Red Cap

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

-33.9%

Conversion, latest week

4.9%

Market size, estimated

£49Ka year

Peak month

October8.9× the quietest month

Top search term

red cap58K searches a year

Listings sell for £7.53 on average, from £3.34 to £17.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.53 that is £753 to £2K a year per listing.

Average price

£7.53under the $15 to $100 sweet spot

Price range

£3.34–£17.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£753–£2K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #190 within Boys. It carries 3,824 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

86%

Out of stock, average day

1.4%

Average rank

#190in Boys

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,824per listing

Listings tracked

51

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months