating
- 4.3/5
- Reviews
- 1,433
- Age
- 12y ago

Pashmina Scarves for Women Shawl Wraps Wedding Mens Cashmere Scarf Wool Scarfs (Red)(Size: 200cm X 70cm)
- Price
- £9.81
- Rating
- 4.7/5
- Reviews
- 4,893
- Age
- 7y ago

Trillion London Silk Scarf Birthday Gifts for Women Designer Scarf
- Price
- £14.80
- Rating
- 4.6/5
- Reviews
- 2,752
- Age
- 8y ago

World of Shawls Chiffon Scarves Wraps for Wedding Party Special Occasions Women Plain Neck Scarf Soft Headwrap Girls Headscarf Sheer Wrap (Red)
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 2y ago
Trending
90-day click momentum
MDSTYLE 100% Cotton Solid Color Bandana for Men & Women 56cm x 56cm Handkerchief Headband Scarf (Red 1pc)
- Price
- £3.49
- Rating
- 4.4/5
- Reviews
- 634
- Age
- 2y ago

Basic Sense Lightweight Chiffon Square Scarf for Women Retro Neckerchief Bandana & Hair Tie Red
- Price
- £4.29
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 8y ago

Y2K Sequined Colorful Skinny Scarf for Women Lightweight Rave Neck Scarf Festival Head Wrap or Belt Accessory
- Price
- £6.70
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 9mo ago

PoeticEHome 100% Pure Mulberry Silk Neck Scarf 27x27 Women Square Neckerchief Headscarf Gift Packed
- Price
- £17.13
- Rating
- 4.6/5
- Reviews
- 1,863
- Age
- 1y ago

Mirror Fashion Plain Chiffon Scarf Lovely Colours (Red)
- Price
- £5.93
- Rating
- 4.3/5
- Reviews
- 1,433
- Age
- 12y ago
Newest
by launch date
InfiniZer Chiffon Scarf for Women 70x170cm Large Plain Headscarf Soft Sheer Head Wrap for Hair Elegant Hijab Shawl for Wedding & Party (Burgundy)
- Price
- £4.19
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 7mo ago

Y2K Sequined Colorful Skinny Scarf for Women Lightweight Rave Neck Scarf Festival Head Wrap or Belt Accessory
- Price
- £6.70
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 9mo ago

Bliceon Square Satin Silk Scarf Women Plain Neck Bandanas 50s Retro Women Lightweight Scarf Large Square Satin Headscarves Red Accessories for Womens (70x70cm)
- Price
- £4.58
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 12mo ago

Ymapinc Silk Neck Scarf for Women Hair - 70 * 70 cm Burgundy and White Printed Satin Scarf Soft Lightweight Fashion Square Bandanas for Sleeping
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago

LSHARON SILK 100% Mulberry Silk Scarf Lightweight Neck Scarf - 53x53cm - Digital Printed Small Square Wraps Pure Silk Scarves Natural Silk Neckerchief Headscarf Gift for Women Men (35 Red Leopard)
- Price
- £9.41
- Rating
- 4.3/5
- Reviews
- 406
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
53
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
33%
- WESTEND CHOICE29%
- Mirror Fashion9%
- Basic Sense8%
- EASE LEAP8%
- World of Shawls7%
- FAIRYGATE7%
Demand
Red Scarf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Red Scarf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red scarf67K/yr
- red silk scarf13K/yr
- red scarf for women uk28K/yr
- red chiffon scarf6K/yr
- red scarf men5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Scarf
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This scarf doesnt look much like the product page photos when you see it in real life
Not as long as it looks in picture
Not chiffon as stated
i would not even say colour is accurate to the picture
Be aware that the red scarfs colour comes off onto other garments
Flimsy not as expected
Quite thin
Looks expensive
waste of money
Love
Beautiful color
Very pretty, nice colour, exactly as described
Lovely on colour beautiful
Lovely scarf, great quality
Excellent quality
As expected, good quality and very useful for my purpose
Good price
It is excellent value for money
Excellent value for money
As described
As described and pictured
exactly as described
Lightweight scarf so packs easy for holiday etc
Nice dressy lightweight scarf
Lightweight
Return
2.4% Return rate 67% Fixable by listing
i would not even say colour is accurate to the picture
Be aware that the red scarfs colour comes off onto other garments
Its very cheap
Fabric is chiffon
of a different material completely
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Scarf questions
Answered from the same tracked data.









