Red Dress
high returns (13.0%) — Red Dress doesn't clear our bar today.
Flapen Score
Is Red Dress profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Dress is a £30K/yr Amazon United Kingdom market (596K searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 49/100.
Red Dress: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.6% over the last 90 days and 0.3% of searches end in a purchase.
£30K
revenue / yr
Who owns the niche?
The top 5 brands hold 41% of demand, so 59% of the market is open.
59%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 249 products
Top Red Dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
GORGLITTER Womens Halter Neck A Line Mini Dress Sleeveless Skater Dress
- Price
- £19.57
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 2y ago
GORGLITTER Womens A Line Flowy Ruffle Mini Cocktail Dress Ruched Sleeveless Corset Dresses Red Medium
- Price
- £23.56
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 1y ago
GRECERELLE Womens Summer Maxi Dress Casual Shirt Dresses Elegant Styles Basic Sleeveless Maxi Dresses for Women UK with Split and Pockets (Wine Red M)
- Price
- £16.98
- Rating
- 4.4/5
- Reviews
- 902
- Age
- 2y ago
GORGLITTER Womens Halter Neck A Line Mini Dress Sleeveless Skater Dress
- Price
- £19.61
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 1y ago
Red Formal Cocktail Dress for Wedding Guest Modest Prom Dresses for Women Evening Party Vintage Swing a Line Dress for Casual Graduation Elegant Short Sleeve Red M
- Price
- £21.39
- Rating
- 4.1/5
- Reviews
- 469
- Age
- 3y ago
Trending
90-day click momentum
Womens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Red)
- Price
- £9.86
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago
GRACE KARIN Women Dresses Business Elegant Cocktail Bodycon Sleeveless Midi Round Neck Dress Party Work Office Red XL
- Price
- £21.51
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 8mo ago
MOLERANI Summer Dresses for Women UK Ruffle Sleeve V Neck Casual Swing Elastic Waist Midi Dress with Pockets Plain Wine Red M
- Price
- £14.49
- Rating
- 4.4/5
- Reviews
- 965
- Age
- 2y ago
HOTOUCH Dress Women Elegant Round Neck Casual Short Sleeve Dresses A Line Midi Dresses Lightweight Solid Color Beach Dress Red L
- Price
- £18.60
- Rating
- 4.2/5
- Reviews
- 2,890
- Age
- 1y ago
florynova Summer Dresses for Women Casual Sleeveless Sundress Off Shoulder Beach Coverups(Red L)
- Price
- £13.06
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago
Newest
by launch dateWomens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Red)
- Price
- £9.86
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago
ROFUSSO Womens Summer Sundress V Neck Spaghetti Strap Dress A-Line Beach Mini Dress Club Party Short Dresses(Red L)
- Price
- £14.66
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 5mo ago
GRACE KARIN Women Dresses Business Elegant Cocktail Bodycon Sleeveless Midi Round Neck Dress Party Work Office Red XL
- Price
- £21.51
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 8mo ago
Womens Sexy Ruched Mesh Mini Dress Square Neck Long Sleeve Fitted Dress Elegant Club Party Dresses Red S
- Price
- £21.30
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 1y ago
Belriviere Women Sexy Spaghetti Strap Tank Dress Basic Casual Backless A-line Club Party Mini Skater Dress S Red
- Price
- £14.40
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
Brands
85 rising
Sellers
102
Top-5 brand share
41%
Top 20: 72%
Top-5 click share
10%
Top 20: 29%
Open market
58%
- GORGLITTER16%
- GRACE KARIN11%
- Zeagoo4%
- AUSELILY4%
- Belriviere4%
- GRECERELLE3%
Red Dress demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Red Dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red dress250K/yr
- red dresses for women uk125K/yr
- red maxi dress17K/yr
- red summer dress8K/yr
- red dresses for women17K/yr
- red dress women42K/yr
- red dresses19K/yr
- red mini dress19K/yr
- womens red dress14K/yr
- red midi dress7K/yr
What reviews say buyers love and hate about Red Dress
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Amazing fit”
“Great colour”
“So comfortable”
“Good quality”
“The material is another standout feature”
What buyers complain about
61% of reviews“Just a bit tight”
“Cheap material not what it looks like in the picture”
“This dress was not of good enough quality for our needs”
“the length didnt look as good as it was on the advert”
“the only area of stitching that could have been tidier is where the size label is sewn in at the rear of the neckline”
Red Dress return rate & reasons
Why buyers send it back, as a share of all return requests.
13.0%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Red Dress questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
