Skip to content

Raincoat for Kids

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 0.8% of searches, so Raincoat for Kids is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£88K/yr691K searches / yr
90-day growth
+82.7%search demand this quarter
Competition
16%top-5 click share · 34 brands · 62 sellers

Flapen Score

Raincoat for Kids against its category

The dotted line is the Fashion average. Past it, Raincoat for Kids is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raincoat for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raincoat for Kids 691K times last year and spent an estimated £88K. The top 5 brands take 71% of clicks. Demand peaks in Jun–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 691K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +82.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
691K
Growth, 90 days vs prior 90
+82.7%
Conversion, latest week
0.8%
Market size, estimated
£88Ka year
Peak month
September7.7× the quietest month
Top search term
girls waterproof jacket56K searches a year

02 · Price

A sale here is worth £16.24.

Listings sell for £16.24 on average, from £4.86 to £38.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.24 that is £0 to £2K a year per listing.

Average price
£16.24inside the $15 to $100 sweet spot
Price range
£4.86–£38.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #26 within Boys. It carries 2,296 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
3.4%
Average rank
#26in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,296per listing
Listings tracked
156

04 · Newcomers

Amazon counts 1 of last year's 39 launches as successful.

39 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Raincoat for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

62

Top-5 brand share

71%

Top 20: 95%

Top-5 click share

16%

Top 20: 39%

Open market

26%

  • Mountain Warehouse35%
  • BuyiRen17%
  • Regatta12%
  • Trespass5%
  • Fewlby3%
  • Rainsuit Shop2%

Demand

Raincoat for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Sep · busiest ÷ quietest = 7.7×

Search terms

Top Raincoat for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls waterproof jacket56K/yr
  • boys waterproof jacket61K/yr
  • kids waterproof jacket62K/yr
  • girls raincoat44K/yr
  • waterproof jacket kids41K/yr
  • kids raincoat38K/yr
  • boys rain jacket28K/yr
  • raincoat for kids48K/yr
  • girls rain jacket36K/yr
  • rain coats for kids53K/yr

Reviews and returns

What reviews say buyers love and hate about Raincoat for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.25

It is absolutely huge

Sizing a bit awkward

Too small

Zipper Quality10%−0.11

also felt very flimsy around the zips

the zip has broken as ready

Zip broke after wearing twice

Quality-Overall5%+0.77

not very well made

Terrible quality

Not great quality

Advertised Vs Actual Product3%−0.04

I am in process of complaining to Amazon about this as this is unfair and misleading

misleading size for age

The neck/hood is also different from what is shown

Thickness3%−0.04

It is very thin

Thinner than expected

This jacket was alot thinner than expected

Love

Quality-Overall22%+0.77

Good quality and true to size

Good quality

looks well made

Size-Overall16%−0.25

True to size fitting

fits my granddaughter really well

Fit was fine

Water Resistance11%+0.83

Good value for the money, waterproof

Definitely waterproof

Good waterproof

Value For Money7%+0.48

Great value

Worth it

Great for the price

Warmth7%+0.44

Great for keeping warm

Nice and Warm

Ery good jacket with warm inside

Return

4.0% Return rate 84% Fixable by listing

Size-Overall74%▇▇████

It is absolutely huge

Sizing a bit awkward

Too small

Thin5%▂▃▆▆█▅
Quality-Overall3%▇▅▇▄▅█

not very well made

Terrible quality

Not great quality

Material Quality3%▅█▆▂▃▃
Zipper Quality2%█▄▂▂▂▂

also felt very flimsy around the zips

the zip has broken as ready

Zip broke after wearing twice

FAQ

Common Raincoat for Kids questions

Answered from the same tracked data.