Red Dress
FailAn estimated 13.0% of orders come back, so Red Dress is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £30K/yr596K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 10%top-5 click share · 85 brands · 102 sellers
Flapen Score
Red Dress against its category
The dotted line is the Fashion average. Past it, Red Dress is stronger. Inside it, weaker.
Market
The Red Dress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Dress 596K times last year and spent an estimated £30K. The top 5 brands take 41% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 596K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £30Ka year
- Top search term
- red dress250K searches a year
02 · Price
A sale here is worth £18.80.
Listings sell for £18.80 on average, from £5.83 to £46.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.80 that is £0 to £2K a year per listing.
- Average price
- £18.80inside the $15 to $100 sweet spot
- Price range
- £5.83–£46.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 13.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #286 within Dresses. It carries 783 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 98%
- Out of stock, average day
- 11.9%
- Average rank
- #286in Dresses
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 783per listing
- Listings tracked
- 249
04 · Newcomers
0 of last year's 102 launches cleared the first-year sales bar.
102 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 102
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Red Dress products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GORGLITTER Womens Halter Neck A Line Mini Dress Sleeveless Skater Dress
- Price
- £19.57
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 2y ago

GORGLITTER Womens A Line Flowy Ruffle Mini Cocktail Dress Ruched Sleeveless Corset Dresses Red Medium
- Price
- £23.56
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 1y ago

GRECERELLE Womens Summer Maxi Dress Casual Shirt Dresses Elegant Styles Basic Sleeveless Maxi Dresses for Women UK with Split and Pockets (Wine Red M)
- Price
- £16.98
- Rating
- 4.4/5
- Reviews
- 902
- Age
- 2y ago

GORGLITTER Womens Halter Neck A Line Mini Dress Sleeveless Skater Dress
- Price
- £19.61
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 1y ago

Red Formal Cocktail Dress for Wedding Guest Modest Prom Dresses for Women Evening Party Vintage Swing a Line Dress for Casual Graduation Elegant Short Sleeve Red M
- Price
- £21.39
- Rating
- 4.1/5
- Reviews
- 469
- Age
- 3y ago
Trending
estimated 90-day click momentum
Womens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Red)
- Price
- £9.86
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago

GRACE KARIN Women Dresses Business Elegant Cocktail Bodycon Sleeveless Midi Round Neck Dress Party Work Office Red XL
- Price
- £21.51
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 8mo ago

MOLERANI Summer Dresses for Women UK Ruffle Sleeve V Neck Casual Swing Elastic Waist Midi Dress with Pockets Plain Wine Red M
- Price
- £14.49
- Rating
- 4.4/5
- Reviews
- 965
- Age
- 2y ago

HOTOUCH Dress Women Elegant Round Neck Casual Short Sleeve Dresses A Line Midi Dresses Lightweight Solid Color Beach Dress Red L
- Price
- £18.60
- Rating
- 4.2/5
- Reviews
- 2,890
- Age
- 1y ago

florynova Summer Dresses for Women Casual Sleeveless Sundress Off Shoulder Beach Coverups(Red L)
- Price
- £13.06
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago
Newest
by launch date
Womens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Red)
- Price
- £9.86
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago

ROFUSSO Womens Summer Sundress V Neck Spaghetti Strap Dress A-Line Beach Mini Dress Club Party Short Dresses(Red L)
- Price
- £14.66
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 5mo ago

GRACE KARIN Women Dresses Business Elegant Cocktail Bodycon Sleeveless Midi Round Neck Dress Party Work Office Red XL
- Price
- £21.51
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 8mo ago

Womens Sexy Ruched Mesh Mini Dress Square Neck Long Sleeve Fitted Dress Elegant Club Party Dresses Red S
- Price
- £21.30
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 1y ago

Belriviere Women Sexy Spaghetti Strap Tank Dress Basic Casual Backless A-line Club Party Mini Skater Dress S Red
- Price
- £14.40
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.
Brands
85 rising
Sellers
102
Est. top-5 brand share
41%
Top 20: 72%
Est. top-5 click share
10%
Top 20: 29%
Open market
58%
- GORGLITTER16%
- GRACE KARIN11%
- Zeagoo4%
- AUSELILY4%
- Belriviere4%
- GRECERELLE3%
Demand
Red Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.7× · 7 of 12 months tracked
Search terms
Top Red Dress search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red dress250K/yr
- red dresses for women uk125K/yr
- red maxi dress17K/yr
- red summer dress8K/yr
- red dresses for women17K/yr
- red dress women42K/yr
- red dresses19K/yr
- red mini dress19K/yr
- womens red dress14K/yr
- red midi dress7K/yr
Reviews and returns
What reviews say buyers love and hate about Red Dress
We read the reviews and the return reasons for every product selling here.
“Just a bit tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Dress questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









