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Red Bull F1 Merchandise

Fail

Demand is soft, at -13.5% this quarter, so Red Bull F1 Merchandise is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£87K/yr211K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
40%top-5 click share · 14 brands · 172 sellers

Flapen Score

Red Bull F1 Merchandise against its category

The dotted line is the Fashion average. Past it, Red Bull F1 Merchandise is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Bull F1 Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Bull F1 Merchandise 211K times last year and spent an estimated £87K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
1.6%
Market size, estimated
£87Ka year
Peak month
December9.1× the quietest month
Top search term
max verstappen73K searches a year

02 · Price

A sale here is worth £26.15.

Listings sell for £26.15 on average, from £3.06 to £118.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £26.15 that is £0 to £3K a year per listing.

Average price
£26.15inside the $15 to $100 sweet spot
Price range
£3.06–£118.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #2,566 within Tops, T-Shirts & Shirts. It carries 868 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
92%
Out of stock, average day
13.1%
Average rank
#2,566in Tops, T-Shirts & Shirts
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
868per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Red Bull F1 Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

172

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

11%

  • Castore62%
  • Funko9%
  • Generic6%
  • LEGO5%
  • New Era4%
  • Bburago3%
  • Open — no brand owns it (8 brands, 11%)

Demand

Red Bull F1 Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Red Bull F1 Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • max verstappen73K/yr
  • max verstappen merchandise36K/yr
  • red bull racing22K/yr
  • red bull f122K/yr
  • red bull f1 merchandise12K/yr
  • f1 red bull11K/yr
  • redbull f19K/yr
  • redbull racing7K/yr
  • red bull racing merchandise6K/yr
  • f1 redbull5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Bull F1 Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%

I would say if you more than 5ft 8 it might start to feel short for lying on the beech with

didn't realise it was so small

Unsustainable Design13%−0.05

Bad build

Display-Overall6%−0.02

it doesn't look good for display as the cover picture is scratched

Hard Feel6%

hard

Color6%−0.01

just coloured cardboard

Love

Quality-Overall29%+0.70

Excellent quality product arrived in perfect condition details are fantastic have bought a few would highly recommend

Items look great

Excellent quality

Gifting Purpose22%−0.03

Great Christmas present

Amazing gift

Fantastic Christmas present

Size-Overall8%

Fits perfect

Really good hat fits nicely

Great fit on your head

Collectibles7%+0.68

Nice collectable

My son loves this collection

Looks great and as its red bull it livens up any collection

Value For Money6%+0.60

Worth the money

great value for money

Excellent for the price

Return

1.0% Return rate 54% Fixable by listing

Size-Overall43%▆▄▇▅██

I would say if you more than 5ft 8 it might start to feel short for lying on the beech with

didn't realise it was so small

Gifting Purpose18%▃▅▄▅▅█
Defective Material/Parts9%▄▁▂█▃▂
Advertised Vs Actual Product9%▄█▂▁▁▁
Compatibility-Overall5%▇▁█▁▁▃

FAQ

Common Red Bull F1 Merchandise questions

Answered from the same tracked data.