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Red Bull F1 Merchandise

Fail

Demand is soft, at -13.5% this quarter, so Red Bull F1 Merchandise is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£87K/yr211K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
40%top-5 click share · 14 brands · 172 sellers

Flapen Score

Red Bull F1 Merchandise against its category

The dotted line is the Fashion average. Past it, Red Bull F1 Merchandise is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Bull F1 Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Bull F1 Merchandise 211K times last year and spent an estimated £87K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
1.6%
Market size, estimated
£87Ka year
Peak month
December9.1× the quietest month
Top search term
max verstappen73K searches a year

02 · Price

A sale here is worth £26.15.

Listings sell for £26.15 on average, from £3.06 to £118.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £26.15 that is £0 to £3K a year per listing.

Average price
£26.15inside the $15 to $100 sweet spot
Price range
£3.06–£118.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #2,566 within Tops, T-Shirts & Shirts. It carries 868 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
92%
Out of stock, average day
13.1%
Average rank
#2,566in Tops, T-Shirts & Shirts
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
868per listing
Listings tracked
38

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Red Bull F1 Merchandise products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

172

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 82%

Open market

11%

  • Castore62%
  • Funko9%
  • Generic6%
  • LEGO5%
  • New Era4%
  • Bburago3%
  • Open — no brand owns it (8 brands, 11%)

Demand

Red Bull F1 Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Red Bull F1 Merchandise search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • max verstappen73K/yr
  • max verstappen merchandise36K/yr
  • red bull racing22K/yr
  • red bull f122K/yr
  • red bull f1 merchandise12K/yr
  • f1 red bull11K/yr
  • redbull f19K/yr
  • redbull racing7K/yr
  • red bull racing merchandise6K/yr
  • f1 redbull5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Bull F1 Merchandise

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.0%of orders come back
“I would say if you more than 5ft 8 it might start to feel short for lying on the beech with”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Red Bull F1 Merchandise questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data