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Purple Tie

Fail

Prices span $3.09–$8.96, mostly outside the sweet spot, so Purple Tie is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£68K/yr114K searches / yr
90-day growth
+18.3%search demand this quarter
Competition
66%top-5 click share · 7 brands · 10 sellers

Flapen Score

Purple Tie against its category

The dotted line is the Fashion average. Past it, Purple Tie is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purple Tie 114K times last year and spent an estimated £68K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+18.3%
Conversion, latest week
10.7%
Market size, estimated
£68Ka year
Peak month
October4.5× the quietest month
Top search term
purple tie77K searches a year

02 · Price

A sale here is worth £5.57.

Listings sell for £5.57 on average, from £3.09 to £8.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £5.57 that is £4K to £6K a year per listing.

Average price
£5.57under the $15 to $100 sweet spot
Price range
£3.09–£8.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #34 within Accessories. It carries 2,688 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#34in Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,688per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Purple Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • HISDERN36%
  • JEMYGINS21%
  • URAQT21%
  • Barry.Wang7%
  • Enlision5%
  • RBOCOTT5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Purple Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Purple Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple tie77K/yr
  • purple ties for men23K/yr
  • purple ties6K/yr
  • mens purple tie5K/yr
  • dark purple tie4K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.14

Not the best quality

Love

Quality-Overall29%−0.14

Premium quality

Lovely quality

Very nice product

Color24%+2.41

Lovely colour

The colours look good in photos

Beautiful tie and colour

Value For Money15%−0.22

Good for the money

well worth the money

for the price you can't complain

Advertised Vs Actual Product12%+1.05

As advertised

are what I expected

Just what was needed

Size-Overall6%+0.49

fits perfectly perfect length

Beautiful purple tie well fitted

Return

3.1% Return rate 79% Fixable by listing

Color63%▇▅██▅▆
Size-Overall8%▁▁▁▄▆█
Thin7%▇▆▇▆█▁
Shape/Style5%▁▆▁▁█▁
Quality-Overall5%▁█▁▁▂▃

Not the best quality

FAQ

Common Purple Tie questions

Answered from the same tracked data.