Raincoat Women

Shoppers searched for this 702K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months

702K

Growth, 90 days vs prior 90

+27.5%

Conversion, latest week

0.6%

Market size, estimated

£74Ka year

Peak month

September5.2× the quietest month

Top search term

raincoat women142K searches a year

Listings sell for £18.61 on average, from £2.75 to £61.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.61 that is £0 to £2K a year per listing.

Average price

£18.61inside the $15 to $100 sweet spot

Price range

£2.75–£61.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

3.3%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #99 within Snow & Rainwear. It carries 2,310 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

88%

Out of stock, average day

3.5%

Average rank

#99in Snow & Rainwear

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,310per listing

Listings tracked

106

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months