rakhi for brothers
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good667.58avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.27–£25.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.32avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 426K searches
According to Flapen's Amazon United Kingdom niche tracking, rakhi for brothers is a £50K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rakhi for brothers market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £110K–£146K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,818
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 78%
- Out of stock
- 49.9%
- Avg brand age
- 33 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
22
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
46%
Top 20: 82%
Open market
37%
- LUCKY BUDDHIST18%
- Wonder Care13%
- Riddhika Ventures8%
- KSJONE8%
- Dugan8%
- Zilaro7%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — >1,000% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 745.6×
Top rakhi for brothers search terms
- rakhi for brothers200K/yr
- rakhi126K/yr
- rakhi for brother and bhabhi32K/yr
- rakhri14K/yr
- raksha bandhan7K/yr
- rakhis5K/yr
- rakhi for kids9K/yr
- rakhi for brother8K/yr
- rakhi for brothers and bhabhi4K/yr
- silver rakhi3K/yr
Top rakhi for brothers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LUCKY BUDDHIST Tibetan Buddhist Bracelet for Men & Women Adjustable Braided Cord Bracelet with Wooden Buddha Keyring
LUCKY BUDDHIST£8.314.5★4,477 rev
Wonder Care Silver Cap Rudraksha Meditation Beads Rakhi Bracelet for Brother | Designer Rakhi Gift for Brother | Rakhi Set of 2
Wonder Care£8.014.2★538 rev
Dugan Set of 12 Rakhi Set with Rakhi Greeting Card Roli Chawal Packet - Raksha bandhan Rudraksha Rakhi Bracelet for Brother Om Ganesha Rakhi for Bhaiya - GMRK015
Dugan£5.484.6★5 rev
BMLIMITED BML12 x Rakhi Thread Set with Traditional Raksha Bandhan Rakhis for Brothers Modern Design with Attractive Looks Rakhi for Brother (Assorted Design)
BMLIMITED£4.603.6★8 rev
KORAS Brother Gifts Tiger Eye Black Onyx Stone Bracelet Adjustable Beads Bracelet Gifts for Brother from Sister on Birthday Christmas
KORAS£10.754.4★523 rev
Newest
by launch date
Rakhi for Brothers and Bhabhi 5 Pcs Red Rakhis Evil Eye Bracelets Gift with Greeting Card Gifts Set Pack Adjustable Woven Bracelet for Indian Raksha Bandhan Bhai Dooj Brother Sister Rakhi Thread
Zilaro£6.582 rev
Rakhi for Brothers and Bhabhi 5 Pcs Rakhis Evil Eye Bracelets Gift with Greeting Card Gifts Set Pack Adjustable Woven Bracelet for Indian Raksha Bandhan Bhai Dooj Brother Sister Rakhi Thread (Blue)
Zilaro£7.392 rev
OYIWINMI Rakhi for Brothers 4Pcs Blessing Knot Bracelets With Greeting Cards Rakhi for Brother Bhabhi Kids Sister Rakhi Gift for Indian Raksha Bandhan Festival Adjustable Rakhri Thread
OYIWINMI£6.273 rev
Zilaro Rakhi for Brother and Bhabhi 5Pcs Blue Evil Eye Bracelets with Greeting Card Adjustable Woven Bracelet for Indian Raksha Bandhan Bhai Dooj
Zilaro£7.322 rev
zig zag Designer Rakhi for Brother (Set of 10) Rakshabandhan Bracelet Set for Bhai Traditional & Modern Designs with Thread (TEN -1)
zig zag£7.270 rev
Trending
90-day click momentum
OYIWINMI Rakhi For Brother And Bhabhi Rakhi Thread For Raksha Bandhan Indian Festival Gifts With Adjustable Red String Bracelet With Gold Lotus Charm For Brothers Sister Bhaiya (Rakhi Set Of 2)
OYIWINMI£3.274.0★
zig zag Designer Rakhi for Brother (Set of 10) Rakshabandhan Bracelet Set for Bhai Traditional & Modern Designs with Thread (TEN -1)
zig zag£7.270.0★
OYIWINMI Rakhi for Brothers 4Pcs Blessing Knot Bracelets With Greeting Cards Rakhi for Brother Bhabhi Kids Sister Rakhi Gift for Indian Raksha Bandhan Festival Adjustable Rakhri Thread
OYIWINMI£6.274.0★
Rakhi for Brothers and Bhabhi 5 Pcs Red Rakhis Evil Eye Bracelets Gift with Greeting Card Gifts Set Pack Adjustable Woven Bracelet for Indian Raksha Bandhan Bhai Dooj Brother Sister Rakhi Thread
Zilaro£6.584.5★
Zilaro Rakhi for Brother and Bhabhi 5Pcs Blue Evil Eye Bracelets with Greeting Card Adjustable Woven Bracelet for Indian Raksha Bandhan Bhai Dooj
Zilaro£7.324.5★
What buyers say about rakhi for brothers
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“I like the overall designs and the colours and its nice that they also come with cards and bags for you to put them in”
“Would make a lovely little gift”
“Decent quality set of five Rakhis”
“Nicely made pair of Rakhi thread bracelets”
“Beautiful vibrant blue colour”
“Elegant adjustable Rakhi set with meaningful designs”
“The woven threads are soft yet durable”
“Lovely bracelet, fits well on my skinny wirst. no problem with fitting, easy to adjust”
“polished finish that adds a touch of sophistication”
What buyers complain about
“Didn't last the day and broke”
“Although slightly darker red than I was hoping I think its excellent value for money”
“what I didn't take into account is that this style literally cannot be tied on in the traditional sense”
“They are quite thick”
“just a little tricky to adjust”
Top return reasons
Common questions
- Is rakhi for brothers profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (58/100).
- How competitive is the rakhi for brothers niche?
- 18 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in rakhi for brothers?
- Top complaints mined from reviews: Durability, Color, Shape/Style. The return rate is 1.1%.
- When does demand for rakhi for brothers peak?
- Demand peaks in Jul–Aug; the busiest month runs 745.6× the quietest.
- What does it cost to enter the rakhi for brothers niche?
- Listings span £3.27–£25.27; the average listing price is £7.32 (sweet spot $15–$100). The average incumbent carries 668 reviews — the moat a new listing must climb.