rainbow umbrella
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.51avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.68–£24.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Review moat
Bad8,198.76avg incumbent reviews — the moat a new listing must climb
Market size
Bad£9K£9K/yr · 24K searches
According to Flapen's Amazon United Kingdom niche tracking, rainbow umbrella is a £9K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rainbow umbrella market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £15K–£18K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 41%
- Out of stock
- 8.1%
- Avg brand age
- 52 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
27
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
15%
- COLLAR AND CUFFS LONDON52%
- CROWNSHOP10%
- Gelasgo8%
- Bodygenix6%
- Repel Umbrella5%
- Qinsky2%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -3.4% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 6.3×
Top rainbow umbrella search terms
- rainbow umbrella14K/yr
- rainbow umbrella adult3K/yr
- collar and cuffs umbrella6K/yr
- collar and cuffs london umbrella808/yr
- collar and cuffs london317/yr
Top rainbow umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Windproof Strong Umbrella 60MPH - 16 Ribs For Super-Strength - Best Triple Layer Reinforced Frame with Fiberglass - Rainproof Straight Auto Open Rainbow Men Women - Curved Hook Handle - Medium Canopy
COLLAR AND CUFFS LONDON£20.844.8★1,506 rev
CROWNSHOP 1PC Rainbow Umbrella Windproof with 16 Steel Ribs
CROWNSHOP£5.684.3★46 rev
Gelasgo Compact Travel Umbrella - Portable Folding Windproof and Rainproof Rainbow Design 10 Ribs Strong and Fastened for Adult Men and Women All Seasons
Gelasgo£12.203.3★26 rev
Bodygenix Rainbow Stick Umbrella 114 cm 8 Ribs Push Button Open Windproof Travel Size
Bodygenix£8.195.0★3 rev
60MPH StormDefender 24 Rib Windproof Strong Umbrella - Large Umbrella for Golf Sport and Everyday Use - Big Reinforced Frame - Automatic - Wood Hook Handle - Rainproof Men Women - Black with Red Ribs
COLLAR AND CUFFS LONDON£21.474.7★3,504 rev
Newest
by launch date
LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved
LILAC£9.5843 rev
ZENO Travel Umbrella Compact - Small Umbrella for Backpack & Purse Portable Automatic Umbrellas for Rain Windproof Reinforced Fiberglass Ribs Water-Repellent Teflon Rainbow
ZENO£8.56522 rev
A2Z Rainbow Golf Umbrella 16 Panel - Umbrella Golf AZ20064C Rainbow
A2Z£10.7411 rev
Rare 12 Rib Rainbow Umbrella Automatic Compact - 50MPH Strong Windproof Small Umbrella Folding Foldable Frame - Best for Auto Open and Close - Multicoloured Bright - Easy Grip Handle
COLLAR AND CUFFS LONDON£16.6711 rev
Rare 12 Rib Rainbow Umbrella Automatic Compact - 50MPH Strong Windproof Small Umbrella Folding Foldable Frame - Best for Auto Open and Close - Multicoloured Bright - Wooden Curved Hook Handle
COLLAR AND CUFFS LONDON£16.158 rev
Trending
90-day click momentumLILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved
LILAC£9.584.4★
60MPH StormDefender 24 Rib Large Strong Windproof Rainbow Golf Umbrella - Extra Strong - XL Big Colourful Umbrella for Adults - Automatic Reinforced Frame with Fiberglass - Straight Handle - Men Women
COLLAR AND CUFFS LONDON£20.474.6★
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
Repel Umbrella£24.144.3★
Rare 12 Rib Rainbow Umbrella Automatic Compact - 50MPH Strong Windproof Small Umbrella Folding Foldable Frame - Best for Auto Open and Close - Multicoloured Bright - Easy Grip Handle
COLLAR AND CUFFS LONDON£16.675.0★
Rare 12 Rib Compact Small Umbrella - 50MPH Strong Windproof Umbrella Folding Foldable Frame - Vented Canopy - Best for Auto Open and Close - Wooden Hook Handle - Burgundy Red
COLLAR AND CUFFS LONDON£16.964.2★
What buyers say about rainbow umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Sturdy and stylish”
“Good value for money”
“Strong and wind resistant”
“Very easy to use”
“exactly what I wanted”
“it fits in well”
“Colourful, visible”
“Compact and durable”
“sleek appearance”
What buyers complain about
“Broke after first use”
“Poor quality”
“Not fit for purpose”
“Not wind proof as described”
“Waste of money”
“it wouldnt open at all”
“Youll get wet”
“Not as strong as I expected”
“Not as described”
“The umbrella was cracked at the handle”
Top return reasons
Common questions
- Is rainbow umbrella profitable to sell on Amazon United Kingdom?
- The niche generates £9K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the rainbow umbrella niche?
- 16 brands and 27 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in rainbow umbrella?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.5%.
- When does demand for rainbow umbrella peak?
- Demand peaks in Sep–Oct–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the rainbow umbrella niche?
- Listings span £5.68–£24.14; the average listing price is £14.51 (sweet spot $15–$100). The average incumbent carries 8,199 reviews — the moat a new listing must climb.