Rapunzel Dress Up for Girls
FailDemand is soft, at -68.8% this quarter, so Rapunzel Dress Up for Girls is a Fail.
- Flapen Score
- 36 / 100Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 4836
- Market size
- £51K/yr199K searches / yr
- 90-day growth
- -68.8%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 31 sellers
Flapen Score
Rapunzel Dress Up for Girls against its category
The dotted line is the Fashion average. Past it, Rapunzel Dress Up for Girls is stronger. Inside it, weaker.
Market
The Rapunzel Dress Up for Girls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rapunzel Dress Up for Girls 199K times last year and spent an estimated £51K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -68.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- -68.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £51Ka year
- Peak month
- March5.7× the quietest month
- Top search term
- rapunzel dress up for girls121K searches a year
02 · Price
A sale here is worth £14.45.
Listings sell for £14.45 on average, from £7.52 to £20.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.45 that is £1K to £4K a year per listing.
- Average price
- £14.45under the $15 to $100 sweet spot
- Price range
- £7.52–£20.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #619 within Girls. It carries 258 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 12.7%
- Average rank
- #619in Girls
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 258per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Rapunzel Dress Up for Girls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Purple-120
- Price
- £14.59
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

MELAND Princess Costumes for Girls Purple Princess Dress up for Girls Age 3 to 10 Fancy Dress for Kids & Toddlers Halloween Costumes(M)
- Price
- £14.96
- Rating
- 4.4/5
- Reviews
- 304
- Age
- 2y ago

Wizland Princess Costumes for Girls with Wig Purple Princess Fancy Dress up for Kids & Toddlers Halloween Costumes Outfit 5-6 Years
- Price
- £17.25
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 1y ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Purple-130
- Price
- £12.24
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

Sincere Party Girls Purple Princess Dress Up Costume with Matched Wig for 5-6 years
- Price
- £18.85
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Trending
90-day click momentum
Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Purple-150
- Price
- £14.94
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Purple-130
- Price
- £12.24
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Purple-120
- Price
- £14.59
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

Princess Dress for Girls Party Dress Sequin Tulle Birthday Party Wedding Clothing Purple 130cm
- Price
- £14.41
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Princess Dress for Girls Party Dress Sequin Tulle Birthday Party Wedding Clothing Purple 150cm
- Price
- £15.55
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago
Newest
by launch date
COLOR PRINCE Girls Purple Princess Fancy Dress Costume with Long Hair Flower Braid | Kids Sequined Tulle Party Gown for Birthday Halloween & Cosplay | Age 4 to 5
- Price
- £20.51
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 5mo ago

Princess Dress for Girls Party Dress Sequin Tulle Birthday Party Wedding Clothing Purple 150cm
- Price
- £15.55
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Princess Dress for Girls Party Dress Sequin Tulle Birthday Party Wedding Clothing Purple 130cm
- Price
- £14.41
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Princess Dress for Girls Party Dress Sequin Tulle Birthday Party Wedding Clothing Purple 120cm
- Price
- £15.22
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Purple-120
- Price
- £14.59
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
31
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
16%
- Luckyou36%
- MELAND18%
- Sincere Party10%
- Wizland9%
- Berich6%
- ACWOO5%
- Open — no brand owns it (6 brands, 16%)
Demand
Rapunzel Dress Up for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov · busiest ÷ quietest = 5.7×
Search terms
Top Rapunzel Dress Up for Girls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rapunzel dress up for girls121K/yr
- rapunzel dress27K/yr
- rapunzel costume28K/yr
- disney rapunzel dress6K/yr
- purple princess dress5K/yr
- tangled costume6K/yr
- rapunzel costume kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Rapunzel Dress Up for Girls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
not very good quality - ribbon has started fraying on the first wear
Low quality, daughter wont wear it due to seams being itchy and rough
Ripped
these things break easily
Within 2 minutes 4 gems fell out of the wand
Id sized up anyway
size up
the clothing size is too small
Dirty
Itchy low quality
Itchy and uncomfortable material - she will have to have another garment inside to stop the itch
Love
Very well made
Decent quality
Reasonable quality for the price
Fits very well
Excellent fit
Got this for my 5 year old, fits perfectly and she loved it
Value for money
Really good value for money
well worth it
Pretty
Lovely bright colour - true to size - Quick delivery -
The spare set of lights is a great feature, they're bright and fun
It lights up 🚨💡🌈 Lovely my granddaughter loved it for Halloween🤗
Return
2.5% Return rate 75% Fixable by listing
Id sized up anyway
size up
the clothing size is too small
Poor quality
not very good quality - ribbon has started fraying on the first wear
Low quality, daughter wont wear it due to seams being itchy and rough
the seam is coming apart
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rapunzel Dress Up for Girls questions
Answered from the same tracked data.









