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Pyjama Shorts Men

Pass

Pyjama Shorts Men scores 67 out of 100, a Pass. Shoppers spend $102K a year here, search demand grew +117.3% this quarter, and returns run at 1.4% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£102K/yr478K searches / yr
90-day growth
+117.3%search demand this quarter
Competition
16%top-5 click share · 42 brands · 49 sellers

Flapen Score

Pyjama Shorts Men against its category

The dotted line is the Fashion average. Past it, Pyjama Shorts Men is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pyjama Shorts Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pyjama Shorts Men 478K times last year and spent an estimated £102K. The top 5 brands take 46% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +117.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
478K
Growth, 90 days vs prior 90
+117.3%
Conversion, latest week
1.5%
Market size, estimated
£102Ka year
Peak month
July2.9× the quietest month
Top search term
pyjama shorts men59K searches a year

02 · Price

A sale here is worth £13.83.

Listings sell for £13.83 on average, from £4.90 to £30.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £13.83 that is £0 to £1K a year per listing.

Average price
£13.83under the $15 to $100 sweet spot
Price range
£4.90–£30.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #73 within Nightwear. It carries 1,838 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
96%
Out of stock, average day
8.0%
Average rank
#73in Nightwear
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,838per listing
Listings tracked
137

04 · Newcomers

Amazon counts 0 of last year's 39 launches as successful.

39 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pyjama Shorts Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

49

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

16%

Top 20: 43%

Open market

49%

  • Chalier Cozy13%
  • CityComfort11%
  • INSIGNIA10%
  • The Essentials Wardrobe6%
  • Amazon Essentials6%
  • THE SAVILE ROW COMPANY LONDON5%

Demand

Pyjama Shorts Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Pyjama Shorts Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pyjama shorts men59K/yr
  • mens pyjamas shorts64K/yr
  • mens pyjama shorts58K/yr
  • mens pj shorts44K/yr
  • mens lounge shorts40K/yr
  • lounge shorts men25K/yr
  • pj shorts for men24K/yr
  • pyjama shorts26K/yr
  • mens sleep shorts21K/yr
  • pajama shorts for men12K/yr

Reviews and returns

What reviews say buyers love and hate about Pyjama Shorts Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.05

Not a great fit

Smaller than expected

the sizes are larger than they say

Quality-Overall14%+0.19

Cheap feeling

Poor Quality

Cheap

Material Quality10%−0.10

am not happy with polymer

Bad material

I was under the impression that these were 100% cotton which may well have been my mistake

Thickness8%−0.05

a bit thin

Cheep and cheerful very thin

Thin material

Gap/Hole5%−0.07

Hole

very disappointed that items aren't checked first as there is a hole in the top

Shorts developed holes on the first day of wearing

Love

Comfort-Overall26%+2.39

Extremely comfortable

They're comfortable, what I was looking for

Very comfy to wear

Size-Overall18%−0.05

Excellent fit

not too tight

Very good fit true to size excellent quality highly recommended

Quality-Overall14%+0.19

They are well made too

Very good quality shorts, good price and launder very easily, sort and comfortable to wear

Excellent product

Value For Money11%+1.10

Good value for money

Good for money

good value

Material Quality6%−0.10

Great material and very comfortable

Good material

Nice and soft material

Return

1.4% Return rate 65% Fixable by listing

Size-Overall52%▆▇▇███

Not a great fit

Smaller than expected

the sizes are larger than they say

Material Quality11%▄▂█▆▆▆

am not happy with polymer

Bad material

I was under the impression that these were 100% cotton which may well have been my mistake

Length10%▅█▇▂▇▄

These are nowhere near knee-length

Did not like the fit as they were a bit long and

Quality-Overall6%▇▆█▁▄▄

Cheap feeling

Poor Quality

Cheap

Waist Fit6%█▄▁▄▂▃

FAQ

Common Pyjama Shorts Men questions

Answered from the same tracked data.