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Quilted Bag

Fail

Buyers convert on only 0.7% of searches, so Quilted Bag is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£44K/yr357K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
35%top-5 click share · 13 brands · 46 sellers

Flapen Score

Quilted Bag against its category

The dotted line is the Fashion average. Past it, Quilted Bag is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quilted Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quilted Bag 357K times last year and spent an estimated £44K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
0.7%
Market size, estimated
£44Ka year
Top search term
bagsmart88K searches a year

02 · Price

A sale here is worth £18.98.

Listings sell for £18.98 on average, from £9.76 to £51.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.98 that is £0 to £2K a year per listing.

Average price
£18.98inside the $15 to $100 sweet spot
Price range
£9.76–£51.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #96 within Luggage & Travel Gear. It carries 415 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
8.9%
Average rank
#96in Luggage & Travel Gear
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
415per listing
Listings tracked
56

04 · Newcomers

Amazon counts 5 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Quilted Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

46

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

35%

Top 20: 69%

Open market

5%

  • bagsmart70%
  • LOVEVOOK11%
  • scorpionbliss7%
  • KUNYOS3%
  • Narwey3%
  • EEJBYTDI1%
  • Open — no brand owns it (7 brands, 5%)

Demand

Quilted Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Quilted Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bagsmart88K/yr
  • quilted tote bag51K/yr
  • quilted bag30K/yr
  • puffer tote bag35K/yr
  • bagsmart tote bag28K/yr
  • quilted tote bags15K/yr
  • puffer bag17K/yr
  • padded bag13K/yr
  • quilted tote bags for women16K/yr
  • bag smart9K/yr

Reviews and returns

What reviews say buyers love and hate about Quilted Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.07

Smaller than expected

This bag is too small

bigger than I expected

Advertised Vs Actual Product7%−0.05

False advertising

Not as advertised

Size doesnt match the description

Strap/String Quality4%−0.03

I was worried that the straps wouldn't be strong enough for the weight of my daily equipment. 6kg

For me, the only reason this bag is not perfect is the lack of length of the strap to make it more comfortable to carry across the body

Item received damaged — straps have open stitching

Quality-Overall4%+0.54

Awful quality

Poor quality and no obvious route to contact supplier despite trying

not the best quality

Handle Quality3%−0.04

Bought in Nov 25 I have had just 3 trips with it and the handle stitching has simply ripped off during flight loading and unloading

Handle came off again

Returned as handles too long

Love

Quality-Overall14%+0.54

Excellent quality

Best quality bag

is well made

Pockets/Compartments13%+0.93

lots of pockets

Lots of compartments

The pockets are amazing

Size-Overall11%−0.07

Fit everything what I need

fits everything in

as it fits all I need in

Storage Capacity8%+0.49

Lots of space

lots of storage

plenty of room

Value For Money8%+0.74

Excellent value

not expensive

Excellent value

Return

2.7% Return rate 82% Fixable by listing

Size-Overall57%█▇██▇▇

Smaller than expected

This bag is too small

bigger than I expected

Color9%▅▅▄▅█▇

I bought the beige colour which isnt very exciting probably should have got the black one

it has a slight sheen to it which played havoc with the colour tone of the Brown version I ordered when photographing it

I wish there had been a sage green color to choose

Quality-Overall5%▆█▇▅▅▇

Awful quality

Poor quality and no obvious route to contact supplier despite trying

not the best quality

Material Quality4%▄█▅▄▄▄
Advertised Vs Actual Product4%█▅▄▄█▄

False advertising

Not as advertised

Size doesnt match the description

FAQ

Common Quilted Bag questions

Answered from the same tracked data.