raincoat women
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great£18.61avg listing price — sweet spot $15–$100
Price range
Great£2.75–£61.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,309.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad£74K£74K/yr · 702K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, raincoat women is a £74K/yr Amazon United Kingdom market (702K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
raincoat women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £56K–£74K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 85%
- Out of stock
- 3.5%
- Avg brand age
- 45 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
99
Top-5 brand share
48%
Top 20: 84%
Top-5 click share
21%
Top 20: 48%
Open market
47%
- 33,000ft18%
- Trespass11%
- Regatta8%
- Lancry6%
- Outdoor Ventures6%
- REDSTAR5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 5.2×
Top raincoat women search terms
- raincoat women142K/yr
- womens raincoat71K/yr
- pac a mac ladies waterproof50K/yr
- rain coats for men130K/yr
- ladies raincoat40K/yr
- mens raincoat47K/yr
- womens rain coat30K/yr
- cagoule24K/yr
- womens raincoats waterproof with hood20K/yr
- ladies raincoats with hoods waterproof23K/yr
Top raincoat women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Dotted Pink M/12
33,000ft£28.244.3★2,303 rev
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
Lancry£12.584.3★112 rev
33 000ft Womens Lightweight Rain Jackets Hooded Breathable Packable Running Raincoats Active Trench Windbreaker with Hideaway Hood for Cycling Hiking (Dried Rose-2XL/UK 18-20)
33,000ft£23.094.4★422 rev
Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 10
Trespass£18.364.5★10,108 rev
iWoo Raincoat Women Waterproof Jackets Ladies Lightweight Jackets Outdoor Summer Rain Coats For Hiking Travel Black XL
iWoo£15.204.3★542 rev
Newest
by launch date
JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)
JiaYouLC£12.2774 rev
OHS Womens Changing Robe Stylish Lightweight Waterproof Jacket with Hood Breathable Windbreaker Outdoor Coat with Pockets for Swimming Surfing Leopard Print - S/M
OHS£20.521,196 rev
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
Lancry£12.58112 rev
LAMA Womens Long Raincoat Waterproof Reusable Jackets Hooded Rain Coat with Carry Bag Ladies Lightweight Raincoat Windbreak Outdoor Coats Grey M
LAMA£18.86114 rev
33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Beige 3XL/20-22
33,000ft£27.142,303 rev
Trending
90-day click momentumiWoo Raincoat Women Waterproof Jackets Ladies Lightweight Jackets Outdoor Summer Rain Coats For Hiking Travel Black XL
iWoo£15.204.3★
Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 16
Trespass£17.744.5★
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
Lancry£12.584.3★
2 Pack Adult Raincoats - Waterproof Rain Coats for Men or Ladies - Reusable Poncho Festival Accessories - Black
REDSTAR£8.064.4★
33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Black XL/16
33,000ft£28.044.3★
What buyers say about raincoat women
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Well made and affordable”
“Bought for my granddaughter fits great”
“keeps you warm”
“it remained water proof”
“lightweight,”
“Very comfortable”
“As advertised”
“Protects from wind”
“easy to use”
What buyers complain about
“Size up mine was too small”
“it's still not incredibly water resistant”
“Not good quality”
“Much thinner than I thought they would be”
“Stitches were loose”
“Not great no pockets only false ones”
“to top it off it sounded like someone had sewn there empty crisp packet into lining”
“it is leaking in many stitching”
“Not very good for the price”
“Description amount wrong”
Top return reasons
Common questions
- Is raincoat women profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 106 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the raincoat women niche?
- 46 brands and 99 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in raincoat women?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 3.3%.
- When does demand for raincoat women peak?
- Demand peaks in Sep–Oct; the busiest month runs 5.2× the quietest.
- What does it cost to enter the raincoat women niche?
- Listings span £2.75–£61.90; the average listing price is £18.61 (sweet spot $15–$100). The average incumbent carries 2,310 reviews — the moat a new listing must climb.