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Red Dress

Fail

An estimated 13.0% of orders come back, so Red Dress is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£30K/yr596K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
10%top-5 click share · 85 brands · 102 sellers

Flapen Score

Red Dress against its category

The dotted line is the Fashion average. Past it, Red Dress is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Dress 596K times last year and spent an estimated £30K. The top 5 brands take 41% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
596K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
0.3%
Market size, estimated
£30Ka year
Top search term
red dress250K searches a year

02 · Price

A sale here is worth £18.80.

Listings sell for £18.80 on average, from £5.83 to £46.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.80 that is £0 to £2K a year per listing.

Average price
£18.80inside the $15 to $100 sweet spot
Price range
£5.83–£46.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
13.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #286 within Dresses. It carries 783 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
11.9%
Average rank
#286in Dresses
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
783per listing
Listings tracked
249

04 · Newcomers

0 of last year's 102 launches cleared the first-year sales bar.

102 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
102
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Red Dress products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.

£0£302£605£907£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

85 rising

Sellers

102

Est. top-5 brand share

41%

Top 20: 72%

Est. top-5 click share

10%

Top 20: 29%

Open market

58%

  • GORGLITTER16%
  • GRACE KARIN11%
  • Zeagoo4%
  • AUSELILY4%
  • Belriviere4%
  • GRECERELLE3%

Demand

Red Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.7× · 7 of 12 months tracked

Search terms

Top Red Dress search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red dress250K/yr
  • red dresses for women uk125K/yr
  • red maxi dress17K/yr
  • red summer dress8K/yr
  • red dresses for women17K/yr
  • red dress women42K/yr
  • red dresses19K/yr
  • red mini dress19K/yr
  • womens red dress14K/yr
  • red midi dress7K/yr

Reviews and returns

What reviews say buyers love and hate about Red Dress

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
13.0%of orders come back
“Just a bit tight”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Red Dress questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data