Purple Scarf
soft demand (-45.7% this quarter) — Purple Scarf doesn't clear our bar today.
Flapen Score
Is Purple Scarf profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Purple Scarf is a £27K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Purple Scarf: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -45.7% over the last 90 days and 4.5% of searches end in a purchase.
£27K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 69 products
Top Purple Scarf products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RIIQIICHY Ladies Purple Scarf Pashmina Shawls and Wraps for Wedding Scarfs for Women Winter Warm
- Price
- £11.08
- Rating
- 4.6/5
- Reviews
- 1,837
- Age
- 3y ago
World of Shawls Chiffon Scarves Wraps for Wedding Party Special Occasions Women Plain Neck Scarf Soft Headwrap Girls Headscarf Sheer Wrap 45 x 160 Cm (Purple)
- Price
- £4.13
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 1y ago
SWAT PANY Ladies Scarf Purple Pashmina Shawls and Wraps Winter Scarfs for Women Wedding
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 5y ago
Mirror Fashion Plain Chiffon Scarf Lovely Colour (Dark Purple)
- Price
- £6.78
- Rating
- 4.3/5
- Reviews
- 1,433
- Age
- 12y ago
Pashmina Scarves for Women Shawl Wraps Wedding Mens Cashmere Scarf Wool Scarfs (Purple)(Size: 200cm X 70cm)
- Price
- £10.43
- Rating
- 4.7/5
- Reviews
- 4,893
- Age
- 7y ago
Trending
90-day click momentum
Luxere Womens Soft Plain Colour Viscose Scarf with Subtle Sequin Shimmer Lightweight Large Shawl Wrap Elegant Evening Wedding Travel & Everyday Fashion Scarf (Purple)
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
CHUNG Women Solid Shawl Chiffon Soft Wraps Lightweight Elegant Long Scarf Wedding Party Gift Gown Accessories Evening Dresses Purple
- Price
- £11.08
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 9mo ago
Y2K Sequined Colorful Skinny Scarf for Women Lightweight Rave Neck Scarf Festival Head Wrap or Belt Accessory
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 9mo ago
Mirror Fashion Plain Chiffon Scarf Lovely Colour (Dark Purple)
- Price
- £6.78
- Rating
- 4.3/5
- Reviews
- 1,433
- Age
- 12y ago
InfiniZer Chiffon Scarf for Women 70x170cm Large Plain Headscarf Soft Sheer Head Wrap for Hair Elegant Hijab Shawl for Wedding & Party (Purple)
- Price
- £4.13
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 7mo ago
Newest
by launch dateLuxere Womens Soft Plain Colour Viscose Scarf with Subtle Sequin Shimmer Lightweight Large Shawl Wrap Elegant Evening Wedding Travel & Everyday Fashion Scarf (Purple)
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
InfiniZer Chiffon Scarf for Women 70x170cm Large Plain Headscarf Soft Sheer Head Wrap for Hair Elegant Hijab Shawl for Wedding & Party (Purple)
- Price
- £4.13
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 7mo ago
CHUNG Women Solid Shawl Chiffon Soft Wraps Lightweight Elegant Long Scarf Wedding Party Gift Gown Accessories Evening Dresses Purple
- Price
- £11.08
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 9mo ago
Y2K Sequined Colorful Skinny Scarf for Women Lightweight Rave Neck Scarf Festival Head Wrap or Belt Accessory
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 9mo ago
World of Shawls Chiffon Scarves Wraps for Wedding Party Special Occasions Women Plain Neck Scarf Soft Headwrap Girls Headscarf Sheer Wrap 45 x 160 Cm (Purple)
- Price
- £4.13
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
40 rising
Sellers
50
Top-5 brand share
50%
Top 20: 90%
Top-5 click share
29%
Top 20: 66%
Open market
44%
- WESTEND CHOICE13%
- RIIQIICHY11%
- SWAT PANY10%
- World of Shawls9%
- FAIRYGATE7%
- Hat To Socks6%
Purple Scarf demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.7×
Top Purple Scarf search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- purple scarf47K/yr
- purple scarf for women uk16K/yr
- purple shawl7K/yr
- purple pashmina4K/yr
- purple scarf for funeral6K/yr
What reviews say buyers love and hate about Purple Scarf
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Beautifully made”
“Lovely colour”
“Soft fabric nice colours”
“Good Value”
“As described”
What buyers complain about
79% of reviews“Not a true purple”
“Thought it would be bigger although I did not look at the sizing if it was given in the description”
“this is not silk”
“For the price, my expectations were a bit higher”
Purple Scarf return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
80%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Purple Scarf questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
