r2d2
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£24.38avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£7.38–£74.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,111.19avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 61K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, r2d2 is a £19K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
r2d2 market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £18K–£24K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #598
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 75%
- Out of stock
- 0.7%
- Avg brand age
- 49 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
168
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- Star Wars64%
- LEGO13%
- Clementoni8%
- Funko7%
- Menkind3%
- Fisher-Price3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +0.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top r2d2 search terms
- r2d242K/yr
- r2d2 robot6K/yr
- r2 d24K/yr
- star wars r2d24K/yr
- r2d2 figure4K/yr
Top r2d2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Star Wars R2D2 Unisex Wearable Blanket Hoodie | Adults White Hooded Pullover with R2D2 Astromech Droid Graphics | One Size Sherpa Lined Loungewear | Classic Sci-Fi Movie Merchandise Gift
Star Wars£32.004.5★146 rev
Star Wars The Black Series R2-D2 Revenge of the Sith 20th Anniversary Collectible 15-cm Action Figure
Star Wars£14.414.7★261 rev
LEGO Star Wars 75379 R2-D2 Building Toy - Play and Display Droid Figure with Rotating Head Periscope & Tools - incl. a Darth Malak Minifigure - Gift for 10+ Year Old Boys & Adult Fans
LEGO£54.114.9★2,816 rev
Clementoni R2-D2 Robot Star Wars Inspired Buildable Robot with LED Lights Sounds and Coding App for Kids 8+
Clementoni£37.474.5★47 rev
Star Wars Boys R2D2 Pyjamas - Snuggle Fit - Age 6-7 Years Multicoloured
Star Wars£14.484.5★1,629 rev
Newest
by launch dateClementoni R2-D2 Robot Star Wars Inspired Buildable Robot with LED Lights Sounds and Coding App for Kids 8+
Clementoni£37.4747 rev
LEGO Star Wars R2-D2 Key Chain Official Merchandise Item 854312
LEGO£7.3881 rev
Menkind UKONiC Star Wars R2-D2 Personal AC/DC Mini Fridge with Light and Sounds
Menkind£74.6229 rev
Star Wars The Black Series R2-D2 Revenge of the Sith 20th Anniversary Collectible 15-cm Action Figure
Star Wars£14.41261 rev
Star Wars R2D2 Unisex Wearable Blanket Hoodie | Adults White Hooded Pullover with R2D2 Astromech Droid Graphics | One Size Sherpa Lined Loungewear | Classic Sci-Fi Movie Merchandise Gift
Star Wars£32.00146 rev
Trending
90-day click momentumStar Wars Boys Star Wars R2D2 Pyjamas - Snuggle Fit - Age 12 to 13 Years
Star Wars£14.454.5★
Star Wars Boys R2D2 Pyjamas - Snuggle Fit Multicoloured 8-9 Years
Star Wars£14.534.5★
Star Wars Boys R2D2 Pyjamas - Snuggle Fit - Age 6-7 Years Multicoloured
Star Wars£14.484.5★
Star Wars Slippers for Men | Yoda Jedi OR R2D2 Options Characters Adults House Shoes | Movie Merchandise Gifts for Him | Memory Foam Slip On Loafers
Star Wars£13.714.5★
Star Wars R2D2 Unisex Wearable Blanket Hoodie | Adults White Hooded Pullover with R2D2 Astromech Droid Graphics | One Size Sherpa Lined Loungewear | Classic Sci-Fi Movie Merchandise Gift
Star Wars£32.004.5★
What buyers say about r2d2
What buyers praise and complain about, mined from review topics.What buyers love
“Ideal gift”
“Nice design”
“Quality model with fun extras”
“Its the same amazing quality that you would expect from LEGO”
“great value”
“Pairs well with the C3PO”
“Does however, do a great job of keeping the drink warm”
“Brilliant LEGO”
“decent paintwork”
“Exactly as it was described”
What buyers complain about
“Bigger than i imaged”
“fan / machinery internally wont start despite all my efforts so wont cool or function as intended”
“and it turns out this one leaks as badly as the first one”
“Avoid buying, does not last”
“Cheap”
“Wouldn't recommend, a disappointing gift”
“Isnt strong enough to hold in any drink”
Top return reasons
Common questions
- Is r2d2 profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 16 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the r2d2 niche?
- 7 brands and 168 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in r2d2?
- Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Leak-Proof. The return rate is 1.1%.
- When does demand for r2d2 peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the r2d2 niche?
- Listings span £7.38–£74.62; the average listing price is £24.38 (sweet spot $15–$100). The average incumbent carries 1,111 reviews — the moat a new listing must climb.