Pyjama Shorts Women

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +177.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months

466K

Growth, 90 days vs prior 90

+177.6%

Conversion, latest week

0.8%

Market size, estimated

£41Ka year

Peak month

July3.9× the quietest month

Top search term

short pyjamas for women65K searches a year

Listings sell for £11.12 on average, from £4.63 to £23.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.12 that is £0 to £1K a year per listing.

Average price

£11.12under the $15 to $100 sweet spot

Price range

£4.63–£23.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #128 within Nightwear, Lingerie & Underwear. It carries 529 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

1.9%

Average rank

#128in Nightwear, Lingerie & Underwear

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

529per listing

Listings tracked

179

69 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

69

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months