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Pug

Fail

Shoppers spend only $41K a year here, so Pug is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£41K/yr130K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
44%top-5 click share · 26 brands · 36 sellers

Flapen Score

Pug against its category

The dotted line is the Fashion average. Past it, Pug is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pug 130K times last year and spent an estimated £41K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
2.7%
Market size, estimated
£41Ka year
Peak month
December7.3× the quietest month
Top search term
pug49K searches a year

02 · Price

A sale here is worth £11.43.

Listings sell for £11.43 on average, from £3.32 to £25.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.43 that is £0 to £1K a year per listing.

Average price
£11.43under the $15 to $100 sweet spot
Price range
£3.32–£25.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #1,935 within Girls. It carries 379 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
93%
Out of stock, average day
14.5%
Average rank
#1,935in Girls
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

36

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

44%

Top 20: 89%

Open market

44%

  • WAFUNNE24%
  • Wunsy8%
  • AUSCUFFLINKS7%
  • TOYMIS6%
  • Meng Jiaran5%
  • i-Smalls5%

Demand

Pug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Pug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pug49K/yr
  • pug gifts36K/yr
  • pug gifts for pug lovers39K/yr
  • pugs6K/yr

Reviews and returns

What reviews say buyers love and hate about Pug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose8%+1.27

Absolutely awful and Id purchased this for a wedding gift

Quality-Overall8%

Awful quality

Awful quality and looks shoddy like no care has been given at all

Size-Overall8%−0.09

Very nice indeed however i thought it would have been slightly bigger as rather expensive for the size

Ease Of Use8%−0.04

Protective Film impossible to remove

Paper Quality6%−0.07

the papers curl up once pulled off to use

paper quality is poor I highly doubt I will end up using anymore because they do not stick :

Love

Gifting Purpose27%+1.27

It was a gift

Lovely gift

Bought for a gift for a pug owner, lovely item

Quality-Overall20%

Great quality and sizing was perfect

Very nice quality

the quality was really good as well

Size-Overall9%−0.09

Fit was perfect

Lovely size

Chain/Key Quality6%+0.94

Really cute keyring if u like pugs many thanks

Cushion6%+0.94

Novelty cushion cover

Return

1.1% Return rate 74% Fixable by listing

Size-Overall70%▃█▇▅▃▆

Very nice indeed however i thought it would have been slightly bigger as rather expensive for the size

Value For Money9%▁▁▄▁█▁
Quality-Overall9%█▁▁▁▁▆

Awful quality

Awful quality and looks shoddy like no care has been given at all

Gifting Purpose7%▁▁▁█▃▁

Absolutely awful and Id purchased this for a wedding gift

Advertised Vs Actual Product4%█▁▁▁▁▁

FAQ

Common Pug questions

Answered from the same tracked data.