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Pumping Bra

Fail

Shoppers spend an estimated $28K a year here, so Pumping Bra is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£28K/yr86K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
47%top-5 click share · 12 brands · 28 sellers

Flapen Score

Pumping Bra against its category

The dotted line is the Fashion average. Past it, Pumping Bra is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumping Bra market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumping Bra 86K times last year and spent an estimated £28K. The top 5 brands take 84% of clicks. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
2.2%
Market size, estimated
£28Ka year
Peak month
February1.5× the quietest month
Top search term
pumping bra35K searches a year

02 · Price

A sale here is worth £14.77.

Listings sell for £14.77 on average, from £7.62 to £35.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.77 that is £0 to £1K a year per listing.

Average price
£14.77under the $15 to $100 sweet spot
Price range
£7.62–£35.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #58 within Maternity. It carries 4,291 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#58in Maternity
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,291per listing
Listings tracked
37

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pumping Bra products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

28

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 83%

Open market

9%

  • momcozy31%
  • GWAWG23%
  • Medela10%
  • Amazon Essentials10%
  • LEAPOVER10%
  • Merzio7%
  • Open — no brand owns it (6 brands, 9%)

Demand

Pumping Bra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Pumping Bra search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pumping bra35K/yr
  • pumping bra hands free14K/yr
  • breast pump bra12K/yr
  • hands free pumping bra7K/yr
  • medela bra7K/yr
  • breast pump bra hands free6K/yr
  • medela pumping bra3K/yr
  • medela breast pump bra1K/yr
  • medela bra hands free79/yr

Reviews and returns

What reviews say buyers love and hate about Pumping Bra

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Comfort-Overall”
4.9%of orders come back
“Uncomfortable”
A buyer, on “Comfort-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pumping Bra questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data