rainbow friends
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great150.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.05avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.57–£23.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 137K searches
According to Flapen's Amazon United Kingdom niche tracking, rainbow friends is a £35K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rainbow friends market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £33K–£39K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #1,349
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 50%
- Out of stock
- 19.2%
- Avg brand age
- 23 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
48
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
4%
- Forlcool50%
- TONGQUD16%
- POBEC13%
- Rainbow Friends12%
- wiztex3%
- Benolls2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top rainbow friends search terms
- rainbow friends87K/yr
- rainbow friends toys23K/yr
- rainbow friends plush16K/yr
- rainbow friends figures8K/yr
- rainbow friends lego4K/yr
Top rainbow friends products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Forlcool Rainbow Friends Boys Summer T-Shirt 100% Cotton Top Tee YouTube Game Merch (Black 7-8 Years 7 Years 8 Years)
Forlcool£11.604.3★60 rev
TONGQUD Rainbow Friends Hoodie for Boys Oversized Hoodie Sweatshirt Fashion Big Blanket Onesize Warm Comfortable Hooded Robe (Onesize Colorful)
TONGQUD£18.214.6★51 rev
Forlcool Rainbow Tracksuits for Kids YouTube Game Merch Casual Outfits Hoodie + Trousers Suits (Black 7-8 Years 7 Years 8 Years)
Forlcool£23.294.2★50 rev
Rainbow Friends Minifigure 4-pack Neon Finish Series 2
Rainbow Friends£10.734.7★151 rev
POBEC Rainbow Plush Toy Purple Plush Doll Plush Toy Halloween Christmas Purple Friends Stuffed Animal For Fans and Friends Girl Boy Birthday Gifts
POBEC£10.454.2★197 rev
Newest
by launch dateRainbow Friends Minifigure 4-pack Neon Finish Series 2
Rainbow Friends£10.73151 rev
Heroes of Goo Jit Zu Rainbow Friends Green. The multiplayer kid-friendly horror story experience. Super Stretchy Goo Filled Toy Figure.
Heroes of Goo Jit Zu£13.83125 rev
TONGQUD Rainbow Friends Hoodie for Boys Oversized Hoodie Sweatshirt Fashion Big Blanket Onesize Warm Comfortable Hooded Robe (Onesize Colorful)
TONGQUD£18.2151 rev
wiztex Regenbogen Freunde Plush - Cute Stuffed Toy Rain-Bow Friend Stuffed Animal | Beautifully Animated and Inspired by Rain-Bow Friends (Blue Rain-Bow Friendss)
wiztex£12.1942 rev
Yangsiw 50pcs Rainbow Friends Stickers for Water Bottles Vinyl Waterproof Stickers for Hydroflasks Laptop Computer Stickers and Decals Teens Gift
Yangsiw£4.5777 rev
Trending
90-day click momentumForlcool Rainbow Friends Boys Summer T-Shirt 100% Cotton Top Tee YouTube Game Merch (Black 5-6 Years 5 Years 6 Years)
Forlcool£11.344.3★
Benolls Friends of the Rainbow Plush Toys New Games Cute Stuffed Doll for Boys and Girls for Halloween Thanksgiving and Game Lovers
Benolls£22.674.5★
wiztex Regenbogen Freunde Plush - Cute Stuffed Toy Rain-Bow Friend Stuffed Animal | Beautifully Animated and Inspired by Rain-Bow Friends (Blue Rain-Bow Friendss)
wiztex£12.194.3★
Forlcool Rainbow Friends Boys Summer T-Shirt 100% Cotton Top Tee YouTube Game Merch (Black 7-8 Years 7 Years 8 Years)
Forlcool£11.604.3★
Forlcool Rainbow Tracksuits for Kids YouTube Game Merch Casual Outfits Hoodie + Trousers Suits (Black 7-8 Years 7 Years 8 Years)
Forlcool£23.294.2★
What buyers say about rainbow friends
What buyers praise and complain about, mined from review topics.What buyers love
“very bright in colour”
“Great toy”
“Good price”
“Great quality for money”
“very soft to the touch my son loves them”
What buyers complain about
“Arrived today and the quality is awful”
Top return reasons
Common questions
- Is rainbow friends profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 12 tracked products. 90-day search growth is -29.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the rainbow friends niche?
- 8 brands and 48 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in rainbow friends?
- Top complaints mined from reviews: Quality-Overall. The return rate is 1.0%.
- When does demand for rainbow friends peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the rainbow friends niche?
- Listings span £4.57–£23.29; the average listing price is £13.05 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.