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Rainbow Friends Chapter 2

Fail

Shoppers spend only $698 a year here, so Rainbow Friends Chapter 2 is a Fail.

Flapen Score
26
26 / 100
Ranks 2,414 of 2,461 Fashion niches · −22 vs the category median of 48
Market size
£698/yr3K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Rainbow Friends Chapter 2 against its category

The dotted line is the Fashion average. Past it, Rainbow Friends Chapter 2 is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Friends Chapter 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rainbow Friends Chapter 2 3K times last year and spent an estimated £698. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £698 a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
1.6%
Market size, estimated
£698a year
Peak month
December2.9× the quietest month
Top search term
cyan rainbow friends plush751 searches a year

02 · Price

A sale here is worth £12.82.

Listings sell for £12.82 on average, from £8.90 to £18.21. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £12.82 that is £0 to £1K a year per listing.

Average price
£12.82under the $15 to $100 sweet spot
Price range
£8.90–£18.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #3,173 within Boys. It carries 56 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
22.4%
Average rank
#3,173in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
56per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rainbow Friends Chapter 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£105£209£314£41910100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Forlcool46%
  • TONGQUD33%
  • Rainbow Friends21%
  • Open — no brand owns it (0%)

Demand

Rainbow Friends Chapter 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Rainbow Friends Chapter 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cyan rainbow friends plush751/yr
  • rainbow friends cyan1K/yr
  • rainbow friends chapter 21K/yr
  • lookies rainbow friends335/yr

FAQ

Common Rainbow Friends Chapter 2 questions

Answered from the same tracked data.