- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £148K/yr405K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 50 sellers
Flapen Score
Rangers against its category
The dotted line is the Fashion average. Past it, Rangers is stronger. Inside it, weaker.
Market
The Rangers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rangers 405K times last year and spent an estimated £148K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.
- Searches, last 12 months
- 405K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £148Ka year
- Peak month
- December6.6× the quietest month
- Top search term
- rangers fc gifts for men97K searches a year
02 · Price
A sale here is worth £13.58.
Listings sell for £13.58 on average, from £2.99 to £41.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.58 that is £1K to £3K a year per listing.
- Average price
- £13.58under the $15 to $100 sweet spot
- Price range
- £2.99–£41.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #408 within Activewear. It carries 314 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 78%
- Out of stock, average day
- 6.4%
- Average rank
- #408in Activewear
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 314per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Rangers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (Blue/White/Red)
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 2,174
- Age
- 5y ago

Umbro Unisex Kids Pro Training Short Sleeve Tee (Rangers)
- Price
- £12.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Umbro Mens Pro Training Short Sleeve Tee (Rangers)
- Price
- £30.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Castore Umbro Rangers Unisex Travel Bench Jacket Caviar L
- Price
- £34.43
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago

Rangers FC Freezer Mug Official Merchandise
- Price
- £10.42
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 8y ago
Trending
estimated 90-day click momentum
Stranger Things Unisex Black Logo Mule Slippers | Indoor Lounging Footwear with TV Show Design | Comfortable Slippers for Relaxing at Home Merch - 7-8 UK
- Price
- £14.44
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 9mo ago

Umbro Mens Pro Training Short Sleeve Tee (Rangers)
- Price
- £30.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Official Rangers FC Blue Silicone Wristband with Club Crest & RANGERS Text - Football Merchandise
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 4mo ago

Umbro Unisex Kids Pro Training Short Sleeve Tee (Rangers)
- Price
- £12.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Castore Umbro Rangers Unisex Travel Bench Jacket Caviar L
- Price
- £34.43
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago
Newest
by launch date
Official Rangers FC Blue Silicone Wristband with Club Crest & RANGERS Text - Football Merchandise
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 4mo ago

Themed Rangers FC Crest LED Backlit Wallpop
- Price
- £41.85
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 6mo ago

Glasgow Rangers Football Club Medium Gift Bag Football Lover Gift Bag Rangers FC
- Price
- £4.40
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

The Gift Scholars Officially Licensed Rangers FC RFC Scroll Pendant Necklace Silver Plated Chain Mens RFC Accessory
- Price
- £10.20
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Official Club Merchandise Rangers FC Crest Bracelet Stainless Steel and Black Leather with Coloured Rings Official RFC Gift
- Price
- £29.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
50
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 92%
Open market
20%
- Castore35%
- bring me socks18%
- Rangers F.C.12%
- The Gift Scholars7%
- FOXCUP4%
- p&p homeware4%
Demand
Rangers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Rangers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rangers fc gifts for men97K/yr
- rangers fc67K/yr
- rangers112K/yr
- glasgow rangers merchandise14K/yr
- rangers fc merchandise30K/yr
- glasgow rangers23K/yr
- rangers gifts22K/yr
- glasgow rangers gifts21K/yr
- rangers football7K/yr
- rangers fc gifts12K/yr
Reviews and returns
What reviews say buyers love and hate about Rangers
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rangers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









