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R2d2

Fail

Shoppers spend only $19K a year here, so R2d2 is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£19K/yr61K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
65%top-5 click share · 7 brands · 168 sellers

Flapen Score

R2d2 against its category

The dotted line is the Fashion average. Past it, R2d2 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The R2d2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for R2d2 61K times last year and spent an estimated £19K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
1.3%
Market size, estimated
£19Ka year
Peak month
December3.4× the quietest month
Top search term
r2d242K searches a year

02 · Price

A sale here is worth £24.38.

Listings sell for £24.38 on average, from £7.38 to £74.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £24.38 that is £0 to £2K a year per listing.

Average price
£24.38inside the $15 to $100 sweet spot
Price range
£7.38–£74.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #598 within Boys. It carries 1,111 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
0.7%
Average rank
#598in Boys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,111per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top R2d2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

168

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

2%

  • Star Wars64%
  • LEGO13%
  • Clementoni8%
  • Funko7%
  • Menkind3%
  • Fisher-Price3%
  • Open — no brand owns it (1 brand, 2%)

Demand

R2d2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top R2d2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • r2d242K/yr
  • r2d2 robot6K/yr
  • r2 d24K/yr
  • star wars r2d24K/yr
  • r2d2 figure4K/yr

Reviews and returns

What reviews say buyers love and hate about R2d2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.03

Bigger than i imaged

Need to order size larger

they are on the small side

Defective Material/Parts18%−0.02

fan / machinery internally wont start despite all my efforts so wont cool or function as intended

Looks like pieces to be all there

Leak-Proof17%

and it turns out this one leaks as badly as the first one

First one was returned as it just leaked immediately. I'm talking pouring out as if the lid was open when it was shut

can leak throw top

Durability14%−0.05

Avoid buying, does not last

the bottom fell off

Quality-Overall9%+0.70

Cheap

Love

Gifting Purpose18%+0.57

Ideal gift

Good gift

perfect for a gift

Design-Overall17%+1.00

Nice design

Very well made

Great build

Fun/Entertainment Experience9%−0.01

Quality model with fun extras

Fun and enjoyable build

Fun and functional

Quality-Overall8%+0.70

Its the same amazing quality that you would expect from LEGO

Great quality

Good quality kit that works well once constructed

Value For Money6%+0.41

great value

fantastic price

These are great value for money and fit well

Return

1.1% Return rate 32% Fixable by listing

Size-Overall24%▅▅█▅▂█

Bigger than i imaged

Need to order size larger

they are on the small side

Leak-Proof18%█▅▁▄▇▁

and it turns out this one leaks as badly as the first one

First one was returned as it just leaked immediately. I'm talking pouring out as if the lid was open when it was shut

can leak throw top

Defective Material/Parts15%▃▄█▄▆▇

fan / machinery internally wont start despite all my efforts so wont cool or function as intended

Looks like pieces to be all there

Gifting Purpose6%▂▃▁█▁▅

Wouldn't recommend, a disappointing gift

Durability6%█▄▆▁▁▁

Avoid buying, does not last

the bottom fell off

FAQ

Common R2d2 questions

Answered from the same tracked data.