Red Cap
soft demand (-33.9% this quarter) — Red Cap doesn't clear our bar today.
Flapen Score
Is Red Cap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Cap is a £49K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 47/100.
Red Cap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -33.9% over the last 90 days and 4.9% of searches end in a purchase.
£49K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 51 products
Top Red Cap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Essentials Womens Washed Cotton Baseball Cap Red One Size
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 218
- Age
- 6mo ago
Integriti UK Plain Baseball Cap 10+ Colours Mens Ladies Hat Summer Adjustable Red
- Price
- £4.93
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2y ago
New Era Unisex Mlb League Essential 9Forty Cap
- Price
- £12.86
- Rating
- 4.7/5
- Reviews
- 6,777
- Age
- 18y ago
GADIEMKENSD Blank Baseball Cap Washed Cotton Hat for Women Men Unconstructed Soft Basic Hat Unisex Custom Items Plain Caps Dad Hats for Outdoor Sports Golf Running Hiking New Red
- Price
- £9.30
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 3y ago
Boolavard Flat Bill Visor Classic Snapback Hat Blank Adjustable Brim High Top End Trendy Color Style Plain Tone Baseball Cap (Red)
- Price
- £6.47
- Rating
- 4.1/5
- Reviews
- 586
- Age
- 2y ago
Trending
90-day click momentum
MFAZ Morefaz Ltd Classic Kids Cotton 6-Panel Baseball Cap with Adjustable Strap for Boy and Girl Comfortable Everyday Hat (Fuchsia)
- Price
- £5.97
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 7y ago
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Red M-L
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 6mo ago
Amazon Essentials Womens Washed Cotton Baseball Cap Red One Size
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 218
- Age
- 6mo ago
Veesori Kids 5 Panel Button Baseball Cap for Boys and Girls School Pre-Curved Adjustable Cotton Outdoor Summer Sun Hat (Red)
- Price
- £6.84
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Boolavard Kids Boy Girl Baseball Cap Hat Soft Cotton Lightweight Adjustable Size for 2-9 Years (White)
- Price
- £5.33
- Rating
- 4.4/5
- Reviews
- 662
- Age
- 3y ago
Newest
by launch dateVeesori Kids 5 Panel Button Baseball Cap for Boys and Girls School Pre-Curved Adjustable Cotton Outdoor Summer Sun Hat (Red)
- Price
- £6.84
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Amazon Essentials Womens Washed Cotton Baseball Cap Red One Size
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 218
- Age
- 6mo ago
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Red M-L
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 6mo ago
Lynmquober Women Felt Cloche Hat 1920s Vintage Fedora Bowknot Bowler Hats Red
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 9mo ago
UILYNIU 2pcs Red Black Baseball Cap for Men Women Cotton Baseball Caps Sun Hut Breathable Adjustable Outdoor Sports Hat Mens Hats Black Cap Baseball Cap for Women Trucker Cap
- Price
- £7.30
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
36 rising
Sellers
103
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
37%
Top 20: 78%
Open market
40%
- Boolavard16%
- Amazon Essentials11%
- New Era11%
- Integriti UK8%
- GADIEMKENSD7%
- Beechfield7%
Red Cap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 8.9×
Top Red Cap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red cap58K/yr
- red hat52K/yr
- red baseball cap21K/yr
- red cap kids3K/yr
What reviews say buyers love and hate about Red Cap
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“The cap itself is decent quality”
“Fits great”
“vibrant in colour”
“Good value for money”
“Does the job”
What buyers complain about
83% of reviews“They sent me a child size which was a bit too small”
“Flimsy”
“Misleading description”
“Poor quality”
“hence no use in the rain”
Red Cap return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Red Cap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
