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Red Dress

Fail

Returns run at 13.0% of orders, so Red Dress is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£30K/yr596K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
10%top-5 click share · 85 brands · 102 sellers

Flapen Score

Red Dress against its category

The dotted line is the Fashion average. Past it, Red Dress is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Dress 596K times last year and spent an estimated £30K. The top 5 brands take 41% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
596K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
0.3%
Market size, estimated
£30Ka year
Top search term
red dress250K searches a year

02 · Price

A sale here is worth £18.80.

Listings sell for £18.80 on average, from £5.83 to £46.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.80 that is £0 to £2K a year per listing.

Average price
£18.80inside the $15 to $100 sweet spot
Price range
£5.83–£46.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
13.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #286 within Dresses. It carries 783 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
11.9%
Average rank
#286in Dresses
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
783per listing
Listings tracked
249

04 · Newcomers

Amazon counts 0 of last year's 102 launches as successful.

102 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
102
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Red Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

£0£302£605£907£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

85 rising

Sellers

102

Top-5 brand share

41%

Top 20: 72%

Top-5 click share

10%

Top 20: 29%

Open market

58%

  • GORGLITTER16%
  • GRACE KARIN11%
  • Zeagoo4%
  • AUSELILY4%
  • Belriviere4%
  • GRECERELLE3%

Demand

Red Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.7× · 7 of 12 months tracked

Search terms

Top Red Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red dress250K/yr
  • red dresses for women uk125K/yr
  • red maxi dress17K/yr
  • red summer dress8K/yr
  • red dresses for women17K/yr
  • red dress women42K/yr
  • red dresses19K/yr
  • red mini dress19K/yr
  • womens red dress14K/yr
  • red midi dress7K/yr

Reviews and returns

What reviews say buyers love and hate about Red Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.08

Just a bit tight

Very small

Slightly big

Material Quality10%−0.23

Cheap material not what it looks like in the picture

However material was not as expected

It does not look good material is good

Quality-Overall8%−0.04

This dress was not of good enough quality for our needs

Looks cheap and of poor quality

Pure quality with no zip making hard to get in

Length3%−0.06

the length didnt look as good as it was on the advert

quite low

It would be a little shorter on taller women

Stitch/Finish/Polish2%

the only area of stitching that could have been tidier is where the size label is sewn in at the rear of the neckline

the stitching was coming loose

Love

Size-Overall21%−0.08

Amazing fit

Flattering fit

fitting as expected

Color14%+1.22

Great colour

beautiful rich colour

colour is gorgeous

Comfort-Overall14%+1.87

So comfortable

It's a comfortable blend

so comfortable to wear

Quality-Overall9%−0.04

Good quality

Quality dress at very reasonable price

Good quality office or formal dress that is flattering on the figure

Material Quality8%−0.23

The material is another standout feature

Good quality material

Lovely soft material

Return

13.0% Return rate 69% Fixable by listing

Size-Overall36%▇▇▆█▇█

Just a bit tight

Very small

Slightly big

Material Quality14%▅▆██▇▇

Cheap material not what it looks like in the picture

However material was not as expected

It does not look good material is good

Color8%▂▅▆▇██
Length7%█▅▆▅▆▃

the length didnt look as good as it was on the advert

quite low

It would be a little shorter on taller women

Shape/Style5%██▅▇▄▅

FAQ

Common Red Dress questions

Answered from the same tracked data.