Purses for Women

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

1.3%

Market size, estimated

£412Ka year

Peak month

December2.3× the quietest month

Top search term

purses for women681K searches a year

Listings sell for £11.31 on average, from £3.40 to £27.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £11.31 that is £3K to £6K a year per listing.

Average price

£11.31under the $15 to $100 sweet spot

Price range

£3.40–£27.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #75 within Luggage & Travel Gear. It carries 5,030 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#75in Luggage & Travel Gear

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,030per listing

Listings tracked

57

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months