red cap
Skip itSoft demand (-33.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,823.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.53avg listing price — sweet spot $15–$100
Price range
Bad£3.34–£17.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£49K£49K/yr · 134K searches
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red cap is a £49K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
red cap market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £60K–£75K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 69%
- Out of stock
- 1.4%
- Avg brand age
- 45 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
103
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
37%
Top 20: 78%
Open market
40%
- Boolavard16%
- Amazon Essentials11%
- New Era11%
- Integriti UK8%
- GADIEMKENSD7%
- Beechfield7%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -33.9% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 8.9×
Top red cap search terms
- red cap58K/yr
- red hat52K/yr
- red baseball cap21K/yr
- red cap kids3K/yr
Top red cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Washed Cotton Baseball Cap Red One Size
Amazon Essentials£7.244.4★218 rev
Integriti UK Plain Baseball Cap 10+ Colours Mens Ladies Hat Summer Adjustable Red
Integriti UK£4.934.2★137 rev
New Era Unisex Mlb League Essential 9Forty Cap
New Era£12.864.7★6,777 rev
GADIEMKENSD Blank Baseball Cap Washed Cotton Hat for Women Men Unconstructed Soft Basic Hat Unisex Custom Items Plain Caps Dad Hats for Outdoor Sports Golf Running Hiking New Red
GADIEMKENSD£9.304.4★347 rev
Boolavard Flat Bill Visor Classic Snapback Hat Blank Adjustable Brim High Top End Trendy Color Style Plain Tone Baseball Cap (Red)
Boolavard£6.474.1★586 rev
Newest
by launch date
Veesori Kids 5 Panel Button Baseball Cap for Boys and Girls School Pre-Curved Adjustable Cotton Outdoor Summer Sun Hat (Red)
Veesori£6.846 rev
Amazon Essentials Womens Washed Cotton Baseball Cap Red One Size
Amazon Essentials£7.24218 rev
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Red M-L
Amazon Essentials£6.65134 rev
Lynmquober Women Felt Cloche Hat 1920s Vintage Fedora Bowknot Bowler Hats Red
Lynmquober£11.0025 rev
UILYNIU 2pcs Red Black Baseball Cap for Men Women Cotton Baseball Caps Sun Hut Breathable Adjustable Outdoor Sports Hat Mens Hats Black Cap Baseball Cap for Women Trucker Cap
UILYNIU£7.3018 rev
Trending
90-day click momentum
MFAZ Morefaz Ltd Classic Kids Cotton 6-Panel Baseball Cap with Adjustable Strap for Boy and Girl Comfortable Everyday Hat (Fuchsia)
MFAZ Morefaz Ltd£5.974.8★
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Red M-L
Amazon Essentials£6.654.4★
Amazon Essentials Womens Washed Cotton Baseball Cap Red One Size
Amazon Essentials£7.244.4★
Veesori Kids 5 Panel Button Baseball Cap for Boys and Girls School Pre-Curved Adjustable Cotton Outdoor Summer Sun Hat (Red)
Veesori£6.845.0★
Boolavard Kids Boy Girl Baseball Cap Hat Soft Cotton Lightweight Adjustable Size for 2-9 Years (White)
Boolavard£5.334.4★
What buyers say about red cap
What buyers praise and complain about, mined from review topics.What buyers love
“The cap itself is decent quality”
“Fits great”
“vibrant in colour”
“Good value for money”
“Does the job”
“Comfortable”
“Absolutely great hat had 3 months still keeping its shape well”
“Very nice material, seems well made, good fit”
“Good bright hat”
“The Beechfield Classic Cuffed Beanie is a solid choice if you want something warm, simple, and comfortable”
What buyers complain about
“They sent me a child size which was a bit too small”
“Flimsy”
“Misleading description”
“Poor quality”
“hence no use in the rain”
“cannot mould to head shape or size”
“Just keep in mind that its not waterproof”
Top return reasons
Common questions
- Is red cap profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 51 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -33.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the red cap niche?
- 36 brands and 103 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in red cap?
- Top complaints mined from reviews: Size-Overall, Strength, Advertised Vs Actual Product. The return rate is 1.6%.
- When does demand for red cap peak?
- Demand peaks in Mar–Oct–Nov; the busiest month runs 8.9× the quietest.
- What does it cost to enter the red cap niche?
- Listings span £3.34–£17.35; the average listing price is £7.53 (sweet spot $15–$100). The average incumbent carries 3,824 reviews — the moat a new listing must climb.