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Raincoat for Kids

Raincoat for Kids shows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 22Growth 84Conversion 10Competition 96Returns 37Price range 70Avg price 78Brand share 56Review moat 42Quality gap 43
This niche Category average

Is Raincoat for Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Raincoat for Kids is a £88K/yr Amazon United Kingdom market (691K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun–Sep. Verdict: Worth a look — 54/100.

Raincoat for Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +82.7% over the last 90 days and 0.8% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr6K
Search volume / yr+82.7%691K
Conversion rate0.8%
Avg price£16.24

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers34 · 62
Top-5 product click share16%
Open market29%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 156 products

Sponsored placement92%
New entrants (1y)39· 1 succeeded
Avg rating4.5★
Avg reviews2,296

Top Raincoat for Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

62

Top-5 brand share

71%

Top 20: 95%

Top-5 click share

16%

Top 20: 39%

Open market

26%

  • Mountain Warehouse35%
  • BuyiRen17%
  • Regatta12%
  • Trespass5%
  • Fewlby3%
  • Rainsuit Shop2%

Raincoat for Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume691KCVR0.8%Products156Brands34Top 5 Brands71%OOS Rate3.4%Rating4.5★Reviews2,296Avg BSR#26
70K50KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Sep · busiest ÷ quietest = 7.7×

Top Raincoat for Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • girls waterproof jacket56K/yr
  • boys waterproof jacket61K/yr
  • kids waterproof jacket62K/yr
  • girls raincoat44K/yr
  • waterproof jacket kids41K/yr
  • kids raincoat38K/yr
  • boys rain jacket28K/yr
  • raincoat for kids48K/yr
  • girls rain jacket36K/yr
  • rain coats for kids53K/yr

What reviews say buyers love and hate about Raincoat for Kids

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall22%

Good quality and true to size

Size-Overall16%

True to size fitting

Water Resistance11%

Good value for the money, waterproof

Value For Money7%

Great value

Warmth7%

Great for keeping warm

What buyers complain about

69% of reviews
Size-Overall38%

It is absolutely huge

Zipper Quality10%

also felt very flimsy around the zips

Quality-Overall5%

not very well made

Advertised Vs Actual Product3%

I am in process of complaining to Amazon about this as this is unfair and misleading

Thickness3%

It is very thin

Raincoat for Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
74%
2Thin
5%
3Quality-Overall
3%
4Material Quality
3%
5Zipper Quality
2%

Common Raincoat for Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Raincoat for Kids 54/100 on Amazon United Kingdom — Worth a look. The niche generates £88K/yr across 156 tracked products. 1 of 39 products launched in the last 360 days are still selling. Search demand moved +82.7% over the last 90 days.
Search demand for Raincoat for Kids on Amazon United Kingdom peaks in Jun–Sep, where the busiest month runs 7.7× the quietest.