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Pyjama Shorts Women

Pyjama Shorts Women shows demand growing +177.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look
Market size 10Growth 97Conversion 10Competition 96Returns 72Price range 46Avg price 43Brand share 88Review moat 74Quality gap 45
This niche Category average

Is Pyjama Shorts Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pyjama Shorts Women is a £41K/yr Amazon United Kingdom market (466K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jun–Jul–Aug–Dec. Verdict: Worth a look — 60/100.

Pyjama Shorts Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +177.6% over the last 90 days and 0.8% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr4K
Search volume / yr+177.6%466K
Conversion rate0.8%
Avg price£11.12

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers46 · 57
Top-5 product click share15%
Open market53%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 179 products

Sponsored placement91%
New entrants (1y)69· 0 succeeded
Avg rating4.5★
Avg reviews529

Top Pyjama Shorts Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

£0£415£829£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

57

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

15%

Top 20: 39%

Open market

48%

  • Bresdk14%
  • Litherday13%
  • Vlazom7%
  • Ekouaer7%
  • Leversic6%
  • Orrfreer4%

Pyjama Shorts Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume466KCVR0.8%Products179Brands46Top 5 Brands47%OOS Rate1.9%Rating4.5★Reviews529Avg BSR#128
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 3.9×

Top Pyjama Shorts Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • short pyjamas for women65K/yr
  • pyjama shorts women46K/yr
  • womens short pyjamas set52K/yr
  • ladies short pyjamas sets37K/yr
  • womens pyjamas shorts set41K/yr
  • short pjs for women sets33K/yr
  • pj shorts for women25K/yr
  • ladies pyjamas shorts set22K/yr
  • womens pyjama shorts16K/yr
  • ladies short pyjamas14K/yr

What reviews say buyers love and hate about Pyjama Shorts Women

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Comfort-Overall19%

Light weight comfortable

Size-Overall17%

the fit is easy

Quality-Overall10%

Good quality and exactly as advertised

Soft Feel10%

gentle on my skin

Value For Money8%

is very affordable

What buyers complain about

57% of reviews
Size-Overall24%

sizing bit off nice material though

Material Quality11%

Material not as expected

Quality-Overall8%

Not great quality

Color4%

C. Don't like the grey gusset in black

Comfort-Overall3%

Lovely uncomfortable Im thinking about buying them again well worth the money

Pyjama Shorts Women return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Material Quality
13%
3Color
3%
4Waist Fit
3%
5Length
3%

Common Pyjama Shorts Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pyjama Shorts Women 60/100 on Amazon United Kingdom — Worth a look. The niche generates £41K/yr across 179 tracked products. 0 of 69 products launched in the last 360 days are still selling. Search demand moved +177.6% over the last 90 days.
Search demand for Pyjama Shorts Women on Amazon United Kingdom peaks in Jun–Jul–Aug–Dec, where the busiest month runs 3.9× the quietest.