Red Bag
MaybeThe top 5 brands take only 43% of clicks. But returns run at 5.7% of orders, so Red Bag is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £92K/yr269K searches / yr
- 90-day growth
- +45.5%search demand this quarter
- Competition
- 33%top-5 click share · 49 brands · 60 sellers
Flapen Score
Red Bag against its category
The dotted line is the Fashion average. Past it, Red Bag is stronger. Inside it, weaker.
Market
The Red Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Bag 269K times last year and spent an estimated £92K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- +45.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £92Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- red bag50K searches a year
02 · Price
A sale here is worth £16.17.
Listings sell for £16.17 on average, from £4.91 to £64.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £16.17 that is £0 to £2K a year per listing.
- Average price
- £16.17inside the $15 to $100 sweet spot
- Price range
- £4.91–£64.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 5.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #279 within Handbags & Shoulder Bags. It carries 1,002 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 95%
- Out of stock, average day
- 3.3%
- Average rank
- #279in Handbags & Shoulder Bags
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,002per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Red Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOLLQUE Small Shoulder Bag for Women Small Under the Arm Patent Leather Purses Mini Purse Clutch Y2k Jelly Handbag Zipper Square Satchel Crossbody Bags(Burgundy Red)
- Price
- £17.31
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 7mo ago

JeVenis Cherry Red Shoulder Bags for Women Cherry Keychain Leather Purse Small Handbag Crossbody Bags Fashion Clutch Purses
- Price
- £14.26
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

BBjinronjy Evening Bags Clutch Purse for Women Handbags for Wedding Party Cocktail Prom Crossbody Shoulder Bag Faux Suede with Detachable Chain (Red)
- Price
- £10.57
- Rating
- 4.5/5
- Reviews
- 944
- Age
- 3y ago

Amazon Essentials 32.4 (82.3cm) Extra Large Foldable Nylon Duffel Bag for Travel/Storage with Zipped Pockets 9 254 Cubic Inch (150L) 22.68kg Capacity Red (Previously Amazon Basics)
- Price
- £12.86
- Rating
- 4.5/5
- Reviews
- 18,705
- Age
- 9y ago

Angel Hui Crystal Love shaped Evening Clutch Bag Handbag Valentines Day Accessory Wedding Purse Elegant Crossbody Bag for Party Wedding Cocktail Banquet Red
- Price
- £32.21
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 9mo ago
Trending
90-day click momentum
Angel Hui Crystal Love shaped Evening Clutch Bag Handbag Valentines Day Accessory Wedding Purse Elegant Crossbody Bag for Party Wedding Cocktail Banquet Red
- Price
- £32.21
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 9mo ago

JOLLQUE Small Shoulder Bag for Women Small Under the Arm Patent Leather Purses Mini Purse Clutch Y2k Jelly Handbag Zipper Square Satchel Crossbody Bags(Burgundy Red)
- Price
- £17.31
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 7mo ago

Leeray Women Plain Square Crossbody Bag - Red - Small Dual Compartment Shoulder Handbag with Adjustable Detachable Strap Zip Closure Inner Pockets & Rear Zipped Pocket
- Price
- £14.87
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 6mo ago

Amazon Essentials 32.4 (82.3cm) Extra Large Foldable Nylon Duffel Bag for Travel/Storage with Zipped Pockets 9 254 Cubic Inch (150L) 22.68kg Capacity Red (Previously Amazon Basics)
- Price
- £12.86
- Rating
- 4.5/5
- Reviews
- 18,705
- Age
- 9y ago

3E Home Womens Red Sequin Evening Bag Bling Sparkly Wristlet Bag Glitter Sequin Party Clutch Handbag
- Price
- £8.40
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 8mo ago
Newest
by launch date
Leeray Women Plain Square Crossbody Bag - Red - Small Dual Compartment Shoulder Handbag with Adjustable Detachable Strap Zip Closure Inner Pockets & Rear Zipped Pocket
- Price
- £14.87
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 6mo ago

JOLLQUE Small Shoulder Bag for Women Small Under the Arm Patent Leather Purses Mini Purse Clutch Y2k Jelly Handbag Zipper Square Satchel Crossbody Bags(Burgundy Red)
- Price
- £17.31
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 7mo ago

3E Home Womens Red Sequin Evening Bag Bling Sparkly Wristlet Bag Glitter Sequin Party Clutch Handbag
- Price
- £8.40
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 8mo ago

MUNSKT 1PC Ladies Leather Crescent Bag Y2K Shoulder Bag for Women Magnetic Closure Underarm Purse Pleated Zipper Clutch Purse Travel Commuter Bag for Daily Use (Red)
- Price
- £10.80
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 8mo ago

Top Urban Tote Bag Plain Natural Cotton Bag Ideal for Shopping Printing and Decoration Lightweight Reusable Canvas Fabric Bags for DIY Advertising Promotion Gifts (Red Pack of 6)
- Price
- £12.54
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
49 falling
Sellers
60
Top-5 brand share
43%
Top 20: 78%
Top-5 click share
33%
Top 20: 69%
Open market
52%
- BBjinronjy11%
- JOLLQUE10%
- Milisente9%
- JeVenis7%
- Amazon Essentials5%
- Angel Hui5%
Demand
Red Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Red Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red bag50K/yr
- red handbag44K/yr
- red clutch bag27K/yr
- red bags for women24K/yr
- red handbags for women26K/yr
- red cross body bag13K/yr
- red clutch bags for women14K/yr
- red crossbody bags for women13K/yr
- red shoulder bag10K/yr
- red handbags10K/yr
Reviews and returns
What reviews say buyers love and hate about Red Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small bag
doesnt fit much in it
Quite small
Disappointed with the colour
Unfortunately this was the wrong colour red so I had to return
slightly lighter colour than expected More Red than Burgundy
Not the best material
I would have some concern that they might snag a delicate dress fabric
Material was not likely to last above one outing so I returned it
Quality feels sub par
Not as described
Love
GREAT COLOUR
I really like the red colour
it actually adds a lovely pop of colour
Appears well made
Good quality
Great product
Fits well
the size is just right for daily use without feeling bulky
The size is ideal as it has some width to it
Great value for the money
very good value
Good value for money
Love the design
features a stylish design
Lovely bag very stylish
Return
5.7% Return rate 83% Fixable by listing
Disappointed with the colour
Unfortunately this was the wrong colour red so I had to return
slightly lighter colour than expected More Red than Burgundy
Small bag
doesnt fit much in it
Quite small
Quality feels sub par
Not the best material
I would have some concern that they might snag a delicate dress fabric
Material was not likely to last above one outing so I returned it
Not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Bag questions
Answered from the same tracked data.









