Pusheen
brand-locked demand (top 5 brands take 96% of clicks) — Pusheen doesn't clear our bar today.
Flapen Score
Is Pusheen profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pusheen is a £88K/yr Amazon United Kingdom market (473K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Pusheen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +9.1% over the last 90 days and 1.4% of searches end in a purchase.
£88K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 52 products
Top Pusheen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pusheen Carb Club Womens White Sweatshirt | Cozy Carb-Lover Graphic Crewneck | Cute Internet Cat Apparel | Comfortable Pullover for Women | Pusheen Merchandise Gift for Her
- Price
- £21.22
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
AURORA 61524 Pusheen Doughnut Small 5In Soft Toy Multi-Coloured
- Price
- £7.28
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 3y ago
Aurora 61525 Ice Cream Sandwich Pusheen Soft Toy Multi-Coloured
- Price
- £14.15
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 3y ago
AURORA Party Pusheen Small Eco-friendly soft toy Grey
- Price
- £7.43
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 3y ago
Trending
90-day click momentumGet Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Pusheen Womens Pyjamas | Adults Ladies Cartoon Cat Nah White T-Shirt With Long Bottoms Pjs | Animal Anime Merchandise - Small
- Price
- £17.41
- Rating
- 4.7/5
- Reviews
- 418
- Age
- 3y ago
Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (XL Purple Pusheen)
- Price
- £10.83
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (M Purple Pusheen)
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Get Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (9-10 Years Purple Pusheen)
- Price
- £12.78
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago
Newest
by launch dateGet Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (9-10 Years Purple Pusheen)
- Price
- £12.78
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago
Get Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (13-14 Years Purple Pusheen)
- Price
- £11.55
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago
Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Grupo Erik Ramen Bowl Set with Chopsticks - Pusheen Gifts for Cat Lovers | 31.7 oz - 900 ml 6.3 x 3.5 inches - 16 x 19 cm Noodle Bowl with Chopsticks
- Price
- £20.60
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 9mo ago
Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (XL Purple Pusheen)
- Price
- £10.83
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
8 falling
Sellers
99
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
2%
- AURORA38%
- Get Trend25%
- Pusheen the Cat24%
- Grupo Erik7%
- Puckator2%
- GUND2%
- Open — no brand owns it (2 brands, 2%)
Pusheen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top Pusheen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pusheen350K/yr
- pusheen plush79K/yr
- pusheen squishy3K/yr
- pusheen blind box7K/yr
- pusheen cat7K/yr
- pusheen gifts19K/yr
- plusheen3K/yr
- pusheen cushion4K/yr
What reviews say buyers love and hate about Pusheen
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“The material feels soft”
“Excellent quality”
“The fit is just right”
“Worth every penny”
“The colours are bright”
What buyers complain about
59% of reviews“It is bigger than I expected”
“Misleading photos”
“Its definitely expensive”
“not very thick”
“All in all feels really cheap”
Pusheen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pusheen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
