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Rectangle Sunglasses

Maybe

The top 5 brands take only 36% of clicks. But shoppers spend only $44K a year here, so Rectangle Sunglasses is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 2,461 Fashion niches · +16 vs the category median of 48
Market size
£44K/yr136K searches / yr
90-day growth
+81.0%search demand this quarter
Competition
20%top-5 click share · 58 brands · 64 sellers

Flapen Score

Rectangle Sunglasses against its category

The dotted line is the Fashion average. Past it, Rectangle Sunglasses is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rectangle Sunglasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rectangle Sunglasses 136K times last year and spent an estimated £44K. The top 5 brands take 36% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +81.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+81.0%
Conversion, latest week
2.3%
Market size, estimated
£44Ka year
Peak month
July3.2× the quietest month
Top search term
retro sunglasses22K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £3.71 to £333.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.79 that is £0 to £1K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£3.71–£333.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #483 within Accessories. It carries 1,658 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#483in Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,658per listing
Listings tracked
99

04 · Newcomers

Amazon counts 4 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rectangle Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£879£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

64

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

20%

Top 20: 49%

Open market

60%

  • kimorn9%
  • YAMEIZE8%
  • FOURCHEN7%
  • Long Keeper7%
  • LJCZKA5%
  • LINVO4%

Demand

Rectangle Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.2×

Search terms

Top Rectangle Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retro sunglasses22K/yr
  • square sunglasses15K/yr
  • rectangle sunglasses14K/yr
  • mens square sunglasses9K/yr
  • retro sunglasses women10K/yr
  • rectangle sunglasses men8K/yr
  • vintage sunglasses8K/yr
  • square sunglasses men8K/yr
  • square glasses12K/yr
  • sunglasses square4K/yr

Reviews and returns

What reviews say buyers love and hate about Rectangle Sunglasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.08

don't seem to fit correctly

too big

Small

Quality-Overall16%+1.52

Low quality

very cheap quality

Cheap

Durability15%−0.21

Easy to break

Bad durability

Do not last

Strength6%−0.04

Not very strong

flimsy

Flimsy

Value For Money5%+1.88

Look more expensive

Not worth the money

just wish the price was a tiny bit lower

Love

Quality-Overall26%+1.52

Great quality glasses

Build quality feels solid for the price

Excellent product

Value For Money22%+1.88

Money well spent

Good Value

Good value for money

Size-Overall10%−0.08

Fits well

glasses fit well

The shape suits well

Comfort-Overall8%+0.53

Comfortable fit

Nice comfy great quality glasses

comfortable to wear

Advertised Vs Actual Product6%+0.19

As described

Exactly as the picture shown

Exactly what I wanted

Return

1.7% Return rate 79% Fixable by listing

Size-Overall59%██▇▇▇▇

don't seem to fit correctly

too big

Small

Quality-Overall9%█▅█▇▇█

Low quality

very cheap quality

Cheap

Shape/Style8%█▆▆█▇▆
Advertised Vs Actual Product3%▅▅▅▆▇█

Different from the description

Width3%▁▅▃█▅▄

FAQ

Common Rectangle Sunglasses questions

Answered from the same tracked data.