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Raccoon

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $44K a year here, so Raccoon is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£44K/yr101K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
38%top-5 click share · 36 brands · 81 sellers

Flapen Score

Raccoon against its category

The dotted line is the Fashion average. Past it, Raccoon is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raccoon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raccoon 101K times last year and spent an estimated £44K. The top 5 brands take 53% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
3.6%
Market size, estimated
£44Ka year
Top search term
raccoon29K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £3.40 to £31.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.07 that is £0 to £1K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£3.40–£31.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #2,469 within Socks & Hosiery. It carries 804 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
6.3%
Average rank
#2,469in Socks & Hosiery
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
804per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Raccoon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

36 falling

Sellers

81

Top-5 brand share

53%

Top 20: 87%

Top-5 click share

38%

Top 20: 76%

Open market

43%

  • WILD REPUBLIC22%
  • Hestya11%
  • OLAOLA8%
  • Splendest7%
  • AATOP5%
  • AURORA4%

Demand

Raccoon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.5× · 8 of 12 months tracked

Search terms

Top Raccoon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raccoon29K/yr
  • racoon17K/yr
  • raccoon plush15K/yr
  • racoon plush12K/yr
  • raccoon gifts15K/yr
  • racoon gifts13K/yr

Reviews and returns

What reviews say buyers love and hate about Raccoon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.20

But his ears and tail came off

Color17%−0.02

the fields of the colour aren't fully flooded so you get an odd ridged effect with the base metal being more prominent than the colour

Love

Value For Money25%+0.09

Great value for money

Good value

OK for the price

Quality-Overall18%+2.06

The characters are well executed

good quality, would buy again

amazing quality perfect size for every one

Advertised Vs Actual Product17%+0.23

Exactly as described

Item as described

Design-Overall10%

Overall OK, fun designs

The characters are well executed

jumped at the chance to pick up these cute designs

Fluffiness6%+0.56

fluffy

Return

0.6% Return rate 75% Fixable by listing

Size-Overall50%▁▁▁██▃
Advertised Vs Actual Product25%▁█▁▁▁▃
Gifting Purpose13%▁▁▁▁▁█
Quality-Overall13%▁▁█▁▁▁

FAQ

Common Raccoon questions

Answered from the same tracked data.