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Pusheen

Fail

The top 5 brands take 96% of clicks, so Pusheen is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£88K/yr473K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
31%top-5 click share · 8 brands · 99 sellers

Flapen Score

Pusheen against its category

The dotted line is the Fashion average. Past it, Pusheen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pusheen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pusheen 473K times last year and spent an estimated £88K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
473K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
1.4%
Market size, estimated
£88Ka year
Peak month
December3.1× the quietest month
Top search term
pusheen350K searches a year

02 · Price

A sale here is worth £13.22.

Listings sell for £13.22 on average, from £4.24 to £29.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £13.22 that is £0 to £1K a year per listing.

Average price
£13.22under the $15 to $100 sweet spot
Price range
£4.24–£29.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,314 within Girls. It carries 182 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
58%
Out of stock, average day
11.2%
Average rank
#1,314in Girls
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
182per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Pusheen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

99

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

2%

  • AURORA38%
  • Get Trend25%
  • Pusheen the Cat24%
  • Grupo Erik7%
  • Puckator2%
  • GUND2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Pusheen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Pusheen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pusheen350K/yr
  • pusheen plush79K/yr
  • pusheen squishy3K/yr
  • pusheen blind box7K/yr
  • pusheen cat7K/yr
  • pusheen gifts19K/yr
  • plusheen3K/yr
  • pusheen cushion4K/yr

Reviews and returns

What reviews say buyers love and hate about Pusheen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.47

It is bigger than I expected

Very small

Its tiny

Advertised Vs Actual Product13%−0.16

Misleading photos

FALSE ADVERTISEMENT

Its very misleading

Value For Money7%

Its definitely expensive

A bit expensive at normal price

For £14 definitely not worth the money

Thickness5%−0.03

not very thick

It is not a thick cotton-feel bedding set

Its not the thickest material

Quality-Overall4%+0.25

All in all feels really cheap

Poor quality

Love

Soft Feel16%

The material feels soft

Very soft

It looks really nice on the bed and feels soft and comfortable too

Quality-Overall12%+0.25

Excellent quality

its a quality bowl

Very well made

Size-Overall10%+0.47

The fit is just right

It fits comfortably and the range of sizes means it works well for both teens and adults, making it a fun and practical gift

loves them so this bit bigger one no doubt she will go crazy when she sees it very well made toy

Value For Money7%

Worth every penny

Good value for money

Good price

Color7%+0.86

The colours are bright

and colourful

Nice pretty colours

Return

0.7% Return rate 60% Fixable by listing

Size-Overall51%▅▆▄▅▂█

It is bigger than I expected

Very small

Its tiny

Quality-Overall13%▅▁█▃▁▁

All in all feels really cheap

Poor quality

Pockets/Compartments6%▁▁▁▃█▁
Defective Material/Parts4%█▁▁▆▁▁
Value For Money4%██▁▁▁▁

Its definitely expensive

A bit expensive at normal price

For £14 definitely not worth the money

FAQ

Common Pusheen questions

Answered from the same tracked data.