- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £41K/yr130K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 44%top-5 click share · 26 brands · 36 sellers
Flapen Score
Pug against its category
The dotted line is the Fashion average. Past it, Pug is stronger. Inside it, weaker.
Market
The Pug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pug 130K times last year and spent an estimated £41K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £41Ka year
- Peak month
- December7.3× the quietest month
- Top search term
- pug49K searches a year
02 · Price
A sale here is worth £11.43.
Listings sell for £11.43 on average, from £3.32 to £25.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.43 that is £0 to £1K a year per listing.
- Average price
- £11.43under the $15 to $100 sweet spot
- Price range
- £3.32–£25.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #1,935 within Girls. It carries 379 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 93%
- Out of stock, average day
- 14.5%
- Average rank
- #1,935in Girls
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 379per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Pug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WAFUNNE Flannel Dog Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Pug 110
- Price
- £20.23
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago

G.O.A.T Mens Goat Socks | Animal Print Socks | Xmas & Birthday Gift for Him
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 1,227
- Age
- 6y ago

Positive Dog Mini Positive Animals Cute Knitted Dog Toys Good Luck Gifts Knit Gifts Knitted Positive Doll Holding Support Card for Encouragement Decoration Party
- Price
- £7.52
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 1y ago

Meng Jiaran Pug Gifts for Pug Lovers Wind Chimes for Outside 35 Inch Metal Windchimes Garden Decor for Dog Lovers Christmas Birthday Gifts for Patio Porch Yard Decor
- Price
- £11.91
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 12mo ago

i-Smalls Ladies Adorable Pug Short Plus Size Pyjama Set with Matching Top and Sleep Inducing Pug Design (8-10) Pink Pug
- Price
- £8.18
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago
Trending
90-day click momentum
440 Sheets Cute Dog Sticky Note Set Pug Self-Stick Notes Pads Writing Notepads Animal Tabs Self Adhesive I Just Really Like Dog Sticky Notes for Home Office School Supplies
- Price
- £5.15
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago

G.O.A.T Mens Goat Socks | Animal Print Socks | Xmas & Birthday Gift for Him
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 1,227
- Age
- 6y ago

Wunsy Onesie Pyjamas for Boys or Girls Fluffy Pug Dog with Tail -Animal AllinOnes in Kids Age 6-7 Years B PUG
- Price
- £22.75
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 5y ago

WAFUNNE Flannel Dog Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Pug 110
- Price
- £20.23
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago

Wunsy Onesie Pyjamas for Boys or Girls Fluffy Pug Dog with Tail -Animal AllinOnes in Kids Age 10-11 Years B PUG
- Price
- £25.04
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 5y ago
Newest
by launch date
440 Sheets Cute Dog Sticky Note Set Pug Self-Stick Notes Pads Writing Notepads Animal Tabs Self Adhesive I Just Really Like Dog Sticky Notes for Home Office School Supplies
- Price
- £5.15
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago

Pug Gifts for Pug Lovers Dog Lovers Gifts for Women Dog Farts Candle Pet Friendly Lavender Scented Candle Natural Soy Wax & Natural Essential Oils
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 9mo ago

SMARGO Pug Gifts for Women Men Dog Lover Acrylic Plaque Christmas Birthday Pug Acrylic Plaque Gifts for Dog Lover Dog Mum Dad
- Price
- £5.69
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 10mo ago

INNObeta Pug Gifts Canvas Tote Bag for Women Important Pug Mom Stuff Bag with Top Zipper Closure and Shoulder Strap Pug Gifts for Pug Lover on Mothers Day Birthday Thanksgiving Christmas - Life
- Price
- £18.37
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago

Meng Jiaran Pug Gifts for Pug Lovers Wind Chimes for Outside 35 Inch Metal Windchimes Garden Decor for Dog Lovers Christmas Birthday Gifts for Patio Porch Yard Decor
- Price
- £11.91
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
36
Top-5 brand share
51%
Top 20: 93%
Top-5 click share
44%
Top 20: 89%
Open market
44%
- WAFUNNE24%
- Wunsy8%
- AUSCUFFLINKS7%
- TOYMIS6%
- Meng Jiaran5%
- i-Smalls5%
Demand
Pug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Search terms
Top Pug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pug49K/yr
- pug gifts36K/yr
- pug gifts for pug lovers39K/yr
- pugs6K/yr
Reviews and returns
What reviews say buyers love and hate about Pug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely awful and Id purchased this for a wedding gift
Awful quality
Awful quality and looks shoddy like no care has been given at all
Very nice indeed however i thought it would have been slightly bigger as rather expensive for the size
Protective Film impossible to remove
the papers curl up once pulled off to use
paper quality is poor I highly doubt I will end up using anymore because they do not stick :
Love
It was a gift
Lovely gift
Bought for a gift for a pug owner, lovely item
Great quality and sizing was perfect
Very nice quality
the quality was really good as well
Fit was perfect
Lovely size
Really cute keyring if u like pugs many thanks
Novelty cushion cover
Return
1.1% Return rate 74% Fixable by listing
Very nice indeed however i thought it would have been slightly bigger as rather expensive for the size
Awful quality
Awful quality and looks shoddy like no care has been given at all
Absolutely awful and Id purchased this for a wedding gift
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pug questions
Answered from the same tracked data.









