rab
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great£74.70avg listing price — sweet spot $15–$100
Review moat
Good530.86avg incumbent reviews — the moat a new listing must climb
Price range
Good£15.97–£173.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad7.9%return rate — above 5% kills the launch gate
Market size
Bad£24K£24K/yr · 295K searches
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, rab is a £24K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rab market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £19K–£37K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 37%
- Out of stock
- 14.1%
- Avg brand age
- 51 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
60
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
26%
Top 20: 56%
Open market
5%
- Rab80%
- Berghaus5%
- Helly Hansen4%
- Mountain Warehouse2%
- Red Original2%
- DANISH ENDURANCE2%
- Open — no brand owns it (7 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -44.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Top rab search terms
- rab103K/yr
- rab jackets men71K/yr
- rab jacket22K/yr
- rab fleece for men15K/yr
- rab waterproof jacket mens14K/yr
- rab mens10K/yr
- rab mens jacket14K/yr
- mens rab jacket12K/yr
- rab fleece8K/yr
- rab coat9K/yr
Top rab products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Tempest Blue - Large
Rab£129.354.7★257 rev
Rab Mens Downpour Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large
Rab£86.794.8★30 rev
Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - X-Large
Rab£60.444.1★27 rev
Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Beluga - X-Large
Rab£136.014.7★257 rev
Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - Large
Rab£60.834.1★27 rev
Newest
by launch dateRab Mens Downpour Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large
Rab£86.7930 rev
Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - X-Large
Rab£60.4427 rev
Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - Large
Rab£60.8327 rev
Rab Mens Downpour Mountain Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large
Rab£110.6633 rev
Rab Mens Windgather Hoody - Ultralight Windproof Shell Jacket for Hiking Trail Running & Climbing - Army - Medium
Rab£46.3211 rev
Trending
90-day click momentum
Rab Mens Downpour Mountain Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Tempest Blue - Large
Rab£111.084.7★
Rab Mens Nexus Hoody - Full-Zip Lightweight Fleece Jacket for Trekking & Climbing - Black - Medium
Rab£55.024.5★
Rab Mens Nexus Pull-On - Lightweight Fleece Jacket for Trekking & Climbing - Olive (Olive) - X-Large
Rab£48.724.7★
Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Black - Large
Rab£133.394.7★
Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Beluga - X-Large
Rab£136.014.7★
What buyers say about rab
What buyers praise and complain about, mined from review topics.What buyers love
“Great Fit”
“Top quality coat”
“Very warm and looks good”
“Its a lightweight jacket”
“extremely comfortable”
“I love the colour”
“Good all round Waterproof jacket with a fiddly Hood that requires some getting used to”
“Decent value”
“Thay these are good for what they are designed for”
“as it is exactly as described”
What buyers complain about
“Poor show from Blacks”
“Poor quality”
“Not water proof”
“Recommend to size up”
“Not Goretex as advertised”
“Too expensive for what it is”
“Slight negative is that the hood is difficult to adjust - you either have it tight so that you can't see anything or loose so that the wind whistles in”
“a little on the thin side”
“I don't think it could possibly be described as providing warmth”
“kept doing so one of the pockets had a small tear I was told the zips had kinks in them had to return it so beware”
Top return reasons
Common questions
- Is rab profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 79 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the rab niche?
- 13 brands and 60 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in rab?
- Top complaints mined from reviews: Color, Quality-Overall, Water Resistance. The return rate is 7.9% — above our launch gate.
- When does demand for rab peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the rab niche?
- Listings span £15.97–£173.73; the average listing price is £74.70 (sweet spot $15–$100). The average incumbent carries 531 reviews — the moat a new listing must climb.