Is pusheen profitable to sell on Amazon United Kingdom?

The niche generates £88K/yr across 52 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (46/100).

How competitive is the pusheen niche?

8 brands and 99 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in pusheen?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.7%.

When does demand for pusheen peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the pusheen niche?

Listings span £4.24–£29.22; the average listing price is £13.22 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.

pusheen

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great182.29

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Avg price

Good£13.22

avg listing price — sweet spot $15–$100

Price range

Good£4.24–£29.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£88K

£88K/yr · 473K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, pusheen is a £88K/yr Amazon United Kingdom market (473K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pusheen market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: £106K–£132K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,314
Page quality: 0%
Prime: 58%
Sponsored: 63%
Out of stock: 11.2%
Avg brand age: 27 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

AURORA38%
Get Trend25%
Pusheen the Cat24%
Grupo Erik7%
Puckator2%
GUND2%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top pusheen search terms

pusheen350K/yr +11.2%0.6% conv.
pusheen plush79K/yr +7.5%1.4% conv.
pusheen squishy3K/yr +264.4%0.1% conv.
pusheen blind box7K/yr +8.1%0.0% conv.
pusheen cat7K/yr +1.7%1.2% conv.
pusheen gifts19K/yr -65.0%0.5% conv.
plusheen3K/yr +11.7%1.2% conv.
pusheen cushion4K/yr -29.9%1.6% conv.

All search terms

Top pusheen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pusheen Carb Club Womens White Sweatshirt | Cozy Carb-Lover Graphic Crewneck | Cute Internet Cat Apparel | Comfortable Pullover for Women | Pusheen Merchandise Gift for Her

Pusheen the Cat£21.225.0★4 rev

Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)

Get Trend£11.234.6★71 rev

AURORA 61524 Pusheen Doughnut Small 5In Soft Toy Multi-Coloured

AURORA£7.284.3★53 rev

Aurora 61525 Ice Cream Sandwich Pusheen Soft Toy Multi-Coloured

AURORA£14.154.9★29 rev

AURORA Party Pusheen Small Eco-friendly soft toy Grey

AURORA£7.434.4★139 rev

Newest

by launch date

Get Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (9-10 Years Purple Pusheen)

Get Trend£12.7874 rev

9mo ago

Get Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (13-14 Years Purple Pusheen)

Get Trend£11.5574 rev

9mo ago

Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)

Get Trend£11.2371 rev

9mo ago

Grupo Erik Ramen Bowl Set with Chopsticks - Pusheen Gifts for Cat Lovers | 31.7 oz - 900 ml 6.3 x 3.5 inches - 16 x 19 cm Noodle Bowl with Chopsticks

Grupo Erik£20.6044 rev

9mo ago

Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (XL Purple Pusheen)

Get Trend£10.8371 rev

9mo ago

What buyers say about pusheen

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel16%

“The material feels soft”

Quality-Overall12%

“Excellent quality”

Size-Overall10%

“The fit is just right”

Value For Money7%

“Worth every penny”

Color7%

“The colours are bright”

Design-Overall6%

“The design is fabulous”

Gifting Purpose6%

“Cute gift”

Washability5%

“The fabric feels soft and comfortable, and it holds up well after washing”

Brightness/Shine/Glow4%

“Very bright”

Ease Of Use3%

“which is useful for regular use”

What buyers complain about

Size-Overall20%

“It is bigger than I expected”

Advertised Vs Actual Product13%

“Misleading photos”

Value For Money7%

“Its definitely expensive”

Thickness5%

“not very thick”

Quality-Overall4%

“All in all feels really cheap”

Hard Feel4%

“it's not as soft as I expected it to be”

Shape/Style2%

“doesnt keep its shape well”

Grip1%

“It also slides off skin”

Material Quality1%

“I don't like the feeling of the material”

Strength1%

“Very delicate”

Top return reasons

Size-Overall51%

Quality-Overall13%

Pockets/Compartments6%

Defective Material/Parts4%

Value For Money4%

Advertised Vs Actual Product2%

Material Quality2%

Zipper Quality2%

Paint Quality2%

Gap/Hole2%

Common questions

Is pusheen profitable to sell on Amazon United Kingdom?: The niche generates £88K/yr across 52 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (46/100).
How competitive is the pusheen niche?: 8 brands and 99 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in pusheen?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.7%.
When does demand for pusheen peak?: Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the pusheen niche?: Listings span £4.24–£29.22; the average listing price is £13.22 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.

pusheen

pusheen market data

Competition & brand share

Demand & seasonality

Top pusheen search terms

Top pusheen products on Amazon

Top sellers

Newest

Trending

What buyers say about pusheen

What buyers love

What buyers complain about

Top return reasons

Common questions

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