Raincoat for Kids

Shoppers searched for this 691K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +82.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months

691K

Growth, 90 days vs prior 90

+82.7%

Conversion, latest week

0.8%

Market size, estimated

£88Ka year

Peak month

September7.7× the quietest month

Top search term

girls waterproof jacket56K searches a year

Listings sell for £16.24 on average, from £4.86 to £38.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.24 that is £0 to £2K a year per listing.

Average price

£16.24inside the $15 to $100 sweet spot

Price range

£4.86–£38.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

4.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #26 within Boys. It carries 2,296 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

3.4%

Average rank

#26in Boys

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,296per listing

Listings tracked

156

39 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

39

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months