Pug
a small market ($41K/yr) — Pug doesn't clear our bar today.
Flapen Score
Is Pug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pug is a £41K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Pug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.3% over the last 90 days and 2.7% of searches end in a purchase.
£41K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Pug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WAFUNNE Flannel Dog Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Pug 110
- Price
- £20.23
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago
G.O.A.T Mens Goat Socks | Animal Print Socks | Xmas & Birthday Gift for Him
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 1,227
- Age
- 6y ago
Positive Dog Mini Positive Animals Cute Knitted Dog Toys Good Luck Gifts Knit Gifts Knitted Positive Doll Holding Support Card for Encouragement Decoration Party
- Price
- £7.52
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 1y ago
Meng Jiaran Pug Gifts for Pug Lovers Wind Chimes for Outside 35 Inch Metal Windchimes Garden Decor for Dog Lovers Christmas Birthday Gifts for Patio Porch Yard Decor
- Price
- £11.91
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 12mo ago
i-Smalls Ladies Adorable Pug Short Plus Size Pyjama Set with Matching Top and Sleep Inducing Pug Design (8-10) Pink Pug
- Price
- £8.18
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago
Trending
90-day click momentum
440 Sheets Cute Dog Sticky Note Set Pug Self-Stick Notes Pads Writing Notepads Animal Tabs Self Adhesive I Just Really Like Dog Sticky Notes for Home Office School Supplies
- Price
- £5.15
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago
G.O.A.T Mens Goat Socks | Animal Print Socks | Xmas & Birthday Gift for Him
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 1,227
- Age
- 6y ago
Wunsy Onesie Pyjamas for Boys or Girls Fluffy Pug Dog with Tail -Animal AllinOnes in Kids Age 6-7 Years B PUG
- Price
- £22.75
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 5y ago
WAFUNNE Flannel Dog Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Pug 110
- Price
- £20.23
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago
Wunsy Onesie Pyjamas for Boys or Girls Fluffy Pug Dog with Tail -Animal AllinOnes in Kids Age 10-11 Years B PUG
- Price
- £25.04
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 5y ago
Newest
by launch date440 Sheets Cute Dog Sticky Note Set Pug Self-Stick Notes Pads Writing Notepads Animal Tabs Self Adhesive I Just Really Like Dog Sticky Notes for Home Office School Supplies
- Price
- £5.15
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago
Pug Gifts for Pug Lovers Dog Lovers Gifts for Women Dog Farts Candle Pet Friendly Lavender Scented Candle Natural Soy Wax & Natural Essential Oils
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 9mo ago
SMARGO Pug Gifts for Women Men Dog Lover Acrylic Plaque Christmas Birthday Pug Acrylic Plaque Gifts for Dog Lover Dog Mum Dad
- Price
- £5.69
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 10mo ago
INNObeta Pug Gifts Canvas Tote Bag for Women Important Pug Mom Stuff Bag with Top Zipper Closure and Shoulder Strap Pug Gifts for Pug Lover on Mothers Day Birthday Thanksgiving Christmas - Life
- Price
- £18.37
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago
Meng Jiaran Pug Gifts for Pug Lovers Wind Chimes for Outside 35 Inch Metal Windchimes Garden Decor for Dog Lovers Christmas Birthday Gifts for Patio Porch Yard Decor
- Price
- £11.91
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
36
Top-5 brand share
51%
Top 20: 93%
Top-5 click share
44%
Top 20: 89%
Open market
44%
- WAFUNNE24%
- Wunsy8%
- AUSCUFFLINKS7%
- TOYMIS6%
- Meng Jiaran5%
- i-Smalls5%
Pug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Top Pug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pug49K/yr
- pug gifts36K/yr
- pug gifts for pug lovers39K/yr
- pugs6K/yr
What reviews say buyers love and hate about Pug
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“It was a gift”
“Great quality and sizing was perfect”
“Fit was perfect”
“Really cute keyring if u like pugs many thanks”
“Novelty cushion cover”
What buyers complain about
53% of reviews“Absolutely awful and Id purchased this for a wedding gift”
“Awful quality”
“Very nice indeed however i thought it would have been slightly bigger as rather expensive for the size”
“Protective Film impossible to remove”
“the papers curl up once pulled off to use”
Pug return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
