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Rat Costume

soft demand (-52.5% this quarter) — Rat Costume doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 14Growth 0Conversion 35Competition 64Returns 54Price range 64Avg price 78Brand share 66Review moat 97Quality gap 76
This niche Category average

Is Rat Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rat Costume is a £54K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 47/100.

Rat Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.5% over the last 90 days and 2.8% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr3K
Search volume / yr-52.5%121K
Conversion rate2.8%
Avg price£16.21

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers21 · 39
Top-5 product click share47%
Open market34%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement88%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews63

Top Rat Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

39

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

47%

Top 20: 86%

Open market

30%

  • HEWERON38%
  • Yeffute8%
  • Mcdslrgo7%
  • SKHAOVS7%
  • HENBRANDT6%
  • TSHAOUN5%

Rat Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR2.8%Products32Brands21Top 5 Brands66%OOS Rate11.5%Rating4.3★Reviews63Avg BSR#1,333
15K10KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 12.4×

Top Rat Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rat costume29K/yr
  • mouse costume26K/yr
  • ratatouille costume31K/yr
  • mouse costume kids17K/yr
  • rat costume kids4K/yr
  • rat costume adult6K/yr
  • mouse costume adult8K/yr

What reviews say buyers love and hate about Rat Costume

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Fun/Entertainment Experience17%

This is a super fun

Size-Overall15%

Size was fine

Quality-Overall15%

Great quality and great price

Inflation/Deflation9%

This inflatable mouse costume is great, it comes with its own air pump and battery pack and once inflated looks absolutely amazing

Value For Money8%

Great value for money

What buyers complain about

69% of reviews
Quality-Overall33%

Quality isnt great, thin

Size-Overall23%

Sizes big

Value For Money5%

I'm not sure if its worth the money tbh

Advertised Vs Actual Product3%

Dont go off the photos

Noise Level2%

Does make noise when fan is on

Rat Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Quality-Overall
14%
3Defective Material/Parts
4%
4Functionality-Overall
4%
5Advertised Vs Actual Product
3%

Common Rat Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rat Costume 47/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -52.5% over the last 90 days.
Search demand for Rat Costume on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 12.4× the quietest.