Red Dress
FailReturns run at 13.0% of orders, so Red Dress is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £30K/yr596K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 10%top-5 click share · 85 brands · 102 sellers
Flapen Score
Red Dress against its category
The dotted line is the Fashion average. Past it, Red Dress is stronger. Inside it, weaker.
Market
The Red Dress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Dress 596K times last year and spent an estimated £30K. The top 5 brands take 41% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 596K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £30Ka year
- Top search term
- red dress250K searches a year
02 · Price
A sale here is worth £18.80.
Listings sell for £18.80 on average, from £5.83 to £46.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.80 that is £0 to £2K a year per listing.
- Average price
- £18.80inside the $15 to $100 sweet spot
- Price range
- £5.83–£46.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 13.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #286 within Dresses. It carries 783 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 98%
- Out of stock, average day
- 11.9%
- Average rank
- #286in Dresses
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 783per listing
- Listings tracked
- 249
04 · Newcomers
Amazon counts 0 of last year's 102 launches as successful.
102 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 102
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Red Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GORGLITTER Womens Halter Neck A Line Mini Dress Sleeveless Skater Dress
- Price
- £19.57
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 2y ago

GORGLITTER Womens A Line Flowy Ruffle Mini Cocktail Dress Ruched Sleeveless Corset Dresses Red Medium
- Price
- £23.56
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 1y ago

GRECERELLE Womens Summer Maxi Dress Casual Shirt Dresses Elegant Styles Basic Sleeveless Maxi Dresses for Women UK with Split and Pockets (Wine Red M)
- Price
- £16.98
- Rating
- 4.4/5
- Reviews
- 902
- Age
- 2y ago

GORGLITTER Womens Halter Neck A Line Mini Dress Sleeveless Skater Dress
- Price
- £19.61
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 1y ago

Red Formal Cocktail Dress for Wedding Guest Modest Prom Dresses for Women Evening Party Vintage Swing a Line Dress for Casual Graduation Elegant Short Sleeve Red M
- Price
- £21.39
- Rating
- 4.1/5
- Reviews
- 469
- Age
- 3y ago
Trending
90-day click momentum
Womens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Red)
- Price
- £9.86
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago

GRACE KARIN Women Dresses Business Elegant Cocktail Bodycon Sleeveless Midi Round Neck Dress Party Work Office Red XL
- Price
- £21.51
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 8mo ago

MOLERANI Summer Dresses for Women UK Ruffle Sleeve V Neck Casual Swing Elastic Waist Midi Dress with Pockets Plain Wine Red M
- Price
- £14.49
- Rating
- 4.4/5
- Reviews
- 965
- Age
- 2y ago

HOTOUCH Dress Women Elegant Round Neck Casual Short Sleeve Dresses A Line Midi Dresses Lightweight Solid Color Beach Dress Red L
- Price
- £18.60
- Rating
- 4.2/5
- Reviews
- 2,890
- Age
- 1y ago

florynova Summer Dresses for Women Casual Sleeveless Sundress Off Shoulder Beach Coverups(Red L)
- Price
- £13.06
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago
Newest
by launch date
Womens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Red)
- Price
- £9.86
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago

ROFUSSO Womens Summer Sundress V Neck Spaghetti Strap Dress A-Line Beach Mini Dress Club Party Short Dresses(Red L)
- Price
- £14.66
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 5mo ago

GRACE KARIN Women Dresses Business Elegant Cocktail Bodycon Sleeveless Midi Round Neck Dress Party Work Office Red XL
- Price
- £21.51
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 8mo ago

Womens Sexy Ruched Mesh Mini Dress Square Neck Long Sleeve Fitted Dress Elegant Club Party Dresses Red S
- Price
- £21.30
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 1y ago

Belriviere Women Sexy Spaghetti Strap Tank Dress Basic Casual Backless A-line Club Party Mini Skater Dress S Red
- Price
- £14.40
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 10% of clicks. An open shelf where new products get seen.
Brands
85 rising
Sellers
102
Top-5 brand share
41%
Top 20: 72%
Top-5 click share
10%
Top 20: 29%
Open market
58%
- GORGLITTER16%
- GRACE KARIN11%
- Zeagoo4%
- AUSELILY4%
- Belriviere4%
- GRECERELLE3%
Demand
Red Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.7× · 7 of 12 months tracked
Search terms
Top Red Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red dress250K/yr
- red dresses for women uk125K/yr
- red maxi dress17K/yr
- red summer dress8K/yr
- red dresses for women17K/yr
- red dress women42K/yr
- red dresses19K/yr
- red mini dress19K/yr
- womens red dress14K/yr
- red midi dress7K/yr
Reviews and returns
What reviews say buyers love and hate about Red Dress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just a bit tight
Very small
Slightly big
Cheap material not what it looks like in the picture
However material was not as expected
It does not look good material is good
This dress was not of good enough quality for our needs
Looks cheap and of poor quality
Pure quality with no zip making hard to get in
the length didnt look as good as it was on the advert
quite low
It would be a little shorter on taller women
the only area of stitching that could have been tidier is where the size label is sewn in at the rear of the neckline
the stitching was coming loose
Love
Amazing fit
Flattering fit
fitting as expected
Great colour
beautiful rich colour
colour is gorgeous
So comfortable
It's a comfortable blend
so comfortable to wear
Good quality
Quality dress at very reasonable price
Good quality office or formal dress that is flattering on the figure
The material is another standout feature
Good quality material
Lovely soft material
Return
13.0% Return rate 69% Fixable by listing
Just a bit tight
Very small
Slightly big
Cheap material not what it looks like in the picture
However material was not as expected
It does not look good material is good
the length didnt look as good as it was on the advert
quite low
It would be a little shorter on taller women
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Dress questions
Answered from the same tracked data.









