Puffin
MaybeAn estimated 0.6% of orders come back. But shoppers spend an estimated $75K a year here, so Puffin is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 2,461 Fashion niches · +10 vs the category median of 4858
- Market size
- £75K/yr95K searches / yr
- 90-day growth
- +30.6%search demand this quarter
- Competition
- 47%top-5 click share · 22 brands · 42 sellers
Flapen Score
Puffin against its category
The dotted line is the Fashion average. Past it, Puffin is stronger. Inside it, weaker.
Market
The Puffin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puffin 95K times last year and spent an estimated £75K. The top 5 brands take 60% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +30.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £75Ka year
- Top search term
- puffin gifts45K searches a year
02 · Price
A sale here is worth £22.01.
Listings sell for £22.01 on average, from £3.22 to £108.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £22.01 that is £0 to £2K a year per listing.
- Average price
- £22.01inside the $15 to $100 sweet spot
- Price range
- £3.22–£108.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,426 within Accessories. It carries 139 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 70%
- Out of stock, average day
- 4.7%
- Average rank
- #1,426in Accessories
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 139per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Puffin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eco Chic Lightweight Foldable Reusable Shopping Bag Water Resistant Tote Bag (Multi Puffin Blue)
- Price
- £5.86
- Rating
- 4.5/5
- Reviews
- 1,937
- Age
- 2y ago

LilyRosa Puffin Scarf Silver Grey Blue Green Turquoise Scarfs Wrap Scarves Puffins Bird Birds (Blue)
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 6y ago

ICEWEAR Lundi Puffin Pattern Wool Knitted hat (Brown)
- Price
- £29.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Bartleby Ladies Funky Bamboo Socks Puffy Puffin Size 4-7
- Price
- £7.36
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Global Designs Life Is Better with Puffins Watercolour Artwork Decorative Wooden Heart Plaque Wall Art
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago
Trending
estimated 90-day click momentum
ECO CHIC Lightweight Foldable Water Resistant Backpack Rucksack Folds into Pouch for Storage (Multi Puffin Blue)
- Price
- £15.92
- Rating
- 4.5/5
- Reviews
- 497
- Age
- 2y ago

Pachamama Women Wool Jumper Handknitted Puffin Bird Design Blue Multicoloured Handmade Thick Warm Pullover Sweater Fair Trade (UK Alpha S Regular Regular Blue)
- Price
- £108.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Pachamama Women Wool Jumper Handknitted Puffin Bird Design Blue Multicoloured Handmade Thick Warm Pullover Sweater Fair Trade (UK Alpha L Regular Regular Blue)
- Price
- £108.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

ICEWEAR Lundi Puffin Pattern Wool Knitted hat (Brown)
- Price
- £29.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

ICEWEAR Lundi Puffin Pattern Wool Knitted hat (Green)
- Price
- £34.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Newest
by launch date
Puffin Rubber Duck 8.5cm Cute Seabird Bath Puffin Themed Floating Rubber Duck with Soft Durable Rubber Body Fun Water Play for Kids & Adults Coastal Wildlife Souvenir Gift
- Price
- £7.46
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 4mo ago

Bartleby Multi-Functional Fleece-Lined Snood One Size Adjustable Toggle 8 Ways to Wear Warm Breathable Neck Warmer for Outdoor Work Sports & Walking Animal & Print Designs (Puffy Puffins)
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 9mo ago

The Leonardo Collection Clemency Bunn Puffin Mug for Hot & Cold Drinks | Durable Coffee Cups for Home & Office | Comfortable & Easy-to-Hold Coffee Mugs for Beverages & Daily Use
- Price
- £7.62
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 10mo ago

Coopyin Puffin Gifts for Women and Girls Cute Funny Puffin Lovers Themed Socks Accessories Presents Christmas Birthday Stocking Stuffers Xmas Galentines Mothers Day Graduation Gift for Her
- Price
- £7.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Puffin Gifts - Luxury Soy Wax Candle - Vanilla Jasmine Sugared Almond - Makester
- Price
- £13.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
42
Est. top-5 brand share
60%
Top 20: 97%
Est. top-5 click share
47%
Top 20: 87%
Open market
35%
- ECO CHIC28%
- ICEWEAR10%
- LilyRosa9%
- Bartleby7%
- Pachamama6%
- Global Designs5%
Demand
Puffin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9× · 7 of 12 months tracked
Search terms
Top Puffin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puffin gifts45K/yr
- puffin42K/yr
- puffins8K/yr
Reviews and returns
What reviews say buyers love and hate about Puffin
We read the reviews and the return reasons for every product selling here.
“Its very big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puffin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









