Rab
weak search conversion (0.1%) — Rab doesn't clear our bar today.
Flapen Score
Is Rab profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rab is a £24K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Rab: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -44.6% over the last 90 days and 0.1% of searches end in a purchase.
£24K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 79 products
Top Rab products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Tempest Blue - Large
- Price
- £129.35
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 2y ago
Rab Mens Downpour Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large
- Price
- £86.79
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago
Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - X-Large
- Price
- £60.44
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago
Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Beluga - X-Large
- Price
- £136.01
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 2y ago
Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - Large
- Price
- £60.83
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago
Trending
90-day click momentum
Rab Mens Downpour Mountain Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Tempest Blue - Large
- Price
- £111.08
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 1y ago
Rab Mens Nexus Hoody - Full-Zip Lightweight Fleece Jacket for Trekking & Climbing - Black - Medium
- Price
- £55.02
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 3y ago
Rab Mens Nexus Pull-On - Lightweight Fleece Jacket for Trekking & Climbing - Olive (Olive) - X-Large
- Price
- £48.72
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 2y ago
Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Black - Large
- Price
- £133.39
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 2y ago
Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Beluga - X-Large
- Price
- £136.01
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 2y ago
Newest
by launch dateRab Mens Downpour Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large
- Price
- £86.79
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago
Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - X-Large
- Price
- £60.44
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago
Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - Large
- Price
- £60.83
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago
Rab Mens Downpour Mountain Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large
- Price
- £110.66
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 1y ago
Rab Mens Windgather Hoody - Ultralight Windproof Shell Jacket for Hiking Trail Running & Climbing - Army - Medium
- Price
- £46.32
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
13 rising
Sellers
60
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
26%
Top 20: 56%
Open market
5%
- Rab80%
- Berghaus5%
- Helly Hansen4%
- Mountain Warehouse2%
- Red Original2%
- DANISH ENDURANCE2%
- Open — no brand owns it (7 brands, 5%)
Rab demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Top Rab search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rab103K/yr
- rab jackets men71K/yr
- rab jacket22K/yr
- rab fleece for men15K/yr
- rab waterproof jacket mens14K/yr
- rab mens10K/yr
- rab mens jacket14K/yr
- mens rab jacket12K/yr
- rab fleece8K/yr
- rab coat9K/yr
What reviews say buyers love and hate about Rab
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great Fit”
“Top quality coat”
“Very warm and looks good”
“Its a lightweight jacket”
“extremely comfortable”
What buyers complain about
59% of reviews“Poor show from Blacks”
“Poor quality”
“Not water proof”
“Recommend to size up”
“Not Goretex as advertised”
Rab return rate & reasons
Why buyers send it back, as a share of all return requests.
7.9%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rab questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
