Rainbow Friends
a small market ($35K/yr) — Rainbow Friends doesn't clear our bar today.
Flapen Score
Is Rainbow Friends profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rainbow Friends is a £35K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Rainbow Friends: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.6% over the last 90 days and 2.0% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Rainbow Friends products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Forlcool Rainbow Friends Boys Summer T-Shirt 100% Cotton Top Tee YouTube Game Merch (Black 7-8 Years 7 Years 8 Years)
- Price
- £11.60
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 3y ago
TONGQUD Rainbow Friends Hoodie for Boys Oversized Hoodie Sweatshirt Fashion Big Blanket Onesize Warm Comfortable Hooded Robe (Onesize Colorful)
- Price
- £18.21
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 2y ago
Forlcool Rainbow Tracksuits for Kids YouTube Game Merch Casual Outfits Hoodie + Trousers Suits (Black 7-8 Years 7 Years 8 Years)
- Price
- £23.29
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 3y ago
Rainbow Friends Minifigure 4-pack Neon Finish Series 2
- Price
- £10.73
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 1y ago
POBEC Rainbow Plush Toy Purple Plush Doll Plush Toy Halloween Christmas Purple Friends Stuffed Animal For Fans and Friends Girl Boy Birthday Gifts
- Price
- £10.45
- Rating
- 4.2/5
- Reviews
- 197
- Age
- 3y ago
Trending
90-day click momentumForlcool Rainbow Friends Boys Summer T-Shirt 100% Cotton Top Tee YouTube Game Merch (Black 5-6 Years 5 Years 6 Years)
- Price
- £11.34
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 3y ago
Benolls Friends of the Rainbow Plush Toys New Games Cute Stuffed Doll for Boys and Girls for Halloween Thanksgiving and Game Lovers
- Price
- £22.67
- Rating
- 4.5/5
- Reviews
- 706
- Age
- 3y ago
wiztex Regenbogen Freunde Plush - Cute Stuffed Toy Rain-Bow Friend Stuffed Animal | Beautifully Animated and Inspired by Rain-Bow Friends (Blue Rain-Bow Friendss)
- Price
- £12.19
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 3y ago
Forlcool Rainbow Friends Boys Summer T-Shirt 100% Cotton Top Tee YouTube Game Merch (Black 7-8 Years 7 Years 8 Years)
- Price
- £11.60
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 3y ago
Forlcool Rainbow Tracksuits for Kids YouTube Game Merch Casual Outfits Hoodie + Trousers Suits (Black 7-8 Years 7 Years 8 Years)
- Price
- £23.29
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 3y ago
Newest
by launch dateRainbow Friends Minifigure 4-pack Neon Finish Series 2
- Price
- £10.73
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 1y ago
Heroes of Goo Jit Zu Rainbow Friends Green. The multiplayer kid-friendly horror story experience. Super Stretchy Goo Filled Toy Figure.
- Price
- £13.83
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 2y ago
TONGQUD Rainbow Friends Hoodie for Boys Oversized Hoodie Sweatshirt Fashion Big Blanket Onesize Warm Comfortable Hooded Robe (Onesize Colorful)
- Price
- £18.21
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 2y ago
wiztex Regenbogen Freunde Plush - Cute Stuffed Toy Rain-Bow Friend Stuffed Animal | Beautifully Animated and Inspired by Rain-Bow Friends (Blue Rain-Bow Friendss)
- Price
- £12.19
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 3y ago
Yangsiw 50pcs Rainbow Friends Stickers for Water Bottles Vinyl Waterproof Stickers for Hydroflasks Laptop Computer Stickers and Decals Teens Gift
- Price
- £4.57
- Rating
- 4.7/5
- Reviews
- 77
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
48
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
4%
- Forlcool50%
- TONGQUD16%
- POBEC13%
- Rainbow Friends12%
- wiztex3%
- Benolls2%
- Open — no brand owns it (2 brands, 4%)
Rainbow Friends demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top Rainbow Friends search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rainbow friends87K/yr
- rainbow friends toys23K/yr
- rainbow friends plush16K/yr
- rainbow friends figures8K/yr
- rainbow friends lego4K/yr
What reviews say buyers love and hate about Rainbow Friends
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“very bright in colour”
“Great toy”
“Good price”
“Great quality for money”
“very soft to the touch my son loves them”
What buyers complain about
100% of reviews“Arrived today and the quality is awful”
Rainbow Friends return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rainbow Friends questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
