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Raincoat Women

Raincoat Women shows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 19Growth 55Conversion 7Competition 94Returns 46Price range 78Avg price 84Brand share 87Review moat 42Quality gap 76
This niche Category average

Is Raincoat Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Raincoat Women is a £74K/yr Amazon United Kingdom market (702K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 57/100.

Raincoat Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +27.5% over the last 90 days and 0.6% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr4K
Search volume / yr+27.5%702K
Conversion rate0.6%
Avg price£18.61

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers46 · 99
Top-5 product click share21%
Open market52%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 106 products

Sponsored placement85%
New entrants (1y)10· 4 succeeded
Avg rating4.3★
Avg reviews2,310

Top Raincoat Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

99

Top-5 brand share

48%

Top 20: 84%

Top-5 click share

21%

Top 20: 48%

Open market

47%

  • 33,000ft18%
  • Trespass11%
  • Regatta8%
  • Lancry6%
  • Outdoor Ventures6%
  • REDSTAR5%

Raincoat Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume702KCVR0.6%Products106Brands46Top 5 Brands48%OOS Rate3.5%Rating4.3★Reviews2,310Avg BSR#99
45K35KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.2×

Top Raincoat Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • raincoat women142K/yr
  • womens raincoat71K/yr
  • pac a mac ladies waterproof50K/yr
  • rain coats for men130K/yr
  • ladies raincoat40K/yr
  • mens raincoat47K/yr
  • womens rain coat30K/yr
  • cagoule24K/yr
  • womens raincoats waterproof with hood20K/yr
  • ladies raincoats with hoods waterproof23K/yr

What reviews say buyers love and hate about Raincoat Women

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Value For Money16%

Excellent value

Quality-Overall14%

Well made and affordable

Size-Overall11%

Bought for my granddaughter fits great

Warmth8%

keeps you warm

Water Resistance7%

it remained water proof

What buyers complain about

60% of reviews
Size-Overall22%

Size up mine was too small

Water Resistance13%

it's still not incredibly water resistant

Quality-Overall9%

Not good quality

Thickness6%

Much thinner than I thought they would be

Stitch/Finish/Polish4%

Stitches were loose

Raincoat Women return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Quality-Overall
5%
3Material Quality
4%
4Thin
3%
5Water Resistance
3%

Common Raincoat Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Raincoat Women 57/100 on Amazon United Kingdom — Worth a look. The niche generates £74K/yr across 106 tracked products. 4 of 10 products launched in the last 360 days are still selling. Search demand moved +27.5% over the last 90 days.
Search demand for Raincoat Women on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 5.2× the quietest.