Rat Costume

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

-52.5%

Conversion, latest week

2.8%

Market size, estimated

£54Ka year

Peak month

October12.4× the quietest month

Top search term

rat costume29K searches a year

Listings sell for £16.21 on average, from £4.55 to £33.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.21 that is £0 to £2K a year per listing.

Average price

£16.21inside the $15 to $100 sweet spot

Price range

£4.55–£33.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,333 within Nightwear, Lingerie & Underwear. It carries 63 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

91%

Out of stock, average day

11.5%

Average rank

#1,333in Nightwear, Lingerie & Underwear

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

63per listing

Listings tracked

32

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months