quilted bag
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great£18.98avg listing price — sweet spot $15–$100
Price range
Great£9.76–£51.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Great415.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£44K£44K/yr · 357K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, quilted bag is a £44K/yr Amazon United Kingdom market (357K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
quilted bag market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £47K–£57K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 91%
- Out of stock
- 8.9%
- Avg brand age
- 32 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
46
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 69%
Open market
5%
- bagsmart70%
- LOVEVOOK11%
- scorpionbliss7%
- KUNYOS3%
- Narwey3%
- EEJBYTDI1%
- Open — no brand owns it (7 brands, 5%)
Demand
Weekly Amazon search volume, last 46 weeks — -3.4% search growth over the last 90 days.Top quilted bag search terms
- bagsmart88K/yr
- quilted tote bag51K/yr
- quilted bag30K/yr
- puffer tote bag35K/yr
- bagsmart tote bag28K/yr
- quilted tote bags15K/yr
- puffer bag17K/yr
- padded bag13K/yr
- quilted tote bags for women16K/yr
- bag smart9K/yr
Top quilted bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
bagsmart Tote Bags for Women 20L Lightweight Taslan Puffer Handbag with 15.6 Laptop Compartment Water-Resistant Shoulder Bag for Work Teacher/Nurse School Travel & Gym
bagsmart£21.984.7★185 rev
BAGSMART Womens Gym Bag 24L Travel Bag for Weekend Overnight with Wet Pocket Underseat Cabin Bag for EasyJet Carry on for Ryanair & Trolley Sleeve Ultra Lightweight Camel
bagsmart£19.354.6★214 rev
bagsmart Expandable Tote Bag for Women 22-28L Lightweight Puffer Travel Bag
bagsmart£22.104.6★61 rev
bagsmart Tote Bags for Women 20L Lightweight Taslan Puffer Handbag with 15.6 Laptop Compartment Water-Resistant Shoulder Bag for Work Teacher/Nurse School Travel & Gym
bagsmart£24.824.7★185 rev
bagsmart Tote Bags for Women 20L Lightweight Taslan Puffer Handbag with 15.6 Laptop Compartment Water-Resistant Shoulder Bag for Work Teacher/Nurse School Travel & Gym
bagsmart£22.434.7★185 rev
Newest
by launch date
KUNYOS Book Print Quilted Tote Bags for Women Multi-Size Top Handle Daily Handbag (A Horiz.M(15.0×3.9×13.8))
KUNYOS£9.761 rev
bagsmart Laptop Handbags for Women 15.6 Inch Tote Bag with Lunch Compartment Puffer Laptop Work Bag Large Purse Shoulder Tote for Nurses Office College
bagsmart£21.006 rev
bagsmart Laptop Tote Bag for Women Lightweight 14 Inch Crossbody Tote Bags
bagsmart£20.5526 rev
bagsmart Tote Bags for Women Lightweight Puffer Shoulder Handbag with Zipper 15.6 Inch Quilted Large Work Teacher Bag for Travel School Beach
bagsmart£16.0926 rev
bagsmart Tote Bags for Women Lightweight Puffer Shoulder Handbag with Zipper 15.6 Inch Quilted Large Work Teacher Bag for Travel School Beach
bagsmart£15.7626 rev
Trending
90-day click momentumKUNYOS Book Print Quilted Tote Bags for Women Multi-Size Top Handle Daily Handbag (A Horiz.M(15.0×3.9×13.8))
KUNYOS£9.761.0★
bagsmart Laptop Tote Bag for Women Lightweight 14 Inch Crossbody Tote Bags
bagsmart£20.554.6★
bagsmart Laptop Handbags for Women 15.6 Inch Tote Bag with Lunch Compartment Puffer Laptop Work Bag Large Purse Shoulder Tote for Nurses Office College
bagsmart£21.004.7★
bagsmart Tote Bags for Women Lightweight Puffer Shoulder Handbag with Zipper 15.6 Inch Quilted Large Work Teacher Bag for Travel School Beach
bagsmart£16.094.9★
bagsmart Tote Bags for Women Lightweight Puffer Shoulder Handbag with Zipper 15.6 Inch Quilted Large Work Teacher Bag for Travel School Beach
bagsmart£15.764.9★
What buyers say about quilted bag
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“lots of pockets”
“Fit everything what I need”
“Lots of space”
“Excellent value”
“Lightweight and spacious”
“Great and versatile”
“Nice colour”
“comfortable feel”
“Great design”
What buyers complain about
“Smaller than expected”
“False advertising”
“I was worried that the straps wouldn't be strong enough for the weight of my daily equipment. 6kg”
“Awful quality”
“Bought in Nov 25 I have had just 3 trips with it and the handle stitching has simply ripped off during flight loading and unloading”
“I bought the beige colour which isnt very exciting probably should have got the black one”
“Looks expensive”
“broke really easily”
“Much higger than I expected tho”
“No zip pockets”
Top return reasons
Common questions
- Is quilted bag profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 56 tracked products. 5 of 32 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the quilted bag niche?
- 13 brands and 46 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in quilted bag?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strap/String Quality. The return rate is 2.7%.
- What does it cost to enter the quilted bag niche?
- Listings span £9.76–£51.31; the average listing price is £18.98 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.