purple scarf
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good1,128.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Price range
Bad£3.31–£16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£27K£27K/yr · 80K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, purple scarf is a £27K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
purple scarf market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £31K–£38K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #259
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 83%
- Out of stock
- 5.8%
- Avg brand age
- 50 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
50
Top-5 brand share
50%
Top 20: 90%
Top-5 click share
29%
Top 20: 66%
Open market
44%
- WESTEND CHOICE13%
- RIIQIICHY11%
- SWAT PANY10%
- World of Shawls9%
- FAIRYGATE7%
- Hat To Socks6%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -45.7% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.7×
Top purple scarf search terms
- purple scarf47K/yr
- purple scarf for women uk16K/yr
- purple shawl7K/yr
- purple pashmina4K/yr
- purple scarf for funeral6K/yr
Top purple scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RIIQIICHY Ladies Purple Scarf Pashmina Shawls and Wraps for Wedding Scarfs for Women Winter Warm
RIIQIICHY£11.084.6★1,837 rev
World of Shawls Chiffon Scarves Wraps for Wedding Party Special Occasions Women Plain Neck Scarf Soft Headwrap Girls Headscarf Sheer Wrap 45 x 160 Cm (Purple)
World of Shawls£4.134.4★258 rev
SWAT PANY Ladies Scarf Purple Pashmina Shawls and Wraps Winter Scarfs for Women Wedding
SWAT PANY£11.474.5★189 rev
Mirror Fashion Plain Chiffon Scarf Lovely Colour (Dark Purple)
Mirror Fashion£6.784.3★1,433 rev
Pashmina Scarves for Women Shawl Wraps Wedding Mens Cashmere Scarf Wool Scarfs (Purple)(Size: 200cm X 70cm)
EASE LEAP£10.434.7★4,893 rev
Newest
by launch date
Luxere Womens Soft Plain Colour Viscose Scarf with Subtle Sequin Shimmer Lightweight Large Shawl Wrap Elegant Evening Wedding Travel & Everyday Fashion Scarf (Purple)
Luxere£5.742 rev
InfiniZer Chiffon Scarf for Women 70x170cm Large Plain Headscarf Soft Sheer Head Wrap for Hair Elegant Hijab Shawl for Wedding & Party (Purple)
InfiniZer£4.1315 rev
CHUNG Women Solid Shawl Chiffon Soft Wraps Lightweight Elegant Long Scarf Wedding Party Gift Gown Accessories Evening Dresses Purple
CHUNG£11.0812 rev
Y2K Sequined Colorful Skinny Scarf for Women Lightweight Rave Neck Scarf Festival Head Wrap or Belt Accessory
Giomos£6.71136 rev
World of Shawls Chiffon Scarves Wraps for Wedding Party Special Occasions Women Plain Neck Scarf Soft Headwrap Girls Headscarf Sheer Wrap 45 x 160 Cm (Purple)
World of Shawls£4.13258 rev
Trending
90-day click momentumLuxere Womens Soft Plain Colour Viscose Scarf with Subtle Sequin Shimmer Lightweight Large Shawl Wrap Elegant Evening Wedding Travel & Everyday Fashion Scarf (Purple)
Luxere£5.744.5★
CHUNG Women Solid Shawl Chiffon Soft Wraps Lightweight Elegant Long Scarf Wedding Party Gift Gown Accessories Evening Dresses Purple
CHUNG£11.084.7★
Y2K Sequined Colorful Skinny Scarf for Women Lightweight Rave Neck Scarf Festival Head Wrap or Belt Accessory
Giomos£6.714.4★
Mirror Fashion Plain Chiffon Scarf Lovely Colour (Dark Purple)
Mirror Fashion£6.784.3★
InfiniZer Chiffon Scarf for Women 70x170cm Large Plain Headscarf Soft Sheer Head Wrap for Hair Elegant Hijab Shawl for Wedding & Party (Purple)
InfiniZer£4.133.8★
What buyers say about purple scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Lovely colour”
“Soft fabric nice colours”
“Good Value”
“As described”
“It was a perfect fit”
“Lovely soft and warm scarf great value for money”
“Perfect Gift”
“Good quality light weight”
“Beautifully crafted”
What buyers complain about
“Not a true purple”
“Thought it would be bigger although I did not look at the sizing if it was given in the description”
“this is not silk”
“For the price, my expectations were a bit higher”
Top return reasons
Common questions
- Is purple scarf profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 69 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the purple scarf niche?
- 40 brands and 50 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in purple scarf?
- Top complaints mined from reviews: Color, Size-Overall, Material Quality. The return rate is 2.9%.
- When does demand for purple scarf peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the purple scarf niche?
- Listings span £3.31–£16.97; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.