How competitive is the Rangers niche on Amazon United Kingdom?

16 brands and 50 sellers compete in Rangers on Amazon United Kingdom. The top 5 Rangers products take 57% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Rangers?

Rangers buyers on Amazon United Kingdom complain most about Size-Overall, Color, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Rangers niche?

Rangers sells for £13.58 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.99–£41.85. The average incumbent carries 314 reviews — the moat a new listing must climb.

Rangers

soft demand (-14.6% this quarter) — Rangers doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Rangers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rangers is a £148K/yr Amazon United Kingdom market (405K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Rangers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.6% over the last 90 days and 2.7% of searches end in a purchase.

£148K

revenue / yr

Units sold / yr10K

Search volume / yr-14.6%405K

Conversion rate2.7%

Avg price£13.58

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers16 · 50

Top-5 product click share57%

Open market23%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Top Rangers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (Blue/White/Red)

Price: £7.05
Rating: 4.7/5
Reviews: 2,174
Age: 5y ago

Umbro Unisex Kids Pro Training Short Sleeve Tee (Rangers)

Price: £12.16
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Umbro Mens Pro Training Short Sleeve Tee (Rangers)

Price: £30.64
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Castore Umbro Rangers Unisex Travel Bench Jacket Caviar L

Price: £34.43
Rating: 5.0/5
Reviews: 5
Age: 9mo ago

Rangers FC Freezer Mug Official Merchandise

Price: £10.42
Rating: 4.7/5
Reviews: 37
Age: 8y ago

Newest

by launch date

Official Rangers FC Blue Silicone Wristband with Club Crest & RANGERS Text - Football Merchandise

Price: £2.99
Rating: 4.6/5
Reviews: 11
Age: 4mo ago

Themed Rangers FC Crest LED Backlit Wallpop

Price: £41.85
Rating: 4.6/5
Reviews: 10
Age: 6mo ago

Glasgow Rangers Football Club Medium Gift Bag Football Lover Gift Bag Rangers FC

Price: £4.40
Rating: 5.0/5
Reviews: 4
Age: 6mo ago

The Gift Scholars Officially Licensed Rangers FC RFC Scroll Pendant Necklace Silver Plated Chain Mens RFC Accessory

Price: £10.20
Rating: 5.0/5
Reviews: 3
Age: 8mo ago

Official Club Merchandise Rangers FC Crest Bracelet Stainless Steel and Black Leather with Coloured Rings Official RFC Gift

Price: £29.44
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

20%

Castore35%
bring me socks18%
Rangers F.C.12%
The Gift Scholars7%
FOXCUP4%
p&p homeware4%

Rangers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume405KCVR2.7%Products27Brands16Top 5 Brands77%OOS Rate6.4%Rating4.5★Reviews314Avg BSR#408

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Top Rangers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rangers fc gifts for men97K/yr +0.7%2.1% conv.
rangers fc67K/yr +4.8%0.9% conv.
rangers112K/yr -46.4%1.0% conv.
glasgow rangers merchandise14K/yr +18.5%1.3% conv.
rangers fc merchandise30K/yr +2.5%1.0% conv.
glasgow rangers23K/yr -30.2%0.5% conv.
rangers gifts22K/yr -13.6%1.3% conv.
glasgow rangers gifts21K/yr -30.9%1.5% conv.
rangers football7K/yr +24.9%1.8% conv.
rangers fc gifts12K/yr -8.8%0.9% conv.

What reviews say buyers love and hate about Rangers

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money21%

“Very nice gift for the price”

Gifting Purpose21%

“Great present for ger fans”

Size-Overall12%

“And a good size”

Quality-Overall12%

“Absolutely fantastic hat,real quality”

Advertised Vs Actual Product12%

“As described”

What buyers complain about

100% of reviews

Size-Overall46%

“Very small”

Color11%

“Not great used once and washed and all the blue dye from it turned the white all blue”

Quality-Overall7%

“Rubbish”

Gap/Hole7%

“Second time worn and got holes”

Durability7%

“started to fall to bits I am not happy”

Rangers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

31%

2Quality-Overall

19%

3Functionality-Overall

15%

4Durability

5Length

Common Rangers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rangers 47/100 on Amazon United Kingdom — Skip it. The niche generates £148K/yr across 27 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.