Pumping Bra
FailShoppers spend only $28K a year here, so Pumping Bra is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £28K/yr86K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 47%top-5 click share · 12 brands · 28 sellers
Flapen Score
Pumping Bra against its category
The dotted line is the Fashion average. Past it, Pumping Bra is stronger. Inside it, weaker.
Market
The Pumping Bra market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pumping Bra 86K times last year and spent an estimated £28K. The top 5 brands take 84% of clicks. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £28Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- pumping bra35K searches a year
02 · Price
A sale here is worth £14.77.
Listings sell for £14.77 on average, from £7.62 to £35.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.77 that is £0 to £1K a year per listing.
- Average price
- £14.77under the $15 to $100 sweet spot
- Price range
- £7.62–£35.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #58 within Maternity. It carries 4,291 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 8.8%
- Average rank
- #58in Maternity
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,291per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Pumping Bra products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GWAWG Hands-Free Nursing & Pumping Bra - Adjustable Maternity Bra with Leopard/Black Styles No Underwire for 24/7 Comfort (M-XXL) (UK Alpha M Regular Regular Black)
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 1y ago

momcozy Mesh Support Pumping Bra Hands Free Suitable for 36C-44G HF018 Comfortable Plus Size Pumping and Nursing Bra in One Black
- Price
- £21.77
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 1y ago

momcozy Hands Free Pumping Bra Adjustable Breast-Pumps Holding Bra Pumping & Nursing in One Black
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

Medela Hands Free Pumping Bustier Easy Expressing Pumping Bra with Adaptive Stretch and Easy Milk Flow Black
- Price
- £12.52
- Rating
- 4.0/5
- Reviews
- 983
- Age
- 4y ago

Amazon Essentials Womens Cotton Jersey Comfort Nursing Bra Pack of 2 Black/White M
- Price
- £18.38
- Rating
- 4.3/5
- Reviews
- 180
- Age
- 1y ago
Trending
90-day click momentum
Hands Free Pumping Nursing Bra Comfortable Without Cable Nursing Bra Adjustable Pregnancy Bras with Extension Buckle for Pregnant Women Breastfeeding Sleep (UK Alpha M Regular Regular)
- Price
- £7.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Hands Free Pumping Nursing Bra Comfortable Without Cable Nursing Bra Adjustable Pregnancy Bras with Extension Buckle for Pregnant Women Breastfeeding Sleep (UK Alpha L Regular Regular)
- Price
- £7.70
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Amazon Essentials Womens Cotton Jersey Comfort Nursing Bra Pack of 2 Black/White XL
- Price
- £18.62
- Rating
- 4.3/5
- Reviews
- 180
- Age
- 1y ago

momcozy 4-in-1 Hands-Free Pumping Bra with Cooling Fabric & Jelly-Strip Support Nursing & Breast Pump Bra for All-Day Wear
- Price
- £22.24
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 9mo ago

Amazon Essentials Womens Cotton Blend Jersey Maternity Bras Clip Down Breastfeeding Nursing Support Pack of 2 Black/White 38A
- Price
- £9.86
- Rating
- 3.9/5
- Reviews
- 89
- Age
- 11mo ago
Newest
by launch date
Hands Free Pumping Nursing Bra Comfortable Without Cable Nursing Bra Adjustable Pregnancy Bras with Extension Buckle for Pregnant Women Breastfeeding Sleep (UK Alpha L Regular Regular)
- Price
- £7.70
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Hands Free Pumping Nursing Bra Comfortable Without Cable Nursing Bra Adjustable Pregnancy Bras with Extension Buckle for Pregnant Women Breastfeeding Sleep (UK Alpha M Regular Regular)
- Price
- £7.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

momcozy 4-in-1 Hands-Free Pumping Bra with Cooling Fabric & Jelly-Strip Support Nursing & Breast Pump Bra for All-Day Wear
- Price
- £22.28
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 9mo ago

momcozy 4-in-1 Hands-Free Pumping Bra with Cooling Fabric & Jelly-Strip Support Nursing & Breast Pump Bra for All-Day Wear
- Price
- £22.24
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 9mo ago

momcozy 4-in-1 Hands-Free Pumping Bra with Cooling Fabric & Jelly-Strip Support Nursing & Breast Pump Bra for All-Day Wear
- Price
- £23.83
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
28
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
47%
Top 20: 83%
Open market
9%
- momcozy31%
- GWAWG23%
- Medela10%
- Amazon Essentials10%
- LEAPOVER10%
- Merzio7%
- Open — no brand owns it (6 brands, 9%)
Demand
Pumping Bra search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Pumping Bra search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pumping bra35K/yr
- pumping bra hands free14K/yr
- breast pump bra12K/yr
- hands free pumping bra7K/yr
- medela bra7K/yr
- breast pump bra hands free6K/yr
- medela pumping bra3K/yr
- medela breast pump bra1K/yr
- medela bra hands free79/yr
Reviews and returns
What reviews say buyers love and hate about Pumping Bra
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Uncomfortable
not comfortable as a all day bra
definitely not comfortable
not a great fit
too big and loose where the bra band sits
came up bigger than expected
its the material that isnt strong enough to actually hold the pump on to function
Bad materials, hard unpleasant fabric
A bit expensive for one bra
I found this hands-free bra to be overpriced for what it is
not great for sports/workouts as not too supportive
Love
Very comfortable
Really comfortable nursing bra
Comfortable enough to sleep in
Perfect quality
Great quality and colour is as shown
because the overall quality felt really nice
I've bought 2 more since buying my first one last week great value for money on this bra doesn't disappoint
Good value for money
Absolutely worth the money
Very convenient
Easy to nurse in as you just slide the cup down
Easy to unclip quickly
Fits perfectly
The fit and support is also lovely
my pump fits nicely
Return
4.9% Return rate 87% Fixable by listing
not a great fit
too big and loose where the bra band sits
came up bigger than expected
Only thing is the straps are quite thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pumping Bra questions
Answered from the same tracked data.









