Quilted Bag
FailBuyers convert on only 0.7% of searches, so Quilted Bag is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £44K/yr357K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 35%top-5 click share · 13 brands · 46 sellers
Flapen Score
Quilted Bag against its category
The dotted line is the Fashion average. Past it, Quilted Bag is stronger. Inside it, weaker.
Market
The Quilted Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Quilted Bag 357K times last year and spent an estimated £44K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 357K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £44Ka year
- Top search term
- bagsmart88K searches a year
02 · Price
A sale here is worth £18.98.
Listings sell for £18.98 on average, from £9.76 to £51.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.98 that is £0 to £2K a year per listing.
- Average price
- £18.98inside the $15 to $100 sweet spot
- Price range
- £9.76–£51.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #96 within Luggage & Travel Gear. It carries 415 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 95%
- Out of stock, average day
- 8.9%
- Average rank
- #96in Luggage & Travel Gear
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 415per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 5 of last year's 32 launches as successful.
32 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 32
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Quilted Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
bagsmart Tote Bags for Women 20L Lightweight Taslan Puffer Handbag with 15.6 Laptop Compartment Water-Resistant Shoulder Bag for Work Teacher/Nurse School Travel & Gym
- Price
- £21.98
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 2y ago

BAGSMART Womens Gym Bag 24L Travel Bag for Weekend Overnight with Wet Pocket Underseat Cabin Bag for EasyJet Carry on for Ryanair & Trolley Sleeve Ultra Lightweight Camel
- Price
- £19.35
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 1y ago

bagsmart Expandable Tote Bag for Women 22-28L Lightweight Puffer Travel Bag
- Price
- £22.10
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

bagsmart Tote Bags for Women 20L Lightweight Taslan Puffer Handbag with 15.6 Laptop Compartment Water-Resistant Shoulder Bag for Work Teacher/Nurse School Travel & Gym
- Price
- £24.82
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 2y ago

bagsmart Tote Bags for Women 20L Lightweight Taslan Puffer Handbag with 15.6 Laptop Compartment Water-Resistant Shoulder Bag for Work Teacher/Nurse School Travel & Gym
- Price
- £22.43
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago
Trending
90-day click momentum
KUNYOS Book Print Quilted Tote Bags for Women Multi-Size Top Handle Daily Handbag (A Horiz.M(15.0×3.9×13.8))
- Price
- £9.76
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

bagsmart Laptop Tote Bag for Women Lightweight 14 Inch Crossbody Tote Bags
- Price
- £20.55
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 6mo ago

bagsmart Laptop Handbags for Women 15.6 Inch Tote Bag with Lunch Compartment Puffer Laptop Work Bag Large Purse Shoulder Tote for Nurses Office College
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 6mo ago

bagsmart Tote Bags for Women Lightweight Puffer Shoulder Handbag with Zipper 15.6 Inch Quilted Large Work Teacher Bag for Travel School Beach
- Price
- £16.09
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 6mo ago

bagsmart Tote Bags for Women Lightweight Puffer Shoulder Handbag with Zipper 15.6 Inch Quilted Large Work Teacher Bag for Travel School Beach
- Price
- £15.76
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 6mo ago
Newest
by launch date
KUNYOS Book Print Quilted Tote Bags for Women Multi-Size Top Handle Daily Handbag (A Horiz.M(15.0×3.9×13.8))
- Price
- £9.76
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

bagsmart Laptop Handbags for Women 15.6 Inch Tote Bag with Lunch Compartment Puffer Laptop Work Bag Large Purse Shoulder Tote for Nurses Office College
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 6mo ago

bagsmart Laptop Tote Bag for Women Lightweight 14 Inch Crossbody Tote Bags
- Price
- £20.55
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 6mo ago

bagsmart Tote Bags for Women Lightweight Puffer Shoulder Handbag with Zipper 15.6 Inch Quilted Large Work Teacher Bag for Travel School Beach
- Price
- £16.09
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 6mo ago

bagsmart Tote Bags for Women Lightweight Puffer Shoulder Handbag with Zipper 15.6 Inch Quilted Large Work Teacher Bag for Travel School Beach
- Price
- £15.76
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
46
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 69%
Open market
5%
- bagsmart70%
- LOVEVOOK11%
- scorpionbliss7%
- KUNYOS3%
- Narwey3%
- EEJBYTDI1%
- Open — no brand owns it (7 brands, 5%)
Demand
Quilted Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Search terms
Top Quilted Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bagsmart88K/yr
- quilted tote bag51K/yr
- quilted bag30K/yr
- puffer tote bag35K/yr
- bagsmart tote bag28K/yr
- quilted tote bags15K/yr
- puffer bag17K/yr
- padded bag13K/yr
- quilted tote bags for women16K/yr
- bag smart9K/yr
Reviews and returns
What reviews say buyers love and hate about Quilted Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
This bag is too small
bigger than I expected
False advertising
Not as advertised
Size doesnt match the description
I was worried that the straps wouldn't be strong enough for the weight of my daily equipment. 6kg
For me, the only reason this bag is not perfect is the lack of length of the strap to make it more comfortable to carry across the body
Item received damaged — straps have open stitching
Awful quality
Poor quality and no obvious route to contact supplier despite trying
not the best quality
Bought in Nov 25 I have had just 3 trips with it and the handle stitching has simply ripped off during flight loading and unloading
Handle came off again
Returned as handles too long
Love
Excellent quality
Best quality bag
is well made
lots of pockets
Lots of compartments
The pockets are amazing
Fit everything what I need
fits everything in
as it fits all I need in
Lots of space
lots of storage
plenty of room
Excellent value
not expensive
Excellent value
Return
2.7% Return rate 82% Fixable by listing
Smaller than expected
This bag is too small
bigger than I expected
I bought the beige colour which isnt very exciting probably should have got the black one
it has a slight sheen to it which played havoc with the colour tone of the Brown version I ordered when photographing it
I wish there had been a sage green color to choose
Awful quality
Poor quality and no obvious route to contact supplier despite trying
not the best quality
False advertising
Not as advertised
Size doesnt match the description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quilted Bag questions
Answered from the same tracked data.









