- Flapen Score
- 32 / 100Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 4832
- Market size
- £24K/yr295K searches / yr
- 90-day growth
- -44.6%search demand this quarter
- Competition
- 26%top-5 click share · 13 brands · 60 sellers
Flapen Score
Rab against its category
The dotted line is the Fashion average. Past it, Rab is stronger. Inside it, weaker.
Market
The Rab market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rab 295K times last year and spent an estimated £24K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- -44.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £24Ka year
- Peak month
- November4.8× the quietest month
- Top search term
- rab103K searches a year
02 · Price
A sale here is worth £74.70.
Listings sell for £74.70 on average, from £15.97 to £173.73. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £74.70 that is £0 to £7K a year per listing.
- Average price
- £74.70inside the $15 to $100 sweet spot
- Price range
- £15.97–£173.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 7.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
37% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #154 within Sport Specific Clothing. It carries 531 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 38%
- Out of stock, average day
- 14.1%
- Average rank
- #154in Sport Specific Clothing
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 531per listing
- Listings tracked
- 79
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Rab products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Tempest Blue - Large
- Price
- £129.35
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 2y ago

Rab Mens Downpour Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large
- Price
- £86.79
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago

Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - X-Large
- Price
- £60.44
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago

Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Beluga - X-Large
- Price
- £136.01
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 2y ago

Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - Large
- Price
- £60.83
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago
Trending
90-day click momentum
Rab Mens Downpour Mountain Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Tempest Blue - Large
- Price
- £111.08
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 1y ago

Rab Mens Nexus Hoody - Full-Zip Lightweight Fleece Jacket for Trekking & Climbing - Black - Medium
- Price
- £55.02
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 3y ago

Rab Mens Nexus Pull-On - Lightweight Fleece Jacket for Trekking & Climbing - Olive (Olive) - X-Large
- Price
- £48.72
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 2y ago

Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Black - Large
- Price
- £133.39
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 2y ago

Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Beluga - X-Large
- Price
- £136.01
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 2y ago
Newest
by launch date
Rab Mens Downpour Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large
- Price
- £86.79
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago

Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - X-Large
- Price
- £60.44
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago

Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - Large
- Price
- £60.83
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago

Rab Mens Downpour Mountain Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large
- Price
- £110.66
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 1y ago

Rab Mens Windgather Hoody - Ultralight Windproof Shell Jacket for Hiking Trail Running & Climbing - Army - Medium
- Price
- £46.32
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
60
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
26%
Top 20: 56%
Open market
5%
- Rab80%
- Berghaus5%
- Helly Hansen4%
- Mountain Warehouse2%
- Red Original2%
- DANISH ENDURANCE2%
- Open — no brand owns it (7 brands, 5%)
Demand
Rab search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Rab search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rab103K/yr
- rab jackets men71K/yr
- rab jacket22K/yr
- rab fleece for men15K/yr
- rab waterproof jacket mens14K/yr
- rab mens10K/yr
- rab mens jacket14K/yr
- mens rab jacket12K/yr
- rab fleece8K/yr
- rab coat9K/yr
Reviews and returns
What reviews say buyers love and hate about Rab
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor show from Blacks
but dont expect black as I would say more navy blue
Colour is more bluey grey then jet black
Poor quality
Porr quality
Not water proof
Not waterproof,
probably not fully waterproof
Recommend to size up
Runs a little small in size
so size up
Not Goretex as advertised
Love
Great Fit
fits well a delivery was quick
Good length/size
Top quality coat
A good quality coat at a reasonable price
Good quality
Very warm and looks good
Super warm and cool jacket delivered on time
Warm jacket
Its a lightweight jacket
Lightweight and comfortable
light weight
extremely comfortable
The jacket is comfortable
Very comfortable and great size would no doubt fit the largest of heads
Return
7.9% Return rate 86% Fixable by listing
Recommend to size up
Runs a little small in size
so size up
Poor show from Blacks
but dont expect black as I would say more navy blue
Colour is more bluey grey then jet black
Not Goretex as advertised
Poor quality
Porr quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rab questions
Answered from the same tracked data.









