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Rakhi for Brothers

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $50K a year here, so Rakhi for Brothers is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£50K/yr426K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
46%top-5 click share · 18 brands · 22 sellers

Flapen Score

Rakhi for Brothers against its category

The dotted line is the Fashion average. Past it, Rakhi for Brothers is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rakhi for Brothers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rakhi for Brothers 426K times last year and spent an estimated £50K. The top 5 brands take 56% of clicks. Demand peaks in Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.6%
Market size, estimated
£50Ka year
Peak month
August745.6× the quietest month
Top search term
rakhi for brothers200K searches a year

02 · Price

A sale here is worth £7.32.

Listings sell for £7.32 on average, from £3.27 to £25.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £7.32 that is £732 to £2K a year per listing.

Average price
£7.32under the $15 to $100 sweet spot
Price range
£3.27–£25.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£732–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 49.9% of listings are out of stock. The average listing ranks #1,818 within Jewellery. It carries 668 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
86%
Out of stock, average day
49.9%
Average rank
#1,818in Jewellery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Rakhi for Brothers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 falling

Sellers

22

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

37%

  • LUCKY BUDDHIST18%
  • Wonder Care13%
  • Riddhika Ventures8%
  • KSJONE8%
  • Dugan8%
  • Zilaro7%

Demand

Rakhi for Brothers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 745.6×

Search terms

Top Rakhi for Brothers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rakhi for brothers200K/yr
  • rakhi126K/yr
  • rakhi for brother and bhabhi32K/yr
  • rakhri14K/yr
  • raksha bandhan7K/yr
  • rakhis5K/yr
  • rakhi for kids9K/yr
  • rakhi for brother8K/yr
  • rakhi for brothers and bhabhi4K/yr
  • silver rakhi3K/yr

Reviews and returns

What reviews say buyers love and hate about Rakhi for Brothers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.22

Didn't last the day and broke

Color8%−0.04

Although slightly darker red than I was hoping I think its excellent value for money

Shape/Style8%−0.03

what I didn't take into account is that this style literally cannot be tied on in the traditional sense

Thickness8%−0.03

They are quite thick

Ease Of Use6%−0.05

just a little tricky to adjust

Love

Value For Money17%+0.15

Excellent value for money

at a great price

For the price theyre reasonable

Design-Overall10%+0.71

I like the overall designs and the colours and its nice that they also come with cards and bags for you to put them in

The evil eye design adds a contemporary touch, often associated with protection and good luck

meaningful look — perfect for couples who enjoy wearing complementary accessories

Gifting Purpose10%+1.34

Would make a lovely little gift

which is especially thoughtful for gifting

ready for gifting

Quality-Overall9%+0.21

Decent quality set of five Rakhis

are well made

The quality is alright

Embellishment/Embroidery Quality9%−0.11

Nicely made pair of Rakhi thread bracelets

The adjustable red thread feels strong and comfortable, and the gold lotus charm adds a touch of elegance that makes the rakhis look premium and festive

Elegant, Meaningful & Perfect for Raksha Bandhan — A Beautiful Rakhi Set

Return

1.1% Return rate 41% Fixable by listing

Quality-Overall18%█▄▁▁▁▂
Size-Overall16%▁▁▂▁█▂
Durability16%▁▁█▁▁▄

Didn't last the day and broke

Color16%▁▇█▁▁▇

Although slightly darker red than I was hoping I think its excellent value for money

Advertised Vs Actual Product8%██▁▁▁▄

FAQ

Common Rakhi for Brothers questions

Answered from the same tracked data.