pyjama shorts women
Worth a lookShows demand growing +177.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+177.6%90-day search growth — must beat 0% to launch
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Good529.47avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Okay£4.63–£23.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.12avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 466K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, pyjama shorts women is a £41K/yr Amazon United Kingdom market (466K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jun–Jul–Aug–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pyjama shorts women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £33K–£44K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 1.9%
- Avg brand age
- 34 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
57
Top-5 brand share
47%
Top 20: 86%
Top-5 click share
15%
Top 20: 39%
Open market
48%
- Bresdk14%
- Litherday13%
- Vlazom7%
- Ekouaer7%
- Leversic6%
- Orrfreer4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +177.6% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 3.9×
Top pyjama shorts women search terms
- short pyjamas for women65K/yr
- pyjama shorts women46K/yr
- womens short pyjamas set52K/yr
- ladies short pyjamas sets37K/yr
- womens pyjamas shorts set41K/yr
- short pjs for women sets33K/yr
- pj shorts for women25K/yr
- ladies pyjamas shorts set22K/yr
- womens pyjama shorts16K/yr
- ladies short pyjamas14K/yr
Top pyjama shorts women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SWOMOG Women Pyjamas Set Short Sleeve Sleepwear Womens Button Down Nightwear PJ Set with Pockets L Black
SWOMOG£12.174.4★383 rev
Leversic Ladies Pjs Plaid Pyjama Set Short Sleeve V-Neck Plain Color Pajama Top With Tartan Shorts Peach Pink M
Leversic£9.144.6★132 rev
Litherday Womens Pyjamas Set Short Sleeve Pjs Cotton Printed Loungewear Soft Nightwear Sleepwear Lightweight with Pockets(Pink M
Litherday£10.614.4★1,946 rev
Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
Demegimi£8.714.4★66 rev
Bresdk Womens Pyjamas Sets Sleeveless Cotton Tank Top with Shorts Cami Sets Sleepwear Short Sleeves PJ Sets Summer Nightwear
Bresdk£10.184.5★1,117 rev
Newest
by launch date
Bresdk Womens Pyjamas Set Sleeveless Loungewear Cotton Pjs with Lace Camisole and Shorts Cami Sets Soft Nightwear Sleepwear Red S
Bresdk£9.9685 rev
Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
Demegimi£8.7166 rev
Bresdk Womens Pyjamas Set Henley Neck Lounge Set with Plaid Shorts Summer Sleepwear Short Sleeve Cotton Nightwear Pink M
Bresdk£9.2157 rev
Orrfreer 3 Pack Womens Pyjama Shorts Soft Lightweight Silky Lounge Shorts for Ladies Sleep Pyjama Bottoms Pink/White/Heart L
Orrfreer£20.4745 rev
Leversic Ladies Pjs Plaid Pyjama Set Short Sleeve V-Neck Plain Color Pajama Top With Tartan Shorts Peach Pink M
Leversic£9.14132 rev
Trending
90-day click momentum
Litherday Womens Pyjamas Set Short Sleeve Ladies Cotton Pjs Soft Loungewear Sleepwear Tops Button Down and Checked Shorts
Litherday£8.594.6★
Bresdk Womens Pyjamas Set Sleeveless Loungewear Cotton Pjs with Lace Camisole and Shorts Cami Sets Soft Nightwear Sleepwear Red S
Bresdk£9.964.2★
InfiniZer Womens Pyjamas Set Ribbed Short Sleeve Nightwear Ruffle Sleeve Ladies Pyjama Sets Soft Wrinkle-Resistant PJ Shorts for Women UK (UK Alpha M Regular Regular Black)
InfiniZer£9.264.4★
Leversic Ladies Pjs Plaid Pyjama Set Short Sleeve V-Neck Plain Color Pajama Top With Tartan Shorts Peach Pink M
Leversic£9.144.6★
Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
Demegimi£8.714.4★
What buyers say about pyjama shorts women
What buyers praise and complain about, mined from review topics.What buyers love
“Light weight comfortable”
“the fit is easy”
“Good quality and exactly as advertised”
“gentle on my skin”
“is very affordable”
“The material is breathable”
“The pink is beautiful”
“Very comfortable love how there is pockets aswell”
“they're machine washable too”
“Perfect for summer months or people who are always warm”
What buyers complain about
“sizing bit off nice material though”
“Material not as expected”
“Not great quality”
“C. Don't like the grey gusset in black”
“Lovely uncomfortable Im thinking about buying them again well worth the money”
“Strong smelling”
“The t shirt has already got a hole in it”
“They are not suitable for summer months as they will be too hot to wear”
“Its a kind of fabric that makes you sweat a bit”
“The fabric is thin”
Top return reasons
Common questions
- Is pyjama shorts women profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 179 tracked products. 0 of 69 products launched in the last 360 days are still selling. 90-day search growth is +177.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the pyjama shorts women niche?
- 46 brands and 57 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in pyjama shorts women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.1%.
- When does demand for pyjama shorts women peak?
- Demand peaks in Jun–Jul–Aug–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the pyjama shorts women niche?
- Listings span £4.63–£23.75; the average listing price is £11.12 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.