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Queen of Hearts Accessories

Fail

Demand is soft, at -74.5% this quarter, so Queen of Hearts Accessories is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£31K/yr60K searches / yr
90-day growth
-74.5%search demand this quarter
Competition
72%top-5 click share · 12 brands · 31 sellers

Flapen Score

Queen of Hearts Accessories against its category

The dotted line is the Fashion average. Past it, Queen of Hearts Accessories is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen of Hearts Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Queen of Hearts Accessories 60K times last year and spent an estimated £31K. The top 5 brands take 76% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-74.5%
Conversion, latest week
6.7%
Market size, estimated
£31Ka year
Peak month
October29.2× the quietest month
Top search term
queen of hearts accessories38K searches a year

02 · Price

A sale here is worth £7.82.

Listings sell for £7.82 on average, from £3.35 to £14.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.82 that is £0 to £782 a year per listing.

Average price
£7.82under the $15 to $100 sweet spot
Price range
£3.35–£14.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£782
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #964 within Jewellery. It carries 909 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
34.3%
Average rank
#964in Jewellery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
909per listing
Listings tracked
14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Queen of Hearts Accessories products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

31

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

17%

  • Smiffys34%
  • FRCOLOR16%
  • Kavoc12%
  • HPMAISON7%
  • GWAWG7%
  • Vicloon6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Queen of Hearts Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 29.2×

Search terms

Top Queen of Hearts Accessories search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • queen of hearts accessories38K/yr
  • queen of hearts crown19K/yr
  • heart crown3K/yr

Reviews and returns

What reviews say buyers love and hate about Queen of Hearts Accessories

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Shape/Style”
2.5%of orders come back
“Lopsided crown”
A buyer, on “Shape/Style”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Queen of Hearts Accessories questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data