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R2d2

Fail

Shoppers spend an estimated $19K a year here, so R2d2 is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£19K/yr61K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
65%top-5 click share · 7 brands · 168 sellers

Flapen Score

R2d2 against its category

The dotted line is the Fashion average. Past it, R2d2 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The R2d2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for R2d2 61K times last year and spent an estimated £19K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
1.3%
Market size, estimated
£19Ka year
Peak month
December3.4× the quietest month
Top search term
r2d242K searches a year

02 · Price

A sale here is worth £24.38.

Listings sell for £24.38 on average, from £7.38 to £74.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £24.38 that is £0 to £2K a year per listing.

Average price
£24.38inside the $15 to $100 sweet spot
Price range
£7.38–£74.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #598 within Boys. It carries 1,111 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
0.7%
Average rank
#598in Boys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,111per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top R2d2 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

168

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

2%

  • Star Wars64%
  • LEGO13%
  • Clementoni8%
  • Funko7%
  • Menkind3%
  • Fisher-Price3%
  • Open — no brand owns it (1 brand, 2%)

Demand

R2d2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top R2d2 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • r2d242K/yr
  • r2d2 robot6K/yr
  • r2 d24K/yr
  • star wars r2d24K/yr
  • r2d2 figure4K/yr

Reviews and returns

What reviews say buyers love and hate about R2d2

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
20%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Bigger than i imaged”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common R2d2 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data