Rainbow Friends

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

-29.6%

Conversion, latest week

2.0%

Market size, estimated

£35Ka year

Peak month

December4.5× the quietest month

Top search term

rainbow friends87K searches a year

Listings sell for £13.05 on average, from £4.57 to £23.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.05 that is £1K to £3K a year per listing.

Average price

£13.05under the $15 to $100 sweet spot

Price range

£4.57–£23.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #1,349 within Boys. It carries 151 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

67%

Out of stock, average day

19.2%

Average rank

#1,349in Boys

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

151per listing

Listings tracked

12

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months