Puffin
Puffin shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Puffin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Puffin is a £75K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 58/100.
Puffin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +30.6% over the last 90 days and 3.6% of searches end in a purchase.
£75K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 30 products
Top Puffin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Eco Chic Lightweight Foldable Reusable Shopping Bag Water Resistant Tote Bag (Multi Puffin Blue)
- Price
- £5.86
- Rating
- 4.5/5
- Reviews
- 1,937
- Age
- 2y ago
LilyRosa Puffin Scarf Silver Grey Blue Green Turquoise Scarfs Wrap Scarves Puffins Bird Birds (Blue)
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 6y ago
ICEWEAR Lundi Puffin Pattern Wool Knitted hat (Brown)
- Price
- £29.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Bartleby Ladies Funky Bamboo Socks Puffy Puffin Size 4-7
- Price
- £7.36
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago
Global Designs Life Is Better with Puffins Watercolour Artwork Decorative Wooden Heart Plaque Wall Art
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
ECO CHIC Lightweight Foldable Water Resistant Backpack Rucksack Folds into Pouch for Storage (Multi Puffin Blue)
- Price
- £15.92
- Rating
- 4.5/5
- Reviews
- 497
- Age
- 2y ago
Pachamama Women Wool Jumper Handknitted Puffin Bird Design Blue Multicoloured Handmade Thick Warm Pullover Sweater Fair Trade (UK Alpha S Regular Regular Blue)
- Price
- £108.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Pachamama Women Wool Jumper Handknitted Puffin Bird Design Blue Multicoloured Handmade Thick Warm Pullover Sweater Fair Trade (UK Alpha L Regular Regular Blue)
- Price
- £108.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
ICEWEAR Lundi Puffin Pattern Wool Knitted hat (Brown)
- Price
- £29.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
ICEWEAR Lundi Puffin Pattern Wool Knitted hat (Green)
- Price
- £34.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Newest
by launch date
Puffin Rubber Duck 8.5cm Cute Seabird Bath Puffin Themed Floating Rubber Duck with Soft Durable Rubber Body Fun Water Play for Kids & Adults Coastal Wildlife Souvenir Gift
- Price
- £7.46
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 4mo ago
Bartleby Multi-Functional Fleece-Lined Snood One Size Adjustable Toggle 8 Ways to Wear Warm Breathable Neck Warmer for Outdoor Work Sports & Walking Animal & Print Designs (Puffy Puffins)
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 9mo ago
The Leonardo Collection Clemency Bunn Puffin Mug for Hot & Cold Drinks | Durable Coffee Cups for Home & Office | Comfortable & Easy-to-Hold Coffee Mugs for Beverages & Daily Use
- Price
- £7.62
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 10mo ago
Coopyin Puffin Gifts for Women and Girls Cute Funny Puffin Lovers Themed Socks Accessories Presents Christmas Birthday Stocking Stuffers Xmas Galentines Mothers Day Graduation Gift for Her
- Price
- £7.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Puffin Gifts - Luxury Soy Wax Candle - Vanilla Jasmine Sugared Almond - Makester
- Price
- £13.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
42
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
47%
Top 20: 87%
Open market
35%
- ECO CHIC28%
- ICEWEAR10%
- LilyRosa9%
- Bartleby7%
- Pachamama6%
- Global Designs5%
Puffin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Puffin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- puffin gifts45K/yr
- puffin42K/yr
- puffins8K/yr
What reviews say buyers love and hate about Puffin
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Great quality cards”
“Good quality materials”
“Great gift”
“If as described on site”
“Nice design”
What buyers complain about
75% of reviews“Its very big”
“Really cheaply made”
“short strap”
“Expensive snd stiff material for folding small”
“wear thin quickly”
Puffin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Puffin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
