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Rainbow Umbrella

Fail

Shoppers spend only $9K a year here, so Rainbow Umbrella is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£9K/yr24K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
48%top-5 click share · 16 brands · 27 sellers

Flapen Score

Rainbow Umbrella against its category

The dotted line is the Fashion average. Past it, Rainbow Umbrella is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Umbrella market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rainbow Umbrella 24K times last year and spent an estimated £9K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
2.6%
Market size, estimated
£9Ka year
Peak month
September6.3× the quietest month
Top search term
rainbow umbrella14K searches a year

02 · Price

A sale here is worth £14.51.

Listings sell for £14.51 on average, from £5.68 to £24.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.51 that is £0 to £1K a year per listing.

Average price
£14.51under the $15 to $100 sweet spot
Price range
£5.68–£24.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #178 within Luggage & Travel Gear. It carries 8,199 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
79%
Out of stock, average day
8.1%
Average rank
#178in Luggage & Travel Gear
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,199per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Rainbow Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£464£927£1K£2K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

15%

  • COLLAR AND CUFFS LONDON52%
  • CROWNSHOP10%
  • Gelasgo8%
  • Bodygenix6%
  • Repel Umbrella5%
  • Qinsky2%
  • Open — no brand owns it (10 brands, 15%)

Demand

Rainbow Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Rainbow Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow umbrella14K/yr
  • rainbow umbrella adult3K/yr
  • collar and cuffs umbrella6K/yr
  • collar and cuffs london umbrella808/yr
  • collar and cuffs london317/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Umbrella

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.35

Broke after first use

Broke

Broke immediately

Quality-Overall7%+1.52

Poor quality

so far, I dont know if I got unlucky with mine or the build quality is wildly inconsistent

Not as good as it advertised

Size-Overall7%+0.17

Not fit for purpose

Smaller than expected

It is quite large when not opened

Weather Proof6%−0.01

Not wind proof as described

drop of rain

Not windproof

Value For Money5%+0.59

Waste of money

Disappointed because it was expensive

this is not worth a fiver never mind £20+

Love

Quality-Overall26%+1.52

Amazing quality

The build quality of this umbrella is good

The build quality feels solid for daily use

Strength20%+1.49

Sturdy and stylish

Really pleased with the umbrella it looks and feels sturdy and of such high quality

Strong reliable umbrella

Value For Money11%+0.59

Good value for money

Good value

Great value

Weather Proof8%−0.01

Strong and wind resistant

I originally bought it for my daughter as its wind resistant

Windproof

Ease Of Use6%

Very easy to use

it has been convenient to carry around

Easy to open

Return

1.5% Return rate 27% Fixable by listing

Size-Overall23%▇▇▇▅██

Not fit for purpose

Smaller than expected

It is quite large when not opened

Weight Heavy20%▄▄▅██▇
Defective Material/Parts12%█▆▄▆▃▅
Functionality-Overall7%▅▄▅▇█▄
Durability7%█▇▆▁▄▃

Broke after first use

Broke

Broke immediately

FAQ

Common Rainbow Umbrella questions

Answered from the same tracked data.