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Pyjama Shorts Women

Maybe

Search demand grew +177.6% this quarter. But shoppers spend only $41K a year here, so Pyjama Shorts Women is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£41K/yr466K searches / yr
90-day growth
+177.6%search demand this quarter
Competition
15%top-5 click share · 46 brands · 57 sellers

Flapen Score

Pyjama Shorts Women against its category

The dotted line is the Fashion average. Past it, Pyjama Shorts Women is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pyjama Shorts Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pyjama Shorts Women 466K times last year and spent an estimated £41K. The top 5 brands take 47% of clicks. Demand peaks in Jun–Jul–Aug–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +177.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
466K
Growth, 90 days vs prior 90
+177.6%
Conversion, latest week
0.8%
Market size, estimated
£41Ka year
Peak month
July3.9× the quietest month
Top search term
short pyjamas for women65K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £4.63 to £23.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.12 that is £0 to £1K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£4.63–£23.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #128 within Nightwear, Lingerie & Underwear. It carries 529 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
1.9%
Average rank
#128in Nightwear, Lingerie & Underwear
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
529per listing
Listings tracked
179

04 · Newcomers

Amazon counts 0 of last year's 69 launches as successful.

69 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
69
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pyjama Shorts Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£415£829£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

57

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

15%

Top 20: 39%

Open market

48%

  • Bresdk14%
  • Litherday13%
  • Vlazom7%
  • Ekouaer7%
  • Leversic6%
  • Orrfreer4%

Demand

Pyjama Shorts Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Pyjama Shorts Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • short pyjamas for women65K/yr
  • pyjama shorts women46K/yr
  • womens short pyjamas set52K/yr
  • ladies short pyjamas sets37K/yr
  • womens pyjamas shorts set41K/yr
  • short pjs for women sets33K/yr
  • pj shorts for women25K/yr
  • ladies pyjamas shorts set22K/yr
  • womens pyjama shorts16K/yr
  • ladies short pyjamas14K/yr

Reviews and returns

What reviews say buyers love and hate about Pyjama Shorts Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.07

sizing bit off nice material though

Comes up very small

Item to be returned too large

Material Quality11%−0.11

Material not as expected

Material not good

The fabric is described as being cotton however it doesnt feel like what I would expect from cotton pyjamas

Quality-Overall8%+0.19

Not great quality

it's not very good quality

Poor quality leaves you hot

Color4%−0.05

C. Don't like the grey gusset in black

I wish they had more colors

Comfort-Overall3%+2.60

Lovely uncomfortable Im thinking about buying them again well worth the money

Love

Comfort-Overall19%+2.60

Light weight comfortable

They are very comfortable

comfortable to wear

Size-Overall17%−0.07

the fit is easy

flattering fit

Excellent fit

Quality-Overall10%+0.19

Good quality and exactly as advertised

the quality of construction are good

Amazing quality

Soft Feel10%

gentle on my skin

Extremely soft

Soft breathable material

Value For Money8%+0.29

is very affordable

Good Value

Excellent value for money

Return

2.1% Return rate 78% Fixable by listing

Size-Overall62%▅▇▆█▆▅

sizing bit off nice material though

Comes up very small

Item to be returned too large

Material Quality13%█▄▄▃▃▆

Material not as expected

Material not good

The fabric is described as being cotton however it doesnt feel like what I would expect from cotton pyjamas

Color3%█▁▅▁▆▅

C. Don't like the grey gusset in black

I wish they had more colors

Waist Fit3%▆▁▁▁█▃
Length3%▁▁▁▁█▄

FAQ

Common Pyjama Shorts Women questions

Answered from the same tracked data.