raincoat for kids
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Growth
Great+82.7%90-day search growth — must beat 0% to launch
Avg price
Great£16.24avg listing price — sweet spot $15–$100
Price range
Good£4.86–£38.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,296.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad£88K£88K/yr · 691K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, raincoat for kids is a £88K/yr Amazon United Kingdom market (691K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
raincoat for kids market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £81K–£97K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 92%
- Out of stock
- 3.4%
- Avg brand age
- 46 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
62
Top-5 brand share
71%
Top 20: 95%
Top-5 click share
16%
Top 20: 39%
Open market
26%
- Mountain Warehouse35%
- BuyiRen17%
- Regatta12%
- Trespass5%
- Fewlby3%
- Rainsuit Shop2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +82.7% search growth over the last 90 days.Peak months: Jun, Sep · busiest ÷ quietest = 7.7×
Top raincoat for kids search terms
- girls waterproof jacket56K/yr
- boys waterproof jacket61K/yr
- kids waterproof jacket62K/yr
- girls raincoat44K/yr
- waterproof jacket kids41K/yr
- kids raincoat38K/yr
- boys rain jacket28K/yr
- raincoat for kids48K/yr
- girls rain jacket36K/yr
- rain coats for kids53K/yr
Top raincoat for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trespass Kids Packaway Waterproof Jacket Qikpac Black 11/12
Trespass£13.944.6★1,158 rev
Mountain Warehouse Exodus Kids Softshell Jacket - Breathable Wind & Water Resistant Fleece Lined Coat For Boys & Girls - Best For Sping Summer & Hiking Black Kids Size 3-4 Years
Mountain Warehouse£15.164.6★9,751 rev
Mountain Warehouse Pakka Kids Waterproof Jacket - Wind Resistant Lightweight Breathable Rain Coat for Girls & Boys Packaway Bag - For Rain Spring Summer Lilac Teen Size 13 Years
Mountain Warehouse£15.324.3★7,264 rev
Regatta Kids Stormbreak Waterproof Jacket Wind Resistant Hooded Outdoor Coat
Regatta£10.944.4★3,789 rev
BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years
BuyiRen£17.274.6★106 rev
Newest
by launch date
Baogaier Girls Waterproof Jacket Kids Hooded Raincoat with Zip Pockets Lightweight Jackets with Reflective Stripes Windproof Outdoor Colorblocked Coat Outerwear 7-8 Years Pink
Baogaier£18.6620 rev
BuyiRen Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Polka Point 5-6 Years
BuyiRen£21.5242 rev
adidas Unisex Kids TIBERIO WINDBREAKER black/grey four/white 11-12 Years
adidas£17.5576 rev
BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years
BuyiRen£17.27106 rev
LACOFIA Girls Waterproof Jacket with Fleece Lined Kids Windbreaker School Hooded Coat Children Outdoor Raincoat for Autumn/Early Winter Multicolor 3-4 Years
LACOFIA£14.85146 rev
Trending
90-day click momentumBuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years
BuyiRen£17.274.6★
Style It Up Unisex Kids Boy Girl Waterproof Plain Raincoat Mac Kagoul Jacket Hooded Cagoul 30 (9-10 Years) Navy
Style It Up£6.624.3★
Baogaier Girls Waterproof Jacket Kids Hooded Raincoat with Zip Pockets Lightweight Jackets with Reflective Stripes Windproof Outdoor Colorblocked Coat Outerwear 7-8 Years Pink
Baogaier£18.664.4★
adidas Unisex Kids TIBERIO WINDBREAKER black/grey four/white 11-12 Years
adidas£17.554.6★
BuyiRen Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Polka Point 5-6 Years
BuyiRen£21.525.0★
What buyers say about raincoat for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and true to size”
“True to size fitting”
“Good value for the money, waterproof”
“Great value”
“Great for keeping warm”
“Lovely colour”
“This jacket is extremely lightweight”
“comfortable”
“providing excellent protection against wind”
“lovely material”
What buyers complain about
“It is absolutely huge”
“also felt very flimsy around the zips”
“not very well made”
“I am in process of complaining to Amazon about this as this is unfair and misleading”
“It is very thin”
“Huge jacked with an oversized arms”
“Wouldn't have been great at keeping you warm”
“It ripped not long after I bought it”
“Dont buy these unless you want extra expense and hassle”
“different colour from what I ordered”
Top return reasons
Common questions
- Is raincoat for kids profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 156 tracked products. 1 of 39 products launched in the last 360 days are still selling. 90-day search growth is +82.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the raincoat for kids niche?
- 34 brands and 62 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in raincoat for kids?
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 4.0%.
- When does demand for raincoat for kids peak?
- Demand peaks in Jun–Sep; the busiest month runs 7.7× the quietest.
- What does it cost to enter the raincoat for kids niche?
- Listings span £4.86–£38.66; the average listing price is £16.24 (sweet spot $15–$100). The average incumbent carries 2,296 reviews — the moat a new listing must climb.