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Purses for Women

Maybe

The top 5 products take only 32% of clicks. But buyers convert on only 1.3% of searches, so Purses for Women is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£412K/yr2.8M searches / yr
90-day growth
-8.8%search demand this quarter
Competition
32%top-5 click share · 28 brands · 40 sellers

Flapen Score

Purses for Women against its category

The dotted line is the Fashion average. Past it, Purses for Women is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purses for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purses for Women 2.8M times last year and spent an estimated £412K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
1.3%
Market size, estimated
£412Ka year
Peak month
December2.3× the quietest month
Top search term
purses for women681K searches a year

02 · Price

A sale here is worth £11.31.

Listings sell for £11.31 on average, from £3.40 to £27.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £11.31 that is £3K to £6K a year per listing.

Average price
£11.31under the $15 to $100 sweet spot
Price range
£3.40–£27.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #75 within Luggage & Travel Gear. It carries 5,030 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#75in Luggage & Travel Gear
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,030per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Purses for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£16K£33K£49K£66K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

40

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

32%

Top 20: 62%

Open market

43%

  • Pomelo Best18%
  • RRANCharltu12%
  • SENDEFN10%
  • Aucuu6%
  • GAEKEAO5%
  • Oak Leathers5%

Demand

Purses for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Purses for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purses for women681K/yr
  • purse445K/yr
  • ladies purse223K/yr
  • womens purse207K/yr
  • small purses for women148K/yr
  • wallet for women150K/yr
  • small purse99K/yr
  • purses98K/yr
  • rfid purses for women116K/yr
  • ladies purses90K/yr

Reviews and returns

What reviews say buyers love and hate about Purses for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.08

Smaller than expected

Wallet is too large

Too big

Quality-Overall13%+0.35

Poor Quality

It looks cheap

not the quality advertised

Zipper Quality12%−0.12

Zip doesn't work properly

The zip seems a little flimsy

zip broken

Leather Quality9%−0.08

the leather is coming off it already

Not Leather

Not all genuine leather

Durability6%−0.07

feels like it will easily break

Had it a few weeks and it's ripped

now its starting to fall apart

Love

Quality-Overall21%+0.35

Lovely quality - great gift

Decent quality

Overall, the quality and look of this wallet far exceeded my expectations

Size-Overall14%−0.08

fits everything in that you need/

fits everything in

Fits everything I need inside it

Color12%+0.73

Good colour

I love green

The colour is absolutely beautiful

Pockets/Compartments11%+1.29

Plenty of compartments

plenty of card slots

Compact and useful pockets

Value For Money7%+0.65

Good for the price

Excellent value

Great value

Return

1.8% Return rate 56% Fixable by listing

Size-Overall40%██▆▇▇█

Smaller than expected

Wallet is too large

Too big

Zipper Quality17%█▆▅▆▄▅

Zip doesn't work properly

The zip seems a little flimsy

zip broken

Quality-Overall8%▅▄▆█▅█

Poor Quality

It looks cheap

not the quality advertised

Color5%▂▄▅█▇▃

The real difficulty is choosing which colour to have as they're all so attractive

Colour not as expected

Not quite blue or green

Material Quality3%▅▄█▇█▇

FAQ

Common Purses for Women questions

Answered from the same tracked data.