Red Cap

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

-33.9%

Conversion, latest week

4.9%

Market size, estimated

£49Ka year

Peak month

October8.9× the quietest month

Top search term

red cap58K searches a year

Listings sell for £7.53 on average, from £3.34 to £17.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.53 that is £753 to £2K a year per listing.

Average price

£7.53under the $15 to $100 sweet spot

Price range

£3.34–£17.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£753–£2K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #190 within Boys. It carries 3,824 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

86%

Out of stock, average day

1.4%

Average rank

#190in Boys

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,824per listing

Listings tracked

51

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months