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Rab

Fail

Buyers convert on only 0.1% of searches, so Rab is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£24K/yr295K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
26%top-5 click share · 13 brands · 60 sellers

Flapen Score

Rab against its category

The dotted line is the Fashion average. Past it, Rab is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rab market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rab 295K times last year and spent an estimated £24K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
0.1%
Market size, estimated
£24Ka year
Peak month
November4.8× the quietest month
Top search term
rab103K searches a year

02 · Price

A sale here is worth £74.70.

Listings sell for £74.70 on average, from £15.97 to £173.73. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £74.70 that is £0 to £7K a year per listing.

Average price
£74.70inside the $15 to $100 sweet spot
Price range
£15.97–£173.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
7.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #154 within Sport Specific Clothing. It carries 531 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
38%
Out of stock, average day
14.1%
Average rank
#154in Sport Specific Clothing
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
531per listing
Listings tracked
79

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Rab products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£728£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

60

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

26%

Top 20: 56%

Open market

5%

  • Rab80%
  • Berghaus5%
  • Helly Hansen4%
  • Mountain Warehouse2%
  • Red Original2%
  • DANISH ENDURANCE2%
  • Open — no brand owns it (7 brands, 5%)

Demand

Rab search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Rab search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rab103K/yr
  • rab jackets men71K/yr
  • rab jacket22K/yr
  • rab fleece for men15K/yr
  • rab waterproof jacket mens14K/yr
  • rab mens10K/yr
  • rab mens jacket14K/yr
  • mens rab jacket12K/yr
  • rab fleece8K/yr
  • rab coat9K/yr

Reviews and returns

What reviews say buyers love and hate about Rab

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.08

Poor show from Blacks

but dont expect black as I would say more navy blue

Colour is more bluey grey then jet black

Quality-Overall11%−0.07

Poor quality

Porr quality

Water Resistance8%−0.10

Not water proof

Not waterproof,

probably not fully waterproof

Size-Overall6%+1.08

Recommend to size up

Runs a little small in size

so size up

Advertised Vs Actual Product6%−0.08

Not Goretex as advertised

Love

Size-Overall20%+1.08

Great Fit

fits well a delivery was quick

Good length/size

Quality-Overall15%−0.07

Top quality coat

A good quality coat at a reasonable price

Good quality

Warmth15%+0.91

Very warm and looks good

Super warm and cool jacket delivered on time

Warm jacket

Weight Light8%+1.01

Its a lightweight jacket

Lightweight and comfortable

light weight

Comfort-Overall7%+0.40

extremely comfortable

The jacket is comfortable

Very comfortable and great size would no doubt fit the largest of heads

Return

7.9% Return rate 86% Fixable by listing

Size-Overall70%▆▇▆█▇▆

Recommend to size up

Runs a little small in size

so size up

Color5%▇█▆▁█▅

Poor show from Blacks

but dont expect black as I would say more navy blue

Colour is more bluey grey then jet black

Advertised Vs Actual Product5%█▃▂▂▂▂

Not Goretex as advertised

Quality-Overall3%▃▄▆█▇▃

Poor quality

Porr quality

Thin2%▄▁▆▁▁█

FAQ

Common Rab questions

Answered from the same tracked data.