Purses for Women
MaybeThe top 5 products take only 32% of clicks. But buyers convert on only 1.3% of searches, so Purses for Women is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £412K/yr2.8M searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 32%top-5 click share · 28 brands · 40 sellers
Flapen Score
Purses for Women against its category
The dotted line is the Fashion average. Past it, Purses for Women is stronger. Inside it, weaker.
Market
The Purses for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Purses for Women 2.8M times last year and spent an estimated £412K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £412Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- purses for women681K searches a year
02 · Price
A sale here is worth £11.31.
Listings sell for £11.31 on average, from £3.40 to £27.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £11.31 that is £3K to £6K a year per listing.
- Average price
- £11.31under the $15 to $100 sweet spot
- Price range
- £3.40–£27.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #75 within Luggage & Travel Gear. It carries 5,030 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #75in Luggage & Travel Gear
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,030per listing
- Listings tracked
- 57
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Purses for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pomelo Best Womens RFID Wallet - Vegan Leather Bi-fold Small Ladies Purse with Zipper Coin Pocket & ID Window - Leaf Charm Compact Wallet for Women
- Price
- £7.45
- Rating
- 4.3/5
- Reviews
- 665
- Age
- 1y ago

RRANCharltu Purses for Women Small Women Wallets Soft Leather Ladies Purse Card Holder with Zipper Coin Pocket and Multiple Card Slots Green
- Price
- £6.96
- Rating
- 4.0/5
- Reviews
- 1,867
- Age
- 1y ago

Aucuu Purses for Women Women Wallets Purse Ladies Purse Womens PU Leather Credit Card Holder with Zipper Pocket and Multiple Card Slots
- Price
- £5.46
- Rating
- 4.2/5
- Reviews
- 580
- Age
- 10mo ago

Miss Lulu Women Purse Tri Colour Long Wallet Clutch for Ladies with Roomy Capacity
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 5y ago

SENDEFN Purses for Women Genuine Leather Small Bifold Compact Womens Wallet with RFID Protection Peacock Blue
- Price
- £12.59
- Rating
- 4.6/5
- Reviews
- 12,137
- Age
- 8y ago
Trending
90-day click momentum
RRANCharltu Purses for Women RFID Blocking Trifold Ladies Purse Beige Grey
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 8mo ago

Adiwo Womens Wallet with Tassels Womens Leather Wallet Purses for Women Genuine Leather Separate Zipper Coin Pocket Minimalist Small Ladies Purse Credit Card Holder with ID Window Pink
- Price
- £5.70
- Rating
- 3.4/5
- Reviews
- 448
- Age
- 10mo ago

RRANCharltu Purses for Women Ladies Purse PU Leather for Women Wallet RFID Blocking Card Holder with Leaf Pendant Clasp with Double Pocket Zip Coin Purse ID Window and Multiple Slots Wallet Dark Pink
- Price
- £12.31
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 6mo ago

Aucuu Purses for Women Women Wallets Purse Ladies Purse Womens PU Leather Credit Card Holder with Zipper Pocket and Multiple Card Slots
- Price
- £5.46
- Rating
- 4.2/5
- Reviews
- 580
- Age
- 10mo ago

Faneam Ladies Purse RFID Blocking Leather Wallet Womens Small Purse Ladies Bifold Purse Credit Card Wallet with Wrist Strap 1 Zip Coin Pocket 14 Card Slots Exquisite Box (Vintage Coffee)
- Price
- £18.51
- Rating
- 4.5/5
- Reviews
- 4,068
- Age
- 3y ago
Newest
by launch date
RRANCharltu Purses for Women Ladies Purse PU Leather for Women Wallet RFID Blocking Card Holder with Leaf Pendant Clasp with Double Pocket Zip Coin Purse ID Window and Multiple Slots Wallet Dark Pink
- Price
- £12.31
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 6mo ago

RRANCharltu Purses for Women RFID Blocking Trifold Ladies Purse Beige Grey
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 8mo ago

Adiwo Womens Wallet with Tassels Womens Leather Wallet Purses for Women Genuine Leather Separate Zipper Coin Pocket Minimalist Small Ladies Purse Credit Card Holder with ID Window Pink
- Price
- £5.70
- Rating
- 3.4/5
- Reviews
- 448
- Age
- 10mo ago

Aucuu Purses for Women Women Wallets Purse Ladies Purse Womens PU Leather Credit Card Holder with Zipper Pocket and Multiple Card Slots
- Price
- £5.46
- Rating
- 4.2/5
- Reviews
- 580
- Age
- 10mo ago

Farcauo Purses for Women Small Ladies Purse RFID Wallet for Women Cute Wallets with Card Holder Green Ladies Kawaii Flower Card Wallets Coin Purse with Credit Card Holder
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
40
Top-5 brand share
52%
Top 20: 92%
Top-5 click share
32%
Top 20: 62%
Open market
43%
- Pomelo Best18%
- RRANCharltu12%
- SENDEFN10%
- Aucuu6%
- GAEKEAO5%
- Oak Leathers5%
Demand
Purses for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Purses for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purses for women681K/yr
- purse445K/yr
- ladies purse223K/yr
- womens purse207K/yr
- small purses for women148K/yr
- wallet for women150K/yr
- small purse99K/yr
- purses98K/yr
- rfid purses for women116K/yr
- ladies purses90K/yr
Reviews and returns
What reviews say buyers love and hate about Purses for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
Wallet is too large
Too big
Poor Quality
It looks cheap
not the quality advertised
Zip doesn't work properly
The zip seems a little flimsy
zip broken
the leather is coming off it already
Not Leather
Not all genuine leather
feels like it will easily break
Had it a few weeks and it's ripped
now its starting to fall apart
Love
Lovely quality - great gift
Decent quality
Overall, the quality and look of this wallet far exceeded my expectations
fits everything in that you need/
fits everything in
Fits everything I need inside it
Good colour
I love green
The colour is absolutely beautiful
Plenty of compartments
plenty of card slots
Compact and useful pockets
Good for the price
Excellent value
Great value
Return
1.8% Return rate 56% Fixable by listing
Smaller than expected
Wallet is too large
Too big
Zip doesn't work properly
The zip seems a little flimsy
zip broken
Poor Quality
It looks cheap
not the quality advertised
The real difficulty is choosing which colour to have as they're all so attractive
Colour not as expected
Not quite blue or green
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purses for Women questions
Answered from the same tracked data.









