red dress
Skip itHigh returns (13.0%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.80avg listing price — sweet spot $15–$100
Price range
Great£5.83–£46.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good782.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 596K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad13.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon United Kingdom niche tracking, red dress is a £30K/yr Amazon United Kingdom market (596K searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
red dress market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £24K–£28K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #286
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 11.9%
- Avg brand age
- 37 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
85 rising
Sellers
102
Top-5 brand share
41%
Top 20: 72%
Top-5 click share
10%
Top 20: 29%
Open market
58%
- GORGLITTER16%
- GRACE KARIN11%
- Zeagoo4%
- AUSELILY4%
- Belriviere4%
- GRECERELLE3%
Demand
Weekly Amazon search volume, last 30 weeks — -13.6% search growth over the last 90 days.Top red dress search terms
- red dress250K/yr
- red dresses for women uk125K/yr
- red maxi dress17K/yr
- red summer dress8K/yr
- red dresses for women17K/yr
- red dress women42K/yr
- red dresses19K/yr
- red mini dress19K/yr
- womens red dress14K/yr
- red midi dress7K/yr
Top red dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GORGLITTER Womens Halter Neck A Line Mini Dress Sleeveless Skater Dress
GORGLITTER£19.574.0★74 rev
GORGLITTER Womens A Line Flowy Ruffle Mini Cocktail Dress Ruched Sleeveless Corset Dresses Red Medium
GORGLITTER£23.563.9★52 rev
GRECERELLE Womens Summer Maxi Dress Casual Shirt Dresses Elegant Styles Basic Sleeveless Maxi Dresses for Women UK with Split and Pockets (Wine Red M)
GRECERELLE£16.984.4★902 rev
GORGLITTER Womens Halter Neck A Line Mini Dress Sleeveless Skater Dress
GORGLITTER£19.614.0★74 rev
Red Formal Cocktail Dress for Wedding Guest Modest Prom Dresses for Women Evening Party Vintage Swing a Line Dress for Casual Graduation Elegant Short Sleeve Red M
HomRain£21.394.1★469 rev
Newest
by launch date
Womens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Red)
Pretty Attitude£9.8622 rev
ROFUSSO Womens Summer Sundress V Neck Spaghetti Strap Dress A-Line Beach Mini Dress Club Party Short Dresses(Red L)
ROFUSSO£14.6614 rev
GRACE KARIN Women Dresses Business Elegant Cocktail Bodycon Sleeveless Midi Round Neck Dress Party Work Office Red XL
GRACE KARIN£21.5149 rev
Womens Sexy Ruched Mesh Mini Dress Square Neck Long Sleeve Fitted Dress Elegant Club Party Dresses Red S
Remxi£21.3083 rev
Belriviere Women Sexy Spaghetti Strap Tank Dress Basic Casual Backless A-line Club Party Mini Skater Dress S Red
Belriviere£14.4041 rev
Trending
90-day click momentumWomens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Red)
Pretty Attitude£9.864.6★
GRACE KARIN Women Dresses Business Elegant Cocktail Bodycon Sleeveless Midi Round Neck Dress Party Work Office Red XL
GRACE KARIN£21.514.1★
MOLERANI Summer Dresses for Women UK Ruffle Sleeve V Neck Casual Swing Elastic Waist Midi Dress with Pockets Plain Wine Red M
MOLERANI£14.494.4★
HOTOUCH Dress Women Elegant Round Neck Casual Short Sleeve Dresses A Line Midi Dresses Lightweight Solid Color Beach Dress Red L
HOTOUCH£18.604.2★
florynova Summer Dresses for Women Casual Sleeveless Sundress Off Shoulder Beach Coverups(Red L)
florynova£13.064.4★
What buyers say about red dress
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing fit”
“Great colour”
“So comfortable”
“Good quality”
“The material is another standout feature”
“Nice style”
“Fabric is stretchy comfortable”
“the side pockets are a useful bonus”
“The chiffon-style polyester is lightweight and breathable, and noticeably softens after the first wash, which improves the overall feel”
“Perfect for summer”
What buyers complain about
“Just a bit tight”
“Cheap material not what it looks like in the picture”
“This dress was not of good enough quality for our needs”
“the length didnt look as good as it was on the advert”
“the only area of stitching that could have been tidier is where the size label is sewn in at the rear of the neckline”
“feels dead heavy”
“Rubbish, returned”
“not light material or shiny”
“It was quite creased when it arrived”
“Not as described”
Top return reasons
Common questions
- Is red dress profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 249 tracked products. 0 of 102 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the red dress niche?
- 85 brands and 102 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in red dress?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 13.0% — above our launch gate.
- What does it cost to enter the red dress niche?
- Listings span £5.83–£46.32; the average listing price is £18.80 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.