Is rangers profitable to sell on Amazon United Kingdom?

The niche generates £148K/yr across 27 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (47/100).

How competitive is the rangers niche?

16 brands and 50 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in rangers?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 0.1%.

When does demand for rangers peak?

Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.

What does it cost to enter the rangers niche?

Listings span £2.99–£41.85; the average listing price is £13.58 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.

rangers

Skip it

Soft demand (-14.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great313.78

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.99–£41.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.58

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£148K

£148K/yr · 405K searches

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, rangers is a £148K/yr Amazon United Kingdom market (405K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

rangers market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £109K–£136K; units × avg price
Conversion rate: 2.7%
Avg BSR: #408
Page quality: 0%
Prime: 78%
Sponsored: 41%
Out of stock: 6.4%
Avg brand age: 46 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

20%

Castore35%
bring me socks18%
Rangers F.C.12%
The Gift Scholars7%
FOXCUP4%
p&p homeware4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Open Trend

Top rangers search terms

rangers fc gifts for men97K/yr +0.7%2.1% conv.
rangers fc67K/yr +4.8%0.9% conv.
rangers112K/yr -46.4%1.0% conv.
glasgow rangers merchandise14K/yr +18.5%1.3% conv.
rangers fc merchandise30K/yr +2.5%1.0% conv.
glasgow rangers23K/yr -30.2%0.5% conv.
rangers gifts22K/yr -13.6%1.3% conv.
glasgow rangers gifts21K/yr -30.9%1.5% conv.
rangers football7K/yr +24.9%1.8% conv.
rangers fc gifts12K/yr -8.8%0.9% conv.

All search terms

Top rangers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (Blue/White/Red)

bring me socks£7.054.7★2,174 rev

Umbro Unisex Kids Pro Training Short Sleeve Tee (Rangers)

Castore£12.160.0★0 rev

Umbro Mens Pro Training Short Sleeve Tee (Rangers)

Castore£30.645.0★2 rev

Castore Umbro Rangers Unisex Travel Bench Jacket Caviar L

Castore£34.435.0★5 rev

Rangers FC Freezer Mug Official Merchandise

FOXCUP£10.424.7★37 rev

Newest

by launch date

Official Rangers FC Blue Silicone Wristband with Club Crest & RANGERS Text - Football Merchandise

The Gift Scholars£2.9911 rev

4mo ago

Themed Rangers FC Crest LED Backlit Wallpop

Themed£41.8510 rev

6mo ago

Glasgow Rangers Football Club Medium Gift Bag Football Lover Gift Bag Rangers FC

Danilo Promotions LTD£4.404 rev

6mo ago

The Gift Scholars Officially Licensed Rangers FC RFC Scroll Pendant Necklace Silver Plated Chain Mens RFC Accessory

The Gift Scholars£10.203 rev

8mo ago

Official Club Merchandise Rangers FC Crest Bracelet Stainless Steel and Black Leather with Coloured Rings Official RFC Gift

The Gift Scholars£29.440 rev

8mo ago

What buyers say about rangers

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Very nice gift for the price”

Gifting Purpose21%

“Great present for ger fans”

Size-Overall12%

“And a good size”

Quality-Overall12%

“Absolutely fantastic hat,real quality”

Advertised Vs Actual Product12%

“As described”

Soft Feel9%

“Great feel”

Stitch/Finish/Polish6%

“Good stitching”

Thickness6%

“No problem decent thin fleece blanket”

Smell3%

“Smell amazing”

What buyers complain about

Size-Overall46%

“Very small”

Color11%

“Not great used once and washed and all the blue dye from it turned the white all blue”

Quality-Overall7%

“Rubbish”

Gap/Hole7%

“Second time worn and got holes”

Durability7%

“started to fall to bits I am not happy”

Flatness7%

“Went flat the next day”

Value For Money7%

“a bit overpriced for what it is”

Washability4%

“Not great used once and washed and all the blue dye from it turned the white all blue”

Thickness4%

“Very small & thin”

Top return reasons

Size-Overall31%

Quality-Overall19%

Functionality-Overall15%

Durability8%

Length8%

Jamming/Clogging8%

Metal Authenticity8%

Inflation/Deflation8%