Pusheen
FailThe top 5 brands take 96% of clicks, so Pusheen is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £88K/yr473K searches / yr
- 90-day growth
- +9.1%search demand this quarter
- Competition
- 31%top-5 click share · 8 brands · 99 sellers
Flapen Score
Pusheen against its category
The dotted line is the Fashion average. Past it, Pusheen is stronger. Inside it, weaker.
Market
The Pusheen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pusheen 473K times last year and spent an estimated £88K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 473K
- Growth, 90 days vs prior 90
- +9.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £88Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- pusheen350K searches a year
02 · Price
A sale here is worth £13.22.
Listings sell for £13.22 on average, from £4.24 to £29.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £13.22 that is £0 to £1K a year per listing.
- Average price
- £13.22under the $15 to $100 sweet spot
- Price range
- £4.24–£29.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,314 within Girls. It carries 182 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 58%
- Out of stock, average day
- 11.2%
- Average rank
- #1,314in Girls
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 182per listing
- Listings tracked
- 52
04 · Newcomers
1 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Pusheen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pusheen Carb Club Womens White Sweatshirt | Cozy Carb-Lover Graphic Crewneck | Cute Internet Cat Apparel | Comfortable Pullover for Women | Pusheen Merchandise Gift for Her
- Price
- £21.22
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago

Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago

AURORA 61524 Pusheen Doughnut Small 5In Soft Toy Multi-Coloured
- Price
- £7.28
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 3y ago

Aurora 61525 Ice Cream Sandwich Pusheen Soft Toy Multi-Coloured
- Price
- £14.15
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 3y ago

AURORA Party Pusheen Small Eco-friendly soft toy Grey
- Price
- £7.43
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 3y ago
Trending
estimated 90-day click momentum
Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago

Pusheen Womens Pyjamas | Adults Ladies Cartoon Cat Nah White T-Shirt With Long Bottoms Pjs | Animal Anime Merchandise - Small
- Price
- £17.41
- Rating
- 4.7/5
- Reviews
- 418
- Age
- 3y ago

Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (XL Purple Pusheen)
- Price
- £10.83
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago

Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (M Purple Pusheen)
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago

Get Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (9-10 Years Purple Pusheen)
- Price
- £12.78
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago
Newest
by launch date
Get Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (9-10 Years Purple Pusheen)
- Price
- £12.78
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago

Get Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (13-14 Years Purple Pusheen)
- Price
- £11.55
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago

Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago

Grupo Erik Ramen Bowl Set with Chopsticks - Pusheen Gifts for Cat Lovers | 31.7 oz - 900 ml 6.3 x 3.5 inches - 16 x 19 cm Noodle Bowl with Chopsticks
- Price
- £20.60
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 9mo ago

Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (XL Purple Pusheen)
- Price
- £10.83
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
8 falling
Sellers
99
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 71%
Open market
2%
- AURORA38%
- Get Trend25%
- Pusheen the Cat24%
- Grupo Erik7%
- Puckator2%
- GUND2%
- Open — no brand owns it (2 brands, 2%)
Demand
Pusheen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Pusheen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pusheen350K/yr
- pusheen plush79K/yr
- pusheen squishy3K/yr
- pusheen blind box7K/yr
- pusheen cat7K/yr
- pusheen gifts19K/yr
- plusheen3K/yr
- pusheen cushion4K/yr
Reviews and returns
What reviews say buyers love and hate about Pusheen
We read the reviews and the return reasons for every product selling here.
“It is bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pusheen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









