Puffin
MaybeReturns run at only 0.6% of orders. But shoppers spend only $75K a year here, so Puffin is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 2,461 Fashion niches · +10 vs the category median of 4858
- Market size
- £75K/yr95K searches / yr
- 90-day growth
- +30.6%search demand this quarter
- Competition
- 47%top-5 click share · 22 brands · 42 sellers
Flapen Score
Puffin against its category
The dotted line is the Fashion average. Past it, Puffin is stronger. Inside it, weaker.
Market
The Puffin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puffin 95K times last year and spent an estimated £75K. The top 5 brands take 60% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +30.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £75Ka year
- Top search term
- puffin gifts45K searches a year
02 · Price
A sale here is worth £22.01.
Listings sell for £22.01 on average, from £3.22 to £108.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £22.01 that is £0 to £2K a year per listing.
- Average price
- £22.01inside the $15 to $100 sweet spot
- Price range
- £3.22–£108.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,426 within Accessories. It carries 139 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 70%
- Out of stock, average day
- 4.7%
- Average rank
- #1,426in Accessories
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 139per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Puffin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Eco Chic Lightweight Foldable Reusable Shopping Bag Water Resistant Tote Bag (Multi Puffin Blue)
- Price
- £5.86
- Rating
- 4.5/5
- Reviews
- 1,937
- Age
- 2y ago

LilyRosa Puffin Scarf Silver Grey Blue Green Turquoise Scarfs Wrap Scarves Puffins Bird Birds (Blue)
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 6y ago

ICEWEAR Lundi Puffin Pattern Wool Knitted hat (Brown)
- Price
- £29.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Bartleby Ladies Funky Bamboo Socks Puffy Puffin Size 4-7
- Price
- £7.36
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Global Designs Life Is Better with Puffins Watercolour Artwork Decorative Wooden Heart Plaque Wall Art
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
ECO CHIC Lightweight Foldable Water Resistant Backpack Rucksack Folds into Pouch for Storage (Multi Puffin Blue)
- Price
- £15.92
- Rating
- 4.5/5
- Reviews
- 497
- Age
- 2y ago

Pachamama Women Wool Jumper Handknitted Puffin Bird Design Blue Multicoloured Handmade Thick Warm Pullover Sweater Fair Trade (UK Alpha S Regular Regular Blue)
- Price
- £108.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Pachamama Women Wool Jumper Handknitted Puffin Bird Design Blue Multicoloured Handmade Thick Warm Pullover Sweater Fair Trade (UK Alpha L Regular Regular Blue)
- Price
- £108.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

ICEWEAR Lundi Puffin Pattern Wool Knitted hat (Brown)
- Price
- £29.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

ICEWEAR Lundi Puffin Pattern Wool Knitted hat (Green)
- Price
- £34.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Newest
by launch date
Puffin Rubber Duck 8.5cm Cute Seabird Bath Puffin Themed Floating Rubber Duck with Soft Durable Rubber Body Fun Water Play for Kids & Adults Coastal Wildlife Souvenir Gift
- Price
- £7.46
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 4mo ago

Bartleby Multi-Functional Fleece-Lined Snood One Size Adjustable Toggle 8 Ways to Wear Warm Breathable Neck Warmer for Outdoor Work Sports & Walking Animal & Print Designs (Puffy Puffins)
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 9mo ago

The Leonardo Collection Clemency Bunn Puffin Mug for Hot & Cold Drinks | Durable Coffee Cups for Home & Office | Comfortable & Easy-to-Hold Coffee Mugs for Beverages & Daily Use
- Price
- £7.62
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 10mo ago

Coopyin Puffin Gifts for Women and Girls Cute Funny Puffin Lovers Themed Socks Accessories Presents Christmas Birthday Stocking Stuffers Xmas Galentines Mothers Day Graduation Gift for Her
- Price
- £7.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Puffin Gifts - Luxury Soy Wax Candle - Vanilla Jasmine Sugared Almond - Makester
- Price
- £13.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
42
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
47%
Top 20: 87%
Open market
35%
- ECO CHIC28%
- ICEWEAR10%
- LilyRosa9%
- Bartleby7%
- Pachamama6%
- Global Designs5%
Demand
Puffin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9× · 7 of 12 months tracked
Search terms
Top Puffin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puffin gifts45K/yr
- puffin42K/yr
- puffins8K/yr
Reviews and returns
What reviews say buyers love and hate about Puffin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its very big
It's small,
as it's a bit too big for me
Really cheaply made
Poorly made product
Not happy with the quality of the watch
short strap
Expensive snd stiff material for folding small
wear thin quickly
Love
Great quality cards
Lovely quality mug
The quality seems pretty good
Good quality materials
Quality materials used and fantastic picture and colours
Great gift
Christmas gift for a neighbour
Lovely gift
If as described on site
Does what it says on the tin
Nice design
I love the Puffin design
Return
0.6% Return rate 59% Fixable by listing
Its very big
It's small,
as it's a bit too big for me
as it's a bit too big for me
Really cheaply made
Poorly made product
Not happy with the quality of the watch
wear thin quickly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puffin questions
Answered from the same tracked data.









