pyjama shorts men
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Growth
Incredible+117.3%90-day search growth — must beat 0% to launch
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good£13.83avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.90–£30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,838.01avg incumbent reviews — the moat a new listing must climb
Market size
Okay£102K£102K/yr · 478K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, pyjama shorts men is a £102K/yr Amazon United Kingdom market (478K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pyjama shorts men market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £83K–£111K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 86%
- Out of stock
- 8.0%
- Avg brand age
- 41 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
49
Top-5 brand share
46%
Top 20: 89%
Top-5 click share
16%
Top 20: 43%
Open market
49%
- Chalier Cozy13%
- CityComfort11%
- INSIGNIA10%
- The Essentials Wardrobe6%
- Amazon Essentials6%
- THE SAVILE ROW COMPANY LONDON5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +117.3% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×
Top pyjama shorts men search terms
- pyjama shorts men59K/yr
- mens pyjamas shorts64K/yr
- mens pyjama shorts58K/yr
- mens pj shorts44K/yr
- mens lounge shorts40K/yr
- lounge shorts men25K/yr
- pj shorts for men24K/yr
- pyjama shorts26K/yr
- mens sleep shorts21K/yr
- pajama shorts for men12K/yr
Top pyjama shorts men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pack Mens Lounge Wear Pyjama Shorts Soft Comfy Mens Shorts Bottoms Modal Light and Breathable for Fathers Husband Boysfriend Gifts Navy+grey
Chalier Cozy£10.314.2★2,508 rev
2 Pack Mens Lounge Wear Pyjama Shorts Soft Comfy Mens Shorts Bottoms Modal Light and Breathable for Fathers Husband Boysfriend Gifts Navy+black
Chalier Cozy£10.704.2★2,508 rev
Ex UK Store Mens Twin Pack Lounge Shorts Pyjama Night Sleep Shorts M L XL XXL With Pockets (HT241 L)
Ex UK Store£8.954.5★27 rev
Amazon Essentials Mens Lounge Cotton Stretch Poplin Pyjama Shorts Pack of 2 Charcoal/Country Plaid L
Amazon Essentials£11.654.6★651 rev
CityComfort Mens Pyjama Shorts - Comfy Lounge Shorts with Pockets Pack of 2 (2XL Navy/Grey)
CityComfort£11.604.5★4,699 rev
Newest
by launch dateAmazon Essentials Mens Lounge Cotton Stretch Poplin Pyjama Shorts Pack of 2 Charcoal/Country Plaid L
Amazon Essentials£11.65651 rev
ADUDVLO Mens 2 Pack Pajama Shorts Mens Sleep Shorts Lounge Soft Comfy Pj Bottom Sleeping Pants Breathable Summer Modal Sleepwear (Black+Navy L)
ADUDVLO£9.4920 rev
U2SKIIN Pyjama Shorts 2 Pack Soft Lounge Pyjama Shorts with big pockets for Men Plaid Pj Bottoms (Dark Grey Mel+Black L)
U2SKIIN£17.7773 rev
The Essentials Wardrobe 3PK Mens Lounge Shorts - Blue/Khaki - Medium
The Essentials Wardrobe£11.7071 rev
Ex UK Store Mens Twin Pack Lounge Shorts Pyjama Night Sleep Shorts M L XL XXL With Pockets (HT241 L)
Ex UK Store£8.9527 rev
Trending
90-day click momentumU2SKIIN Pyjama Shorts 2 Pack Soft Lounge Pyjama Shorts with big pockets for Men Plaid Pj Bottoms (Dark Grey Mel+Black L)
U2SKIIN£17.774.8★
INSIGNIA Mens Pyjamas Lounge Shorts Bottoms 2 Pack (Black -Grey Marl M)
INSIGNIA£8.384.4★
INSIGNIA Mens Pyjamas Lounge Shorts Bottoms 2 Pack (Navy -Denim Blue L)
INSIGNIA£8.444.4★
CityComfort Mens Pyjama Shorts - Comfy Lounge Shorts with Pockets Pack of 2 (L Navy/Grey)
CityComfort£12.314.5★
THE SAVILE ROW COMPANY LONDON Mens Luxury 100% Cotton Soft Pyjama Lounge Shorts - Pale Blue Wide Stripe - Large
THE SAVILE ROW COMPANY LONDON£18.334.2★
What buyers say about pyjama shorts men
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Excellent fit”
“They are well made too”
“Good value for money”
“Great material and very comfortable”
“Silky, light feel”
“As advertised”
“the fabric quality seems decent after washing”
“The waistband is the perfect thickness”
“Perfect for the summer thin material good fit Im large”
What buyers complain about
“Not a great fit”
“Cheap feeling”
“am not happy with polymer”
“a bit thin”
“Hole”
“A little thin”
“the elastic has gone”
“Even if you go up a size they still split at the barse”
“They need washing before wearing to soften them up a bit”
“These are nowhere near knee-length”
Top return reasons
Common questions
- Is pyjama shorts men profitable to sell on Amazon United Kingdom?
- The niche generates £102K/yr across 137 tracked products. 0 of 39 products launched in the last 360 days are still selling. 90-day search growth is +117.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the pyjama shorts men niche?
- 42 brands and 49 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in pyjama shorts men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.4%.
- When does demand for pyjama shorts men peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the pyjama shorts men niche?
- Listings span £4.90–£30.16; the average listing price is £13.83 (sweet spot $15–$100). The average incumbent carries 1,838 reviews — the moat a new listing must climb.