Pumping Bra
FailShoppers spend an estimated $28K a year here, so Pumping Bra is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £28K/yr86K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 47%top-5 click share · 12 brands · 28 sellers
Flapen Score
Pumping Bra against its category
The dotted line is the Fashion average. Past it, Pumping Bra is stronger. Inside it, weaker.
Market
The Pumping Bra market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pumping Bra 86K times last year and spent an estimated £28K. The top 5 brands take 84% of clicks. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £28Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- pumping bra35K searches a year
02 · Price
A sale here is worth £14.77.
Listings sell for £14.77 on average, from £7.62 to £35.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.77 that is £0 to £1K a year per listing.
- Average price
- £14.77under the $15 to $100 sweet spot
- Price range
- £7.62–£35.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #58 within Maternity. It carries 4,291 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 8.8%
- Average rank
- #58in Maternity
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,291per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Pumping Bra products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GWAWG Hands-Free Nursing & Pumping Bra - Adjustable Maternity Bra with Leopard/Black Styles No Underwire for 24/7 Comfort (M-XXL) (UK Alpha M Regular Regular Black)
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 1y ago

momcozy Mesh Support Pumping Bra Hands Free Suitable for 36C-44G HF018 Comfortable Plus Size Pumping and Nursing Bra in One Black
- Price
- £21.77
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 1y ago

momcozy Hands Free Pumping Bra Adjustable Breast-Pumps Holding Bra Pumping & Nursing in One Black
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

Medela Hands Free Pumping Bustier Easy Expressing Pumping Bra with Adaptive Stretch and Easy Milk Flow Black
- Price
- £12.52
- Rating
- 4.0/5
- Reviews
- 983
- Age
- 4y ago

Amazon Essentials Womens Cotton Jersey Comfort Nursing Bra Pack of 2 Black/White M
- Price
- £18.38
- Rating
- 4.3/5
- Reviews
- 180
- Age
- 1y ago
Trending
estimated 90-day click momentum
Hands Free Pumping Nursing Bra Comfortable Without Cable Nursing Bra Adjustable Pregnancy Bras with Extension Buckle for Pregnant Women Breastfeeding Sleep (UK Alpha M Regular Regular)
- Price
- £7.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Hands Free Pumping Nursing Bra Comfortable Without Cable Nursing Bra Adjustable Pregnancy Bras with Extension Buckle for Pregnant Women Breastfeeding Sleep (UK Alpha L Regular Regular)
- Price
- £7.70
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Amazon Essentials Womens Cotton Jersey Comfort Nursing Bra Pack of 2 Black/White XL
- Price
- £18.62
- Rating
- 4.3/5
- Reviews
- 180
- Age
- 1y ago

momcozy 4-in-1 Hands-Free Pumping Bra with Cooling Fabric & Jelly-Strip Support Nursing & Breast Pump Bra for All-Day Wear
- Price
- £22.24
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 9mo ago

Amazon Essentials Womens Cotton Blend Jersey Maternity Bras Clip Down Breastfeeding Nursing Support Pack of 2 Black/White 38A
- Price
- £9.86
- Rating
- 3.9/5
- Reviews
- 89
- Age
- 11mo ago
Newest
by launch date
Hands Free Pumping Nursing Bra Comfortable Without Cable Nursing Bra Adjustable Pregnancy Bras with Extension Buckle for Pregnant Women Breastfeeding Sleep (UK Alpha L Regular Regular)
- Price
- £7.70
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Hands Free Pumping Nursing Bra Comfortable Without Cable Nursing Bra Adjustable Pregnancy Bras with Extension Buckle for Pregnant Women Breastfeeding Sleep (UK Alpha M Regular Regular)
- Price
- £7.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

momcozy 4-in-1 Hands-Free Pumping Bra with Cooling Fabric & Jelly-Strip Support Nursing & Breast Pump Bra for All-Day Wear
- Price
- £22.28
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 9mo ago

momcozy 4-in-1 Hands-Free Pumping Bra with Cooling Fabric & Jelly-Strip Support Nursing & Breast Pump Bra for All-Day Wear
- Price
- £22.24
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 9mo ago

momcozy 4-in-1 Hands-Free Pumping Bra with Cooling Fabric & Jelly-Strip Support Nursing & Breast Pump Bra for All-Day Wear
- Price
- £23.83
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
28
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 83%
Open market
9%
- momcozy31%
- GWAWG23%
- Medela10%
- Amazon Essentials10%
- LEAPOVER10%
- Merzio7%
- Open — no brand owns it (6 brands, 9%)
Demand
Pumping Bra search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Pumping Bra search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pumping bra35K/yr
- pumping bra hands free14K/yr
- breast pump bra12K/yr
- hands free pumping bra7K/yr
- medela bra7K/yr
- breast pump bra hands free6K/yr
- medela pumping bra3K/yr
- medela breast pump bra1K/yr
- medela bra hands free79/yr
Reviews and returns
What reviews say buyers love and hate about Pumping Bra
We read the reviews and the return reasons for every product selling here.
“Uncomfortable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pumping Bra questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









